Yahoo Bing Ads: How to Advertise on Two of the Biggest Search Engines
Hi Online Friends,
If you are looking for a way to boost your online visibility, reach more customers, and grow your business, you might want to consider advertising on Yahoo Bing Ads. Yahoo Bing Ads is the name of the advertising platform that allows you to display your ads on both Yahoo and Bing, two of the biggest search engines in the world.
In this article, I will share with you everything you need to know about Yahoo Bing Ads, including what it is, how it works, what are the benefits, how to get started, and some tips and best practices to optimize your campaigns. I have experience around Yahoo Bing Ads, and I want to help you succeed with this powerful advertising tool.
What is Yahoo Bing Ads?
Yahoo Bing Ads is a contextual advertising program that enables web publishers to easily and effectively earn advertising revenue by displaying relevant text ads consisting of sponsored links and ad topics from the Yahoo Bing Network. The Yahoo Bing Network is the combined advertising marketplace made up of Yahoo, Bing, and other partner sites such as AOL, DuckDuckGo, Ecosia, and more.
Yahoo Bing Ads uses a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. You can set your own budget and bids, and choose from various targeting options such as keywords, locations, devices, audiences, and more. You can also track and measure your performance using various metrics and reports.
How does Yahoo Bing Ads work?
Yahoo Bing Ads works similarly to other PPC platforms such as Google Ads. You create an account, set up your campaigns, choose your keywords and ad formats, write your ad copy, set your budget and bids, launch your ads, and monitor your results.
However, there are some differences between Yahoo Bing Ads and Google Ads that you should be aware of. For example:
- Yahoo Bing Ads has a lower competition and cost per click (CPC) than Google Ads, which means that you can potentially get more traffic and conversions for less money.
- Yahoo Bing Ads has a different keyword research tool than Google Ads, called Microsoft Advertising Intelligence. This tool allows you to generate keyword ideas, analyze trends, estimate traffic and bids, and more.
- Yahoo Bing Ads has a different ad format than Google Ads, called Ad Topics. Ad Topics are automatically generated categories that match the content of your website or landing page. You can choose to display Ad Topics along with Sponsored Links (which are similar to Google's text ads) or instead of them.
- Yahoo Bing Ads has a different partner network than Google Ads, which includes some exclusive sites such as Netflix, where you can reach the Netflix audience with a seamless, high-resolution ads experience in a Connected TV (CTV) environment with Microsoft's new technology.
What are the benefits of Yahoo Bing Ads?
Yahoo Bing Ads offers many benefits for advertisers who want to expand their online presence and reach new customers. Some of the main benefits are:
- Access to a large and diverse audience: Yahoo Bing Ads can help you reach over 500 million users worldwide who use Yahoo, Bing, or other partner sites to search for products or services online. These users tend to be more affluent, educated, and engaged than the average internet searcher.
- High-quality traffic and conversions: Yahoo Bing Ads can help you attract more relevant and qualified leads who are ready to buy or take action. According to Microsoft Advertising, users who click on ads from the Yahoo Bing Network spend 23% more than the average internet searcher.
- Easy to use and manage: Yahoo Bing Ads is designed to be user-friendly and flexible for advertisers of all sizes and budgets. You can easily import your existing campaigns from Google Ads or create new ones from scratch. You can also use various tools and features to optimize your campaigns and improve your ROI.
- Innovative technology and solutions: Yahoo Bing Ads is constantly pushing the boundaries of technology, such as integrating generative AI directly into its products. With Yahoo Bing Ads, you can create captivating campaigns that capture attention, cut through the noise, and deliver exceptional results.
How to get started with Yahoo Bing Ads?
Getting started with Yahoo Bing Ads is easy and free. You just need to follow these steps:
- Sign up for a Microsoft Advertising account with your Microsoft account (or create one) to get started. You can sign up here: https://about.ads.microsoft.com/en-us/get-started/sign-up-with-microsoft-advertising
- Create your first campaign by choosing your goal, budget, location, language, and network. You can also import your existing campaigns from Google Ads if you want.
- Select your keywords and ad formats. You can use the Microsoft Advertising Intelligence tool to generate keyword ideas and estimate traffic and bids. You can also choose to display Sponsored Links, Ad Topics, or both.
- Write your ad copy and landing page. You can use the Microsoft Advertising Editor tool to create and edit your ads in bulk. You can also use the Microsoft Advertising Creative Studio tool to create rich media ads such as video, CTV, or native ads.
- Launch your ads and monitor your performance. You can use the Microsoft Advertising dashboard to track and measure your metrics and reports. You can also use the Microsoft Advertising Insights tool to get market trends, industry insights, and competitive intelligence.
A Detailed Table Breakdown Related to Yahoo Bing Ads
| Feature | Yahoo Bing Ads | Google Ads |
|---|---|---|
| Search Network | Yahoo, Bing, AOL, DuckDuckGo, Ecosia, Netflix, and other partner sites | Google, Google Play, Google Shopping, Google Maps, and other partner sites |
| Display Network | Microsoft Audience Network, which includes MSN, Outlook, Skype, LinkedIn, and other partner sites | Google Display Network, which includes YouTube, Gmail, Blogger, and other partner sites |
| Video Network | Microsoft Video Network, which includes MSN Video, MSN Games, Xbox Live Video Hub, and other partner sites | YouTube and other partner sites |
| Connected TV Network | Netflix (exclusive partner) and other partner sites | N/A |
| Retail Media Network | Microsoft Shopping Campaigns, which includes Bing Shopping and other partner sites | Google Shopping Campaigns, which includes Google Shopping and other partner sites |
| Average CPC | $1.54 (according to WordStream) | $2.69 (according to WordStream) |
| Average CTR | 2.83% (according to WordStream) | 3.17% (according to WordStream) |
| Average Conversion Rate | 5.95% (according to WordStream) | 3.75% (according to WordStream) |
| Average Cost Per Conversion | $25.87 (according to WordStream) | $71.76 (according to WordStream) |
| Audience Size | 500 million users worldwide | 3.5 billion users worldwide |
| Audience Demographics | More affluent, educated, and engaged than the average internet searcher | More diverse and general than the Yahoo Bing Network users |
| Keyword Research Tool | Microsoft Advertising Intelligence | Google Keyword Planner |
| Ad Formats | Sponsored Links, Ad Topics, Image Extensions, Dynamic Search Ads, Product Ads, App Install Ads, Video Ads, Native Ads, Action Extensions, etc. | Text Ads, Responsive Search Ads, Call Ads, Image Extensions, Dynamic Search Ads, Product Ads, App Install Ads, Video Ads, Responsive Display Ads,Callout Extensions,etc.Sitelink Extensions, Location Extensions, etc. |
FAQs About Yahoo Bing Ads
What is the difference between Yahoo Bing Ads and Microsoft Advertising?
Yahoo Bing Ads and Microsoft Advertising are two different names for the same advertising platform that allows you to display your ads on the Yahoo Bing Network. Microsoft Advertising is the official name of the platform, while Yahoo Bing Ads is a popular term used by some advertisers and publishers.
How much does it cost to advertise on Yahoo Bing Ads?
The cost of advertising on Yahoo Bing Ads depends on various factors, such as your keywords, bids, quality score, competition, and ad formats. You can set your own budget and bids, and only pay when someone clicks on your ad. The average cost per click (CPC) on Yahoo Bing Ads is $1.54, according to WordStream.
How can I optimize my campaigns on Yahoo Bing Ads?
There are many ways to optimize your campaigns on Yahoo Bing Ads, such as:
- Choosing relevant and specific keywords that match your target audience's search intent.
- Writing compelling and clear ad copy that highlights your unique value proposition and includes a call to action.
- Using ad extensions to enhance your ads with additional information and features.
- Testing different ad variations and landing pages to see what works best for your goals.
- Tracking and measuring your performance using various metrics and reports.
- Adjusting your budget and bids based on your results and competition.
How can I import my campaigns from Google Ads to Yahoo Bing Ads?
You can easily import your campaigns from Google Ads to Yahoo Bing Ads using the Import from Google Ads option in the Microsoft Advertising interface. You just need to enter your Google Ads credentials and select the campaign you want to import. You can also use the Microsoft Advertising Editor tool to import your campaigns offline.
What are the benefits of using Ad Topics on Yahoo Bing Ads?
Ad Topics are automatically generated categories that match the content of your website or landing page. You can choose to display Ad Topics along with Sponsored Links or instead of them. The benefits of using Ad Topics are:
- You can save time and effort by letting Yahoo Bing Ads create relevant ads for you.
- You can increase your ad coverage and reach by displaying more ads on your page.
- You can improve your ad relevance and quality score by matching your ads to your content.
- You can enhance your user experience and engagement by providing more options and information to your visitors.
What are the benefits of advertising on Netflix with Yahoo Bing Ads?
Netflix is one of the exclusive partners of Yahoo Bing Ads, which means that you can reach the Netflix audience with a seamless, high-resolution ads experience in a Connected TV (CTV) environment with Microsoft's new technology. The benefits of advertising on Netflix with Yahoo Bing Ads are:
- You can access a large and captive audience of over 200 million subscribers who watch Netflix for an average of 2 hours per day.
- You can leverage the power of video and CTV to create immersive and interactive ads that capture attention and emotion.
- You can target your ads based on various criteria such as genres, ratings, languages, devices, locations, and more.
- You can measure your impact and ROI using various metrics such as impressions, reach, frequency, completion rate, view-through rate, brand lift, etc.
How can I create video ads on Yahoo Bing Ads?
You can create video ads on Yahoo Bing Ads using the Microsoft Advertising Creative Studio tool. This tool allows you to create rich media ads such as video, CTV, or native ads. You can upload your own video or use one of the templates provided by Microsoft. You can also add various elements such as headlines, logos, buttons, overlays, etc. You can preview and test your video ads before launching them.
How can I create product ads on Yahoo Bing Ads?
You can create product ads on Yahoo Bing Ads using the Microsoft Shopping Campaigns feature. This feature allows you to display your products with images, prices, ratings, and other details on the search results page or on other partner sites. You can upload your product catalog or use one of the supported e-commerce platforms such as Shopify, WooCommerce, Magento, etc. You can also optimize your product feed and bids using various tools and features.
How can I create native ads on Yahoo Bing Ads?
You can create native ads on Yahoo Bing Ads using the Microsoft Audience Network feature. This feature allows you to display your ads in a native format that blends in with the content and design of the publisher's site. You can choose from various ad formats such as image, carousel, video, or feed. You can also target your ads based on various criteria such as interests, demographics, locations, devices, etc.
How can I get help and support for Yahoo Bing Ads?
You can get help and support for Yahoo Bing Ads from various sources, such as:
- The Microsoft Advertising Help Center, where you can find articles, guides, tutorials, videos, webinars, and more.
- The Microsoft Advertising Community, where you can ask questions, share ideas, and get answers from other advertisers and experts.
- The Microsoft Advertising Blog, where you can get the latest news, updates, tips, and insights from Microsoft Advertising.
- The Microsoft Advertising Support Team, where you can contact a representative by phone, chat, or email.
Conclusion
Yahoo Bing Ads is a powerful advertising platform that allows you to display your ads on two of the biggest search engines in the world: Yahoo and Bing. By advertising on Yahoo Bing Ads, you can access a large and diverse audience, generate high-quality traffic and conversions, manage your campaigns easily and flexibly, and leverage innovative technology and solutions. Yahoo Bing Ads is a great way to expand your online presence and reach new customers.
If you want to learn more about Yahoo Bing Ads and how to use it effectively for your business, you can check out other articles on this website. You can also sign up for a free consultation with a Microsoft Advertising expert who can help you create a successful campaign.
Thank you for reading this article. I hope you found it useful and informative. If you have any questions or feedback, please feel free to leave a comment below. I would love to hear from you.
Happy advertising!
If you are interested in learning more about Bing Ads Cost Per Click, you might want to read this article: Bing Ads Cost Per Click: How Much Does It Cost And How To Optimize It
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