How to Create a Business Manager Account on Meta

By Cepy 10/13/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to manage your business presence on Meta platforms such as Facebook, Instagram, WhatsApp, and Messenger, you might want to consider creating a Business Manager account. Business Manager is a tool that helps you organize and manage your business assets, such as Pages, ad accounts, catalogs, pixels, and more. With Business Manager, you can also collaborate with coworkers, agencies, and partners, and access performance insights and reports.

In this article, I will show you how to create a Business Manager account step by step, and explain the benefits and features of using this tool. I have experience in creating and managing Business Manager accounts for various businesses, so I know the best practices and tips to help you get started.

What is Business Manager?

A brief overview of Business Manager

Business Manager is a tool that was launched by Facebook in 2014 to help businesses manage their online presence across Meta platforms. It is designed for businesses that have multiple Pages, ad accounts, catalogs, pixels, or other assets that they want to manage in one place. It is also useful for businesses that work with agencies or partners who need access to their assets or data.

With Business Manager, you can:

Create and manage multiple Pages and ad accounts
Add people to your business and assign them roles and permissions
Share access to your assets with agencies or partners without sharing your personal login details
Control your budget and billing for your ad accounts
Use tools such as Ads Manager, Catalog Manager, Audience Network, and Analytics to create and optimize your campaigns
Access reports and insights to measure your performance and improve your strategy

The difference between Business Manager and Meta Business Suite

You might have heard of another tool called Meta Business Suite, which was formerly known as Facebook Business Suite. Meta Business Suite is a separate tool from Business Manager, but they are both part of the Meta ecosystem. Meta Business Suite is a simpler tool that allows you to manage your Facebook Page and Instagram account from one place. You can use it to create posts, stories, ads, messages, and more.

Meta Business Suite is suitable for small businesses that have one Facebook Page and one Instagram account, and want to manage them easily. Business Manager is more suitable for medium to large businesses that have multiple assets or work with external partners. You can use both tools together if you want, as they are integrated with each other.

The benefits of using Business Manager

There are many benefits of using Business Manager for your business. Here are some of them:

You can keep your personal and business profiles separate. You don't have to use your personal Facebook account to log in to your business assets. You can use your work email address instead.
You can protect your privacy and security. You don't have to share your personal login details with anyone who needs access to your assets. You can also revoke access at any time if needed.
You can organize your assets in a logical way. You can group your assets by project, client, region, or any other way that makes sense for your business. You can also create custom labels to categorize your assets.
You can streamline your workflow and collaboration. You can add people to your business and assign them different roles and permissions based on their responsibilities. You can also invite agencies or partners to work on your assets without giving them ownership.
You can access advanced tools and features. You can use tools such as Ads Manager, Catalog Manager, Audience Network, and Analytics to create and optimize your campaigns across Meta platforms. You can also access reports and insights to measure your performance and improve your strategy.

How to create a Business Manager account

Step 1: Go to the Business Manager website

To create a Business Manager account, you need to have a personal Facebook profile to confirm your identity. You don't have to use this profile for anything else besides logging in to Business Manager. You will use your work email address as your primary contact for your business.

To get started, go to business.facebook.com and click on Create Account.

Step 2: Enter your business details

Next, you need to enter some basic information about your business, such as:

The name of your business
Your name and work email address
Your business website (optional)
Your business phone number (optional)
Your business address (optional)
Your business category and subcategory

After you enter your details, click on Submit.

Step 3: Confirm your email address

After you submit your details, you will receive an email from Meta to confirm your email address. Click on the link in the email to verify your account.

Step 4: Add your primary Page

After you verify your account, you will be taken to the Business Manager home page. Here, you can add your primary Page to your account. Your primary Page is the main Page that represents your business. You can only have one primary Page per Business Manager account.

To add your primary Page, click on Add Page and enter the name or URL of your Page. If you don't have a Page yet, you can create one by clicking on Create a New Page.

Step 5: Add more assets to your account

After you add your primary Page, you can add more assets to your account, such as:

Other Pages that you own or manage
Ad accounts that you own or manage
Catalogs that you own or manage
Pixels that you own or manage
Apps that you own or manage
Instagram accounts that you own or manage
WhatsApp accounts that you own or manage
Messenger accounts that you own or manage

To add more assets, go to the Business Settings menu and click on the asset type that you want to add. Then, click on Add and follow the instructions.

Step 6: Add people to your account

After you add your assets, you can add people to your account and assign them roles and permissions. You can add people who work for your business, such as employees, managers, or admins. You can also add people who work with your business, such as agencies, partners, or contractors.

To add people, go to the Business Settings menu and click on People. Then, click on Add and enter the email address of the person that you want to add. You can also choose whether to send them an email invitation or not.

Step 7: Assign roles and permissions to people

After you add people, you need to assign them roles and permissions based on their responsibilities. You can assign them roles at the account level or at the asset level.

At the account level, you can assign them one of these roles:

Admin: This role has full access to everything in the account, including adding or removing people, assets, payment methods, and settings.
Employee access: This role has limited access to the account, depending on the permissions that are granted by the admin.

To assign roles at the account level, go to the Business Settings menu and click on People. Then, select the person that you want to assign a role to and click on Edit. You can then choose whether to make them an admin or an employee.

At the asset level, you can assign them different permissions for each asset type, such as:

Page roles: These roles determine what actions a person can take on a Page, such as creating posts, responding to messages, managing ads, viewing insights, and more. The available roles are admin, editor, moderator, advertiser, analyst, and live contributor.
Ad account roles: These roles determine what actions a person can take on an ad account, such as creating and managing campaigns, setting budgets and schedules, viewing performance reports, and more. The available roles are admin, advertiser, analyst, and finance analyst.
Catalog roles: These roles determine what actions a person can take on a catalog, such as adding and editing products, setting up dynamic ads, viewing catalog insights, and more. The available roles are admin and advertiser.
Pixel roles: These roles determine what actions a person can take on a pixel, such as creating and managing events, viewing pixel data sources and activity logs, troubleshooting pixel errors, and more. The available roles are admin and analyst.
App roles: These roles determine what actions a person can take on an app, such as adding and editing app settings, managing app events and conversions, viewing app analytics and reports, and more. The available roles are admin and developer.
Instagram roles: These rolesdetermine what actions a person can take on an Instagram account, such as creating and managing posts, stories, reels, IGTV videos, ads, and more. The available roles are admin and advertiser.
WhatsApp roles: These roles determine what actions a person can take on a WhatsApp account, such as creating and managing messages, notifications, catalogs, ads, and more. The available roles are admin and advertiser.
Messenger roles: These roles determine what actions a person can take on a Messenger account, such as creating and managing messages, chatbots, ads, and more. The available roles are admin and advertiser.

To assign permissions at the asset level, go to the Business Settings menu and click on the asset type that you want to assign permissions for. Then, select the asset that you want to assign permissions for and click on Assign Partner or Add People. You can then choose the person or partner that you want to assign permissions to and select the role or permission that you want to grant them.

A detailed table breakdown related to the topic

Here is a table that summarizes the main differences between Business Manager and Meta Business Suite:

FAQs about create business manager

How do I create a Business Manager account?

To create a Business Manager account, you need to have a personal Facebook profile to confirm your identity. Then, go to business.facebook.com and click on Create Account. Enter your business details and verify your email address. Add your primary Page and other assets that you want to manage. Add people to your account and assign them roles and permissions.

Do I need a Business Manager account?

You need a Business Manager account if you have multiple assets or work with external partners that you want to manage in one place. Business Manager helps you keep your personal and business profiles separate, protect your privacy and security, organize your assets in a logical way, streamline your workflow and collaboration, and access advanced tools and features.

What is the difference between Business Manager and Meta Business Suite?

Business Manager is a tool that helps you manage your business presence across Meta platforms such as Facebook, Instagram, WhatsApp, and Messenger. Meta Business Suite is a tool that helps you manage your Facebook Page and Instagram account from one place. Business Manager is more suitable for medium to large businesses that have multiple assets or work with external partners. Meta Business Suite is more suitable for small businesses that have one Facebook Page and one Instagram account.

How do I add assets to my Business Manager account?

To add assets to your Business Manager account, go to the Business Settings menu and click on the asset type that you want to add. Then, click on Add and follow the instructions. You can add assets such as Pages, ad accounts, catalogs, pixels, apps, Instagram accounts, WhatsApp accounts, Messenger accounts, and more.

How do I add people to my Business Manager account?

To add people to your Business Manager account, go to the Business Settings menu and click on People. Then, click on Add and enter the email address of the person that you want to add. You can also choose whether to send them an email invitation or not.

How do I assign roles and permissions to people in my Business Manager account?

To assign roles and permissions to people in your Business Manager account, you can do it at the account level or at the asset level. At the account level, you can make them an admin or an employee. At the asset level, you can assign them different permissions for each asset type, such as Page roles, ad account roles, catalog roles, pixel roles, app roles, Instagram roles, WhatsApp roles, Messenger roles, and more.

How do I share access to my assets with agencies or partners in my Business Manager account?

To share access to your assets with agencies or partners in your Business Manager account, go to the Business Settings menu and click on the asset type that you want to share access to. Then, select the asset that you want to share access to and click on Assign Partner. You can then enter the partner's business ID or email address and select the role or permission that you want to grant them.

How do I use tools such as Ads Manager, Catalog Manager, Audience Network, and Analytics in my Business Manager account?

To use tools such as Ads Manager, Catalog Manager, Audience Network, and Analytics in your Business Manager account, go to the Tools menu and click on the tool that you want to use. You can then create and manage your campaigns across Meta platforms, set up your catalogs and pixels, monetize your content with Audience Network, and access reports and insights to measure your performance and improve your strategy.

How do I delete my Business Manager account?

To delete your Business Manager account, go to the Business Settings menu and click on Business Info. Then, scroll down to the bottom and click on Permanently Delete Business. You will need to confirm your identity and agree to the terms and conditions. Deleting your Business Manager account will also delete all the assets and data associated with it.

Where can I get more help with my Business Manager account?

If you need more help with your Business Manager account, you can visit the Meta Business Help Center, where you can find articles, videos, webinars, guides, and FAQs about various topics related to Business Manager. You can also contact Meta support if you have any specific issues or questions.

Conclusion

Creating a Business Manager account is a smart move for any business that wants to manage their online presence across Meta platforms in a professional and efficient way. With Business Manager, you can keep your personal and business profiles separate, protect your privacy and security, organize your assets in a logical way, streamline your workflow and collaboration, and access advanced tools and features.

I hope this article has helped you understand how to create a Business Manager account step by step, and what are the benefits and features of using this tool. If you have any feedback or questions, please leave a comment below. And don't forget to check out my other articles on related topics:

Thank you for reading and happy marketing!

Feature	Business Manager	Meta Business Suite
Platforms supported	Facebook, Instagram, WhatsApp, Messenger	Facebook, Instagram
Assets supported	Pages, ad accounts, catalogs, pixels, apps, and more	Pages and Instagram accounts
People management	Add people to your business and assign them roles and permissions at the account level or asset level	Add people to your Page and assign them Page roles
Partner management	Share access to your assets with agencies or partners without giving them ownership	N/A
Budget and billing management	Control your budget and billing for your ad accounts	N/A
Tools and features	Use tools such as Ads Manager, Catalog Manager, Audience Network, and Analytics to create and optimize your campaigns across Meta platforms. Access reports and insights to measure your performance and improve your strategy.	Use tools such as Posts, Stories, Ads, Messages, Insights, and Notifications to create and manage your content across Facebook and Instagram. Access basic metrics to track your performance.

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