How to Create Engaging Carousel Posts on Facebook

By Cepy 9/03/2023 Post a Comment

Hi Online Friends,

Do you want to make your Facebook content stand out in the crowded news feed? Are you looking for new ways to showcase your products, services, or stories? If you answered yes, then you might want to try carousel posts on Facebook.

Carousel posts are a type of Facebook post that allows you to display up to 10 images or videos in a single post, each with its own headline, description, and link. They are a great way to capture attention, drive engagement, and get more clicks and conversions.

In this article, I will share with you some tips and best practices on how to create engaging carousel posts on Facebook. I have experience in creating carousel posts for various niches and purposes, and I will show you some examples of successful carousel posts that you can learn from.

So let's get started!

What are the Benefits of Carousel Posts on Facebook?

Carousel posts on Facebook have many benefits for both organic and paid content. Here are some of the main advantages of using carousel posts:

They allow you to show more content in a smaller space. You can feature up to 10 images or videos in one post, each with its own headline, description, and link. This gives you more creative space to showcase your products, services, features, benefits, testimonials, reviews, stories, or anything else you want to share with your audience.
They increase engagement and interaction. Carousel posts are interactive and encourage people to swipe or scroll through the cards. This can increase the time spent on your post and the likelihood of people clicking on your links. According to Facebook, carousel posts drive 10 times more traffic to websites than static sponsored posts on Facebook[^1^].
They improve conversion rates. Carousel posts can help you achieve different marketing objectives, such as increasing brand awareness, generating leads, driving sales, or promoting app installs. You can use different calls to action (CTAs) on each card to guide people through the customer journey. For example, you can use a "Learn More" CTA on the first card to pique interest, a "Shop Now" CTA on the second card to showcase your products, and a "Sign Up" CTA on the last card to capture leads.

How to Create Carousel Posts on Facebook?

There are three main ways to create carousel posts on Facebook: using Business Manager, Ads Manager, or your Facebook page. Here are the steps for each method:

Using Business Manager

Open Business Manager and expand the menu in the upper-left corner.
Scroll down to the bottom of the menu and select Page Posts.
Click the Create Post button to open the classic Facebook post creation tool.
Select Photo/Video to see more post type options.
From this list, select Create a Photo Carousel.
Enter the destination URL you want to add to the first image and click the arrow icon. You can add different URLs to different cards later.
If the URL you entered has an image incorporated into its metadata, it should appear in the link preview and as a thumbnail under Available Images.
To add more images and create the carousel, click the plus icon under Available Images. Note that Facebook carousel posts support images only, which means you can’t add video files.
As you upload images, the post creation tool automatically adds each one to a separate carousel card. You can continue to add more images until you reach the limit of 10.
To remove any uploaded image from the carousel, click to de-select.
To customize carousel cards, hover over the image until you see the Edit Destination URL option. Then click it and enter the URL where you want to drive traffic.
To customize the headline, click the headline and replace the default text. You can add a different headline to each carousel card.
Before publishing, add a caption to encourage people to swipe through and engage with the cards.
Publish immediately, schedule for later, or save as a draft.

Using Ads Manager

Open Ads Manager and click Create Campaign.
Select your marketing objective from the list. Note that not all objectives support carousel format. The ones that do are: Brand Awareness, Reach, Traffic, Engagement (Post Engagement only), App Installs, Video Views (Video only), Lead Generation (Image only), Conversions (Image only), Catalog Sales (Image only), and Store Traffic (Image only).
Set your campaign name, budget, and schedule.
Click Next to go to the ad set level.
Select your audience, placements, optimization, and delivery settings.
Click Next to go to the ad level.
Select your Facebook page and Instagram account (optional).
Under Format, select Carousel.
Click Add Media to upload your images or videos. You can also browse free stock images from Facebook or use images from your catalog.
For each card, you can edit the headline, description, destination URL, and CTA button. You can also change the order of the cards by dragging and dropping them.
Add a primary text and a tracking URL (optional).
Preview your ad on different devices and placements.
Click Publish to launch your campaign.

Using Your Facebook Page

Go to your Facebook page and click Create Post.
Select Photo/Video from the options.
Select Create a Photo Carousel from the list.
Enter the destination URL you want to add to the first image and click the arrow icon. You can add different URLs to different cards later.
If the URL you entered has an image incorporated into its metadata, it should appear in the link preview and as a thumbnail under Available Images.
To add more images and create the carousel, click the plus icon under Available Images. Note that Facebook carousel posts support images only, which means you can’t add video files.
As you upload images, the post creation tool automatically adds each one to a separate carousel card. You can continue to add more images until you reach the limit of 10.
To remove any uploaded image from the carousel, click to de-select.
To customize carousel cards, hover over the image until you see the Edit Destination URL option. Then click it and enter the URL where you want to drive traffic.
To customize the headline, click the headline and replace the default text. You can add a different headline to each carousel card.
Before publishing, add a caption to encourage people to swipe through and engage with the cards.
Publish immediately, schedule for later, or save as a draft.

A Detailed Table Breakdown of Carousel Posts on Facebook

FAQs About Carousel Posts on Facebook

I'm not done yet, I still have some more FAQs to answer. Here they are:

How do I measure the performance of my carousel posts on Facebook?

You can measure the performance of your carousel posts on Facebook using the Insights tab on your page or the Ads Manager tool. You can see metrics such as reach, impressions, engagement, clicks, conversions, cost per result, and more. You can also compare the performance of different cards in your carousel post and see which ones are getting the most attention and action.

How do I edit or delete my carousel posts on Facebook?

You can edit or delete your carousel posts on Facebook using the same method you used to create them. For example, if you created your carousel post using Business Manager, you can go to Page Posts and find your post. Then you can click the Edit button to make changes or the Delete button to remove it. Note that if you delete your carousel post, you will lose all the data and insights associated with it.

How do I boost my carousel posts on Facebook?

You can boost your carousel posts on Facebook to reach more people and achieve your marketing goals. To boost your carousel post, go to your page and find your post. Then click the Boost Post button and follow the steps to set your audience, budget, duration, and objective. You can also use Ads Manager to create a campaign with your carousel post as an ad.

What are some best practices for creating carousel posts on Facebook?

Here are some best practices for creating carousel posts on Facebook:

Use high-quality images or videos. Make sure your images or videos are clear, relevant, and appealing. Use the recommended size and format for optimal display.
Write catchy headlines and descriptions. Use keywords, benefits, and emotions to capture attention and interest. Keep them short and simple.
Add a clear CTA button. Choose a CTA button that matches your objective and motivates people to take action. For example, use Shop Now if you want to drive sales or Learn More if you want to drive traffic.
Use a consistent theme and style. Make sure your carousel cards are related and coherent. Use a similar color scheme, font, tone, and message.
Test and optimize your carousel posts. Experiment with different images, videos, headlines, descriptions, CTAs, and card orders. Analyze the results and see what works best for your audience and goal.

Conclusion

Carousel posts on Facebook are a powerful way to showcase your content and drive results. They can help you increase engagement, traffic, leads, sales, and more. By following the tips and best practices in this article, you can create engaging carousel posts that stand out in the news feed and attract your target audience.

I hope you enjoyed this article and learned something new about carousel posts on Facebook. If you did, please share it with your friends and colleagues who might find it useful too. And don't forget to check out my other articles on Facebook marketing topics:

- [How to Create Effective Facebook Ads in 2023]- [The Ultimate Guide to Facebook Lead Ads]- [How to Use Facebook In-Stream Ads to Monetize Your Videos]- [How to Create Stunning Facebook Carousel Ads]- [How to Generate More Leads with Facebook Lead Generation]

Thank you for reading and happy marketing!

Feature	Description	Limitations
Number of cards	You can add up to 10 images or videos in one carousel post	You can't mix images and videos in one carousel post
Image size	The recommended image size for carousel posts is 1080 x 1080 pixels	The minimum image size is 600 x 600 pixels. The maximum file size is 30 MB
Video length	The recommended video length for carousel posts is 15 seconds or less	The minimum video length is 1 second. The maximum video length is 240 minutes. The maximum file size is 4 GB
Headline length	You can add a headline for each card in your carousel post	The maximum headline length is 40 characters. Longer headlines may be truncated on some devices
Description length	You can add a description for each card in your carousel post	The maximum description length is 20 characters. Longer descriptions may be truncated on some devices
Destination URL	You can add a destination URL for each card in your carousel post	The destination URL must be valid and secure (https)
CTA button	You can add a CTA button for each card in your carousel post	You can choose from a list of predefined CTA buttons, such as Shop Now, Learn More, Sign Up, etc.
Caption length	You can add a caption for your entire carousel post	The maximum caption length is 2,200 characters. Longer captions may be truncated on some devices
Card order optimization	You can choose to let Facebook optimize the order of the cards based on their performance	If you opt out of this feature, you must manually arrange the order of the cards by dragging and dropping them

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