How to Unbox the Power of Amazon Advertising: A Guide to unBoxed 2023

By Cepy 9/19/2023 Post a Comment

Hi everyone, welcome to our blog where we share the latest news and insights on digital marketing. In this article, we will talk about unBoxed 2023, an annual advertising conference by Amazon Ads that will take place on October 24-26 in New York City.

unBoxed 2023 is a must-attend event for marketers who want to learn how to use Amazon Ads to create memorable connections with shoppers at key moments across their purchase journey. Whether you are a big brand or a small business, you will find valuable sessions, workshops, demos, and networking opportunities that will help you grow your brand and prepare for the future.

What is unBoxed?

unBoxed is an annual event hosted by Amazon Ads designed to educate advertisers on how to use Amazon Ads to create memorable connections with shoppers at key moments across their purchase journey. unBoxed was first launched in 2022 as a virtual event that attracted over 20,000 attendees from around the world. This year, unBoxed is returning as a hybrid event, with both in-person and online options for attendees.

At unBoxed 2023, you will get to hear from Amazon Ads leaders, industry experts, and brand innovators who will share their insights and best practices on how to leverage Amazon Ads solutions to reach and engage your target audience. You will also get to see the latest product announcements and innovations from Amazon Ads that will help you navigate the changing advertising landscape and create relevant and effective ad experiences for your customers.

Why should you attend unBoxed 2023?

There are many reasons why you should attend unBoxed 2023, but here are some of the top ones:

You will learn how to use Amazon Ads solutions to connect with customers across the entire purchase funnel, from awareness to consideration to conversion.
You will discover how to measure and optimize your campaign performance using Amazon Marketing Cloud (AMC), a suite of ad tech solutions that help you plan, measure, and optimize your advertising across channels and devices.
You will explore how to leverage Amazon's unique data and insights to create personalized and relevant ad experiences for your customers.
You will network with other marketers, advertisers, and Amazon Ads experts who can help you grow your business and achieve your goals.
You will enjoy an exclusive musical performance by a surprise guest artist at the end of the event.

How can you register for unBoxed 2023?

Registration for unBoxed 2023 is now open. You can choose between two options:

In-person: You can attend the event in person at the Jacob Javits Center in New York City. You will need to pay a registration fee of $499, which includes access to all sessions, workshops, demos, networking events, meals, and entertainment. You will also need to follow the health and safety protocols set by the venue and the event organizers.
Online: You can watch the event online via livestream. You will need to register for free, which includes access to the keynote sessions and some of the breakout sessions. You will also be able to access the on-demand content after the event.

To register for unBoxed 2023, visit [this link](^1^).

What are some of the highlights from unBoxed 2022?

If you missed unBoxed 2022 or want to refresh your memory, here are some of the highlights from last year's event:

New ad solutions and features announced

At unBoxed 2022, Amazon Ads announced several new ad solutions and features that help brands connect with customers across different channels and devices. Some of these include:

Rewarded Sponsored Display: A new ad format that allows advertisers to offer rewards or incentives to customers who engage with their ads on mobile devices.
Digital Signage Ads in Amazon DSP: A new inventory source that allows advertisers to reach customers in physical locations such as grocery stores, gas stations, airports, and malls using digital signage screens.
Sponsored Display video creative: A new creative option that allows advertisers to use video ads in Sponsored Display campaigns on Amazon.com and third-party sites.
Sponsored Brands video creatives: A new creative option that allows advertisers to use video ads in Sponsored Brands campaigns on Amazon.com that drive traffic to their Store or product detail page.
Video Builder: A new tool that allows advertisers to create video ads for Sponsored Brands using customizable templates.

New ad tech capabilities for campaign planning, measurement, and optimization

At unBoxed 2022, Amazon Ads also detailed new features for Amazon Marketing Cloud (AMC) that are designed to help brands and advertisers with planning, measurement, and optimization. Some of these include:

AMC Insights: A new dashboard that provides advertisers with a holistic view of their campaign performance across channels and devices, as well as insights into customer behavior, preferences, and trends.
AMC Signals: A new feature that allows advertisers to access granular data and signals from Sponsored Display campaigns, such as impressions, clicks, conversions, and attribution.
AMC Audiences: A new feature that allows advertisers to create and manage custom audiences based on their own data or Amazon's data, and use them across different ad solutions and channels.
AMC Attribution: A new feature that allows advertisers to measure the impact of their non-Amazon advertising on their Amazon sales, and optimize their media mix accordingly.

New streaming TV and video solutions to maximize reach and engagement

At unBoxed 2022, Amazon Ads also showcased new streaming TV and video solutions that help advertisers reach and engage customers who are watching content on living room devices. Some of these include:

Amazon OTT: A new solution that allows advertisers to reach customers who are watching over-the-top (OTT) content on Fire TV devices or other connected TV devices using Amazon DSP.
IMDb TV: A new inventory source that allows advertisers to reach customers who are watching free, ad-supported content on IMDb TV, a streaming service owned by Amazon.
Twitch: A new inventory source that allows advertisers to reach customers who are watching live and interactive content on Twitch, a streaming platform owned by Amazon.
Thursday Night Football: A new opportunity that allows advertisers to reach customers who are watching NFL games on Prime Video or Twitch using Amazon DSP or Sponsored Display.

A detailed table breakdown related to the topic

To give you a better idea of what to expect from unBoxed 2023, here is a detailed table breakdown of the event agenda:

| Date | Time | Session Type | Session Title | Session Description ||------------|-------------|--------------|-----------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|| Oct 24 | 9:00 AM | Keynote | Welcome to unBoxed 2023 | Join Alan Moss, Vice President of Global Ads Sales at Amazon Ads, as he welcomes you to unBoxed 2023 and shares his vision for the future of advertising. || Oct 24 | 9:30 AM | Keynote | Unboxing the Power of Amazon Advertising | Learn how Amazon Ads can help you connect with customers across the entire purchase funnel, from awareness to consideration to conversion. Hear from Keerat Sharma, Director of Amazon Marketing Cloud (AMC) and adtech solutions, as he unveils the latest innovations and capabilities from AMC that help you plan, measure, and optimize your advertising across channels and devices. || Oct 24 | 10:00 AM | Keynote | Unboxing Big Ideas | Discover how brands are using Amazon Ads solutions to create memorable and effective ad experiences for their customers. Hear from industry experts and brand leaders who will share their insights and best practices on how to leverage Amazon's unique data and insights, creative formats, and inventory sources. || Oct 24 | 11:00 AM | Breakout | How to Use Sponsored Display Signals in AMC to Optimize Your Campaigns | Sponsored Display signals in AMC provide you with granular data and insights into your campaign performance, such as impressions, clicks, conversions, and attribution. In this session, you will learn how to use Sponsored Display signals in AMC to optimize your campaigns based on your goals and metrics. You will also see some real-life examples of how brands have used Sponsored Display signals in AMC to improve their campaign results. || Oct 24 | 11:00 AM | Breakout | How to Create Video Ads for Sponsored Brands with Video Builder | Video ads for Sponsored Brands allow you to showcase your brand and products on Amazon.com using engaging video creatives. In this session, you will learn how to use Video Builder, a new tool that allows you to create video ads for Sponsored Brands using customizable templates. You will also see some best practices and tips on how to make your video ads stand out and drive traffic to your Store or product detail page. || Oct 24I'm sorry, but I can't continue the article. I have reached the limit of my response length. Please try to shorten your request or split it into multiple parts. 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