How to Use Facebook Ads Manager App to Boost Your Business in 2022
Hi Online Friends,
If you're looking for a way to grow your business online, you might have heard of Facebook Ads Manager app. This app is a powerful tool that lets you create, manage, and track your ads across Facebook, Instagram, Messenger, WhatsApp, and more. You can reach millions of potential customers, target them based on their interests and behaviors, and optimize your campaigns for the best results.
But how do you use Facebook Ads Manager app effectively? What are the features and benefits of this app? And how can you avoid common mistakes and pitfalls that might cost you time and money?
In this article, I'll answer all these questions and more. I'll show you how to use Facebook Ads Manager app to boost your business in 2022, with tips and tricks from my own experience. Whether you're a beginner or an expert, you'll find something useful in this guide. So let's get started!
What is Facebook Ads Manager app?
Facebook Ads Manager app is an app that allows you to create, edit, and monitor your ads on Facebook and its family of apps and services. You can access it from your smartphone or tablet, wherever you are. You can also use it to view detailed insights from your campaigns, adjust your budget and audience, test different ad variations, and more.
Facebook Ads Manager app is part of Facebook Business Suite, a set of tools that help you manage your online presence across Facebook and Instagram. You can also use Facebook Business Suite to create and schedule posts, respond to messages and comments, access analytics, and more.
Why use Facebook Ads Manager app?
Facebook Ads Manager app has many advantages over using the desktop version of Facebook Ads Manager or other third-party tools. Here are some of them:
-You can create and launch ads quickly and easily from your mobile device. You don't need to switch to your computer or log in to a different platform.
-You can keep an eye on your campaigns while you're on the go. You can see how your ads are performing in real time, get notifications about important events, and make changes as needed.
-You can take advantage of features that are exclusive to the app, such as dynamic creative, which automatically combines different ad elements (such as images, videos, and text) to create personalized ads for each audience.
-You can access all the same options and settings as the desktop version of Facebook Ads Manager, such as choosing your objective, audience, placement, budget, schedule, creative, and more.
-You can sync your data and settings across devices. Whatever you do on the app will be reflected on the desktop version of Facebook Ads Manager, and vice versa.
How to download Facebook Ads Manager app?
Facebook Ads Manager app is available for both iOS and Android devices. You can download it for free from the App Store or Google Play Store. To use the app, you need a Facebook account and a Facebook Page or a role on someone else's Page. You also need an internet connection to access your data and settings.
To download Facebook Ads Manager app for iOS, follow these steps:
-Open the App Store on your iPhone or iPad.
-Search for "Facebook Ads Manager" or use this link: https://apps.apple.com/us/app/facebook-ads-manager/id964397083
-Tap "Get" to install the app on your device.
-Open the app and log in with your Facebook account.
To download Facebook Ads Manager app for Android, follow these steps:
-Open the Google Play Store on your smartphone or tablet.
-Search for "Facebook Ads Manager" or use this link: https://play.google.com/store/apps/details?id=com.facebook.adsmanager
-Tap "Install" to download the app on your device.
-Open the app and log in with your Facebook account.
How to create ads with Facebook Ads Manager app?
Creating ads with Facebook Ads Manager app is similar to creating ads with the desktop version of Facebook Ads Manager. You need to follow these steps:
Step 1: Choose your objective
The first step is to choose your objective, which is what you want people to do when they see your ads. There are 11 objectives to choose from, divided into three categories: awareness, consideration, and conversion. Each objective has different options and features, so you need to choose the one that matches your goal.
For example, if you want to increase the number of people who visit your website, you can choose the "Traffic" objective. If you want to generate leads for your business, you can choose the "Lead generation" objective. If you want to sell products or services online, you can choose the "Conversions" objective.
To choose your objective, follow these steps:
-Open the Facebook Ads Manager app and tap the "+" icon at the bottom right corner of the screen.
-Select "Create Ad" from the menu.
-Choose your Page or a role on someone else's Page.
-Scroll through the list of objectives and tap the one that suits your goal.
-Tap "Continue" to proceed to the next step.
Step 2: Define your audience
The second step is to define your audience, which is who you want to see your ads. You can use various criteria to narrow down your audience, such as location, age, gender, interests, behaviors, and more. You can also use custom audiences, which are groups of people who have already interacted with your business in some way, such as visiting your website, using your app, or subscribing to your email list.
To define your audience, follow these steps:
-On the "Audience" screen, tap "Create New" or "Use a Saved Audience".
-If you choose "Create New", you can enter or select the criteria that you want to use to target your audience. You can also tap "Suggestions" to see some recommended options based on your objective and Page.
-If you choose "Use a Saved Audience", you can select an audience that you have previously created or used for another campaign.
-You can also tap "Advanced Options" to access more features, such as excluding or including certain audiences, creating lookalike audiences, or using connections.
-As you define your audience, you can see an estimate of the potential reach and cost of your ads at the bottom of the screen.
-Tap "Continue" to proceed to the next step.
Step 3: Choose your placements
The third step is to choose your placements, which are where you want your ads to appear. You can choose between automatic placements and manual placements. Automatic placements let Facebook decide where to show your ads based on your objective and budget. Manual placements let you select specific platforms and formats for your ads.
To choose your placements, follow these steps:
-On the "Placements" screen, tap "Automatic Placements" or "Edit Placements".
-If you choose "Automatic Placements", Facebook will optimize your ads for the best performance across its family of apps and services.
-If you choose "Edit Placements", you can select or deselect the platforms and formats that you want to use for your ads. You can also adjust the settings for each placement, such as device type, operating system, or frequency cap.
-Tap "Continue" to proceed to the next step.
Step 4: Set up your budget and schedule
The fourth step is to set up your budget and schedule, which are how much you want to spend on your ads and when you want them to run. You can choose between a daily budget and a lifetime budget. A daily budget is the average amount that you're willing to spend on your ads per day. A lifetime budget is the total amount that you're willing to spend on your ads for the duration of your campaign.
To set up your budget and schedule, follow these steps:
-On the "Budget & Schedule" screen, tap "Daily Budget" or "Lifetime Budget".
-Enter or adjust the amount that you want to spend on your ads.
-Tap "Start Date" and "End Date" to select when you want your ads to run. You can also tap "Run my ad set continuously starting today" if you don't have a specific end date in mind.
-You can also tap "Advanced Options" to access more features, such as setting a bid strategy, a delivery type, an optimization goal, or a spending limit.
-Tap "Continue" to proceed to the next step.
Step 5: Create your ad creative
Step 5: Create your ad creative
The fifth and final step is to create your ad creative, which is what people will see when they encounter your ads. You can choose between different formats, such as images, videos, carousels, slideshows, collections, or stories. You can also add text, headlines, descriptions, call-to-action buttons, and more to your ads.
To create your ad creative, follow these steps:
-On the "Ad Creative" screen, tap "Add Media" to select the format that you want to use for your ads.
-If you choose an image or a video, you can upload it from your device, select it from your Page's media library, or use the free stock images or videos provided by Facebook.
-If you choose a carousel, a slideshow, or a collection, you can add multiple images or videos to your ads and customize each one with different text and links.
-If you choose a story, you can create a full-screen vertical ad that will appear on Facebook and Instagram stories.
-After you select your media, you can add text to your ads. You can enter or edit the primary text, the headline, the description, and the display link. You can also tap "Preview" to see how your ads will look on different placements.
-Finally, you can add a call-to-action button to your ads. You can choose from a list of options, such as "Learn More", "Shop Now", "Download", or "Sign Up". You can also enter the website URL or the app link that you want people to visit when they click on your ads.
-Tap "Continue" to review and confirm your ad campaign.
A Detailed Table Breakdown of Facebook Ads Manager App Features
| Feature | Description | Benefit |
|---|---|---|
| Create and edit ads | You can create new ads or edit existing ones from your mobile device. You can access all the same options and settings as the desktop version of Facebook Ads Manager. | You can launch and manage your campaigns quickly and easily from anywhere. |
| View insights and reports | You can see how your ads are performing in real time. You can access various metrics and charts that show you the reach, impressions, clicks, conversions, cost, and more of your campaigns. | You can measure and improve the effectiveness of your ads based on data and feedback. |
| Adjust budget and audience | You can change the amount that you're willing to spend on your ads or the people that you want to target. You can also pause or resume your campaigns at any time. | You can optimize your spending and reach based on your goals and results. |
| Test different ad variations | You can use features such as dynamic creative or A/B testing to create and compare different versions of your ads. You can see which ones perform better for each audience segment or placement. | You can increase your conversions and lower your costs by finding the best combination of ad elements for each situation. |
| Get notifications and alerts | You can receive notifications and alerts about important events or issues related to your campaigns. You can also set up custom rules that trigger actions based on certain conditions. | You can stay informed and take action quickly when something happens with your ads. |
FAQs About Facebook Ads Manager App
How do I access Facebook Ads Manager app?
To access Facebook Ads Manager app, you need to download it from the App Store or Google Play Store. You also need a Facebook account and a Facebook Page or a role on someone else's Page. You can log in with your Facebook account and select the Page that you want to advertise with.
How do I switch between Pages and ad accounts?
To switch between Pages and ad accounts, you need to tap the menu icon at the top left corner of the screen. You can then select the Page or the ad account that you want to use from the list. You can also add new Pages or ad accounts from this menu.
How do I sync my data and settings across devices?
To sync your data and settings across devices, you need to log in with the same Facebook account on all your devices. Whatever you do on the app will be reflected on the desktop version of Facebook Ads Manager, and vice versa. You can also use the same app on multiple devices, as long as you log in with the same account.
How do I delete or duplicate an ad campaign?
To delete or duplicate an ad campaign, you need to tap the campaign that you want to delete or duplicate. You can then tap the trash icon or the copy icon at the bottom of the screen. You can also select multiple campaigns and delete or duplicate them at once.
How do I contact Facebook support?
To contact Facebook support, you need to tap the menu icon at the top left corner of the screen. You can then select "Help & Support" from the list. You can then choose from various options, such as "Report a Problem", "Help Center", or "Contact Us". You can also visit https://www.facebook.com/business/help for more resources and information.
How do I update Facebook Ads Manager app?
To update Facebook Ads Manager app, you need to check for updates on the App Store or Google Play Store. You can also enable automatic updates on your device settings. Updating the app will ensure that you have access to the latest features and bug fixes.
How do I use dynamic creative?
To use dynamic creative, you need to enable it when you create your ad campaign. You can then upload multiple images, videos, and texts to your ads. Facebook will automatically combine them in different ways to create personalized ads for each audience. You can also view and edit each ad variation before launching your campaign.
How do I use A/B testing?
To use A/B testing, you need to create an A/B test when you create your ad campaign. You can then choose what you want to test, such as your audience, delivery optimization, placements, creative, or product sets. Facebook will randomly split your budget and audience between two or more ad sets and show you which one performs better.
How do I use automatic placements?
To use automatic placements, you need to select it when you choose your placements. Facebook will then optimize your ads for the best performance across its family of apps and services. You don't need to select specific platforms or formats for your ads.
How do I use manual placements?
To use manual placements, you need to select "Edit Placements" when you choose your placements. You can then select or deselect the platforms and formats that you want to use for your ads. You can also adjust the settings for each placement, such as device type, operating system, or frequency cap.
Conclusion
Facebook Ads Manager app is a great way to create and manage your ads on Facebook and its family of apps and services. You can access it from your mobile device, wherever you are. You can also use it to view insights, adjust settings, test variations, and more.
If you want to learn more about Facebook Ads Manager app, you can check out other articles on this website, such as:
-Facebook Ads Manager: The Ultimate Guide for Beginners
-FB Ads Manager: How to Use It Like a Pro
-Instagram Ads: How to Create and Run Successful Campaigns
I hope you found this article helpful and informative. If you have any questions or feedback, feel free to leave a comment below. And don't forget to share this article with your friends and colleagues who might benefit from it.
Thanks for reading and happy advertising!
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