What Does Boosting a Post on Instagram Do? A Complete Guide
Hi everyone, welcome to our blog where we share tips and tricks on how to grow your online presence and reach more customers. In this article, we will talk about one of the most popular features on Instagram: boosting a post. You may have seen this option when you scroll through your feed or stories, but do you know what it actually does and how it can help you achieve your goals? If not, don't worry, we've got you covered.
Boosting a post on Instagram is a type of social media advertising that allows you to pay to promote a post that you have already published on your profile. When you boost a post, it will appear in the feeds, stories, or explore tabs of users who do not follow you, based on the targeting options that you choose. You can boost any type of post, such as photos, videos, carousels, or reels.
Why Boost a Post on Instagram?
The main benefit of boosting a post on Instagram is that you can reach a larger and more relevant audience with your content. This can help you increase your brand awareness, improve your post engagement metrics, drive more traffic to your website, and potentially gain more followers and customers. Boosting a post also gives you access to more detailed analytics, such as impressions, reach, clicks, and cost per result.
Boosting a post on Instagram can be useful for various purposes, such as:
- Launching a new product or service
- Announcing a special offer or discount
- Sharing a customer testimonial or review
- Hosting a giveaway or contest
- Building a community around a hashtag or theme
- Growing your email list or lead generation
- Increasing your sales or conversions
Examples of Boosted Posts on Instagram
To give you some inspiration, here are some examples of boosted posts on Instagram from different niches and industries:
Fashion
In this example, the fashion brand ASOS boosted a post featuring one of their products: a pair of sunglasses. They used the goal of website visits and targeted users who are interested in fashion and accessories. They also added a clear call to action (CTA) button that says "Shop Now" and linked it to their product page.
Food
In this example, the food delivery service Uber Eats boosted a post featuring one of their partners: McDonald's. They used the goal of profile visits and targeted users who are near their location. They also added a catchy caption that says "McDelivery Day is here" and encouraged users to check out their profile for more details.
Fitness
In this example, the fitness app Fitbit boosted a post featuring one of their features: personalized insights. They used the goal of promotion views and targeted users who are interested in health and wellness. They also added a compelling video that showcases how their app can help users improve their fitness goals.
How to Boost a Post on Instagram?
To boost a post on Instagram, you need to have an active Instagram professional account, which can be either a business account or a creator account. You also need to connect your Instagram account to a Facebook page and set up a Facebook ad account. Once you have these prerequisites, you can follow these simple steps to boost your post:
- Go to your Instagram feed and tap the post that you want to boost. Then, tap Promote.
- Choose your goal for the promotion. You can select from three options: Profile Visits, Website Visits, or Promotion Views.
- Choose your audience for the promotion. You can select from three options: Automatic (Instagram will target people who are similar to your followers), Local (Instagram will target people who are near your location), or Manual (you can create your own custom audience based on criteria such as age, gender, location, interests, and behaviors).
- Choose your budget and duration for the promotion. You can set how much you want to spend per day and how long you want your promotion to run. Instagram will show you an estimate of how many people you can reach with your budget and duration.
- Review your promotion details and tap Create Promotion. Your promotion will be submitted for review and will start running once it is approved.
Tips for Boosting a Post on Instagram
To make the most out of your boosted post on Instagram, here are some tips to keep in mind:
- Boost posts that are already performing well. This will increase the chances of your promotion being successful and reaching more people who are interested in your content.
- Boost posts that have a clear and specific goal. This will help you measure the effectiveness of your promotion and optimize it accordingly.
- Boost posts that have a high-quality image or video. This will help you attract more attention and engagement from your audience.
- Boost posts that have a catchy caption and a relevant hashtag. This will help you convey your message and connect with your audience.
- Boost posts that have a strong CTA. This will help you encourage your audience to take action, whether it is visiting your profile, website, or promotion.
How Much Does It Cost to Boost a Post on Instagram?
The cost of boosting a post on Instagram depends on various factors, such as the size of your audience, the competition for your target market, the quality of your content, and the time of day and week that you run your promotion. You can set your own budget and duration for your promotion, and Instagram will charge you based on the results that you get.
There are three main ways that Instagram can charge you for your boosted post:
- CPC (cost per click): You pay for each click that your post receives.
- CPM (cost per mille): You pay for every 1000 impressions that your post receives.
- CPE (cost per engagement): You pay for each engagement that your post receives, such as likes, comments, shares, or saves.
The average cost of boosting a post on Instagram varies depending on the bidding model that you choose. According to WebFX, the average costs are as follows:
| Bidding Model | Average Cost |
|---|---|
| CPC | $0.20 to $2 per click |
| CPM | $6.70 per 1000 impressions |
| CPE | $0.01 to $0.05 per engagement |
To lower the cost of boosting a post on Instagram, you can try the following strategies:
- Optimize your targeting options. Choose an audience that is relevant and specific to your niche and goal.
- Test different types of content. Experiment with different formats, styles, and messages to see what resonates best with your audience.
- Schedule your promotion wisely. Choose the best time and day to run your promotion based on when your audience is most active and engaged.
- Monitor and adjust your promotion. Track the performance of your promotion and make changes if necessary to improve its results.
FAQs About Boosting a Post on Instagram
What is the difference between boosting a post and creating an ad on Instagram?
Boosting a post is a quick and easy way to promote an existing post that you have already published on your profile. Creating an ad is a more advanced and flexible way to create a new post that is specifically designed for advertising purposes. Boosting a post is done through the Instagram app, while creating an ad is done through the Facebook Ads Manager.
How long does it take for Instagram to approve my boosted post?
It usually takes less than 24 hours for Instagram to review and approve your boosted post. However, it may take longer depending on the volume of requests and the content of your post. You can check the status of your promotion in the Promotions tab in the Instagram app.
How can I cancel or edit my boosted post?
You can cancel or edit your boosted post at any time before it expires. To do so, go to the Promotions tab in the Instagram app, tap View Insights on the post that you want to cancel or edit, then tap Delete Promotion or Edit Promotion.
How can I see the results of my boosted post?
You can see the results of your boosted post in the Promotions tab in the Instagram app. You can also access more detailed analytics in the Facebook Ads Manager. You can see metrics such as impressions, reach, clicks, cost per result, and more.
Can I boost multiple posts at once?
Hi everyone, welcome to our blog where we share tips and tricks on how to grow your online presence and reach more customers. In this article, we will talk about one of the most popular features on Instagram: boosting a post. You may have seen this option when you scroll through your feed or stories, but do you know what it actually does and how it can help you achieve your goals? If not, don't worry, we've got you covered.
Boosting a post on Instagram is a type of social media advertising that allows you to pay to promote a post that you have already published on your profile. When you boost a post, it will appear in the feeds, stories, or explore tabs of users who do not follow you, based on the targeting options that you choose. You can boost any type of post, such as photos, videos, carousels, or reels.
Why Boost a Post on Instagram?
The main benefit of boosting a post on Instagram is that you can reach a larger and more relevant audience with your content. This can help you increase your brand awareness, improve your post engagement metrics, drive more traffic to your website, and potentially gain more followers and customers. Boosting a post also gives you access to more detailed analytics, such as impressions, reach, clicks, and cost per result.
Boosting a post on Instagram can be useful for various purposes, such as:
- Launching a new product or service
- Announcing a special offer or discount
- Sharing a customer testimonial or review
- Hosting a giveaway or contest
- Building a community around a hashtag or theme
- Growing your email list or lead generation
- Increasing your sales or conversions
Examples of Boosted Posts on Instagram
To give you some inspiration, here are some examples of boosted posts on Instagram from different niches and industries:
Fashion
In this example, the fashion brand ASOS boosted a post featuring one of their products: a pair of sunglasses. They used the goal of website visits and targeted users who are interested in fashion and accessories. They also added a clear call to action (CTA) button that says "Shop Now" and linked it to their product page.
Food
In this example, the food delivery service Uber Eats boosted a post featuring one of their partners: McDonald's. They used the goal of profile visits and targeted users who are near their location. They also added a catchy caption that says "McDelivery Day is here" and encouraged users to check out their profile for more details.
Fitness
In this example, the fitness app Fitbit boosted a post featuring one of their features: personalized insights. They used the goal of promotion views and targeted users who are interested in health and wellness. They also added a compelling video that showcases how their app can help users improve their fitness goals.
How to Boost a Post on Instagram?
To boost a post on Instagram, you need to have an active Instagram professional account, which can be either a business account or a creator account. You also need to connect your Instagram account to a Facebook page and set up a Facebook ad account. Once you have these prerequisites, you can follow these simple steps to boost your post:
- Go to your Instagram feed and tap the post that you want to boost. Then, tap Promote.
- Choose your goal for the promotion. You can select from three options: Profile Visits, Website Visits, or Promotion Views.
- Choose your audience for the promotion. You can select from three options: Automatic (Instagram will target people who are similar to your followers), Local (Instagram will target people who are near your location), or Manual (you can create your own custom audience based on criteria such as age, gender, location, interests, and behaviors).
- Choose your budget and duration for the promotion. You can set how much you want to spend per day and how long you want your promotion to run. Instagram will show you an estimate of how many people you can reach with your budget and duration.
- Review your promotion details and tap Create Promotion. Your promotion will be submitted for review and will start running once it is approved.
Tips for Boosting a Post on Instagram
To make the most out of your boosted post on Instagram, here are some tips to keep in mind:
- Boost posts that are already performing well. This will increase the chances of your promotion being successful and reaching more people who are interested in your content.
- Boost posts that have a clear and specific goal. This will help you measure the effectiveness of your promotion and optimize it accordingly.
- Boost posts that have a high-quality image or video. This will help you attract more attention and engagement from your audience.
- Boost posts that have a catchy caption and a relevant hashtag. This will help you convey your message and connect with your audience.
- Boost posts that have a strong CTA. This will help you encourage your audience to take action, whether it is visiting your profile, website, or promotion.
How Much Does It Cost to Boost a Post on Instagram?
The cost of boosting a post on Instagram depends on various factors, such as the size of your audience, the competition for your target market, the quality of your content, and the time of day and week that you run your promotion. You can set your own budget and duration for your promotion, and Instagram will charge you based on the results that you get.
There are three main ways that Instagram can charge you for your boosted post:
- CPC (cost per click): You pay for each click that your post receives.
- CPM (cost per mille): You pay for every 1000 impressions that your post receives.
- CPE (cost per engagement): You pay for each engagement that your post receives, such as likes, comments, shares, or saves.
The average cost of boosting a post on Instagram varies depending on the bidding model that you choose. According to WebFX, the average costs are as follows:
| Bidding Model | Average Cost |
|---|---|
| CPC | $0.20 to $2 per click |
| CPM | $6.70 per 1000 impressions |
| CPE | $0.01 to $0.05 per engagement |
To lower the cost of boosting a post on Instagram, you can try the following strategies:
- Optimize your targeting options. Choose an audience that is relevant and specific to your niche and goal.
- Test different types of content. Experiment with different formats, styles, and messages to see what resonates best with your audience.
- Schedule your promotion wisely. Choose the best time and day to run your promotion based on when your audience is most active and engaged.
- Monitor and adjust your promotion. Track the performance of your promotion and make changes if necessary to improve its results.
Conclusion
Boosting a post on Instagram is one of the many ways that you can use the platform to grow your business or personal brand. By following the steps and tips in this article, you can boost your posts effectively and efficiently. Boosting a post can help you reach more people who are interested in what you have to offer, increase your engagement and traffic, and ultimately grow your online presence and sales.
We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. And if you want to learn more about how to use Instagram for marketing, check out our other articles on this blog. Thank you for reading!
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