How to Grow Your Business with Bing Ads: A Complete Guide

By Cepy 9/22/2023 Post a Comment

Hi Online Friends,

If you're looking for a way to reach more customers online, you might want to consider Bing Ads. Bing Ads is Microsoft's online advertising platform that allows you to run ads on the Bing, Yahoo, and DuckDuckGo search engines, as well as on other websites, mobile apps, and videos. Bing Ads can help you boost your visibility, drive more traffic, and increase your sales.

In this article, I'll share with you everything you need to know about Bing Ads, from how it works to how to create and optimize your campaigns. I have experience with Bing Ads and I can tell you that it's a powerful and cost-effective way to grow your business online. Whether you're new to Bing Ads or an existing user, you'll find some useful tips and tricks in this article. So let's get started!

What is Bing Ads?

Bing Ads is Microsoft's online advertising platform

Bing Ads is an online advertising platform developed by Microsoft that provides pay per click (PPC) advertising on the Bing, Yahoo, and DuckDuckGo search engines, as well as on other websites, mobile apps, and videos. PPC advertising means that you only pay when someone clicks on your ad, not when your ad is shown.

Bing Ads allows you to create text ads, image ads, video ads, and shopping ads that appear on the search results pages or on the websites and apps that are part of the Microsoft Audience Network. You can also create dynamic search ads that automatically generate headlines and landing pages based on your website content.

Bing Ads has a large and diverse audience

One of the main benefits of Bing Ads is that it gives you access to a large and diverse audience that you might not reach with other platforms. According to Microsoft, Bing Ads reaches 109 million searchers on the Microsoft Search Network, which accounts for 38.1% of the desktop search marketplace in the US. Moreover, Bing Ads reaches 63 million searchers that are not reached by Google Ads.

Bing Ads also claims that its audience is more affluent and more likely to buy than the average internet searcher. According to Microsoft, Bing Ads users spend 23% more than the average internet searcher and 32% more online than non-searchers. Additionally, Bing Ads users are more educated, more likely to own a business, and more likely to have a household income of over $100K.

Bing Ads is easy to use and cost-effective

Another benefit of Bing Ads is that it's easy to use and cost-effective. You can sign up for Bing Ads for free and control your account at every step. You can set a monthly budget or adjust your spend on a day-to-day basis. You can also test keywords, bids, and timing to make the most of your return on investment (ROI).

Bing Ads also offers a free tool called Microsoft Advertising Editor that allows you to manage your campaigns offline and make bulk changes quickly and easily. You can also use Microsoft Advertising Intelligence, a free Excel add-in that helps you research keywords, analyze performance, and optimize your campaigns.

Furthermore, Bing Ads is usually cheaper than Google Ads in terms of cost per click (CPC) and cost per acquisition (CPA). According to WordStream, the average CPC on Bing Ads is $1.54 compared to $2.69 on Google Ads. The average CPA on Bing Ads is $48.96 compared to $59.18 on Google Ads.

How to Create a Bing Ads Campaign?

Step 1: Sign up for Bing Ads

The first step to create a Bing Ads campaign is to sign up for Bing Ads. You can sign up with your Microsoft account or create one for free. You'll need to provide some basic information about your business, such as your name, email address, phone number, country, currency, and time zone.

Once you sign up, you'll be able to access your Microsoft Advertising account dashboard where you can create and manage your campaigns. You'll also be able to access other features such as billing, reports, tools, settings, and help.

Step 2: Choose your campaign goal

The next step is to choose your campaign goal. This will help you define what you want to achieve with your Bing Ads campaign and how you want to measure your success. Bing Ads offers six campaign goals to choose from:

Visits to my website: This goal is for driving more traffic to your website or landing page.
Visits to my business location: This goal is for driving more foot traffic to your physical store or office.
Conversions in my website: This goal is for driving more actions on your website, such as sign-ups, purchases, downloads, etc.
Phone calls to my business: This goal is for driving more calls to your business phone number.
Brand awareness and reach: This goal is for increasing your brand recognition and exposure online.
Product catalog sales: This goal is for driving more sales from your product catalog or feed.

You can also choose not to use a campaign goal and create a campaign without guidance. However, it's recommended to use a campaign goal as it will help you optimize your campaign settings and performance.

Step 3: Choose your campaign settings

The third step is to choose your campaign settings. This will help you customize your campaign according to your budget, target audience, ad format, and other preferences. Bing Ads offers several campaign settings to choose from:

Campaign name: This is the name of your campaign that will help you identify it in your account. You can use any name that makes sense to you, but try to make it descriptive and relevant.
Budget: This is the amount of money that you want to spend on your campaign per day or per month. You can set a fixed budget or a shared budget that applies to multiple campaigns. You can also choose how you want to distribute your budget throughout the day: standard or accelerated.
Location: This is the geographic area where you want your ads to show. You can target by country, state, city, zip code, or radius around a location. You can also exclude locations where you don't want your ads to show.
Language: This is the language of your target audience. You can choose one or more languages that match the language of your ads and website. Bing Ads will show your ads to people who use the same language as their browser or device settings.
Bid strategy: This is the way that you want to set and adjust your bids for your keywords or ad groups. You can choose between manual bidding, where you set your own bids, or automated bidding, where Bing Ads sets your bids for you based on your goal and budget.
Ad distribution: This is the network where you want your ads to show. You can choose between the search network, which includes Bing, Yahoo, DuckDuckGo, and other search engines and their partners, or the audience network, which includes websites, apps, and videos that are part of the Microsoft Audience Network. You can also choose both networks or customize your network settings.
Ad format: This is the type of ad that you want to create for your campaign. You can choose between text ads, image ads, video ads, shopping ads, or dynamic search ads. The available ad formats depend on your campaign goal and ad distribution.

Step 4: Choose your keywords and bids

The fourth step is to choose your keywords and bids. Keywords are the words or phrases that trigger your ads when people search for them on the search engines. Bids are the amounts that you're willing to pay for each click on your ads.

To choose your keywords, you can use the keyword planner tool that Bing Ads provides. This tool helps you find relevant keywords for your business, along with their estimated traffic and cost. You can also enter your own keywords or import them from another source.

To choose your bids, you can use the suggested bid range that Bing Ads provides for each keyword. This range is based on the current competition and performance of the keyword. You can also enter your own bids or use automated bidding strategies.

You can organize your keywords into ad groups based on their theme or relevance. Ad groups are subcategories of your campaign that help you manage your keywords and ads more effectively. You can create one or more ad groups per campaign.

Step 5: Create your ads

The final step is to create your ads. Ads are the messages that appear on the search results pages or on the websites and apps that are part of the Microsoft Audience Network. Ads consist of different elements such as headlines, descriptions, images, videos, URLs, extensions, etc.

To create your ads, you can use the ad creation tool that Bing Ads provides. This tool helps you write and preview your ads based on the ad format that you chose for

Google Ads Guide