How to Get Sponsored in Amazon: A Complete Guide for Sellers

By Cepy 9/21/2023 Post a Comment

Hi everyone, welcome to another article on how to grow your online business. In this article, we will talk about one of the most effective ways to increase your sales and visibility on Amazon: getting sponsored.

Sponsored in Amazon means that you pay a fee to have your products appear in prominent positions on Amazon's search results and product pages. This can help you reach more customers who are looking for products like yours, and boost your conversion rate. But how do you get sponsored in Amazon? What are the benefits and challenges of this strategy? And how can you optimize your campaigns to get the best results? These are some of the questions we will answer in this article, so keep reading to learn more.

What is Sponsored in Amazon?

Sponsored in Amazon is a term that refers to three types of advertising programs that Amazon offers to sellers: Sponsored Products, Sponsored Brands, and Sponsored Display. These programs allow sellers to bid on keywords or product categories, and have their ads shown to shoppers who search for those terms or browse those categories.

Sponsored Products are ads that feature individual products and appear on the first page of search results and product detail pages. Sponsored Brands are ads that feature a logo, a headline, and up to three products, and appear on the top or bottom of search results. Sponsored Display are ads that feature a single product or a custom image, and appear on product detail pages, customer reviews pages, or other websites and apps outside of Amazon.

How Does Sponsored in Amazon Work?

Sponsored in Amazon works on a cost-per-click (CPC) model, which means that you only pay when someone clicks on your ad. You can set your own budget and bids for each campaign, and monitor your performance using various metrics and reports. You can also use automatic or manual targeting options to control how your ads are matched to relevant keywords or products.

Automatic targeting means that Amazon will use its own algorithms to determine which keywords or products are relevant for your ads, based on your product information and category. Manual targeting means that you can choose your own keywords or products to target, and specify the match type (broad, phrase, or exact) for each keyword. You can also use negative keywords or products to exclude certain terms or items from your campaigns.

What are the Benefits of Sponsored in Amazon?

Sponsored in Amazon can offer many benefits for sellers who want to grow their online business. Some of the main benefits are:

Increased visibility: Sponsored in Amazon can help you get more exposure for your products, especially if you are competing with many other sellers in the same category or niche. By appearing on the first page of search results or on prominent product pages, you can attract more attention from potential customers who are looking for products like yours.
Higher conversion rate: Sponsored in Amazon can help you increase your conversion rate, which is the percentage of shoppers who click on your ad and buy your product. By targeting relevant keywords or products, you can reach more qualified leads who are ready to buy. You can also use compelling headlines, images, and descriptions to showcase the benefits and features of your products, and persuade shoppers to choose your offer over others.
Better return on investment (ROI): Sponsored in Amazon can help you improve your ROI, which is the ratio of revenue generated by your ads to the cost spent on them. By setting realistic goals, optimizing your campaigns, and tracking your performance, you can ensure that you are getting the most out of your advertising budget.

What are the Challenges of Sponsored in Amazon?

Sponsored in Amazon can also pose some challenges for sellers who want to use this strategy effectively. Some of the main challenges are:

High competition: Sponsored in Amazon is a popular and competitive way of advertising on Amazon, which means that you may face many other sellers who are bidding on the same keywords or products as you. This can drive up the cost per click (CPC) and lower the ad rank (the position of your ad relative to others) for your campaigns. To overcome this challenge, you need to do proper keyword research, choose relevant and specific keywords, and adjust your bids accordingly.
Complex optimization: Sponsored in Amazon requires constant monitoring and optimization to ensure that your campaigns are performing well and meeting your goals. You need to analyze various metrics and reports, such as impressions (the number of times your ad is shown), clicks (the number of times someone clicks on your ad), sales (the revenue generated by your ad), advertising cost of sales (ACoS) (the percentage of sales spent on advertising), and return on ad spend (ROAS) (the ratio of sales generated by your ad to the cost spent on it). You also need to test different variables, such as keywords, bids, targeting options, headlines, images, and descriptions, and make changes based on the results.
Compliance with Amazon's policies: Sponsored in Amazon is subject to Amazon's advertising policies and guidelines, which you need to follow to avoid any issues or penalties. You need to ensure that your ads are accurate, relevant, and appropriate for the audience and platform. You also need to avoid any prohibited or restricted content, such as misleading claims, offensive language, adult products, or illegal products.

A Detailed Table Breakdown of Sponsored in Amazon

To help you understand the differences and similarities between the three types of Sponsored in Amazon programs, we have created a detailed table breakdown that compares them based on various criteria. You can use this table as a reference when choosing which program to use for your advertising goals.

Criteria	Sponsored Products	Sponsored Brands	Sponsored Display
What are they?	Ads that feature individual products and appear on the first page of search results and product detail pages.	Ads that feature a logo, a headline, and up to three products, and appear on the top or bottom of search results.	Ads that feature a single product or a custom image, and appear on product detail pages, customer reviews pages, or other websites and apps outside of Amazon.
Who can use them?	Sellers enrolled in Amazon Brand Registry, vendors, book vendors, and agencies.	Sellers enrolled in Amazon Brand Registry, vendors, book vendors, and agencies.	Sellers enrolled in Amazon Brand Registry, vendors, book vendors, agencies, and Kindle Direct Publishing (KDP) authors.
What are the goals?	To drive sales and visibility for individual products.	To drive sales and visibility for a brand or a product portfolio.	To drive sales and visibility for individual products or a brand across the internet.
What are the targeting options?	Automatic or manual targeting based on keywords or products.	Manual targeting based on keywords.	Automatic targeting based on products or audiences.
What are the creative options?	Product title, image, price, rating, Prime badge, and Buy Box status.	Logo, headline, and up to three products with titles, images, prices, ratings, Prime badges, and Buy Box statuses.	A single product with title, image, price, rating, Prime badge, and Buy Box status; or a custom image with a headline and a call to action button.
What are the minimum requirements?	A daily budget of $1; a CPC bid of $0.02; an active product listing that is eligible for the Buy Box.	A daily budget of $1; a CPC bid of $0.02; an active product listing that is eligible for the Buy Box; a registered brand name and logo.	A daily budget of $1; a CPC bid of $0.02; an active product listing that is eligible for the Buy Box; a registered brand name and logo (for custom image ads).
What are the metrics and reports?	Impressions, clicks, sales, ACoS, ROAS, orders, units sold, conversion rate, cost per order (CPO), cost per unit sold (CPUS), click-through rate (CTR), average CPC; campaign performance report, advertised product report, placement report, search term report.	Impressions, clicks, sales, ACoS,ROAS,orders,units sold,conversion rate,CPO,CPUS,CTR,average CPC;campaign performance report,brand performance report,placement report,search term report,new-to-brand metrics report.	Impressions,clicks,sales,ACoS,ROAS,orders,units sold,conversion rate,CPO,CPUS,CTR,average CPC;campaign performance report,product performance report,audience performance report (for audience ads),new-to-brand metrics report (for product ads).

FAQs About Sponsored in Amazon

How do I get started with Sponsored in Amazon?

To get started with Sponsored in Amazon, you need to have an active seller account or vendor account on Amazon. You also need to enroll in Amazon Brand Registry if you want to use Sponsored Brands or Sponsored Display. Once you haveyour account, you can go to the Advertising tab on Seller Central or Vendor Central, and choose the program that suits your goals. You can then create your campaigns, choose your products, set your budget and bids, select your targeting and creative options, and launch your ads. You can also use the Advertising Console or the Amazon Advertising API to manage your campaigns.

How do I optimize my Sponsored in Amazon campaigns?

To optimize your Sponsored in Amazon campaigns, you need to monitor your performance regularly and make adjustments based on the data. You can use various metrics and reports to evaluate how your campaigns are doing, and identify areas for improvement. Some of the best practices for optimization are:

Use relevant and specific keywords or products for your targeting, and avoid broad or generic terms that may attract irrelevant traffic.
Use negative keywords or products to exclude terms or items that are not related to your products or goals.
Use different match types (broad, phrase, or exact) for your keywords, and test which ones perform better for your campaigns.
Use different bids for different keywords, products, placements, or audiences, and test which ones generate the most ROI for your campaigns.
Use different headlines, images, and descriptions for your ads, and test which ones attract the most clicks and conversions for your campaigns.
Use different campaign types (Sponsored Products, Sponsored Brands, or Sponsored Display), and test which ones suit your goals and budget better.
Use different campaign settings (such as start and end dates, daily budget, ad scheduling, or portfolio), and test which ones help you manage your campaigns more efficiently.

How do I measure the success of my Sponsored in Amazon campaigns?

To measure the success of your Sponsored in Amazon campaigns, you need to define your goals and key performance indicators (KPIs) before you launch your campaigns. You can then use various metrics and reports to track how well your campaigns are achieving your goals and KPIs. Some of the common metrics and reports that you can use are:

Sales: The revenue generated by your ads. This is the ultimate goal of most sellers who use Sponsored in Amazon.
ACoS: The percentage of sales spent on advertising. This indicates how cost-effective your campaigns are.
ROAS: The ratio of sales generated by your ads to the cost spent on them. This indicates how profitable your campaigns are.
Orders: The number of orders placed by customers who clicked on your ads. This indicates how well your ads are converting.
Units sold: The number of units sold by customers who clicked on your ads. This indicates how much volume your ads are generating.
Conversion rate: The percentage of shoppers who clicked on your ads and bought your products. This indicates how appealing your products are to the customers who see your ads.
CPO: The average cost spent on each order placed by customers who clicked on your ads. This indicates how much you are paying to acquire each customer.
CPUS: The average cost spent on each unit sold by customers who clicked on your ads. This indicates how much you are paying to sell each product.
CTR: The percentage of shoppers who saw your ads and clicked on them. This indicates how attractive your ads are to the customers who see them.
Average CPC: The average amount you pay each time someone clicks on your ad. This indicates how competitive your bids are for the keywords or products you target.
Campaign performance report: A report that shows the overall performance of your campaigns based on various metrics and filters.
Advertised product report: A report that shows the performance of each product that you advertise based on various metrics and filters.
Placement report: A report that shows the performance of each placement where your ads appear (such as top of search, rest of search, or product pages) based on various metrics and filters.
Search term report: A report that shows the performance of each search term that triggeredyour ads based on various metrics and filters.
Brand performance report: A report that shows the performance of your brand or product portfolio based on various metrics and filters.
Audience performance report: A report that shows the performance of each audience segment that you target with your Sponsored Display ads based on various metrics and filters.
New-to-brand metrics report: A report that shows the performance of your ads in terms of attracting new customers to your brand or products based on various metrics and filters.

How do I get sponsored in Amazon for free?

There is no way to get sponsored in Amazon for free, as all Sponsored in Amazon programs require you to pay a fee each time someone clicks on your ad. However, you can reduce your advertising costs by optimizing your campaigns and choosing the most effective keywords, products, bids, and creatives for your goals. You can also use Amazon's free tools and resources, such as the Campaign Manager, the Advertising Console, the Amazon Advertising API, the Keyword Planner, the Ad Preview Tool, and the Learning Console, to help you plan, launch, and manage your campaigns.

How do I get sponsored in Amazon for books?

If you are a book vendor or a KDP author, you can use Sponsored Products or Sponsored Display to advertise your books on Amazon. You can create campaigns for individual books or book series, and target relevant keywords or products that match your book genre, topic, or audience. You can also use different creatives to showcase your book cover, title, price, rating, reviews, or bestseller status. You can measure the success of your campaigns using various metrics and reports, such as impressions, clicks, sales, orders, units sold, conversion rate, ACoS, ROAS, CPO, CPUS, CTR, average CPC, campaign performance report, advertised product report, placement report, search term report,audience performance report (for audience ads), and new-to-brand metrics report (for product ads).

How do I get sponsored in Amazon for clothing?

If you are a clothing seller or vendor enrolled in Amazon Brand Registry, you can use Sponsored Products, Sponsored Brands, or Sponsored Display to advertise your clothing products on Amazon. You can create campaigns for individual clothing items or clothing collections, and target relevant keywords or products that match your clothing style, category, or audience. You can also use different creatives to showcase your clothing image, title,price,rating,reviews,Prime badge,or Buy Box status. You can measure the success of your campaigns using various metrics and reports,such as impressions,clicks,sales,orders,units sold,conversion rate,ACoS,ROAS,CPO,CPUS,CTR,average CPC,campaign performance report,advertised product report,placement report,search term report,brand performance report (for Sponsored Brands),audience performance report (for audience ads),and new-to-brand metrics report (for product ads).

How do I get sponsored in Amazon for music?

If you are a music seller or vendor enrolled in Amazon Brand Registry, you can use Sponsored Products or Sponsored Display to advertise your music products on Amazon. You can create campaigns for individual music items or music albums, and target relevant keywords or products that match your music genre, artist, or audience. You can also use different creatives to showcase your music image,title,price,rating,reviews,Prime badge,or Buy Box status. You can measure the success of your campaigns using various metrics and reports,such as impressions,clicks,sales,orders,units sold,conversion rate,ACoS,ROAS,CPO,CPUS,CTR,average CPC,campaign performance report,advertised product report,placement report,search term reportaudience performance report (for audience ads),and new-to-brand metrics report (for product ads).

How do I get sponsored in Amazon for games?

If you are a game seller or vendor enrolled in Amazon Brand Registry, you can use Sponsored Products or Sponsored Display to advertise your games on Amazon. You can create campaigns for individual games or game bundles, and target relevant keywords or products that match your game genre, platform, or audience. You can also use different creatives to showcase your game image, title, price, rating, reviews, Prime badge, or Buy Box status. You can measure the success of your campaigns using various metrics and reports, such as impressions, clicks, sales, orders, units sold, conversion rate, ACoS, ROAS, CPO, CPUS, CTR, average CPC, campaign performance report, advertised product report, placement report, search term reportaudience performance report (for audience ads), and new-to-brand metrics report (for product ads).

How do I get sponsored in Amazon for handmade products?

If you are a handmade seller enrolled in Amazon Handmade, you can use Sponsored Products to advertise your handmade products on Amazon. You can create campaigns for individual handmade products or handmade collections, and target relevant keywords or products that match your handmade style, category, or audience. You can also use different creatives to showcase your handmade image,title,price,rating,reviews,Prime badge,or Buy Box status. You can measure the success of your campaigns using various metrics and reports,such as impressions,clicks,sales,orders,units sold,conversion rate,ACoS,ROAS,CPO,CPUS,CTR,average CPC,campaign performance report,advertised product report,placement report,search term report.

How do I get sponsored in Amazon for services?

If you are a service provider enrolled in Amazon Services, you can use Sponsored Products to advertise your services on Amazon. You can create campaigns for individual services or service packages, and target relevant keywords or products that match your service type, category, or audience. You can also use different creatives to showcase your service image,title,price,rating,reviews,Prime badge,or Buy Box status. You can measure the success of your campaigns using various metrics and reports,such as impressions,clicks,sales,orders,units sold,conversion rate,ACoS,ROAS,CPO,CPUS,CTR,average CPCcampaign performance reportadvertised product reportplacement reportsearch term report.

Conclusion

Sponsored in Amazon is a powerful way to increase your sales and visibility on Amazon's platform. By using Sponsored Products, Sponsored Brands, or Sponsored Display, you can reach more customers who are looking for products or services like yours, and boost your conversion rate and ROI. However, to get the best results from Sponsored in Amazon, you need to understand how it works, what are the benefits and challenges of each program, and how to optimize your campaigns based on your goals and data. We hope this article has helped you learn more about Sponsored in Amazon and how to use it effectively for your online business.

If you enjoyed this article and want to learn more about online marketing strategies, please check out our other articles on our website. We have more tips and tricks on how to grow your online business and achieve success. Thank you for reading and happy selling!

Google Ads Guide