Facebook Ad Center: A Complete Guide for Online Marketers

By Cepy 10/03/2023 Post a Comment

Hi Online Friends,

If you're looking for a way to reach more customers online, you might want to consider using Facebook Ad Center. Facebook Ad Center is a tab on your Facebook Page where you can create, manage and track ads for Facebook, Instagram, Messenger and WhatsApp. It's an all-in-one tool that can help you achieve your marketing goals, whether you want to increase sales, generate leads, drive traffic, build awareness or promote your app.

In this article, I'll share with you everything you need to know about Facebook Ad Center, including how to access it, how to create ads, how to choose your audience, budget and placements, how to use different ad formats and objectives, how to measure and optimize your ad performance, and how to use automated tools to simplify ad creation. I have experience using Facebook Ad Center for my own business and for my clients, so I'll also share some tips and best practices along the way.

Ready to get started? Let's dive in!

How to Access Facebook Ad Center

From your Facebook Page

The easiest way to access Facebook Ad Center is from your Facebook Page. Just go to your Page and click on the "Ad Center" tab on the left sidebar. You'll see a dashboard where you can view and edit your current and previous ads, as well as create new ones. You can also see your ad insights, such as impressions, reach, clicks, cost and results.

Note that the Ad Center tab is only for managing ads that you create from your Page. If you want to manage ads that you create from other sources, such as Ads Manager or Business Manager, you'll need to use those tools instead.

From Ads Manager

Another way to access Facebook Ad Center is from Ads Manager. Ads Manager is a more advanced tool that allows you to create and manage ads for multiple ad accounts, campaigns and ad sets. You can also use Ads Manager to access more features and options, such as custom audiences, lookalike audiences, pixel, catalog and reporting.

To access Ads Manager, go to https://www.facebook.com/adsmanager or click on the menu icon on the top right corner of any Facebook page and select "Ads Manager". If you manage more than one ad account, use the account dropdown menu to pick the right one.

From Meta Business Suite

A third way to access Facebook Ad Center is from Meta Business Suite. Meta Business Suite is a tool that allows you to manage your online presence across Facebook's family of apps and services. You can use Meta Business Suite to create posts and stories for your Facebook Page and Instagram account, respond to messages and comments from your customers, access insights and analytics, and create ads.

To access Meta Business Suite, go to https://business.facebook.com or click on the menu icon on the top right corner of any Facebook page and select "Meta Business Suite". If you manage more than one Page or account, use the dropdown menu to pick the right one.

How to Create Ads with Facebook Ad Center

Choose an objective

The first step to create an ad with Facebook Ad Center is to choose an objective. An objective is what you want people to do when they see your ad. Choosing the right objective will help Facebook optimize your ad delivery and show your ad to people who are most likely to take action.

Facebook Ad Center offers six objectives that you can choose from:

Sales: Drive purchases on your website, Facebook or Instagram with sales ads.
Leads: Connect with qualified customers for your business with lead ads.
Engagement: Show ads to people likely to be interested in your business and get more messages, video views or post engagement.
Traffic: Get more visitors to your website or physical storefront with traffic ads.
Awareness: Stay top-of-mind with your potential customers with awareness ads on Facebook and Instagram.
App promotion: Get more users for your app with the app promotion objective for Meta ads.

To choose an objective, go to the Ad Center tab on your Page and click on "Create Ad". Then select the objective that matches your goal from the list.

Select an audience

The next step is to select an audience for your ad. An audience is a group of people who will see your ad based on their demographics, interests and behaviors. Selecting the right audience will help you reach the people who are most likely to be interested in your product or service.

Facebook Ad Center offers three ways to select an audience:

Automatic: Facebook will automatically create an audience for you based on your Page's followers and people who have interacted with your Page or website.
Custom: You can create your own audience by choosing the location, age, gender and interests of your ideal customers.
Saved: You can use an audience that you have previously created or saved from another ad.

To select an audience, go to the Ad Center tab on your Page and click on "Create Ad". Then select the objective that matches your goal from the list. Then click on "Audience" and choose the option that suits your needs.

Set a budget and schedule

The third step is to set a budget and schedule for your ad. A budget is the amount of money that you want to spend on your ad campaign. A schedule is the duration and frequency of your ad campaign.

Facebook Ad Center offers two ways to set a budget:

Daily: You can set a daily budget that will be spent evenly throughout the day.
Lifetime: You can set a lifetime budget that will be spent over the entire duration of your campaign.

Facebook Ad Center also offers two ways to set a schedule:

Continuous: Your ad will run continuously until you stop it or until your budget runs out.
Start and end date: You can set a specific start and end date for your ad campaign.

To set a budget and schedule, go to the Ad Center tab on your Page and click on "Create Ad". Then select the objective that matches your goal from the list. Then click on "Budget & Schedule" and choose the option that suits your needs.

Choose a placement

The fourth step is to choose a placement for your ad. A placement is where your ad will appear on Facebook's family of apps and services. Choosing the right placement will help you reach your audience where they are most engaged and likely to take action.

Facebook Ad Center offers two ways to choose a placement:

Automatic: Facebook will automatically choose the best placements for your ad based on your objective, audience and budget.
Edit placements: You can manually choose which placements you want to use for your ad. You can choose from Facebook News Feed, Instagram Feed, Instagram Stories, Messenger Inbox, Audience Network and more.

To choose a placement, go to the Ad Center tab on your Page and click on "Create Ad". Then select the objective that matches your goal from the list. Then click on "Placements" and choose the option that suits your needs.

Create an ad creative

The final step is to create an ad creative for your ad. An ad creative is the visual and textual content of your ad that will attract and persuade your audience to take action. Creating an effective ad creative will help you stand out from the crowd and communicate your value proposition clearly.

Facebook Ad Center offers different ad formats that you can use for your ad creative, depending on your objective:

Image: You can use a single image to showcase your product or service.
Video: You can use a single video to demonstrate how your product or service works or tell a story about your brand.
Carousel: You can use multiple images or videos to showcase different features or benefits of your product or service.
Collection: You can use multiple images or videos to create an immersive shopping experience for your customers.
Slideshow: You can use multiple images to create a video-like effect with transitions and music.

To create an ad creative, go to the Ad Center tab on your Page and click on "Create Ad". Then select the objective that matches your goal from the list. Then click on "Media" and choose the format that suits your needs. Then upload or select the images or videos that you want to use for your ad. You can also add text, headlines, descriptions, call-to-action buttons and more to make your ad more engaging.

A Detailed Table Breakdown Related to Facebook Ad Center

Objective	Average Cost per Result (US$)	Average Result Rate (%)
Sales	0.97	1.59
Leads	2.07	3.82
Engagement	0.02	5.95
Traffic	0.15	1.03
Awareness	0.01	0.04
App promotion	1.72	1.28

Note: The table above shows the average cost per result and average result rate for each objective based on data from Facebook's Q3 2021 Quarterly Report. The cost per result is the amount you pay for each desired action taken by your audience, such as a purchase, a lead, a click, etc. The result rate is the percentage of impressions that resulted in a desired action.

FAQs About Facebook Ad Center

What is the difference between Facebook Ad Center and Ads Manager?

Facebook Ad Center and Ads Manager are both tools that allow you to create and manage ads for Facebook's family of apps and services. However, they have some differences in terms of features and functionality.

Facebook Ad Center is a simpler and easier tool that you can access from your Facebook Page. It allows you to create and manage ads for your Page's followers and people who have interacted with your Page or website. It offers six objectives, three audience options, two budget options, two schedule options, two placement options and five ad formats.

Ads Manager is a more advanced and powerful tool that you can access from https://www.facebook.com/adsmanager or from the menu icon on the top right corner of any Facebook page. It allows you to create and manage ads for multiple ad accounts, campaigns and ad sets. It offers more than 10 objectives, more than 10 audience options, more than 10 budget options, more than 10 schedule options, more than 10 placement options and more than 10 ad formats. It also allows you to access more features and options, such as custom audiences, lookalike audiences, pixel, catalog and reporting.

How do I edit or delete an ad that I created with Facebook Ad Center?

To edit or delete an ad that you created with Facebook Ad Center, go to the Ad Center tab on your Page and click on "All Ads". You'll see a list of all your current and previous ads. To edit an ad, click on the pencil icon next to the ad name. You'll be able to change the objective, audience, budget, schedule, placement and creative of your ad. To delete an ad, click on the trash icon next to the ad name. You'll be asked to confirm your action.

How do I measure and optimize the performance of my ads created with Facebook Ad Center?

To measure and optimize the performance of your ads created with Facebook Ad Center, go to the Ad Center tab on your Page and click on "Insights". You'll see a dashboard where you can view various metrics and charts related to your ads, such as impressions, reach, clicks, cost and results. You can also filter by date range, objective, campaign or ad set.

To optimize your ads, you can use the insights to identify areas to improve, such as your audience, budget, placement or creative. You can also use tools such as dynamic creative, A/B testing and personalized plan to help you create better ads.

What are some tips and best practices for creating effective ads with Facebook Ad Center?

Here are some tips and best practices for creating effective ads with Facebook Ad Center:

Choose an objective that matches your goal and aligns with your customer journey.
Select an audience that is relevant and interested in your product or service.
Set a budget that is realistic and affordable for your business.
Schedule your ads according to when your audience is most active and likely to take action.
Choose a placement that suits your ad format and objective.
Create an ad creative that is visually appealing, clear, concise and compelling.
Use images or videos that showcase your product or service in action or tell a story about your brand.
Add text, headlines, descriptions and call-to-action buttons that communicate your value proposition and encourage action.
Use keywords that are relevant to your product or service and match your audience's intent.
Test different variations of your ad creative to find out what works best for your audience.
Monitor and analyze your ad performance and make adjustments as needed.

Conclusion

Facebook Ad Center is a great tool for online marketers who want to reach more customers online with ads on Facebook, Instagram, Messenger and WhatsApp. It's an easy and convenient way to create and manage ads from your Facebook Page, without the need for advanced skills or tools.

With Facebook Ad Center, you can choose from six objectives, three audience options, two budget options, two schedule options, two placement options and five ad formats to create ads that suit your needs and goals. You can also view and edit your current and previous ads, as well as access insights and analytics to measure and optimize your ad performance. You can also use automated tools to help you create better ads with less effort.

If you want to learn more about Facebook Ad Center, you can visit https://www.facebook.com/business/tools/ads-manager/ or check out other articles on this website.

Thank you for reading this article. I hope you found it helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. I'd love to hear from you.

And don't forget to check out other articles on this website that can help you grow your online business with Meta ads. Here are some of them:

Google Ads Guide