How to Use Amazon Snapchat Ads to Boost Your E-commerce Sales

By Cepy 9/09/2023 Post a Comment

Hi everyone, welcome to another article on digital marketing. Today, we are going to talk about a powerful partnership between two giants in the online world: Amazon and Snapchat. If you are an e-commerce seller, you might want to pay attention to this topic, because it could help you reach more customers and increase your sales.

Amazon Snapchat ads are a new feature that allows Snapchat users to shop on Amazon directly from the app. By using augmented reality (AR) technology, Snapchat users can scan products or barcodes with their cameras and get a link to the item on Amazon. They can also try on different eyewear styles from popular brands like Ray-Ban, Oakley, Persol, and more. This is a great way to enhance the shopping experience and make it more fun and engaging.

Why Amazon Snapchat Ads are Effective

Amazon Snapchat ads are effective because they leverage the power of both platforms. Amazon is the largest online retailer in the world, with over 300 million active customers and millions of products. Snapchat is one of the most popular social media apps, with over 190 million daily active users and a young and loyal audience. By combining these two platforms, you can reach a huge and diverse market with your products.

Another reason why Amazon Snapchat ads are effective is because they use AR technology to create a realistic and immersive shopping experience. AR is a technology that overlays digital information on the real world, creating a seamless blend of reality and virtuality. AR can enhance the customer journey by allowing them to see how products look in real life, compare different options, and get instant feedback. AR can also increase customer satisfaction and loyalty by reducing the risk of disappointment and returns.

The Benefits of AR Shopping

AR shopping has many benefits for both customers and sellers. Some of the benefits are:

It increases engagement and retention. Customers spend more time on the app, interact more with the products, and come back more often.
It boosts conversion and sales. Customers are more likely to buy products that they can see and try on virtually, especially if they are satisfied with the fit and appearance.
It reduces costs and waste. Customers are less likely to return products that they have tried on virtually, saving money and resources for both parties.
It creates word-of-mouth and social proof. Customers are more likely to share their experiences and opinions with their friends and followers, generating buzz and trust for your brand.

The Challenges of AR Shopping

AR shopping also has some challenges that need to be addressed. Some of the challenges are:

It requires high-quality 3D models and images. Customers expect realistic and accurate representations of the products, which means you need to invest in creating high-quality 3D models and images that match the physical products.
It depends on device compatibility and performance. Customers need to have devices that support AR technology and have enough processing power and battery life to run the app smoothly.
It faces privacy and security issues. Customers may be concerned about sharing their personal information and data with third-party apps and platforms, especially if they involve facial recognition or biometric data.
It needs constant innovation and improvement. Customers may get bored or frustrated with the same AR features and functionalities, which means you need to keep updating and enhancing your app to meet their changing needs and expectations.

How to Create Amazon Snapchat Ads

To create Amazon Snapchat ads, you need to have a Snapchat business account, an Amazon seller account, and an OAuth app for Amazon AppFlow. These are the steps you need to follow:

Create a Snapchat Business Account

A Snapchat business account is a free account that allows you to create and manage your ads on Snapchat. You can sign up for a business account at [Snapchat Ads Manager](^1^). You will need to provide some basic information about your business, such as your name, email address, phone number, website URL, industry category, billing information, etc.

Create an Amazon Seller Account

An Amazon seller account is an account that allows you to sell your products on Amazon. You can sign up for a seller account at [Amazon Seller Central](^2^). You will need to provide some information about your business, such as your legal name, address, bank account details, tax information, product categories, etc. You will also need to pay a monthly subscription fee or a per-item fee depending on your plan.

Create an OAuth App for Amazon AppFlow

An OAuth app for Amazon AppFlow is an app that provides the credentials that Amazon AppFlow uses to access your data securely when it makes authenticated calls to your account. You can create an OAuth app at [Snapchat Marketing API](^3^). You will need to provide some information about your app, such as your app name, description, logo, website URL, etc. You will also need to configure the app with one or more redirect URLs for Amazon AppFlow. Redirect URLs have the following format: https:// region .console.aws.amazon.com/appflow/oauth. For example, the code for the US East (N. Virginia) Region is us-east-1. For that Region, the URL is the following: [https://us-east-1.console.aws.amazon.com/appflow/oauth](^4^). From the OAuth app settings, note the values for Snap client ID and Snap client secret key. You will need to provide these values to Amazon AppFlow when you connect to your Snapchat account.

Connect Amazon AppFlow to Your Snapchat Ads Account

Amazon AppFlow is a service that allows you to transfer data between different applications and AWS services. You can use Amazon AppFlow to transfer data from Snapchat Ads to supported destinations, such as Amazon S3, Amazon Redshift, Salesforce, etc. To connect Amazon AppFlow to Snapchat Ads, you need to follow these steps:

Sign in to the AWS Management Console and open the Amazon AppFlow console at [https://console.aws.amazon.com/appflow/](^5^).
In the navigation pane on the left, choose Connections.
On the Manage connections page, for Connectors , choose Snapchat Ads.
Choose Create connection.
In the Connect to Snapchat Ads window, enter the following information: Client ID — The Snap client ID from your OAuth app. Client secret — The Snap client secret key from your OAuth app.
Choose Connect.
On the next page, choose Authorize.
You will be redirected to a Snapchat login page. Enter your Snapchat credentials and choose Log In.
You will be asked to grant permission to Amazon AppFlow to access your Snapchat data. Choose Allow.
You will be redirected back to the Amazon AppFlow console. You should see a message that says Connection created successfully.

Create a Flow to Transfer Data from Snapchat Ads

A flow is a configuration that defines how data is transferred from a source application to a destination application using Amazon AppFlow. You can create a flow to transfer data from Snapchat Ads to any supported destination using Amazon AppFlow. Here are the steps you need to follow:

In the Amazon AppFlow console, choose Create flow.
On the Create flow page, enter a name and a description for your flow.
For Source details , choose Snapchat Ads as the source connector and select the connection that you created earlier.
For Destination details , choose the destination connector that you want to transfer data to and select or create a connection for it.
For Mapping details , choose the data objects and fields that you want to transfer from Snapchat Ads and map them to the corresponding fields in the destination application.
For Settings and schedule , choose how often you want to run your flow and configure other settings such as encryption, error handling, validation, etc.
Choose Create flow.

A Breakdown of Amazon Snapchat Ads Performance

To measure the performance of your Amazon Snapchat ads, you can use various metrics and reports provided by both platforms. Here is a breakdown of some of the key metrics and reports that you can use:

Metric/Report	Description	Source
Impressions	The number of times your ad was shown on Snapchat.	Snapchat Ads Manager
Clicks	The number of times users clicked on your ad or swiped up on it.	Snapchat Ads Manager
Swipe-up rate	The percentage of impressions that resulted in clicks or swipe-ups.	Snapchat Ads Manager
Snap Pixel events	The number of actions that users took on your website after clicking or swiping up on your ad, such as page views, purchases, sign-ups, etc. You need to install Snap Pixel on your website to track these events.	Snapchat Ads Manager
Return on ad spend (ROAS)	The ratio of revenue generated by your ad campaign to the amount spent on it. You can calculate ROAS) by dividing Snap Pixel revenue by ad spend.	Snapchat Ads Manager
Cost per acquisition (CPA)	The average amount spent on each acquisition, such as a purchase, a sign-up, a download, etc. You can calculate CPA by dividing ad spend by Snap Pixel acquisitions.	Snapchat Ads Manager
Amazon Attribution	A report that shows how your Snapchat ads drive conversions on Amazon, such as detail page views, add to carts, and purchases. You need to create Amazon Attribution tags and add them to your Snapchat ads to track these conversions.	Amazon Attribution Console
Amazon Sales Rank	A report that shows how your products rank in sales compared to other products in the same category on Amazon. You can use this report to monitor the impact of your Snapchat ads on your product visibility and demand.	Amazon Seller Central
Amazon Customer Reviews	A report that shows the ratings and feedback that customers leave for your products on Amazon. You can use this report to measure customer satisfaction and loyalty, as well as identify areas for improvement.	Amazon Seller Central

FAQs about Amazon Snapchat Ads

What are the requirements for Amazon Snapchat ads?

To create Amazon Snapchat ads, you need to meet the following requirements:

You must have a Snapchat business account and an Amazon seller account.
You must have products that are eligible for the Amazon Shopping program. These are products that are sold and fulfilled by Amazon or fulfilled by merchants (FBM) with Prime shipping.
You must comply with the policies and guidelines of both platforms, such as content, creative, targeting, privacy, etc.

What are the types of Amazon Snapchat ads?

There are two types of Amazon Snapchat ads that you can create:

Product Catalog Ads: These are ads that showcase multiple products from your Amazon catalog in a carousel format. You can use these ads to promote a range of products or a specific category or collection.
Single Product Ads: These are ads that feature a single product from your Amazon catalog in a full-screen format. You can use these ads to highlight a best-selling or new product or a special offer or deal.

How do I create Product Catalog Ads?

To create Product Catalog Ads, you need to follow these steps:

In the Snapchat Ads Manager, choose Create Ads.
Choose Instant Create.
Choose Product Catalog Sales as the advertising goal.
Select the Amazon catalog that you want to use for your ads.
Select the products that you want to include in your ads. You can filter by category, price, rating, etc.
Customize your ad creative, such as headline, call to action, logo, etc.
Choose your audience, budget, and schedule for your campaign.
Review and publish your campaign.

How do I create Single Product Ads?

To create Single Product Ads, you need to follow these steps:

In the Snapchat Ads Manager, choose Create Ads.
Choose Advanced Create.
Create a new campaign or select an existing one.
Create a new ad set or select an existing one.
Create a new ad or select an existing one.
Choose Single Image or Video as the ad format.
Select the Amazon catalog that you want to use for your ads.
Select the product that you want to feature in your ad.
Upload an image or video for your ad creative. You can use the product image from Amazon or upload your own custom image or video.
Customize your ad creative, such as headline, call to action, logo, etc.
Choose your audience, budget, and schedule for your ad set.
Review and publish your ad set and ad.

How do I optimize my Amazon Snapchat ads?

To optimize your Amazon Snapchat ads, you can use the following tips:

Use high-quality images and videos that showcase your products in an attractive and realistic way. Use clear and bright colors, avoid clutter and distractions, and highlight the features and benefits of your products.
Use catchy and concise headlines and call to actions that capture the attention and interest of your audience. Use words that convey urgency, value, or emotion, such as "Buy Now", "Save 50%", or "Don't Miss Out".
Use relevant and specific keywords and hashtags that match your products and audience. Use words that describe your products, such as "sunglasses", "backpack", or "coffee maker". Use hashtags that relate to your niche, such as "#travel", "#fitness", or "#cooking".
Use dynamic ads that automatically update your products based on availability, price, ratings, etc. This way, you can ensure that your ads always show the most accurate and up-to-date information about your products.
Test and experiment with different ad creatives, formats, audiences, budgets, schedules, etc. Use the data and insights from Snapchat Ads Manager and Amazon Attribution to measure and compare the performance of your ads. Find out what works best for your products and audience and optimize accordingly.

How do I measure the results of my Amazon Snapchat ads?

To measure the results of your Amazon Snapchat ads, you can use the following tools:

Snapchat Ads Manager: This is the tool that you use to create and manage your ads on Snapchat. You can use it to track various metrics and reports related to your ad campaigns, such as impressions, clicks, swipe-up rate, Snap Pixel events, ROAS, CPA, etc.
Amazon Attribution: This is a tool that allows you to measure how your Snapchat ads drive conversions on Amazon, such as detail page views, add to carts, and purchases. You can use it to track the performance of your ads across different devices and platforms.
Amazon Seller Central: This is the tool that you use to manage your products and sales on Amazon. You can use it to track various metrics and reports related to your product performance, such as Amazon Sales Rank, Amazon Customer Reviews, etc.

What are the best practices for Amazon Snapchat ads?

To create successful Amazon Snapchat ads, you can follow these best practices:

Align your ads with your business goals and objectives. Define what you want to achieve with your ads, such as increasing brand awareness, generating leads, driving sales, etc. Choose the right ad format, audience, budget, schedule, etc. that match your goals.
Target your ads to the right audience. Use the targeting options available on Snapchat Ads Manager to reach the people who are most likely to be interested in your products. You can target by demographics, interests, behaviors, locations, etc.
Create engaging and interactive ads that encourage users to take action. Use AR technology to create immersive and realistic shopping experiences. Use creative tools such as lenses, filters, stickers, etc. to add fun and personality to your ads.
Monitor and optimize your ads regularly. Use the tools and data available on Snapchat Ads Manager and Amazon Attribution to measure and analyze the performance of your ads. Find out what works well and what needs improvement. Test and experiment with different variables and make adjustments accordingly.

What are some examples of successful Amazon Snapchat ads?

Here are some examples of successful Amazon Snapchat ads that you can get inspired by:

[Ray-Ban]: Ray-Ban used AR lenses to let users try on different styles of sunglasses from their catalog. Users could also swipe up to buy their favorite pair on Amazon.
[L'Oréal Paris]: L'Oréal Paris used AR lenses to let users try on different shades of lipstick from their catalog. Users could also swipe up to buy their chosen shade on Amazon.
[Bose]: Bose used single product ads to feature their wireless headphones in a full-screen format. Users could swipe up to learn more about the product features and buy them on Amazon.
[Nespresso]: Nespresso used product catalog ads to showcase their coffee machines and capsules in a carousel format. Users could swipe up to browse their catalog and buy their products on Amazon.

Conclusion

Amazon Snapchat ads are a powerful way to boost your e-commerce sales by reaching a large and engaged audience on Snapchat and driving them to shop on Amazon. By using AR technology, you can create immersive and interactive shopping experiences that increase customer engagement and retention. By using the tools and data provided by both platforms, you can create and optimize your ads effectively and efficiently.

We hope this article has given you a comprehensive overview of how to use Amazon Snapchat ads for your e-commerce business. If you have any questions or feedback, please feel free to leave a comment below. And if you want to learn more about digital marketing strategies and tips, don't forget to check out

Google Ads Guide