How to Create a Facebook Business Manager Account in 2022
Hi Online Friends,
If you are looking for a way to manage your Facebook pages, ads, and other business assets in one place, you might want to consider creating a Facebook Business Manager account. Facebook Business Manager is a tool that helps you organize and manage your business on Facebook. It allows you to access and control your pages, ad accounts, catalogs, pixels, and more from a single dashboard. You can also invite other people to work with you on your business, assign them different roles and permissions, and track their performance.
In this article, I will show you how to create a Facebook Business Manager account step by step. I have experience in creating and using Facebook Business Manager for various purposes, such as running ads, managing pages, and creating shops. I will also share some tips and best practices on how to use Facebook Business Manager effectively and efficiently.
Why You Need a Facebook Business Manager Account
Benefits of Facebook Business Manager
Facebook Business Manager has many benefits for businesses of all sizes and types. Here are some of the main advantages of using Facebook Business Manager:
- It keeps your personal and business profiles separate. You don't have to worry about mixing up your personal and business activities on Facebook. You can use your personal profile to log in to Facebook Business Manager, but your coworkers and clients won't be able to see your personal information unless you approve their friend requests.
- It gives you more control and security over your business assets. You can easily create, manage, and delete your pages, ad accounts, catalogs, pixels, and other assets from one place. You can also set up two-factor authentication, verify your business identity, and add a payment method for your ads.
- It allows you to collaborate with others on your business. You can invite other people to join your Facebook Business Manager account and assign them different roles and permissions depending on their tasks and responsibilities. You can also create different projects to group your assets by objective, campaign, or client.
- It provides you with insights and reports on your business performance. You can access various tools and features that help you measure and optimize your results on Facebook. For example, you can use Ads Manager to create and manage your ads, Audience Network to monetize your apps and websites, Analytics to understand your audience behavior, and Commerce Manager to sell your products online.
Who Should Use Facebook Business Manager
Facebook Business Manager is suitable for anyone who wants to use Facebook for business purposes. Whether you are a small business owner, an entrepreneur, a marketer, an agency, or a developer, you can benefit from using Facebook Business Manager to grow your business online.
Here are some scenarios where you might need a Facebook Business Manager account:
- You have more than one page or ad account that you want to manage from one place.
- You want to keep your personal and business profiles separate on Facebook.
- You want to collaborate with other people on your business assets without sharing your login details.
- You want to access advanced tools and features that are not available on your personal profile.
- You want to comply with Facebook's policies and terms of service for businesses.
How to Create a Facebook Business Manager Account
Step 1: Go to business.facebook.com/overview
The first step to create a Facebook Business Manager account is to go to business.facebook.com/overview. This is the official website of Facebook Business Manager where you can sign up for free.
If you already have a personal Facebook profile, you can use it to log in to Facebook Business Manager. You don't need to create a separate account or password for Facebook Business Manager. However, if you don't have a personal Facebook profile yet, you will need to create one first before you can use Facebook Business Manager.
Step 2: Click Create Account
The next step is to click the Create Account button on the top right corner of the screen. This will take you to a form where you need to enter some basic information about your business.
You will need to provide the following details:
- A name for your business. This is how your business will appear on Facebook Business Manager. You can change it later if you want.
- Your name and work email address. This is how Facebook will identify you as the owner of the business. You can use any email address that you have access to, but it is recommended to use a professional one that matches your business name.
- Your business details. This includes your business phone number, address, website, and industry. You can also choose whether your business is a service provider or a partner.
Step 3: Enter Your Business Details and Click Submit
The final step is to enter your business details and click the Submit button. This will create your Facebook Business Manager account and take you to the home page where you can see an overview of your business.
From here, you can start adding and managing your business assets, such as pages, ad accounts, catalogs, pixels, and more. You can also invite other people to join your Facebook Business Manager account and assign them different roles and permissions.
Facebook Business Manager Table Breakdown
| Asset | Description | How to Add |
|---|---|---|
| Page | A page is a public profile that represents your business on Facebook. You can use it to share updates, photos, videos, events, and more with your audience. | To add a page to your Facebook Business Manager account, go to the Pages tab and click the Add button. You can either create a new page or request access to an existing one. |
| Ad Account | An ad account is where you create and manage your ads on Facebook. You can use it to set your budget, target your audience, choose your placements, and track your results. | To add an ad account to your Facebook Business Manager account, go to the Ad Accounts tab and click the Add button. You can either create a new ad account or request access to an existing one. |
| Catalog | A catalog is a collection of products or services that you want to sell or promote on Facebook. You can use it to create dynamic ads, shops, collection ads, and more. | To add a catalog to your Facebook Business Manager account, go to the Catalogs tab and click the Create Catalog button. You can either create a new catalog or request access to an existing one. |
| Pixel | A pixel is a piece of code that you install on your website to track the actions of your visitors. You can use it to measure and optimize your ads performance, build custom audiences, and more. | To add a pixel to your Facebook Business Manager account, go to the Data Sources tab and click the Add button. You can either create a new pixel or request access to an existing one. |
| Other Assets | Other assets include apps, Instagram accounts, WhatsApp accounts, events, offline events sets, custom conversions, blocked lists, partner integrations, brand safety profiles, and more. | To add other assets to your Facebook Business Manager account, go to the Data Sources tab and click the Add button. You can either create a new asset or request access to an existing one. |
FAQs About Creating a Facebook Business Manager Account
What is Facebook Business Manager?
Facebook Business Manager is a tool that helps you organize and manage your business on Facebook. It allows you to access and control your pages, ad accounts, catalogs, pixels, and more from a single dashboard. You can also invite other people to work with you on your business, assign them different roles and permissions, and track their performance.
How do I create a Facebook Business Manager account?
To create a Facebook Business Manager account, you need to have a personal Facebook profile and a work email address. Then, you need to go to business.facebook.com/overview, click Create Account, enter a name for your business, your name and work email address, enter your business details, and click Submit.
Is Facebook Business Manager free?
Yes, Facebook Business Manager is free to use for anyone who wants to use Facebook for business purposes. However, you may need to pay for some services or features that are not included in Facebook Business Manager, such as running ads or using third-party tools.
Do I need a Facebook page to use Facebook Business Manager?
No, you don't need a Facebook page to use Facebook Business Manager. However, having a Facebook page can help you reach more people on Facebook and showcase your brand identity. You can create or adda Facebook page to your Facebook Business Manager account from the Pages tab.
How many Facebook Business Manager accounts can I have?
You can have up to 2 Facebook Business Manager accounts per person. If you need more, you can work with someone else in your organization to create additional accounts. However, you should avoid creating multiple accounts for the same business, as this may cause confusion and violate Facebook's policies.
How do I delete my Facebook Business Manager account?
To delete your Facebook Business Manager account, you need to remove all the assets and people from your account first. Then, you need to go to the Business Settings, click the Business Info tab, scroll down to the bottom, and click the Permanently Delete Business button. You will have 14 days to cancel the deletion process before your account is permanently deleted.
What is the difference between Facebook Business Manager and Meta Business Suite?
Facebook Business Manager and Meta Business Suite are both tools that help you manage your business on Facebook. However, Meta Business Suite is a newer and simpler version of Facebook Business Manager that focuses on the most essential features for small businesses. Meta Business Suite allows you to create and manage your pages, ads, shops, and messages from one place. You can switch between Facebook Business Manager and Meta Business Suite from the top left menu.
How do I verify my business on Facebook Business Manager?
To verify your business on Facebook Business Manager, you need to go to the Security Center in the Business Settings and click the Start Verification button. You will need to provide some documents that prove your business identity, such as a business license, tax file, bank statement, or utility bill. You will also need to confirm your phone number and email address. The verification process may take a few days or weeks depending on your location and business type.
How do I add people to my Facebook Business Manager account?
To add people to your Facebook Business Manager account, you need to go to the Users tab in the Business Settings and click the Add button. You can either add people by email or by ID. You will also need to assign them a role and grant them access to specific assets that they will work on.
How do I use Facebook Business Manager on mobile?
To use Facebook Business Manager on mobile, you can download the Facebook Business Suite app from the App Store or Google Play Store. The app allows you to manage your pages, ads, shops, and messages from your phone. You can also access some features of Facebook Business Manager from the web browser on your phone by going to business.facebook.com.
Conclusion
Creating a Facebook Business Manager account is a smart move for anyone who wants to use Facebook for business purposes. It helps you organize and manage your business assets, collaborate with others on your business, and access various tools and features that can help you grow your business online.
I hope this article has helped you understand how to create a Facebook Business Manager account step by step. If you have any questions or feedback, please leave a comment below. And don't forget to check out my other articles on how to use Facebook for business.
Thanks for reading!
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