How to Use Ad WhatsApp to Grow Your Business

By Cepy 10/15/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to reach more customers, generate more leads, and increase your sales, you might want to consider using ad WhatsApp. Ad WhatsApp is a feature that allows you to create ads on Facebook and Instagram that direct users to a WhatsApp chat with your business. This way, you can provide more information, answer questions, and close deals with your potential customers.

In this article, I will share with you everything you need to know about ad WhatsApp, including what it is, how it works, what are the benefits, and how to create your own ad WhatsApp campaigns. I have experience using ad WhatsApp for my own business and I have seen great results from it. So, let's get started!

What is Ad WhatsApp?

Ad WhatsApp is a type of Facebook and Instagram ad that has a call-to-action button that, when clicked, opens a thread with your business on WhatsApp. You can use ad WhatsApp to advertise your products, services, catalog, or status across Facebook and Instagram (News Feed, Stories, and Marketplace).

Ad WhatsApp helps you support your business objectives across lead generation, sales, and marketing. You can use ad WhatsApp to:

Optimize delivery: Send and respond to more conversations and leverage algorithms that enable campaigns performing better over time.
Drive discovery: Expand awareness of your WhatsApp presence and use engaging creative to drive discovery and demand for your business offerings.
Measure results: Pick from Facebook's library of tracking tools to measure results beyond the conversation.*

*Facebook (Meta) pixel tracking, Conversions API and/or Offline Conversions

How Does Ad WhatsApp Work?

Ad WhatsApp works by linking your Facebook or Instagram ads to your WhatsApp Business account. When users click on your ad, they will be redirected to a WhatsApp chat with your business. You can then use the chat to provide more information, answer questions, and close deals with your potential customers.

To create an ad WhatsApp campaign, you need to have a WhatsApp Business account and a Facebook Business Manager account. You also need to link your WhatsApp Business account to your Facebook page. You can create an ad WhatsApp campaign from the WhatsApp Business app or from the Facebook Ads Manager.

What are the Benefits of Ad WhatsApp?

Ad WhatsApp has many benefits for businesses of all sizes and industries. Some of the benefits are:

It allows you to reach more customers where they are already spending their time: Facebook and Instagram have billions of active users every month. By using ad WhatsApp, you can tap into this huge audience and reach potential customers who are interested in your products or services.
It allows you to create a more personal point of contact: WhatsApp is a popular messaging app that people use to communicate with their friends and family. By using ad WhatsApp, you can create a more personal and trustful relationship with your customers. You can use the chat to showcase your personality, provide value, and build rapport.
It allows you to increase conversions and sales: Ad WhatsApp can help you increase conversions and sales by providing more information, answering questions, and overcoming objections. You can also use the chat to send offers, discounts, coupons, or incentives to encourage customers to buy from you.
It allows you to measure results and optimize performance: Ad WhatsApp can help you measure results and optimize performance by using Facebook's tracking tools. You can track how many people click on your ads, how many conversations you have, how many leads you generate, how many sales you make, and more. You can also use these insights to improve your ad creative, targeting, budgeting, and bidding strategies.

A Detailed Table Breakdown Related to Ad WhatsApp

Feature	Description	Benefit
Catalog item/photo/status	You can choose a catalog item/photo/status from your WhatsApp Business app to advertise on Facebook or Instagram.	You can showcase your products or services in an attractive way.
Budget	You can set how much you want to spend daily on your ad campaign.	You can control your ad spending and optimize your return on investment.
Duration	You can set how long you want your ad campaign to run.	You can align your ad campaign with your business goals and seasonality.
Audience	You can choose who you want to reach with your ad campaign based on their location, age, gender, interests, behaviors, and more.	You can target your ideal customers and increase your relevance and conversion rate.
Special ad category	You can select a special ad category if your ad campaign relates to credit, employment, housing, social issues, elections, or politics.	You can comply with Facebook's policies and regulations for these sensitive topics.
Ad review	Your ad will be reviewed by Facebook before it is published to ensure it meets their advertising standards and guidelines.	You can ensure your ad is approved and delivered to your audience.
Ad status and results	You can view your ad status and results in the WhatsApp Business app or in the Facebook Ads Manager. You can see how many people clicked on your ads, how many conversations you had, how many leads you generated, how many sales you made, and more.	You can measure your ad performance and optimize your ad strategy.

FAQ About Ad WhatsApp

How do I create an ad WhatsApp campaign from the WhatsApp Business app?

To create an ad WhatsApp campaign from the WhatsApp Business app, follow these steps:

Open WhatsApp > > Advertise on Facebook > Get started
Select a catalog item/photo/status you wish to advertise
Tap Next
You will be prompted to log into your Facebook account to pay for your ad
Tap Log in and enter your Facebook credentials
Fill in the details of your ad by setting your Budget, Duration, Audience, and select a special ad category, if necessary.
Tap Next
Review ad details. Tap Create Ad
Your ad will be reviewed before it is published. After your ad is published, you can view your ad status and results in the app under Manage ads in Facebook.

How do I create an ad WhatsApp campaign from the Facebook Ads Manager?

To create an ad WhatsApp campaign from the Facebook Ads Manager, follow these steps:

Go to Facebook Ads Manager and click Create
Select a campaign objective that supports messages as a destination (such as Messages, Conversions, Traffic, or Catalog Sales)
Name your campaign and click Next
Select WhatsApp Business as your destination under Message Destination
Select the Facebook page that is linked to your WhatsApp Business account under Page
Select the WhatsApp Business account that you want to use under WhatsApp Business Account
Set up your audience, budget, schedule, and placements as usual
Click Next
Select an existing creative or create a new one for your ad. Make sure to include a call-to-action button that says Send Message or Send WhatsApp Message
Click Next
Create a welcome message that will be sent to users when they click on your ad. You can also add quick replies or buttons to guide the conversation.
Click Publish
Your ad will be reviewed before it is published. After your ad is published, you can view your ad status and results in the Ads Manager.

How much does it cost to use ad WhatsApp?

The cost of using ad WhatsApp depends on several factors, such as your campaign objective, budget, duration, audience, placements, bidding strategy, and competition. You only pay when someone clicks on your ad and opens a chat with you on WhatsApp. You can set a daily budget limit and a bid cap to control how much you spend on each click. You can also use Facebook's cost estimator tool to get an idea of how much you can expect to pay for your ad campaign.

How do I track the results of my ad WhatsApp campaign?

You can track the results of your ad WhatsApp campaign using Facebook's tracking tools. You can use the Facebook pixel, the Conversions API, or the Offline Conversions to measure actions that happen on your website or offline after someone clicks on your ad. You can also use the Events Manager to see how many people clicked on your ads, how many conversations you had, how many leads you generated, how many sales you made, and more. You can also use these insights to improve your adcampaign, and optimize your ad performance.

How do I manage the conversations that I have with my customers on WhatsApp?

You can manage the conversations that you have with your customers on WhatsApp using the WhatsApp Business app. You can use the app to send and receive messages, share media, create labels, set up automated responses, and more. You can also use the WhatsApp Business API to integrate your WhatsApp Business account with your CRM system or other third-party tools. This way, you can streamline your communication and customer service processes.

What are the best practices for using ad WhatsApp?

Some of the best practices for using ad WhatsApp are:

Use clear and compelling ad creative that showcases your products or services and encourages users to click on your ad.
Use relevant and specific targeting options to reach your ideal customers and increase your conversion rate.
Use a welcome message that introduces your business, sets the expectations, and guides the conversation.
Respond to your customers quickly and professionally. Use quick replies or buttons to provide common answers or options.
Provide value and information to your customers. Answer their questions, overcome their objections, and offer solutions.
Use incentives or urgency to encourage your customers to take action. Send offers, discounts, coupons, or deadlines to motivate them to buy from you.
Measure and optimize your ad campaign. Use Facebook's tracking tools to monitor your ad performance and results. Use these insights to improve your ad strategy and optimize your return on investment.

What are the limitations of using ad WhatsApp?

Some of the limitations of using ad WhatsApp are:

You need to have a WhatsApp Business account and a Facebook Business Manager account to use ad WhatsApp.
You need to link your WhatsApp Business account to your Facebook page to use ad WhatsApp.
You can only use certain campaign objectives that support messages as a destination to use ad WhatsApp.
You can only use certain call-to-action buttons that say Send Message or Send WhatsApp Message to use ad WhatsApp.
You need to comply with Facebook's advertising policies and guidelines to use ad WhatsApp.
You need to comply with WhatsApp's commerce policy and business policy to use ad WhatsApp.

What are some examples of businesses that use ad WhatsApp successfully?

There are many examples of businesses that use ad WhatsApp successfully across different industries and regions. Some of them are:

Stone: A Brazilian fintech company that used ad WhatsApp to generate more than 25,000 leads in one month and increase their conversion rate by 33%.
Multinet Up: A Turkish employee benefits company that used ad WhatsApp to reach more than 100,000 potential customers and increase their sales by 10%.
Kiabi: A French fashion retailer that used ad WhatsApp to drive more than 18,000 store visits and increase their sales by 12%.

Conclusion

Ad WhatsApp is a powerful feature that allows you to create ads on Facebook and Instagram that direct users to a WhatsApp chat with your business. You can use ad WhatsApp to reach more customers, generate more leads, and increase your sales. You can also use ad WhatsApp to create a more personal point of contact, measure results, and optimize performance.

If you want to learn more about how to use ad WhatsApp for your business, you can check out these resources:

I hope you found this article helpful and informative. If you have any questions or feedback, feel free to leave a comment below. And if you liked this article, don't forget to share it with your friends and colleagues!

Thank you for reading and happy advertising!

P.S. If you want to read more articles like this one, you might want to check out Facebook Ads Manager: The Ultimate Guide for Beginners.

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