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How to Stop Amazon's Personalized Ads from Following You Around the Web

Hi everyone, welcome to another article where we explore the fascinating world of online advertising. Today, we're going to talk about Amazon's personalized ads, also known as interest-based ads, and how you can opt out of them if you prefer.

Amazon's personalized ads are ads that are tailored to your interests, preferences, and shopping behavior based on your activity on Amazon.com and other websites. They are designed to show you products and services that you might like or need, and to help you discover new things that match your taste. Sounds good, right? Well, not everyone thinks so.

Why Some People Don't Like Amazon's Personalized Ads

Some people find Amazon's personalized ads annoying, intrusive, or even creepy. They don't like the idea of being tracked and profiled by a giant corporation that knows everything about their online habits. They feel like their privacy is being violated and their personal data is being exploited for profit. They also worry about the potential security risks of having their information exposed to hackers or third parties.

If you're one of those people who don't like Amazon's personalized ads, you might be wondering how to stop them from following you around the web. Well, the good news is that you can. Amazon gives you the option to opt out of personalized ads on your browser or device. Let's see how you can do that.

How to Opt Out of Amazon's Personalized Ads on Your Browser

The easiest way to opt out of Amazon's personalized ads is to visit amazon.com/adprefs and log in with your account. There, you'll see two options: Personalize Ads from Amazon and Do Not Personalize Ads from Amazon for this Internet Browser. Choose the second option and click Submit. This will stop Amazon from showing you personalized ads on this browser based on your activity on Amazon.com and other websites that display Amazon ads[^1^] [^4^] [^5^].

Note that this will not affect the ads that you see on other browsers or devices that you use. You'll have to repeat this process for each browser that you want to opt out of personalized ads. Also, this will not stop Amazon from showing you any ads at all. You'll still see generic ads that are not based on your interests or preferences.

How to Opt Out of Amazon's Personalized Ads on Your Device

If you want to opt out of Amazon's personalized ads on your device, such as your smartphone or tablet, you'll have to change the settings of your device or app. Depending on the type of device or app that you use, the steps may vary slightly. Here are some general guidelines for some common devices and apps:

  • For Android devices, go to Settings > Google > Ads and enable Opt out of Ads Personalization.
  • For iOS devices, go to Settings > Privacy > Advertising and enable Limit Ad Tracking.
  • For Fire tablets, go to Settings > Security & Privacy > Advertising ID and enable Opt out of Interest-Based Ads.
  • For Kindle e-readers, go to Settings > Device Options > Advanced Options > Advertising ID and enable Opt out of Interest-Based Ads.
  • For Amazon Shopping app, go to Menu > Settings > Notifications > Personalized Notifications and disable Product Recommendations and Deals.
  • For Amazon Music app, go to Menu > Settings > Notifications and disable Marketing Notifications.
  • For Audible app, go to Menu > Settings > Notifications and disable Marketing Notifications.

By changing these settings, you'll stop Amazon from showing you personalized ads on your device based on your activity on Amazon.com and other websites or apps that display Amazon ads[^2^]. However, this will not affect the ads that you see on other devices or browsers that you use. You'll have to change the settings for each device or app that you want to opt out of personalized ads. Also, this will not stop Amazon from showing you any ads at all. You'll still see generic ads that are not based on your interests or preferences.

The Pros and Cons of Amazon's Personalized Ads

Now that you know how to opt out of Amazon's personalized ads, you might be wondering whether it's a good idea or not. Well, there are pros and cons to both sides of the argument. Let's take a look at some of them.

ProsCons
  • You'll see more relevant and useful ads that match your interests and needs.
  • You'll discover new products and services that you might like or need.
  • You'll get better deals and offers that suit your budget and preferences.
  • You'll support the websites and apps that you use by allowing them to generate revenue from advertising.
  • You'll lose some of your privacy and control over your personal data.
  • You'll be exposed to more marketing and sales pressure that might influence your purchasing decisions.
  • You'll see more repetitive and annoying ads that follow you around the web.
  • You'll risk your security and identity if your information is leaked or hacked by malicious actors.

Ultimately, the choice is yours. You have to weigh the benefits and drawbacks of Amazon's personalized ads and decide what's best for you. There's no right or wrong answer here. It's a matter of personal preference and comfort level.

FAQs About Amazon's Personalized Ads

What are Amazon's personalized ads?

Amazon's personalized ads are ads that are tailored to your interests, preferences, and shopping behavior based on your activity on Amazon.com and other websites that display Amazon ads. They are designed to show you products and services that you might like or need, and to help you discover new things that match your taste.

How does Amazon personalize ads?

Amazon uses various methods to personalize ads, such as:

  • Your browsing history on Amazon.com and other websites that display Amazon ads.
  • Your purchase history on Amazon.com and other websites that display Amazon ads.
  • Your search history on Amazon.com and other websites that display Amazon ads.
  • Your wish list, shopping cart, and recommendations on Amazon.com.
  • Your ratings, reviews, and feedback on Amazon.com and other websites that display Amazon ads.
  • Your location, device type, browser type, and IP address.
  • Your demographic information, such as age, gender, income, etc.
  • Your interests, hobbies, preferences, etc. that you provide to Amazon or other websites that display Amazon ads.

Amazon uses this information to create a profile of you and to show you ads that are relevant and useful to you.

How can I see what information Amazon has about me?

You can see what information Amazon has about you by visiting amazon.com/adprefs and logging in with your account. There, you'll see a summary of your interests based on your activity on Amazon.com and other websites that display Amazon ads. You can also view and edit your interests by clicking on Manage Your Interests. This will allow you to add or remove interests that reflect your preferences. You can also opt out of personalized ads by choosing Do Not Personalize Ads from Amazon for this Internet Browser and clicking Submit.

How can I delete my information from Amazon?

You can delete your information from Amazon by visiting amazon.com/gp/help/customer/display.html?nodeId=201909150 and following the instructions. There, you'll find various options to delete your information, such as:

  • Delete Your Account: This will permanently delete your account and all the information associated with it, such as your orders, wish lists, reviews, ratings, etc. You won't be able to access or restore your account after deleting it.
  • Delete Your Browsing History: This will delete your browsing history on Amazon.com. You can also turn off browsing history by clicking on Manage History and toggling the switch off.
  • Delete Your Voice Recordings: This will delete your voice recordings from Alexa devices and apps. You can also review and manage your voice recordings by visiting alexa.amazon.com/spa/index.html#settings/dialogs or using the Alexa app.
  • Delete Your Personal Information: This will delete some of your personal information from Amazon.com, such as your name, email address, phone number, etc. You can also edit or update your personal information by visiting amazon.com/gp/css/account/address/view.html or using the Your Account menu.

Note that deleting your information from Amazon may not affect the information that is stored by third parties that display Amazon ads. You'll have to contact those third parties directly to request them to delete your information.

How can I stop receiving emails from Amazon?

You can stop receiving emails from Amazon by visiting amazon.com/gp/help/customer/display.html?nodeId=201910380 and following the instructions. There, you'll find various options to unsubscribe from emails, such as:

  • Unsubscribe from Marketing Emails: This will stop receiving promotional emails from Amazon about products, services, deals, offers, etc. You can also manage your marketing email preferences by visiting amazon.com/gp/gss/manage/email-prefs/or using the Your Account menu.
  • Unsubscribe from Order-Related Emails: This will stop receiving emails from Amazon about your orders, such as confirmation, shipment, delivery, etc. You can also manage your order-related email preferences by visiting amazon.com/gp/css/order-history or using the Your Orders menu.
  • Unsubscribe from Product-Related Emails: This will stop receiving emails from Amazon about products that you bought, viewed, or rated, such as recommendations, reviews, feedback, etc. You can also manage your product-related email preferences by visiting amazon.com/gp/yourstore/iyr/ref=pd_ys_iyr_edit or using the Your Recommendations menu.

Note that unsubscribing from emails from Amazon may not affect the emails that you receive from third parties that display Amazon ads. You'll have to contact those third parties directly to unsubscribe from their emails.

How can I report a problem with Amazon's personalized ads?

If you encounter a problem with Amazon's personalized ads, such as inappropriate, offensive, or misleading ads, you can report it to Amazon by clicking on the Ad Feedback link that appears on the bottom right corner of the ad. This will open a form where you can select the reason for your feedback and provide additional details. Amazon will review your feedback and take appropriate action.

How can I learn more about Amazon's personalized ads?

If you want to learn more about Amazon's personalized ads, you can visit amazon.com/advertising/preferences where you'll find more information and resources, such as:

  • Amazon Advertising Preferences: This is where you can opt out of personalized ads on your browser or device, manage your interests, and see what information Amazon has about you.
  • Amazon Interest-Based Ads Policy: This is where you can read about Amazon's policy and practices regarding interest-based ads, including how they collect, use, and share your information.
  • Amazon Privacy Notice: This is where you can read about Amazon's privacy notice and how they protect your personal information.
  • Amazon Advertising: This is where you can learn more about Amazon's advertising services and solutions for advertisers and publishers.

Conclusion

In this article, we've learned how to stop Amazon's personalized ads from following you around the web. We've also explored the pros and cons of Amazon's personalized ads and answered some frequently asked questions about them. We hope you found this article helpful and informative.

If you want to read more articles like this one, please check out our other posts on online advertising and related topics. We cover everything from Google Ads to Facebook Ads to Instagram Ads and more. You'll find tips, tricks, guides, reviews, and insights that will help you make the most of your online advertising efforts. Thanks for reading and happy advertising!

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