What Does AD))) Mean on Amazon Prime? Everything You Need to Know

By Cepy 9/12/2023 Post a Comment

Hi everyone, welcome to our article on ad meaning amazon prime. If you are an Amazon Prime subscriber, you might have noticed a new symbol on some of the videos you watch: AD))). What does it mean and why is it there? In this article, we will explain everything you need to know about this feature, how it works, and how it can enhance your viewing experience.

Amazon Prime is one of the most popular streaming services in the world, offering a vast library of movies, TV shows, documentaries, and original content. However, not everyone can enjoy the visual aspects of these videos, especially those who are visually impaired or have low vision. That's why Amazon Prime has introduced a feature called Audio Description (AD), which provides an additional audio track that narrates the actions, settings, and expressions of the characters on screen.

How to Access Audio Description on Amazon Prime

Audio Description is available for select titles on Amazon Prime, and you can easily access it by following these steps:

Find a video that has the AD))) symbol on the thumbnail or the title page. This indicates that the video has an audio description track available.
Start playing the video and select the audio settings icon on the bottom right corner of the screen.
Select the audio track that has "English - Audio Description" as the label. This will switch the audio to the narration track.
Enjoy the video with audio description. You can switch back to the original audio track anytime by following the same steps.

Note that audio description is not available for all devices and regions. You can check the compatibility of your device and the availability of audio description in your country by visiting this [page](^1^).

Why Audio Description Matters

Audio description is more than just a convenience feature for some viewers. It is a way of making video content more accessible and inclusive for people who are blind or have low vision. According to the World Health Organization, there are an estimated 285 million people in the world who are visually impaired, of whom 39 million are blind[^2^]. These people often face barriers and challenges in accessing information, education, entertainment, and culture.

Audio description can help bridge this gap by providing a rich and detailed narration of what is happening on screen. This can enhance the enjoyment and understanding of the video content, as well as stimulate the imagination and creativity of the listeners. Audio description can also benefit people who are not visually impaired, such as those who have learning difficulties, attention disorders, or language barriers. Audio description can help them follow the plot, identify the characters, and comprehend the context of the scenes.

The Benefits of Audio Description

Some of the benefits of audio description are:

It increases the accessibility and inclusivity of video content for people who are blind or have low vision.
It improves the comprehension and retention of information for people who have learning difficulties or attention disorders.
It enhances the enjoyment and engagement of video content for people who have language barriers or prefer listening over watching.
It provides an alternative way of experiencing video content for people who want to multitask or reduce screen time.

The Challenges of Audio Description

Some of the challenges of audio description are:

It requires a high level of skill and creativity to produce a quality narration that is accurate, concise, clear, and consistent.
It depends on the availability and compatibility of devices and platforms that support audio description.
It may not suit everyone's preferences or needs, as some people may find it distracting, annoying, or unnecessary.
It may not cover all aspects of video content, such as subtitles, graphics, or music.

A Table Breakdown of Audio Description on Amazon Prime

To give you a better overview of audio description on Amazon Prime, we have prepared a table breakdown that summarizes some key points about this feature. You can use this table as a quick reference guide or a comparison tool with other streaming services that offer audio description.

Feature	Description
Name	Audio Description (AD)
Purpose	To provide an additional audio track that narrates the actions, settings, and expressions of the characters on screen
Audience	People who are blind or have low vision; people who have learning difficulties, attention disorders, or language barriers; people who prefer listening over watching
Availability	Select titles on Amazon Prime; not available for all devices and regions
Symbol	AD)))
Access	Select the audio settings icon on the bottom right corner of the screen and choose the audio track that has "English - Audio Description" as the label
Quality	Depends on the production and delivery of the narration; may vary in accuracy, clarity, conciseness, and consistency
Benefits	Increases accessibility and inclusivity; improves comprehension and retention; enhances enjoyment and engagement; provides an alternative way of experiencing video content
Challenges	Requires skill and creativity to produce; depends on availability and compatibility of devices and platforms; may not suit everyone's preferences or needs; may not cover all aspects of video content

FAQs About Audio Description on Amazon Prime

What is audio description?

Audio description is a feature that provides an additional audio track that narrates the actions, settings, and expressions of the characters on screen. It is designed to make video content more accessible and inclusive for people who are blind or have low vision, as well as for people who have learning difficulties, attention disorders, or language barriers.

How do I know if a video has audio description?

You can tell if a video has audio description by looking for the AD))) symbol on the thumbnail or the title page. This indicates that the video has an audio description track available. You can also filter your search results by selecting "Audio Description" under the "Accessibility Features" category.

How do I access audio description?

You can access audio description by following these steps:

Find a video that has the AD))) symbol on the thumbnail or the title page.
Start playing the video and select the audio settings icon on the bottom right corner of the screen.
Select the audio track that has "English - Audio Description" as the label. This will switch the audio to the narration track.
Enjoy the video with audio description. You can switch back to the original audio track anytime by following the same steps.

Which devices and regions support audio description?

Audio description is not available for all devices and regions. You can check the compatibility of your device and the availability of audio description in your country by visiting this [page](^1^). Some of the devices that support audio description are:

Fire TV devices (except 1st generation Fire TV Stick)
Roku devices (except 1st generation Roku)
Apple TV devices (4th generation or later)
Nvidia Shield devices
Xbox One devices
PlayStation 4 devices
Select smart TVs (such as Samsung, LG, Sony, etc.)
Select Blu-ray players (such as Samsung, LG, Sony, etc.)
Select mobile devices (such as iOS, Android, Fire tablets, etc.)
Select web browsers (such as Chrome, Firefox, Safari, etc.)

Who produces the audio description?

The audio description is produced by different companies or organizations that specialize in creating narration tracks for video content. Some of these companies or organizations are:

[Amazon Accessibility](^3^), which is a team within Amazon that works to make Amazon products and services more accessible for everyone.
[WGBH Media Access Group](^4^), which is a non-profit organization that provides captioning and description services for broadcast, cable, home video, DVD, cinema, web media, and more.
[Deluxe Media](^5^), which is a global company that provides end-to-end creative and technology solutions for media and entertainment industries.
[ITFC](^6^), which is a UK-based company that provides subtitling, captioning, dubbing, and audio description services for TV broadcasters, film distributors, video-on-demand platforms, and more.
[VITAC], which is a US-based company that provides captioning and description services for live and prerecorded programs across multiple platforms.

How do I adjust the volume of the audio description?

You can adjust the volume of the audio description by using the volume controlson your device or the remote control. You can also adjust the balance of the audio description and the original audio by using the audio settings icon on the bottom right corner of the screen and selecting the "Audio Description Volume" option. You can increase or decrease the level of the audio description relative to the original audio by using the slider or the plus and minus buttons.

How do I turn off audio description?

You can turn off audio description by following these steps:

Start playing the video and select the audio settings icon on the bottom right corner of the screen.
Select the audio track that has "English" as the label. This will switch the audio back to the original track.
Enjoy the video without audio description. You can turn on audio description anytime by following the same steps.

Can I download videos with audio description?

Yes, you can download videos with audio description on select devices that support offline viewing, such as iOS, Android, and Fire tablets. To download a video with audio description, follow these steps:

Find a video that has the AD))) symbol on the thumbnail or the title page and tap on it.
Select the "Download" button on the bottom left corner of the screen.
Select the "Audio" option and choose the audio track that has "English - Audio Description" as the label.
Select the "Download" button again to start downloading the video with audio description.
Enjoy watching the video offline with audio description. You can delete or manage your downloads by selecting "My Stuff" and then "Downloads" from the menu.

Can I request audio description for a video that does not have it?

Yes, you can request audio description for a video that does not have it by contacting Amazon customer service. You can do this by selecting "Help" from the menu and then choosing one of the options to contact Amazon, such as phone, chat, or email. You can also provide feedback or suggestions for improving audio description by visiting this [page] and filling out a short survey.

What are some examples of videos that have audio description?

Some examples of videos that have audio description are:

[The Boys], which is a dark comedy series that follows a group of vigilantes who fight against corrupt superheroes who abuse their powers.
[The Marvelous Mrs. Maisel], which is a comedy-drama series that follows a housewife who pursues a career in stand-up comedy in 1950s New York.
[The Man in the High Castle], which is a dystopian thriller series that depicts an alternate history where Nazi Germany and Imperial Japan won World War II and divided America into two zones.
[Tom Clancy's Jack Ryan], which is an action-adventure series that follows a CIA analyst who gets involved in dangerous missions around the world.
[Borat Subsequent Moviefilm], which is a mockumentary film that follows a Kazakh journalist who returns to America to deliver a gift to Vice President Mike Pence.

Conclusion

We hope you enjoyed our article on ad meaning amazon prime. Audio description is a great feature that can make video content more accessible and inclusive for everyone. If you want to learn more about audio description or other accessibility features on Amazon Prime, you can visit this [page] for more information. You can also check out our other articles on topics related to Amazon Prime, such as how to cancel your subscription, how to share your account, how to watch live sports, and more. Thank you for reading and happy streaming!

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