How to Use Sizmek Advertising to Boost Your Online Marketing

By Cepy 9/10/2023 Post a Comment

Hi everyone, welcome to another article on digital marketing. Today, we are going to talk about Sizmek Advertising, a powerful ad server that can help you create, distribute, and optimize your online campaigns. Sizmek Advertising is formerly known as Sizmek Ad Suite, and it was acquired by Amazon in 2019. In this article, we will explain what Sizmek Advertising is, how it works, what benefits it offers, and how you can use it to improve your online marketing performance.

Sizmek Advertising is an ad tech solution that allows you to build, distribute, and measure campaigns across demand-side platforms (DSPs) and publishers worldwide. It offers brands and agencies the tools for creating engaging ads and centralizing applicable insights. Sizmek Advertising is integrated with Amazon Marketing Cloud, which allows you to combine your cross-media measurement with Amazon first-party signals to analyze unique insights. Sizmek Advertising is also the only ad server that can be used to run video and display dynamic creatives tailored to Amazon audiences[^1^].

What are the features of Sizmek Advertising?

Creative authoring

Sizmek Advertising provides intuitive, efficient creative authoring tools that team members of any skill level can use to build and upload engaging creative. You can use Sizmek Advertising to create rich media ads, HTML5 ads, video ads, native ads, and more. You can also use Sizmek Advertising to create dynamic creatives that can be customized based on real-time signals such as location, device, weather, time, etc.

Sizmek Advertising also offers a variety of templates and formats that you can use to create your ads quickly and easily. You can choose from standard banners, expandable banners, interstitials, overlays, pushdowns, skins, takeovers, etc. You can also use Sizmek Advertising to create custom formats that suit your specific needs and goals.

Campaign management

Sizmek Advertising allows you to manage your campaigns efficiently and effectively. You can use Sizmek Advertising to launch campaigns quickly and make in-flight adjustments with total control and flexibility. You can also use Sizmek Advertising to automate common tasks such as trafficking, targeting, frequency capping, budgeting, pacing, etc.

Sizmek Advertising also allows you to monitor your campaigns in real-time and optimize them based on performance data. You can use Sizmek Advertising to track impressions, clicks, conversions, viewability, engagement, etc. You can also use Sizmek Advertising to test different versions of your creatives and find the best ones for your audiences.

Cross-media analytics

Sizmek Advertising provides you with comprehensive and reliable cross-media analytics that help you measure the impact of your campaigns. You can use Sizmek Advertising to generate reports that cover display, video, search, social, and other channels. You can also use Sizmek Advertising to measure reach and frequency metrics powered by machine learning models[^1^].

Sizmek Advertising also provides you with creative analytics that help you understand how your creatives perform by ad, version, or asset sliced against dimensions such as audience and site[^1^]. You can also use Sizmek Advertising to measure the attribution of your campaigns using click-landing attribution solution that uses first-party signals[^1^].

How does Sizmek Advertising compare with other ad servers?

Google Campaign Manager

Google Campaign Manager is one of the most popular ad servers in the market. It is part of the Google Marketing Platform that also includes Google Ads (formerly Google AdWords), Google Analytics 360 (formerly Google Analytics Premium), Google Display & Video 360 (formerly DoubleClick Bid Manager), Google Search Ads 360 (formerly DoubleClick Search), etc.

Google Campaign Manager allows you to manage your online advertising campaigns across websites and mobile devices. It offers features such as creative management, campaign management, reporting and attribution, verification and optimization, etc. Google Campaign Manager also integrates with other Google products such as Google Adsense (for publishers), Google Ad Exchange (for programmatic buying), Google Tag Manager (for tag management), etc.

Flashtalking

Flashtalking is another leading ad server in the market. It is an independent ad serving platform that specializes in dynamic creative optimization (DCO), data-driven creative (DDC), cross-device tracking (CDT), attribution modeling (AM), etc.

Flashtalking allows you to create personalized ads that adapt to user behavior and context. It offers features such as creative studio, dynamic creative builder, data feed manager, campaign manager,reporting and analytics, etc. Flashtalking also integrates with other platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle Marketing Cloud, etc.

Adform

Adform is another prominent ad server in the market. It is a full-stack ad tech platform that offers solutions for media planning, creative development, campaign management, reporting and analytics, etc. Adform also provides services for programmatic buying and selling, data management, audience activation, etc.

Adform allows you to create and deliver engaging ads across multiple channels and devices. It offers features such as creative toolkit, dynamic creative optimization, campaign management, reporting and analytics, etc. Adform also integrates with other platforms such as AppNexus, Rubicon Project, PubMatic, etc.

How to use Sizmek Advertising to boost your online marketing?

Step 1: Sign up for Sizmek Advertising

To use Sizmek Advertising, you need to sign up for an account. You can do this by visiting the [Amazon Ad Server website](^1^) and clicking on the "Get started" button. You will need to provide some basic information such as your name, email address, company name, etc. You will also need to agree to the terms and conditions and privacy policy of Sizmek Advertising.

Once you sign up, you will receive a confirmation email with a link to activate your account. You will also receive a welcome email with some useful resources and tips to help you get started with Sizmek Advertising.

Step 2: Create your first campaign

After you activate your account, you can log in to the Sizmek Advertising dashboard and create your first campaign. You can do this by clicking on the "New campaign" button on the top right corner of the screen. You will need to provide some details about your campaign such as the name, start date, end date, budget, etc. You will also need to choose the type of campaign you want to create: display, video, or native.

Once you create your campaign, you can add creatives to it. You can either upload your own creatives or use the Sizmek Advertising creative authoring tools to create them. You can also use the Sizmek Advertising dynamic creative optimization feature to create personalized ads based on various criteria such as audience segments, geolocation, device type, etc.

Step 3: Distribute your campaign

After you add creatives to your campaign, you can distribute them to your target audiences. You can do this by selecting the media channels and publishers you want to run your campaign on. You can either use the Sizmek Advertising media planner tool to find and select the best media options for your campaign or use your own DSP or publisher relationships to buy media inventory.

Once you distribute your campaign, you can monitor and optimize it using the Sizmek Advertising campaign manager tool. You can use this tool to track and measure the performance of your campaign across various metrics such as impressions, clicks, conversions, viewability,engagement, etc. You can also use this tool to make adjustments to your campaign such as changing the budget, pacing, frequency capping, targeting, etc.

A detailed table breakdown related to sizmek advertising

Feature	Description	Benefit
Creative authoring	A set of tools that allow you to create engaging ads in various formats and styles	You can create ads that suit your brand identity and marketing objectives
Campaign management	A tool that allows you to manage and optimize your campaigns across multiple channels and publishers	You can launch campaigns quickly and efficiently and improve their performance based on data
Cross-media analytics	A tool that allows you to measure and analyze the impact of your campaigns across different media types and platforms	You can gain insights into how your campaigns are performing and how they are affecting your business goals
Dynamic creative optimization	A feature that allows you to create personalized ads that adapt to user behavior and context	You can increase the relevance and effectiveness of your ads by delivering the right message at the right time
Amazon Marketing Cloud integration	A feature that allows you to combine your cross-media measurement with Amazon first-party signals	You can access unique insights into how Amazon customers interact with your ads and products
Amazon DSP integration	A feature that allows you to automate the distributionof your campaign to Amazon audiences using the Amazon DSP	You can reach millions of Amazon customers with your ads and drive them to your products or services

FAQs about sizmek advertising

What is the pricing of sizmek advertising?

Sizmek Advertising does not have a fixed pricing model. The pricing of Sizmek Advertising depends on various factors such as the type and size of your campaign, the number of impressions, the media channels and publishers you use, the features and services you need, etc. You can contact Sizmek Advertising to get a customized quote for your campaign.

How can I access Sizmek Advertising?

You can access Sizmek Advertising through the Amazon Ad Server website. You will need to sign up for an account and log in to the Sizmek Advertising dashboard. You can also access Sizmek Advertising through the Amazon Marketing Cloud website if you have an account there.

What are the requirements for using Sizmek Advertising?

To use Sizmek Advertising, you will need to have a compatible browser and internet connection. Sizmek Advertising supports the latest versions of Chrome, Firefox, Safari, Edge, and Internet Explorer. You will also need to have a valid credit card or bank account to pay for your campaigns.

How can I get support for Sizmek Advertising?

Sizmek Advertising offers various support options for its users. You can access the Sizmek Advertising help center, which contains articles, tutorials, videos, and FAQs on how to use Sizmek Advertising. You can also contact the Sizmek Advertising customer service team via phone, email, or chat. You can also request a demo or a consultation from Sizmek Advertising experts.

How can I cancel or delete my Sizmek Advertising account?

If you want to cancel or delete your Sizmek Advertising account, you will need to contact the Sizmek Advertising customer service team and request them to do so. You will also need to pay any outstanding balance on your account before you can cancel or delete it.

How secure is Sizmek Advertising?

Sizmek Advertising is very secure and reliable. It uses encryption and authentication technologies to protect your data and privacy. It also complies with industry standards and regulations such as GDPR, CCPA, COPPA, etc. It also has a robust infrastructure that ensures high availability and performance of your campaigns.

How can I integrate Sizmek Advertising with other platforms?

Sizmek Advertising integrates with various platforms that can enhance your online marketing efforts. You can integrate Sizmek Advertising with Amazon Marketing Cloud, which allows you to combine your cross-media measurement with Amazon first-party signals. You can also integrate Sizmek Advertising with Amazon DSP, which allows you to automate the distribution of your campaign to Amazon audiences. You can also integrate Sizmek Advertising with other platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Oracle Marketing Cloud, etc.

What are the best practices for using Sizmek Advertising?

Some of the best practices for using Sizmek Advertising are:

Define your campaign objectives and KPIs clearly and align them with your business goals
Create engaging and relevant ads that match your brand identity and marketing message
Use dynamic creative optimization to personalize your ads based on user behavior and context
Distribute your campaign across multiple channels and publishers that reach your target audiences
Monitor and optimize your campaign based on performance data and insights
Measure and analyze the impact of your campaign across different media types and platforms
Test different versions of your creatives and find the best ones for your audiences
Leverage the integration of Sizmek Advertising with Amazon Marketing Cloud and Amazon DSP to access unique insights and reach millions of Amazon customers

What are the advantages of using Sizmek Advertising over other ad servers?

Some of the advantages of using Sizmek Advertising over other ad servers are:

Sizmek Advertising offers a comprehensive ad tech solution that covers creative authoring, campaign management, cross-media analytics, dynamic creative optimization, etc.
Sizmek Advertising is integrated with Amazon Marketing Cloud, which allows you to combine your cross-media measurement with Amazon first-party signals
Sizmek Advertising is integrated with Amazon DSP, which allows you to automate the distribution of your campaign to Amazon audiences
Sizmek Advertising is the only ad server that can be used to run video and display dynamic creatives tailored to Amazon audiences
Sizmek Advertising is an independent ad server that does not compete with your media buying or selling partners
Sizmek Advertising offers flexible and customized pricing options that suit your budget and needs
Sizmek Advertising offers various support options and resources that help you use Sizmek Advertising effectively

What are the limitations of using Sizmek Advertising?

Some of the limitations of using Sizmek Advertising are:

Sizmek Advertising requires you to have a compatible browser and internet connection to use it
Sizmek Advertising requires you to have a valid credit card or bank account to pay for your campaigns
Sizmek Advertising may not support some features or formats that are available on other ad servers
Sizmek Advertising may not integrate with some platforms that are not compatible with it
Sizmek Advertising may have some bugs or errors that affect your campaigns

Conclusion

Sizmek Advertising is a powerful ad server that can help you create, distribute, and optimize your online campaigns. It offers features such as creative authoring, campaign management, cross-media analytics, dynamic creative optimization, etc. It also integrates with Amazon Marketing Cloud and Amazon DSP, which allow you to access unique insights and reach millions of Amazon customers. Sizmek Advertising is a comprehensive and flexible ad tech solution that can boost your online marketing performance.

We hope you enjoyed this article on Sizmek Advertising. If you want to learn more about Sizmek Advertising or other digital marketing topics, please check out our other articles. Thank you for reading and happy marketing!

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