How to Grow Your Business with Bingads in 2023

By Cepy 9/22/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to reach more customers online, you might want to consider Bingads as an option. Bingads is the advertising platform of Microsoft, which allows you to display your ads on the Microsoft Search Network, including Bing, Yahoo, DuckDuckGo, and other partner sites. Bingads also offers display, native, video, connected TV, and retail media solutions to help you connect with your audience across different devices and channels.

In this article, I will share with you some of the benefits of using Bingads, how to get started with it, and some tips and best practices to optimize your campaigns. I have been using Bingads for several years now and I have seen great results for my business. I hope you will find this article useful and informative.

Why Use Bingads?

Bingads Has a Large and Unique Audience

One of the main reasons to use Bingads is that it can help you reach a large and unique audience that you might not be able to reach with other platforms. According to Microsoft, the Microsoft Search Network reaches more than 500 million unique users per month, and more than 40% of them are not reached by Google. This means that by using Bingads, you can tap into a new market of potential customers who are actively searching for your products or services.

Moreover, the Microsoft Search Network audience tends to be more affluent, educated, and older than the average internet user. This means that they have more purchasing power and are more likely to convert. For example, Microsoft claims that the average household income of its users is 32% higher than Google's, and that its users spend 25% more online than the average internet user.

Bingads Has Lower Competition and Cost

Another reason to use Bingads is that it has lower competition and cost than other platforms. Because Bingads is less popular than Google Ads, there are fewer advertisers bidding for the same keywords. This means that you can get more exposure and clicks for your ads at a lower cost per click (CPC). According to WordStream, the average CPC on Bingads is 33.5% lower than on Google Ads.

Lower competition also means that you can rank higher for your target keywords and get more traffic to your website. According to Microsoft, the average click-through rate (CTR) on Bingads is 34% higher than on Google Ads. Higher CTR means more engagement and conversions for your business.

Bingads Has Innovative Features and Tools

The third reason to use Bingads is that it has innovative features and tools that can help you create more effective and engaging campaigns. For example, Bingads offers:

Generative AI: This is a technology that uses artificial intelligence (AI) to generate content such as headlines, descriptions, images, and videos for your ads. You can use this feature to create captivating ads that capture attention and drive action.
Netflix Partnership: This is an exclusive partnership that allows you to reach the Netflix audience with high-resolution ads in a connected TV (CTV) environment. You can use this feature to tap into a new audience of binge-watchers who are highly engaged and receptive to ads.
Digital Marketing Center: This is a platform that allows you to monitor social media and run online ads from one place. You can use this feature to save time and money, and boost your advertising performance across different channels.

These are just some of the features and tools that Bingads offers. You can explore more of them on the Microsoft Advertising website.

How to Get Started with Bingads?

Create an Account

The first step to get started with Bingads is to create an account. You can sign up for free on the Microsoft Advertising website. You will need to provide some basic information such as your name, email address, phone number, country, currency, and time zone. You will also need to choose a payment method for your account. You can pay by credit card, PayPal, or bank transfer.

If you already have a Google Ads account, you can import your campaigns from Google Ads to Bingads using the Import tool. This will save you time and effort in setting up your campaigns on Bingads. You can also use the Microsoft Advertising Editor tool to manage your accounts and campaigns in bulk from your desktop.

Create Your Campaigns

The next step is to create your campaigns on Bingads. You can choose from different campaign types depending on your goals and objectives. For example, you can create:

Search campaigns: These are campaigns that display your ads on the search results pages of the Microsoft Search Network and its partner sites. You can use these campaigns to drive traffic, leads, and sales for your business.
Display and native campaigns: These are campaigns that display your ads on websites, apps, and videos that are part of the Microsoft Audience Network. You can use these campaigns to increase brand awareness, reach, and engagement for your business.
Video campaigns: These are campaigns that display your video ads on websites, apps, and videos that are part of the Microsoft Audience Network. You can use these campaigns to showcase your products or services, tell your story, and inspire action for your business.
Connected TV campaigns: These are campaigns that display your ads on Netflix's ad-supported plan in a CTV environment. You can use these campaigns to reach a new audience of binge-watchers who are highly engaged and receptive to ads.
Retail media campaigns: These are campaigns that display your ads on e-commerce platforms such as Walmart, eBay, and Kroger. You can use these campaigns to drive online and offline sales for your products.

To create a campaign, you will need to choose a campaign type, a name, a budget, a bidding strategy, a target location, a language, and an ad schedule. You will also need to create ad groups, keywords, and ads for your campaign. You can use the generative AI feature to generate content for your ads automatically.

Optimize Your Campaigns

The last step is to optimize your campaigns on Bingads. You can use various tools and features to monitor and improve your campaign performance. For example, you can use:

Microsoft Advertising Intelligence: This is a tool that allows you to conduct keyword research, analyze trends, and optimize bids for your campaigns.
Microsoft Advertising Learning Lab: This is a platform that offers free, on-demand training about Microsoft Advertising, tools, and best practices.
Microsoft Advertising Community: This is a forum where you can get help and share tips, tricks, and suggestions with other advertisers.
Microsoft Advertising Help Center: This is a website where you can find answers to common questions, guides, tutorials, and documentation about Microsoft Advertising.

You can also use the Microsoft Advertising mobile app for iOS or Android to manage and monitor your campaigns on the go.

Bingads Breakdown

Campaign Type	Description	Benefits
Search	Display your ads on the search results pages of the Microsoft Search Network and its partner sites	Drive traffic, leads, and sales for your business
Display and Native	Display your ads on websites, apps, and videos that are part of the Microsoft Audience Network	Increase brand awareness, reach, and engagement for your business
Video	Display your video ads on websites, apps, and videos that are part of the Microsoft Audience Network	Showcase your products or services, tell your story, and inspire action for your business
Connected TV	Display your ads on Netflix's ad-supported plan in a CTV environment	Reach a new audience of binge-watchers who are highly engaged and receptive to ads
Retail Media	Display your ads on e-commerce platforms such as Walmart, eBay, and Kroger	Drive online and offline sales for your products

Bingads FAQ

What is Bingads?

Bingads is the advertising platform of Microsoft that allows you to display your ads on the Microsoft Search Network and other channels.

How much does Bingads cost?

Bingads works on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. The cost per click depends on various factors such as the competition, quality score, bid amount, and ad relevance. The average CPC on Bingads is 33.5% lower than on Google Ads.

How do I sign up for Bingads?

You can sign up for Bingads for free on the Microsoft Advertising website. You will need to provide some basic information such as your name, email address, phone number, country,currency, and time zone. You will also need to choose a payment method for your account.

How do I create a campaign on Bingads?

You can create a campaign on Bingads by choosing a campaign type, a name, a budget, a bidding strategy, a target location, a language, and an ad schedule. You will also need to create ad groups, keywords, and ads for your campaign. You can use the generative AI feature to generate content for your ads automatically.

How do I optimize my campaign on Bingads?

You can optimize your campaign on Bingads by using various tools and features to monitor and improve your campaign performance. For example, you can use Microsoft Advertising Intelligence, Microsoft Advertising Learning Lab, Microsoft Advertising Community, and Microsoft Advertising Help Center.

What are the benefits of using Bingads?

The benefits of using Bingads are that it can help you reach a large and unique audience that you might not be able to reach with other platforms, that it has lower competition and cost than other platforms, and that it has innovative features and tools that can help you create more effective and engaging campaigns.

What are the features and tools of Bingads?

Some of the features and tools of Bingads are generative AI, Netflix partnership, Digital Marketing Center, Microsoft Advertising Editor, Microsoft Advertising Intelligence, Microsoft Advertising Learning Lab, Microsoft Advertising Community, and Microsoft Advertising Help Center.

How do I import my campaigns from Google Ads to Bingads?

You can import your campaigns from Google Ads to Bingads using the Import tool. You will need to sign in to your Google Ads account and select the campaigns that you want to import. You can also schedule your imports to run automatically at regular intervals.

How do I use the generative AI feature on Bingads?

You can use the generative AI feature on Bingads to generate content for your ads automatically. You will need to provide some basic information such as your headline, description, image, or video. The generative AI feature will then create content for your ads based on your input and best practices.

How do I reach the Netflix audience with Bingads?

You can reach the Netflix audience with Bingads by creating connected TV campaigns. These are campaigns that display your ads on Netflix's ad-supported plan in a CTV environment. You will need to provide some basic information such as your ad name, budget, bid amount, target location, language, and ad schedule. You will also need to upload your video ad or use the generative AI feature to create one.

Conclusion

Bingads is a powerful advertising platform that can help you grow your business online. By using Bingads, you can reach a large and unique audience that is actively searching for your products or services, pay less for more exposure and clicks, and create captivating campaigns with innovative features and tools. If you want to take advantage of these benefits, you should sign up for Bingads today and start creating your campaigns.

I hope you enjoyed this article and learned something new about Bingads. If you have any questions or feedback, please leave them in the comments section below. I would love to hear from you. And if you want to read more articles like this one, please check out my other articles here:

Thank you for reading and happy advertising!

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