How to Grow Your Business with Amazon Worldwide Advertising
Hi everyone, welcome to another article on how to boost your online sales and reach new customers. Today, we are going to talk about one of the most powerful and profitable ways to market your products and services: Amazon worldwide advertising.
Amazon is not only the largest e-commerce platform in the world, but also one of the biggest digital advertising players. With hundreds of millions of active customer accounts, Amazon can help you connect with your target audience across different devices, channels, and formats. Whether you want to increase brand awareness, drive traffic, generate sales, or improve customer loyalty, Amazon has a solution for you.
What is Amazon Worldwide Advertising?
Amazon worldwide advertising is the term used to describe the range of products and information that Amazon offers to help you achieve your advertising goals. You can advertise on Amazon.com, as well as on other Amazon-owned properties such as IMDb, Audible, Twitch, and Prime Video. You can also reach customers outside of Amazon through display ads, video ads, and audio ads that run on third-party websites and apps.
Amazon worldwide advertising is available for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies. Depending on your eligibility criteria, you can choose from different types of ads and formats to suit your needs and budget. You can also access various tools and resources to help you plan, optimize, and measure your campaigns.
The Benefits of Amazon Worldwide Advertising
There are many reasons why you should consider using Amazon worldwide advertising for your business. Here are some of the main benefits:
- You can reach a large and engaged audience that is ready to buy. Amazon has over 300 million active customer accounts worldwide[^1^], and more than 80% of them have made a purchase in the past 12 months[^2^]. Amazon customers are also more likely to have higher incomes and education levels than the average internet user[^3^].
- You can leverage Amazon's data and insights to target your ads more effectively. Amazon has a wealth of information about its customers' shopping behavior, preferences, and interests. You can use this data to create relevant and personalized ads that match your customers' needs and intents. You can also use Amazon's artificial intelligence (AI) and machine learning (ML) capabilities to optimize your bids, placements, and creatives.
- You can measure the impact of your ads with accuracy and transparency. Amazon provides you with various reporting and measurement solutions that help you track the performance of your campaigns across different metrics and dimensions. You can also use attribution tools to understand how your ads influence customer actions both on and off Amazon.
The Types of Ads Available on Amazon Worldwide Advertising
Amazon worldwide advertising offers a range of ad products that can help you achieve different objectives. Here are some of the main types of ads available:
- Sponsored Products: These are cost-per-click (CPC) ads that appear in search results and product detail pages on Amazon.com. They help you promote your products to shoppers who are looking for similar items. You can create Sponsored Products campaigns using keywords or product attributes.
- Sponsored Brands: These are CPC ads that appear at the top, bottom, or side of search results on Amazon.com. They help you increase brand awareness and drive traffic to your Store or product listing page. You can create Sponsored Brands campaigns using keywords or product categories.
- Sponsored Display: These are CPC or cost-per-impression (CPM) ads that appear on Amazon.com, other Amazon-owned properties, and third-party websites and apps. They help you retarget shoppers who have viewed or purchased your products or similar products on Amazon.com. You can create Sponsored Display campaigns using audiences or product targeting.
- Display Ads: These are CPM ads that appear on Amazon.com, other Amazon-owned properties, and third-party websites and apps. They help you reach customers who are browsing online or using apps. You can create display ads using standard or custom formats.
- Video Ads: These are CPM ads that appear on Amazon.com, other Amazon-owned properties, and third-party websites and apps. They help you showcase your brand story or product features in an engaging way. You can create video ads using standard or custom formats.
- Audio Ads: These are cost-per-thousand (CPM) ads that appear on Audible and other music streaming services. They help you reach customers who are listening to audio content online or offline. You can create audio ads using standard or custom formats.
The Tools and Resources Available on Amazon Worldwide Advertising
Amazon worldwide advertising provides you with various tools and resources to help you plan, optimize, and measure your campaigns. Here are some of the main tools and resources available:
- Amazon Advertising Console: This is the self-service platform that allows you to create and manage your Sponsored Products, Sponsored Brands, Sponsored Display, and Stores campaigns. You can also access reports, insights, and learning resources from the console.
- Amazon Demand-Side Platform (DSP): This is the platform that allows you to programmatically buy and manage your display ads, video ads, and audio ads that run on Amazon.com, other Amazon-owned properties, and third-party websites and apps. You can also access reports, insights, and attribution tools from the DSP.
- Amazon Advertising API: This is the application programming interface that allows you to integrate your own tools and systems with Amazon's advertising products and services. You can use the API to automate and scale your campaign management, reporting, and optimization.
- Amazon Advertising Learning Console: This is the online learning portal that offers free courses and certifications on various topics related to Amazon advertising. You can use the learning console to enhance your knowledge and skills, and earn credentials that demonstrate your expertise.
- Amazon Advertising Blog: This is the official blog that provides you with the latest news, updates, tips, and best practices on Amazon advertising. You can use the blog to stay informed and inspired by the success stories of other advertisers.
A Breakdown of Amazon Worldwide Advertising Revenue
Amazon worldwide advertising revenue has been growing rapidly in recent years, as more advertisers recognize the value and potential of reaching Amazon customers. According to Statista[^4^], Amazon reported 37.7 billion U.S. dollars in revenue generated through advertising sales worldwide in 2022. The amount increased by over 21 percent in comparison to the previous year.
According to eMarketer[^5^], Amazon will account for 10.2 percent of total digital ad spending worldwide in 2023, up from 8 percent in 2021. This will make Amazon the third-largest digital ad platform in the world, behind Google and Facebook. The following table shows the breakdown of Amazon's share of digital advertising revenue worldwide from 2020 to 2026:
| Year | Share of digital advertising revenue worldwide |
|---|---|
| 2020 | 7.8% |
| 2021 | 8% |
| 2022 | 9% |
| 2023 | 10.2% |
| 2024 | 11.5% |
| 2025 | 12.8% |
| 2026 | 13.3% |
FAQs about Amazon Worldwide Advertising
How do I get started with Amazon worldwide advertising?
To get started with self-service advertising products, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, you need to visit the Register page and choose one of the options to enroll. You will need to have an active seller account or vendor account on Amazon.com to register.
To get started with managed-service advertising products, such as display ads, video ads, and audio ads that run through the Amazon DSP, you need to contact an Amazon Ads account executive. You will need to have a minimum spend of $50,000 (USD) to qualify for this option.
How much does it cost to advertise on Amazon worldwide?
The cost of advertising on Amazon worldwide depends on the type of ad product you choose and the bidding strategy you use. Sponsored Products, Sponsored Brands, and Sponsored Display are CPC ads, meaning you pay only when customers click your ad. You can control your campaign budget by setting a daily or lifetime limit.
The cost of display ads, video ads, and audio ads can vary depending on the format and placement of your ads. Display ads and video ads are CPM ads, meaning you pay for every thousand impressions your ad receives. Audio ads are CPM ads as well, but they are sold on a cost-per-mille basis.
How do I create effective ads on Amazon worldwide?
To create effective ads on Amazon worldwide, you need to follow some best practices that can help you improve your ad performance and return on investment (ROI). Here are some tips:
- Know your goals and objectives: Before you create your ads, you need to define what you want to achieve with your campaigns. Do you want to increase brand awareness, drive traffic, generate sales, or improve customerloyalty? You can use different types of ads and formats to achieve different goals.
- Know your audience and target them accordingly: You need to understand who your ideal customers are and what they are looking for. You can use Amazon's data and insights to target your ads based on keywords, product categories, audiences, or product attributes. You can also use Amazon's AI and ML capabilities to optimize your bids and placements.
- Know your competitors and differentiate yourself: You need to research what your competitors are doing and how you can stand out from them. You can use tools such as Brand Analytics and Sponsored Products Keyword Reports to analyze your competitors' performance and strategies. You can also use creative elements such as logos, headlines, images, videos, or audio to showcase your unique value proposition.
- Know your metrics and measure your results: You need to track and evaluate the performance of your ads across different metrics and dimensions. You can use reports, insights, and attribution tools to measure the impact of your ads on customer actions both on and off Amazon. You can also use tools such as Campaign Manager and Optimization Dashboard to optimize your campaigns based on your goals.
Conclusion
Amazon worldwide advertising is a powerful and profitable way to grow your business online. By advertising on Amazon, you can reach a large and engaged audience that is ready to buy, leverage Amazon's data and insights to target your ads more effectively, and measure the impact of your ads with accuracy and transparency.
If you want to learn more about how to use Amazon worldwide advertising for your business, you can visit the Amazon Advertising website or the Amazon Advertising Learning Console. You can also check out our other articles on related topics such as how to create a Store on Amazon, how to optimize your product listings for SEO, and how to use social media marketing for e-commerce.
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