How to Boost Your Brand Visibility with Bing Multimedia Ads

By Cepy 9/11/2023 Post a Comment

Hi Online Friends,

If you're looking for a powerful way to attract more customers and increase sales, you might want to consider using Bing Multimedia Ads. These are a new responsive ad format that allows you to showcase your brand and products with rich visual experiences on Microsoft Bing and Yahoo search results pages.

I have been using Bing Multimedia Ads for some time now, and I can tell you that they are very effective in making my business stand out from the competition. In this article, I will share with you everything you need to know about Bing Multimedia Ads, including what they are, how they work, and how to get started.

What are Bing Multimedia Ads?

Bing Multimedia Ads are a type of search ad that combines your own assets like images, headlines, and descriptions with the power of machine-learning technology, to deliver the best attention grabbing large visual ads. These ads are designed to complement your existing text ad campaigns and tell your customers about your brand story—what sets it apart from the competition and why they should choose your products and services.

Bing Multimedia Ads are prominently featured on the right rail (right side of the search results page). To help your ad stand out even more and provide exclusivity, there will only be one Multimedia Ad on a page, for only one advertiser at a time.

Right rail ad examples (1.91:1 aspect ratio)

Right rail ad examples (1:1 aspect ratio)

Right rail ad examples (4:1 aspect ratio)

How do Bing Multimedia Ads work?

Bing Multimedia Ads work by finding the most effective combinations of headlines, descriptions, and images to match your content with your potential customers' searches, saving you time and increasing clicks and conversions. This means your ad will appear to the right people at the right time.

To create a Bing Multimedia Ad, you need to upload multiple ad variations of high-quality images in all four aspect ratios: 1.91:1, 1:1, 1:2 and 4:1. You also need to provide up to 15 headlines and four descriptions for each ad group. Bing will then use its AI technologies to optimize your ad performance by testing different combinations of assets and selecting the best ones for each query.

How to set up Bing Multimedia Ads

To set up Bing Multimedia Ads, you need to follow these steps:

Sign in to Microsoft Advertising and select All campaigns from the main menu.
Select Campaigns at the top of the page and click Create campaign.
Select Search as your campaign type.
Enter your campaign settings such as name, budget, location, language, etc.
Select an ad group or create a new one.
Select Ads & extensions from the page menu and click Create ad.
Select Multimedia Ad as your ad type from the dropdown menu.
Upload your images in all four aspect ratios or select from existing image extensions or stock images (coming soon).
Enter your headlines and descriptions or select from existing responsive search ads or dynamic search ads.
Click Save when you're done.

You can also use the ad creator tool to easily add images from your website to your ads and enhance them with designer effects, background blur, and background color.

How to optimize Bing Multimedia Ads

To optimize Bing Multimedia Ads, you need to follow these best practices:

Use high-quality images that are relevant to your product or service and match your brand identity.
Use clear and concise headlines and descriptions that highlight your unique value proposition and include a call to action.
Use keywords that are relevant to your ad group and match the user intent.
Use different variations of headlines, descriptions, and images to test what works best for your audience.
Monitor your ad performance and make adjustments as needed.

What are the benefits of Bing Multimedia Ads?

Bing Multimedia Ads offer many benefits for advertisers, such as:

Increased brand visibility and awareness

Bing Multimedia Ads can help you get noticed among the competition by showcasing your business and products with large and eye-catching visual ads. These ads can help you build brand recognition and trust with your potential customers, as well as increase your organic traffic and rankings.

Improved customer engagement and conversion

Bing Multimedia Ads can help you make an impression by inspiring action across the customer journey. These ads can help you tell your brand story and convey your value proposition in a more engaging and persuasive way, as well as encourage your customers to click on your ad and visit your website.

Enhanced ad performance and efficiency

Bing Multimedia Ads can help you optimize your ad performance and efficiency by using machine learning to deliver the best ad combinations for each query. These ads can help you save time and resources by automating the ad creation and testing process, as well as increase your click-through rate and return on ad spend.

A detailed table breakdown related to Bing Multimedia Ads

Frequently asked questions about Bing Multimedia Ads

What are the requirements for Bing Multimedia Ads?

To use Bing Multimedia Ads, you need to have a Microsoft Advertising account and a search campaign. You also need to upload at least one image in each aspect ratio (1.91:1, 1:1, 1:2, 4:1) and provide at least one headline and one description for each ad group.

How much do Bing Multimedia Ads cost?

Bing Multimedia Ads use the same cost-per-click (CPC) model as text ads. You only pay when someone clicks on your ad. The actual amount you pay depends on your bid amount, your quality score, your competition, and other factors.

How do I track the performance of my Bing Multimedia Ads?

You can track the performance of your Bing Multimedia Ads by using the performance reports in Microsoft Advertising. You can see metrics such as impressions, clicks, conversions, cost, revenue, etc. You can also use conversiontracking and UTM parameters to measure the impact of your ads on your website traffic and sales.

How do I optimize my Bing Multimedia Ads?

You can optimize your Bing Multimedia Ads by following these best practices:

Use high-quality images that are relevant to your product or service and match your brand identity.
Use clear and concise headlines and descriptions that highlight your unique value proposition and include a call to action.
Use keywords that are relevant to your ad group and match the user intent.
Use different variations of headlines, descriptions, and images to test what works best for your audience.
Monitor your ad performance and make adjustments as needed.

How do I get started with Bing Multimedia Ads?

To get started with Bing Multimedia Ads, you need to follow these steps:

Sign in to Microsoft Advertising and select All campaigns from the main menu.
Select Campaigns at the top of the page and click Create campaign.
Select Search as your campaign type.
Enter your campaign settings such as name, budget, location, language, etc.
Select an ad group or create a new one.
Select Ads & extensions from the page menu and click Create ad.
Select Multimedia Ad as your ad type from the dropdown menu.
Upload your images in all four aspect ratios or select from existing image extensions or stock images (coming soon).
Enter your headlines and descriptions or select from existing responsive search ads or dynamic search ads.
Click Save when you're done.

Conclusion

Bing Multimedia Ads are a powerful new responsive ad format that can help you boost your brand visibility, customer engagement, and ad performance. By using large and eye-catching visual ads, you can showcase your business and products with rich visual experiences on Microsoft Bing and Yahoo search results pages. You can also save time and effort by using machine learning to optimize your ad combinations and using automated recommendations and ad creator tools to generate high-quality ads.

If you want to take advantage of this new ad format and grow your business, you should start using Bing Multimedia Ads today. You can sign up for Microsoft Advertising here and create your first Multimedia Ad in minutes. You can also learn more about Bing Multimedia Ads here and get tips and tricks on how to optimize them here.

I hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below. And if you enjoyed this article, please share it with your online friends. Thanks for reading!

If you want to learn more about other topics related to online advertising, please check out my other articles:

Feature	Description	Benefit
Responsive ad format	Combines images, headlines, and descriptions with machine learning to create large visual ads	Increases brand visibility, customer engagement, and ad performance
Right rail ad position	Displays ads on the right side of the search results page with exclusivity for one advertiser at a time	Makes ads stand out from the competition and attracts more attention
Four aspect ratios	Supports images in 1.91:1, 1:1, 1:2, and 4:1 aspect ratios to fit different screen sizes and devices	Improves user experience and ad relevance
Ad recommendations	Creates ad recommendations using existing image extensions, text ads assets, and stock images (coming soon)	Saves time and effort by using AI to generate high-quality ads
Ad creator tool	Adds images from website to ads and enhances them with designer effects, background blur, and background color	Makes ads more appealing and customized with easy-to-use features
Bid modifiers	Adjusts bids based on device type, location, time of day, audience, etc.	Optimizes ad delivery and budget allocation based on performance goals
Bid strategy types	Selects from manual CPC, enhanced CPC, target CPA, target ROAS, or maximize clicks bid strategies	Leverages different bidding options to achieve different campaign objectives
Performance reports	Provides insights into ad impressions, clicks, conversions, cost, revenue, etc.	Measures ad effectiveness and identifies areas for improvement

Google Ads Guide