Hi everyone, welcome to another article on how to grow your business with Amazon Advertising. In this article, we will talk about Amazon Display Campaigns, a powerful tool that allows you to reach and engage shoppers across the purchase journey, both on and off Amazon.
Amazon Display Campaigns are self-service display ads that you can create and manage within the Amazon Advertising Console or an ad platform like Pacvue. You can use these ads to showcase your products or brand to relevant audiences based on their shopping behavior, interests, or demographics. You can also use these ads to remarket to shoppers who have already viewed or purchased your products.
Why Use Amazon Display Campaigns?
Amazon Display Campaigns offer many benefits for advertisers who want to increase their brand awareness, consideration, and sales. Here are some of the reasons why you should use Amazon Display Campaigns for your business:
Reach shoppers throughout their journey
Amazon Display Campaigns allow you to reach shoppers at different stages of their purchase journey, from discovery to purchase to loyalty. You can use contextual targeting to show your ads to shoppers who are browsing specific product categories or detail pages on Amazon. You can also use audience targeting to show your ads to shoppers who have expressed interest in your products or similar products, either on or off Amazon.
By reaching shoppers at different touchpoints, you can increase your brand exposure, influence their purchase decisions, and drive them back to your product pages.
Engage shoppers across multiple platforms
Amazon Display Campaigns allow you to engage shoppers across multiple platforms, including Amazon.com, Twitch, IMDb, Fire TV, and third-party websites and apps. You can use Amazon’s rich shopping and entertainment data to target relevant audiences wherever they are online.
By engaging shoppers across multiple platforms, you can expand your reach, diversify your traffic sources, and optimize your campaign performance.
Create ads easily and efficiently
Amazon Display Campaigns allow you to create ads easily and efficiently within the Amazon Advertising Console or an ad platform like Pacvue. You can choose from a variety of ad formats, such as static images, video, or interactive ads. You can also use Amazon’s auto-generated creatives that feature your product images, prices, ratings, and reviews.
By creating ads easily and efficiently, you can save time and resources, test different variations, and scale your campaigns quickly.
How to Create Amazon Display Campaigns?
Creating Amazon Display Campaigns is simple and straightforward. Here are the steps you need to follow:
Navigate to Campaign Manager
Log in to your Seller or Vendor Central account and go to the Advertising tab. Click on Campaign Manager and select Create campaign. Choose Sponsored Display from the menu.
Select your products
Choose the products that you want to advertise with Sponsored Display. You can select individual products or a group of products based on a category or a keyword. Amazon will automatically generate your ad creative and optimize it for performance.
Set your campaign details
Name your campaign, set your daily budget, and decide the duration for your campaign. You can also configure additional settings, such as pacing, supply sources, device types, pre-bid traffic filtering, and more.
Choose your targeting strategy
Select your targeting strategy based on your campaign goals. You can choose between contextual targeting or audience targeting. Contextual targeting allows you to show your ads to shoppers who are browsing specific product categories or detail pages on Amazon. Audience targeting allows you to show your ads to shoppers who have expressed interest in your products or similar products, either on or off Amazon.
Specify your bids
Enter the amount you are willing to pay for each click on your ad. You can use the suggested bid range provided by Amazon or set your own custom bid. You can also use dynamic bidding to adjust your bids in real time based on the likelihood of conversion.
How to Measure and Optimize Amazon Display Campaigns?
Measuring and optimizing Amazon Display Campaigns is essential for maximizing your return on ad spend (ROAS) and achieving your campaign goals. Here are some tips on how to measure and optimize Amazon Display Campaigns:
Track your campaign performance
You can track your campaign performance using the metrics available in the Amazon Advertising Console or an ad platform like Pacvue. Some of the key metrics you should monitor are impressions, clicks, click-through rate (CTR), cost per click (CPC), sales, advertising cost of sales (ACoS), ROAS, and new-to-brand customers. You can also use attribution reports to measure the impact of your ads on your organic sales and traffic.
Analyze your campaign results
You can analyze your campaign results using the filters and breakdowns available in the Amazon Advertising Console or an ad platform like Pacvue. You can segment your data by product, targeting, placement, device, supply source, and more. You can also use custom reports to compare different time periods, campaigns, or ad groups.
Optimize your campaign performance
You can optimize your campaign performance using the insights and recommendations available in the Amazon Advertising Console or an ad platform like Pacvue. You can adjust your bids, budgets, targeting, and creatives based on the performance data and best practices. You can also use automation tools to streamline your optimization process and scale your campaigns efficiently.
Amazon Display Campaigns Performance Breakdown
To give you a better idea of how Amazon Display Campaigns perform, we have compiled a table that shows the average performance metrics for Sponsored Display ads across different categories and regions. The data is based on a sample of Tinuiti’s clients who used Sponsored Display ads in Q1 2021[^4^].
>>>What are the requirements for Amazon Display Campaigns?
>>>To use Amazon Display Campaigns, you need to have an active Seller or Vendor Central account with products that are eligible for advertising on Amazon.com or Amazon.ca. You also need to have a minimum daily budget of $1 and a minimum CPC bid of $0.02.
>>>What are the ad formats for Amazon Display Campaigns?
>>>Amazon Display Campaigns support various ad formats, such as static images, video, or interactive ads. The ad formats vary depending on the placement, device, and supply source of your ads.
>>>What are the best practices for Amazon Display Campaigns?
>>>Some of the best practices for Amazon Display Campaigns are:
>>>Use relevant and high-quality product images and videos that showcase your products or brand.
>>>Use clear and concise headlines and descriptions that highlight your unique value proposition and call to action.
>>>Use consistent branding and messaging across your ads and landing pages.
>>>Test different ad variations and optimize your bids, budgets, targeting, and creatives based on performance data and insights.
>>>Monitor your campaign performance regularly and use attribution reports to measure the impact of your ads on your organic sales and traffic.
>>>How can I improve my CTR and conversion rate for Amazon Display Campaigns?
>>>To improve your CTR and conversion rate for Amazon Display Campaigns, you need to ensure that your ads are relevant, engaging, and persuasive to your target audience. You can use the following tips to improve your CTR and conversion rate:
>>>Use contextual targeting to show your ads to shoppers who are browsing specific product categories or detail pages on Amazon that are related to your products.
>>>Use audience targeting to show your ads to shoppers who have expressed interest in your products or similar products, either on or off Amazon.
>>>Use dynamic bidding to adjust your bids in real time based on the likelihood of conversion.
>>>Use auto-generated creatives that feature your product images, prices, ratings, and reviews.
>>>Use remarketing to show your ads to shoppers who have already viewed or purchased your products.
>>>Use landing pages that match your ad creative and offer a seamless shopping experience.
>>>Use A/B testing to compare different ad variations and optimize your ad performance.
>>>Use conversion tracking to measure the effectiveness of your ads and optimize your campaign strategy.
>>>How can I increase my ROAS for Amazon Display Campaigns?
>>>To increase your ROAS for Amazon Display Campaigns, you need to ensure that your ads are generating more sales than the cost of advertising. You can use the following tips to increase your ROAS:
>>>Use ACoS as a key metric to measure your campaign efficiency and profitability.
>>>Use ROAS as a complementary metric to measure your campaign effectiveness and return on investment.
>>>Use attribution reports to measure the impact of your ads on your organic sales and traffic.
>>>Use competitive intelligence tools to benchmark your performance against your competitors and identify new opportunities.
>>>Use automation tools to streamline your campaign management and optimization process and scale your campaigns efficiently.
>>>How can I target new customers with Amazon Display Campaigns?
>>>To target new customers with Amazon Display Campaigns, you can use the new-to-brand metric that measures the number of first-time buyers of your products or brand within a 12-month period. You can use this metric to:
>>>Identify new customer segments and tailor your ads accordingly.
>>>Measure the effectiveness of your brand awareness and customer acquisition campaigns.
>>>Optimize your bids, budgets, targeting, and creatives based on new customer performance.
>>>Calculate your customer lifetime value (CLV) and customer acquisition cost (CAC).
>>>How can I use Amazon Display Campaigns with other ad types?
>>>You can use Amazon Display Campaigns with other ad types, such as Sponsored Products, Sponsored Brands, or Sponsored Brand Video, to create a holistic advertising strategy that covers the entire purchase funnel. You can use the following tips to use Amazon Display Campaigns with other ad types:
>>>Use Sponsored Products to drive traffic and sales for your individual products on Amazon.
>>>Use Sponsored Brands or Sponsored Brand Video to drive awareness and consideration for your brand and product portfolio on Amazon.
>>>Use Amazon Display Campaigns to reach and engage shoppers across the purchase journey, both on and off Amazon.
>>>Use cross-channel attribution tools to measure the impact of each ad type on your overall sales and traffic.
>>>How can I use Amazon Display Campaigns with external platforms?
>>>You can use Amazon Display Campaigns with external platforms, such as Google Ads, Facebook Ads, or Shopify, to create a cross-platform advertising strategy that leverages the power of Amazon’s rich shopping and entertainment data. You can use the following tips to use Amazon Display Campaigns with external platforms:
>>>Use Google Ads or Facebook Ads to drive traffic and sales for your products or brand on your own website or other online channels.
>>>Use Shopify or other e-commerce platforms to create and manage your own online store and offer a seamless shopping experience.
>>>Use Amazon Display Campaigns to reach and engage shoppers who have visited your website or other online channels, either on or off Amazon.
>>>Use cross-platform attribution tools to measure the impact of each platform on your overall sales and traffic.
>>>What are the challenges and limitations of Amazon Display Campaigns?Amazon Display Campaigns are not without challenges and limitations. Some of the common challenges and limitations are:Lack of transparency and control over ad placements, inventory, and quality.Limited creative options and customization features.Complexity and difficulty in managing multiple campaigns, ad groups, and ad formats.Competition and saturation in some categories and regions.Compliance and regulation issues in some markets and industries.What are the future trends and opportunities for Amazon Display Campaigns?Amazon Display Campaigns are constantly evolving and improving to meet the needs and expectations of advertisers and shoppers. Some of the future trends and opportunities for Amazon Display Campaigns are:More ad formats, placements, devices, and supply sources to expand reach and engagement.More targeting options, segments, audiences, and data sources to enhance relevance and personalization.More creative tools, templates, features, and integrations to improve ad quality and performance.More analytics tools, reports, insights, and recommendations to optimize campaign strategy and ROI.More automation tools, algorithms, AI, and machine learning to simplify campaign management and optimization.ConclusionWe hope you enjoyed this article on how to boost your sales with Amazon Display Campaigns. Amazon DisplayCampaigns are a powerful tool that allows you to reach and engage shoppers across the purchase journey, both on and off Amazon. You can use these ads to showcase your products or brand to relevant audiences based on their shopping behavior, interests, or demographics. You can also use these ads to remarket to shoppers who have already viewed or purchased your products.In this article, we have covered the benefits, features, steps, tips, best practices, challenges, and opportunities of Amazon Display Campaigns. We have also provided a performance breakdown table and a FAQ section to answer some of the common questions about Amazon Display Campaigns.We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. And if you want to learn more about how to grow your business with Amazon Advertising, don't forget to check out our other articles on this topic. Thank you for reading and happy advertising! 😊
Video Reference : How to Boost Your Sales with Amazon Display Campaigns
Share
Post a Comment
for "How to Boost Your Sales with Amazon Display Campaigns"
Post a Comment for "How to Boost Your Sales with Amazon Display Campaigns"