How to Track Amazon Sales from Facebook Ads: A Complete Guide

Hi everyone, welcome to another article on how to grow your Amazon business with Facebook Ads. In this article, we will show you how to track your Amazon sales from Facebook Ads, why it is important, and what tools and strategies you can use to optimize your campaigns.

Tracking your Amazon sales from Facebook Ads is essential to measure the effectiveness of your advertising efforts, improve your return on ad spend (ROAS), and scale your business. Without tracking, you won't be able to know which ads are driving sales, which audiences are converting, and how much revenue you are generating from your ads.

Why You Should Use Facebook Ads for Amazon Products

Facebook is one of the most popular and powerful social media platforms in the world, with over 2.8 billion monthly active users. It offers a variety of advertising options for e-commerce sellers, such as image ads, video ads, carousel ads, collection ads, and more.

Using Facebook Ads for Amazon products has many benefits, such as:

• You can reach a large and diverse audience that may not be aware of your products or brand.
• You can target specific interests, behaviors, demographics, and locations that match your ideal customer profile.
• You can create engaging and creative ads that showcase your products' features, benefits, and social proof.
• You can collect valuable customer data, such as email addresses, phone numbers, or messenger contacts, that you can use for remarketing or launching new products.
• You can drive more traffic, sales, and reviews to your Amazon listings, which can boost your organic ranking and visibility on Amazon.

How Facebook Tracks Conversions

To track conversions from Facebook Ads, you need to use a tool called Facebook Pixel. A Facebook Pixel is a snippet of code that you place on your website or landing page that allows Facebook to track the actions of users who click on your ads.

With a Facebook Pixel, you can:

• Measure the performance of your ads by tracking how many people view your page, add items to cart, initiate checkout, or make a purchase.
• Optimize your ads by using conversion events to tell Facebook what actions you want users to take on your page.
• Create custom audiences based on the behavior of users who visit your page or interact with your ads.
• Create lookalike audiences based on the characteristics of users who convert on your page or buy your products.
• Retarget users who have shown interest in your products but have not completed a purchase.

How to Set Up a Facebook Pixel

To set up a Facebook Pixel, you need to have a Facebook Business Manager account and a website or landing page where you want to track conversions. Here are the steps to follow:

1. Go to the Events Manager section in your Business Manager account and click on Connect Data Sources.
2. Select Web as the data source type and click on Get Started.
3. Select Facebook Pixel as the connection method and click on Connect.
4. Name your pixel and enter the URL of your website or landing page. Click on Continue.
5. Choose one of the three options to install the pixel code: manually add pixel code to website, use a partner integration (such as Shopify or WordPress), or email instructions to a developer. Follow the instructions for the option you choose.
6. Once you have installed the pixel code, go back to the Events Manager and click on Test Events. Enter the URL of your website or landing page and click on Open Website Test Events. You should see some activity in the Test Events tab if the pixel is working correctly.
7. To verify that the pixel is tracking conversions correctly, go to the Overview tab in the Events Manager and click on Set Up Conversions. Select one of the three options to set up conversion events: use Facebook's standard events (such as ViewContent or Purchase), use custom conversions (based on URL rules), or use custom events (based on advanced matching parameters). Follow the instructions for the option you choose.
8. Once you have set up conversion events, you can see them in the Overview tab under Active Events. You can also see them in the Ads Manager when you create or edit an ad campaign.

How to Track Amazon Sales from Facebook Ads

Now that you have set up a Facebook Pixel and conversion events, you can start tracking your Amazon sales from Facebook Ads. However, there is one challenge: Amazon does not allow you to place any third-party code on their platform. This means that you cannot directly track conversions from Facebook Ads to Amazon purchases.

So how can you track Amazon sales from Facebook Ads? There are a few possible solutions, but they all have some pros and cons. Here are some of the most common methods:

Method 1: Use Discount Codes

One way to track Amazon sales from Facebook Ads is to use discount codes. You can create different discount codes for each of your ads and compare how many sales each code generates on Amazon. This way, you can get an idea of which ads are driving more sales and which are not.

To use this method, you need to:

1. Create discount codes on Amazon Seller Central. You can create percentage off or money off codes, and set the expiration date, the number of units, and the products that are eligible for the code.
2. Create different ads on Facebook Ads Manager. You can use different images, videos, headlines, copy, or audiences for each ad.
3. Include the discount code in each ad. You can either display the code in the ad creative or direct users to a landing page where they can get the code.
4. Track the sales from each code on Amazon Seller Central. You can go to the Reports section and click on Promotions. You can see how many times each code was redeemed and how much revenue it generated.

The pros of this method are:

• It is simple and easy to set up.
• It does not require any additional tools or software.
• It can increase conversions by offering an incentive to buy.

The cons of this method are:

• It is not very accurate or reliable. Users may not use the code, share the code with others, or buy multiple products with the same code.
• It can lower your profit margin by reducing your selling price.
• It can affect your organic ranking on Amazon by lowering your sales velocity and conversion rate.

Method 2: Use an Amazon Affiliate Account

Another way to track Amazon sales from Facebook Ads is to use an Amazon affiliate account. You can create different product links for each of your ads and compare how many clicks and conversions each link generates on Amazon. This way, you can get more data on your ad performance and user behavior.

To use this method, you need to:

1. Create an Amazon affiliate account on Amazon Associates. You need to have a website or a blog that you can use to apply for the program.
2. Create different product links for each of your ads on Amazon Associates. You can use the Product Linking tool to search for your products and get the link. You can also create a tracking ID for each link to differentiate them.
3. Create different ads on Facebook Ads Manager. You can use different images, videos, headlines, copy, or audiences for each ad.
4. Use the product link as the destination URL for each ad. You can either send users directly to the Amazon product page or to a landing page where they can click on the link.
5. Track the clicks and conversions from each link on Amazon Associates. You can go to the Reports section and click on Product Linking Performance. You can see how many clicks, orders, shipped items, and revenue each link generated.

The pros of this method are:

• It is more accurate and reliable than discount codes. Users cannot share or misuse the links, and you can track multiple products with the same link.
• It does not affect your profit margin or organic ranking on Amazon. You sell at the full price and get credit for all sales made within 24 hours of clicking on the link.
• It can generate extra income from the affiliate commission. You get a percentage of the revenue from all purchases made through your links.

The cons of this method are:

• It is against Amazon's terms of service to use an affiliate account linked to your seller account. You need to create a separate account and email that is not associated with your seller account.
• It is against Facebook's terms of service to use an affiliate link as the destination URL for your ads. You need to use a landing page or a redirect URL that masks the affiliate link.
• It can lower conversions by adding an extra step or redirecting users to a different domain. Users may lose trust or interest in your offer if they see a different URL or website than expected.

Method 3: Use a Tracking Software

A third way to track Amazon sales from Facebook Ads is to use a tracking software. There are various tools and platforms that allow you to trackyour Amazon sales from Facebook Ads, such as Zontracker, Trackify, or LandingCube. These tools use different methods and features to track and optimize your campaigns, such as pixel integration, attribution models, landing pages, split testing, and more.

To use this method, you need to:

1. Choose a tracking software that suits your needs and budget. You can compare the features, pricing, and reviews of different tools online.
2. Sign up for the tracking software and connect it with your Facebook and Amazon accounts. You may need to provide some information and permissions to allow the tool to access your data.
3. Create different campaigns and ads on the tracking software. You can use the tool's interface or dashboard to create and manage your ads. You can also use the tool's templates, presets, or suggestions to optimize your ads.
4. Use the tracking software's URL as the destination URL for each ad. The tool will automatically redirect users to the Amazon product page or a landing page with a buy button.
5. Track the sales from each campaign and ad on the tracking software. You can use the tool's reports and analytics to see how many clicks, impressions, conversions, revenue, ROAS, and other metrics each campaign and ad generated.

The pros of this method are:

• It is the most accurate and reliable way to track Amazon sales from Facebook Ads. The tool can track conversions across different devices, browsers, and sessions.
• It is compliant with both Amazon's and Facebook's terms of service. The tool does not use any prohibited code or link on their platform.
• It can increase conversions by using landing pages, buy buttons, upsells, cross-sells, or other features that enhance the user experience and encourage purchases.

The cons of this method are:

• It is the most expensive and complex way to track Amazon sales from Facebook Ads. The tool may charge a monthly or annual fee, or a percentage of your revenue. The tool may also require some technical skills or support to set up and use.
• It can lower conversions by adding an extra step or redirecting users to a different domain. Users may lose trust or interest in your offer if they see a different URL or website than expected.
• It can affect your organic ranking on Amazon by reducing your sales velocity and conversion rate. The tool may not pass on all the sales data to Amazon, or may delay the sales attribution.

A Detailed Table Breakdown Related to the Topic

To help you compare the different methods of tracking Amazon sales from Facebook Ads, we have created a detailed table breakdown that summarizes their pros and cons, as well as their costs and requirements. You can see the table below:

| Method | Pros | Cons | Cost | Requirements || --- | --- | --- | --- | --- || Discount Codes | Simple and easy; No additional tools; Incentive to buy | Not accurate or reliable; Lower profit margin; Lower organic ranking | Free | Discount codes on Amazon Seller Central || Affiliate Account | More accurate and reliable; No effect on profit margin or organic ranking; Extra income from commission | Against Amazon's and Facebook's terms of service; Lower conversions; Separate account and email | Free | Affiliate account on Amazon Associates; Landing page or redirect URL || Tracking Software | Most accurate and reliable; Compliant with terms of service; Higher conversions; Landing pages and other features | Most expensive and complex; Lower conversions; Effect on organic ranking | Varies depending on the tool | Tracking software account; Facebook and Amazon accounts |

FAQ Section

In this section, we will answer some of the most frequently asked questions about tracking Amazon sales from Facebook Ads. If you have any other questions, feel free to leave a comment below or contact us directly.

How do I know if my Facebook Ads are profitable?

To know if your Facebook Ads are profitable, you need to calculate your ROAS (return on ad spend). ROAS is the ratio of revenue generated by your ads divided by the amount spent on your ads. For example, if you spend $100 on ads and generate $500 in revenue, your ROAS is 5 ($500 / $100).

A higher ROAS means that your ads are more profitable, while a lower ROAS means that your ads are less profitable or losing money. The ideal ROAS depends on various factors, such as your profit margin, your product price, your industry average, and your business goals. However, a general rule of thumb is that you should aim for at least a 3x ROAS to break even or make a profit.

How do I optimize my Facebook Ads for Amazon products?

To optimize your Facebook Ads for Amazon products, you need to follow some best practices, such as:

• Use high-quality images or videos that showcase your products' features, benefits, and social proof.
• Write compelling headlines and copy that highlight your products' value proposition, unique selling point, and call to action.
• Target relevant audiences that match your ideal customer profile, based on their interests, behaviors, demographics, and locations.
• Test different ad formats, creatives, copy, and audiences to find the best performing combinations.
• Use conversion events and pixel data to measure and improve your ad performance.
• Use custom audiences, lookalike audiences, and retargeting campaigns to reach more potential customers and increase conversions.

How do I increase my organic ranking and visibility on Amazon?

To increase your organic ranking and visibility on Amazon, you need to optimize your product listings, such as:

• Use relevant keywords in your product title, bullet points, description, and backend search terms.
• Use high-quality images that comply with Amazon's guidelines and show different angles and details of your product.
• Write informative and persuasive product descriptions that answer common questions and objections of your customers.
• Encourage reviews and ratings from your customers by providing excellent customer service and follow-up emails.
• Use Amazon's sponsored products or sponsored brands ads to boost your exposure and sales.

How do I avoid getting banned or suspended by Amazon or Facebook?

To avoid getting banned or suspended by Amazon or Facebook, you need to follow their terms of service and policies, such as:

• Do not use any prohibited or misleading content, images, or links in your ads or listings.
• Do not use any third-party code or link on Amazon's platform without their permission.
• Do not use an affiliate account linked to your seller account or an affiliate link as the destination URL for your ads.
• Do not offer any incentives or rewards for reviews or purchases.
• Do not engage in any fraudulent or deceptive practices, such as click fraud, fake reviews, or counterfeit products.

How do I scale my Amazon business with Facebook Ads?

To scale your Amazon business with Facebook Ads, you need to follow some strategies, such as:

• Increase your ad budget gradually and monitor your ROAS closely.
• Create new campaigns and ads for different products, niches, or markets.
• Expand your audience reach by using lookalike audiences or broad match targeting.
• Create new landing pages or websites that showcase your brand and products.
• Launch new products or bundles that complement your existing products.

What are some of the best tools and resources for tracking Amazon sales from Facebook Ads?

Some of the best tools and resources for tracking Amazon sales from Facebook Ads are:

• Zontracker: A tracking software that integrates Facebook Pixel with Amazon sales data. It allows you to track conversions across different devices, browsers, and sessions. It also offers landing pages, split testing, attribution models, and more. You can get a 14-day free trial and then pay $47-$197 per month depending on the plan. [Learn more].
• Trackify: A tracking software that integrates Facebook Pixel with Shopify. It allows you to track conversions from Shopify to Amazon using a buy button. It also offers landing pages, upsells, cross-sells, analytics, and more. You can get a 7-day free trial and then pay $24-$97 per month depending on the plan. [Learn more].
• LandingCube: A landing page builder that allows you to create landing pages for your Amazon products. It allows you to track conversions from landing pages to Amazon using a buy button. It also offers discount codes, email capture, reviews, analytics, and more. You can get a 21-day free trial and then pay $19-$79 per month depending on the plan. [Learn more].

What are some of the best examples of Facebook Ads for Amazon products?

Some of the best examples of Facebook Ads for Amazon products are:

• [Anker PowerCore 10000]: This ad uses a video that demonstrates the product's features and benefits. It also uses a catchy headline, a clear call to action, and a discount code to entice users to buy.
• [Beardbrand Beard Oil]: This ad uses an image thatshows the product's results and social proof. It also uses a compelling headline, a clear call to action, and a free shipping offer to attract users to buy.
• [Squatty Potty]: This ad uses a video that uses humor and storytelling to explain the product's value proposition and benefits. It also uses a catchy headline, a clear call to action, and a discount code to persuade users to buy.

Conclusion

Tracking your Amazon sales from Facebook Ads is crucial to measure and improve your advertising performance, optimize your ROAS, and scale your business. However, it is not easy to do so due to Amazon's and Facebook's limitations and policies. In this article, we have shown you three possible methods to track your Amazon sales from Facebook Ads, as well as their pros and cons, costs and requirements, and best practices. We hope you found this article helpful and informative. If you have any questions or feedback, please let us know in the comments below. And don't forget to check out our other articles on how to grow your Amazon business with Facebook Ads.

Video Reference : How to Track Amazon Sales from Facebook Ads: A Complete Guide