How to Create an Amazon Advertising Brand Store and Boost Your Sales

By Cepy 9/06/2023 Post a Comment

Hi everyone, welcome to another article on how to grow your business on Amazon. In this article, we will talk about one of the most powerful tools that Amazon offers to sellers and vendors: the Amazon Advertising Brand Store.

An Amazon Advertising Brand Store is a free and customizable web page that showcases your brand and products on Amazon. It allows you to tell your brand story, highlight your product features, and drive traffic from both internal and external sources. It can also help you increase your brand awareness, conversion rate, and return on ad spend (ROAS).

Why You Need an Amazon Advertising Brand Store

If you are selling on Amazon, you probably know how competitive the marketplace is. There are millions of products and thousands of brands competing for the same customers. How can you stand out from the crowd and attract loyal customers?

One way is to create an Amazon Advertising Brand Store. A brand store can help you differentiate yourself from other sellers and vendors by showcasing your unique value proposition. It can also help you build trust and credibility with your customers by providing them with more information about your brand and products.

The Benefits of an Amazon Advertising Brand Store

An Amazon Advertising Brand Store can provide you with many benefits, such as:

Increased discoverability: You can create a custom URL for your brand store and use it in your marketing campaigns. You can also link your Sponsored Brand ads to your store instead of product pages, which can boost your ROAS by as much as 22%[^1^]. Additionally, you can display your brand logo and banner on product detail pages to drive more traffic to your store.
Improved customer experience: You can design your brand store with pre-made templates or custom layouts that suit your brand identity. You can also add videos, images, text, and shoppable images to showcase your products in action and provide more details to your customers. You can also create multiple pages for different product categories or themes to help customers navigate your store easily.
Enhanced brand loyalty: You can use your brand store to tell your brand story, mission, vision, and values. You can also highlight customer reviews, testimonials, and social media posts to show social proof and increase customer confidence. By creating a memorable and engaging shopping experience, you can increase customer retention and loyalty.

The Requirements for an Amazon Advertising Brand Store

To create an Amazon Advertising Brand Store, you need to meet the following requirements:

You must be a professional seller enrolled in Amazon Brand Registry, a vendor, a book vendor, or an agency.
You must have an active Seller Central or Vendor Central account.
You must have at least one product listed on Amazon.
You must comply with the Amazon Stores Terms of Service and the Amazon Stores Creative Acceptance Policies.

How to Create an Amazon Advertising Brand Store

Creating an Amazon Advertising Brand Store is easy and free. You can use the self-service Store builder tool available through the advertising console. Here are the steps to create your own brand store:

Step 1: Register for a Store

To register for a Store, you need to log in to your advertising console account and click on the Stores tab. Then, click on the Create Store button and select your brand name from the drop-down menu. If you have multiple brands registered under the same account, you can create a separate store for each brand.

Step 2: Choose a Template or Layout

Next, you need to choose a template or layout for your store. You can choose from four pre-designed templates: Marquee, Product Grid, Product Highlight, or Showcase. Each template has different features and layouts that suit different types of products and brands. You can also choose a blank template if you want to create a custom layout from scratch.

Step 3: Add Pages and Content

After choosing a template or layout, you need to add pages and content to your store. You can add up to three levels of pages to organize your products by category or theme. You can also add different types of content tiles to each page, such as:

Product tiles: These tiles display your products with their prices, ratings, reviews, and Prime eligibility. Customers can click on these tiles to go to the product detail pages or add the products directly to their carts.
Image tiles: These tiles display images that showcase your products or brand. You can add text overlays or call-to-action buttons to these tiles to make them more engaging.
Video tiles: These tiles display videos that demonstrate your products or tell your brand story. You can upload videos from your computer or use videos that are already hosted on Amazon.
Text tiles: These tiles display text that provides more information about your products or brand. You can use different fonts, colors, and sizes to make your text more appealing.
Shoppable image tiles: These tiles display images that contain multiple products that customers can interact with. Customers can hover over the products to see their details and add them directly to their carts.

Step 4: Preview and Submit Your Store

Once you have added all the pages and content to your store, you need to preview and submit it for review. You can preview your store on different devices and screen sizes to see how it will look to your customers. You can also edit or delete any pages or content tiles as needed.

When you are satisfied with your store, you need to submit it for review. Amazon will review your store within 72 hours and notify you of the approval status. If your store is approved, it will be published and accessible to customers. If your store is rejected, you will receive feedback on how to fix the issues and resubmit it.

A Breakdown of Amazon Advertising Brand Store Features

To help you understand the features and benefits of an Amazon Advertising Brand Store, we have created a table that compares it with a regular product detail page. Here is the breakdown:

| Feature | Product Detail Page | Brand Store || --- | --- | --- || URL | A generic URL that contains the product ASIN and other parameters | A custom URL that contains your brand name and store ID || Design | A standard layout that follows the Amazon style guide | A flexible layout that follows your brand style guide || Content | A limited amount of content that includes product title, description, images, videos, reviews, and ratings | An unlimited amount of content that includes product tiles, image tiles, video tiles, text tiles, and shoppable image tiles || Navigation | A simple navigation that allows customers to browse other products in the same category or related products | A complex navigation that allows customers to browse multiple pages and categories within your store || Analytics | A basic analytics that shows you the number of views, clicks, orders, and sales for each product | An advanced analytics that shows you the number of visits, page views, traffic sources, sales attribution, and dwell time for each page |

FAQs About Amazon Advertising Brand Store

What is an Amazon Advertising Brand Store?

Who can create an Amazon Advertising Brand Store?

An Amazon Advertising Brand Store can be created by professional sellers enrolled in Amazon Brand Registry, vendors, book vendors, or agencies. You must have an active Seller Central or Vendor Central account and at least one product listed on Amazon.

How much does it cost to create an Amazon Advertising Brand Store?

Creating an Amazon Advertising Brand Store is free. You do not need to pay any fees or commissions to Amazon for creating or maintaining your store. However, you may need to pay for advertising campaigns if you want to drive more traffic to your store.

How do I create an Amazon Advertising Brand Store?

You can create an Amazon Advertising Brand Store using the self-service Store builder tool available through the advertising console. You need to register for a store, choose a template or layout, add pages and content, preview and submit your store for review.

How long does it take to create an Amazon Advertising Brand Store?

The time it takes to create an Amazon Advertising Brand Store depends on how much content you want to add and how complex your design is. It can take anywhere from a few hours to a few days to create a store. However, once you submit your store for review, it will be typically reviewed within 72 hours.

How do I drive traffic to my Amazon Advertising Brand Store?

You can drive traffic to your Amazon Advertising Brand Store from both internal and external sources. Internal sources include Sponsored Brand ads, brand logos, banners, and organic search results on Amazon. External sources include social media platforms, email marketing campaigns, blogs, websites, and other online channels.

How do I measure the performance of my Amazon Advertising Brand Store?

You can measure the performance of your Amazon Advertising Brand Store using the analytics dashboard available through the advertising console. You can see metrics such as visits, page views, traffic sources, sales attribution, and dwell time foreach page and compare them with your goals and benchmarks.

How do I optimize my Amazon Advertising Brand Store?

You can optimize your Amazon Advertising Brand Store by following the best practices and tips provided by Amazon. Some of the ways to optimize your store are:

Use high-quality images and videos that showcase your products and brand.
Use clear and concise text that provides relevant and useful information to your customers.
Use keywords and phrases that match your customers' search intent and queries.
Use call-to-action buttons that encourage your customers to take action, such as buy now, learn more, or shop now.
Use shoppable image tiles that allow your customers to interact with multiple products in one image.
Use analytics to monitor and measure your store performance and make data-driven decisions.
Test different versions of your store and see which one performs better.

How do I update or delete my Amazon Advertising Brand Store?

You can update or delete your Amazon Advertising Brand Store at any time. To update your store, you need to log in to your advertising console account and click on the Stores tab. Then, you can edit any pages or content tiles as needed and submit your changes for review. To delete your store, you need to click on the Delete Store button and confirm your action.

Conclusion

An Amazon Advertising Brand Store is a great way to showcase your brand and products on Amazon. It can help you increase your discoverability, improve your customer experience, and enhance your brand loyalty. It can also help you boost your sales and ROAS by driving more traffic from both internal and external sources.

If you want to create an Amazon Advertising Brand Store, you can use the self-service Store builder tool available through the advertising console. You can choose from pre-designed templates or custom layouts, add pages and content, preview and submit your store for review. You can also measure and optimize your store performance using the analytics dashboard.

We hope this article has helped you understand the benefits and features of an Amazon Advertising Brand Store. If you want to learn more about how to grow your business on Amazon, check out our other articles on topics such as Amazon SEO, Amazon PPC, Amazon FBA, and more.

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