How to Boost Your Brand Awareness with Sponsored Display Video Ads

By Cepy 9/15/2023 Post a Comment

Hi everyone, welcome to another article on digital marketing. In this article, we will talk about sponsored display video ads, a new and powerful way to reach your target audience and increase your brand awareness. Sponsored display video ads are short video clips that appear on various websites and apps, such as news, entertainment, sports, and social media. They are designed to capture the attention of potential customers and drive them to your website or landing page.

Sponsored display video ads are different from other types of video ads, such as pre-roll, mid-roll, or post-roll ads, which are shown before, during, or after a video content. Sponsored display video ads are shown alongside or within the content, without interrupting the user's experience. They are also more engaging and interactive than static banner ads, which can be easily ignored or blocked by ad blockers. Sponsored display video ads can help you achieve various marketing goals, such as increasing brand awareness, generating leads, driving conversions, and boosting sales.

Why You Should Use Sponsored Display Video Ads

They are eye-catching and memorable

Video is one of the most effective forms of communication, as it can convey complex messages in a simple and appealing way. Video can also trigger emotional responses and create lasting impressions on the viewers. According to a study by Google, 90% of consumers say that video helps them make purchasing decisions. Another study by HubSpot found that 54% of consumers want to see more video content from brands they follow. Therefore, using video ads can help you attract more attention and increase your brand recall.

Sponsored display video ads are especially eye-catching and memorable, as they are shown in prominent places on the web pages and apps that your target audience visits frequently. They can also use various creative elements, such as animation, music, voice-over, or interactive features, to make your ads stand out from the crowd. For example, you can use sponsored display video ads to showcase your product features, demonstrate how to use your product or service, tell a story about your brand or customer success, or offer a special deal or promotion.

They are targeted and relevant

One of the main advantages of sponsored display video ads is that they are highly targeted and relevant to your audience. You can use various criteria to select where and when your ads will appear, such as keywords, topics, interests, demographics, locations, devices, and more. You can also use remarketing to show your ads to people who have already visited your website or expressed interest in your products or services. This way, you can ensure that your ads reach the right people at the right time with the right message.

Sponsored display video ads are also relevant to the context of the web pages and apps where they appear. For example, if you are selling sports equipment, you can show your ads on sports-related websites and apps, where your potential customers are likely to be interested in your products. This can increase the chances of your ads being noticed and clicked by your audience. Moreover, sponsored display video ads can adapt to different screen sizes and formats, such as desktops, laptops, tablets, or smartphones. This can improve the user experience and the performance of your ads.

They are measurable and cost-effective

Another benefit of sponsored display video ads is that they are measurable and cost-effective. You can track various metrics to evaluate the effectiveness of your ads, such as impressions, views, clicks, conversions, cost per view (CPV), cost per click (CPC), cost per action (CPA), return on ad spend (ROAS), and more. You can also use analytics tools to gain insights into your audience behavior and preferences. This can help you optimize your ad campaigns and improve your return on investment (ROI).

Sponsored display video ads are also cost-effective because you only pay when someone views or clicks on your ads. You can set a budget and a bidding strategy for your ad campaigns based on your goals and objectives. You can also use automated bidding tools to adjust your bids in real time based on the performance of your ads. This way, you can maximize the value of every impression and click.

A Detailed Table Breakdown of Sponsored Display Video Ads

To help you understand sponsored display video ads better, here is a detailed table breakdown of their main features and specifications:

| Feature | Description | Specification || --- | --- | --- || Ad format | Short video clips that appear on various websites and apps | - Duration: 6-15 seconds
- Aspect ratio: 16:9 or 1:1
- File size: Up to 150 MB
- File type: MP4 or MOV
- Resolution: At least 720p
- Frame rate: At least 24 fps
- Audio: Optional, but recommended || Ad placement | Alongside or within the content on the web pages and apps that your target audience visits | - Display network: A network of websites and apps that partner with Google to show ads
- YouTube: A video-sharing platform that allows users to upload, watch, and share videos
- Gmail: A web-based email service that allows users to send and receive emails
- Discover: A personalized feed of content that appears on the Google app and some Android devices || Ad targeting | Various criteria to select where and when your ads will appear | - Keywords: Words or phrases that describe your product or service
- Topics: Categories of content that are relevant to your product or service
- Interests: Groups of people who share similar interests or behaviors
- Demographics: Characteristics of your audience, such as age, gender, income, education, etc.
- Locations: Geographic areas where your audience is located
- Devices: Types of devices that your audience uses, such as desktops, laptops, tablets, or smartphones
- Remarketing: Showing your ads to people who have already visited your website or expressed interest in your product or service || Ad pricing | How much you pay for your ads | - Cost per view (CPV): The amount you pay each time someone views your ad for at least 2 seconds or clicks on it
- Cost per click (CPC): The amount you pay each time someone clicks on your ad
- Cost per action (CPA): The amount you pay each time someone completes a desired action after clicking on your ad, such as signing up, downloading, purchasing, etc.
- Bidding strategy: The method you use to set and adjust your bids based on your goals and objectives
- Budget: The amount you want to spend on your ad campaign per day or per month || Ad performance | How well your ads are doing | - Impressions: The number of times your ad is shown to your audience
- Views: The number of times your ad is watched by your audience for at least 2 seconds or clicked on
- Clicks: The number of times your ad is clicked by your audience
- Conversions: The number of times your audience completes a desired action after clicking on your ad, such as signing up, downloading, purchasing, etc.
- View rate: The percentage of impressions that result in views
- Click-through rate (CTR): The percentage of impressions that result in clicks
- Conversion rate: The percentage of clicks that result in conversions
- Cost per view (CPV): The average amount you pay for each view
- Cost per click (CPC): The average amount you pay for each click
- Cost per action (CPA): The average amount you pay for each conversion
- Return on ad spend (ROAS): The ratio of revenue generated by your ad campaign to the cost of your ad campaign |

FAQs about Sponsored Display Video Ads

What are the benefits of sponsored display video ads?

Sponsored display video ads can help you boost your brand awareness, generate leads, drive conversions, and increase sales. They are eye-catching and memorable, targeted and relevant, measurable and cost-effective.

How do I create sponsored display video ads?

You can create sponsored display video ads using Google Ads, a platform that allows you to create and manage online advertising campaigns. You can choose from various templates and tools to create your video ads, or upload your own video files. You can also customize your video ads with various creative elements, such as logos, headlines, call-to-actions, etc.

How do I optimize sponsored display video ads?

You can optimize sponsored display video ads by following some best practices, such as:

Use clear and compelling messages that highlight the benefits of your product or service
Use high-quality and relevant images and videos that showcase your brand identity
Use short and catchy headlines and call-to-actions that encourage viewers to take action
Use appropriate keywords, topics, interests, demographics, locations, devices, and remarketing lists to target your audience
Use different variations of your video ads to test what works best for your audience
Use analytics tools to monitor and measure the performance of your video ads
Use automated bidding tools to adjust your bids in real time based on the performance of your video ads

How do I measure sponsored display video ads?

You can measure sponsored display video ads by using various metrics and tools, such as:

Impressions, views, clicks, conversions, view rate, click-through rate (CTR), conversion rate, cost per view (CPV),cost per click (CPC), cost per action (CPA), return on ad spend (ROAS), etc.
Google Ads, a platform that allows you to create and manage online advertising campaigns
Google Analytics, a tool that allows you to analyze your website traffic and user behavior
Google Optimize, a tool that allows you to test and optimize your website and landing pages
Google Tag Manager, a tool that allows you to manage and track various tags and codes on your website

What are the best practices for sponsored display video ads?

Some of the best practices for sponsored display video ads are:

Align your video ads with your marketing goals and objectives
Define your target audience and their pain points and needs
Create a clear and compelling value proposition for your product or service
Use a strong and consistent brand identity and voice across your video ads
Use a simple and intuitive user interface and navigation for your website and landing pages
Use clear and compelling call-to-actions that encourage viewers to take action
Use relevant and engaging content that educates, entertains, or inspires your audience
Use testimonials, reviews, or social proof to build trust and credibility with your audience
Use incentives, discounts, or offers to motivate your audience to act fast
Use urgency, scarcity, or exclusivity to create a sense of FOMO (fear of missing out) among your audience

What are the challenges of sponsored display video ads?

Some of the challenges of sponsored display video ads are:

Creating high-quality and relevant video content that appeals to your audience
Finding the right balance between creativity and clarity in your video ads
Choosing the right ad format, placement, targeting, pricing, and bidding strategy for your video ads
Competing with other advertisers for the attention and interest of your audience
Complying with the policies and guidelines of Google and other platforms where your video ads appear
Avoiding ad fatigue or annoyance among your audience by showing too many or too similar video ads
Maintaining a positive brand image and reputation among your audience and stakeholders
Measuring and optimizing the performance and ROI of your video ads

What are some examples of sponsored display video ads?

Some examples of sponsored display video ads are:

- [Nike]: A sponsored display video ad that shows how Nike products can help athletes achieve their goals- [Spotify]: A sponsored display video ad that shows how Spotify can provide personalized music recommendations for users- [Netflix]: A sponsored display video ad that shows how Netflix can offer unlimited entertainment options for users- [Airbnb]: A sponsored display video ad that shows how Airbnb can help travelers find unique and affordable accommodations- [Uber]: A sponsored display video ad that shows how Uber can provide convenient and reliable transportation services

How do I get started with sponsored display video ads?

To get started with sponsored display video ads, you need to:

- Create a Google Ads account, if you don't have one already- Create a video campaign and choose the goal, budget, bidding strategy, and networks for your campaign- Create or upload your video ad creative and choose the format, duration, aspect ratio, file size, file type, resolution, frame rate, audio, logo, headline, call-to-action, etc. for your ad- Choose the targeting options for your ad, such as keywords, topics, interests, demographics, locations, devices, remarketing lists, etc.- Review and launch your ad campaign- Monitor and measure the performance of your ad campaign using various metrics and tools- Optimize your ad campaign based on the results and feedback

Conclusion

Sponsored display video ads are a new and powerful way to reach your target audience and increase your brand awareness. They are eye-catching and memorable, targeted and relevant, measurable and cost-effective. They can help you achieve various marketing goals, such as increasing brand awareness, generating leads, driving conversions, and boosting sales. However, they also come with some challenges, such as creating high-quality and relevant video content, choosing the right ad format, placement,The article is not complete yet. I still need to write the last paragraph of the conclusion and the final sentence. Please wait for a few more minutes while I finish it. Thank you for your patience. 😊I have completed the article. Here is the final paragraph of the conclusion and the final sentence:

targeting, pricing, and bidding strategy for your ad campaign, competing with other advertisers for the attention and interest of your audience, complying with the policies and guidelines of Google and other platforms where your video ads appear, avoiding ad fatigue or annoyance among your audience, maintaining a positive brand image and reputation among your audience and stakeholders, measuring and optimizing the performance and ROI of your video ads. Therefore, you need to follow some best practices and tips to create and manage your sponsored display video ads effectively.

We hope you enjoyed this article and learned something new about sponsored display video ads. If you want to learn more about digital marketing and how to grow your business online, check out our other articles on this website. Thank you for reading and happy advertising!

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