How to Boost Your Brand Awareness with Sponsored Video Ads

By Cepy 9/11/2023 Post a Comment

Hi everyone, welcome to another article on digital marketing. Today, we are going to talk about one of the most effective ways to promote your brand online: sponsored video ads.

Sponsored video ads are short videos that showcase your products or services and appear on various platforms such as YouTube, Facebook, Instagram, and more. They are designed to capture the attention of your target audience and drive them to your website or landing page.

Why You Should Use Sponsored Video Ads for Your Brand

Sponsored video ads have many benefits for your brand, such as:

They increase your brand awareness and recognition. Video is a powerful medium that can convey your brand message and personality in a memorable way. According to a study by Google, 65% of people who watch YouTube ads can recall the brand within three days.
They generate more engagement and conversions. Video ads are more likely to elicit emotional responses and social shares than other types of ads. They also have a higher click-through rate (CTR) and conversion rate (CVR) than static ads. According to a report by Wyzowl, 84% of people say that they have been convinced to buy a product or service by watching a brand's video.
They are cost-effective and easy to create. You don't need a big budget or a professional team to create sponsored video ads. You can use tools like Animoto, Biteable, or Lumen5 to create engaging videos in minutes. You can also use platforms like YouTube or Facebook to run your video ads with flexible pricing and targeting options.

How to Create Sponsored Video Ads for Your Brand

Creating sponsored video ads for your brand is not difficult, but it requires some planning and creativity. Here are some steps you can follow:

Define your goal and audience

The first step is to define what you want to achieve with your video ads and who you want to reach. Do you want to increase brand awareness, generate leads, or drive sales? Who are your ideal customers and what are their pain points, interests, and preferences? Having a clear goal and audience will help you craft your video message and choose the right platform for your ads.

Create your video content

The next step is to create your video content that showcases your brand value proposition and appeals to your audience. Your video should be short, catchy, and relevant. Here are some tips for creating effective video content:

Use a hook at the beginning to grab the attention of your viewers. You can use a question, a statistic, a testimonial, or a problem that your product or service can solve.
Showcase the benefits of your product or service, not just the features. Explain how your product or service can help your audience solve their problems or achieve their goals.
Include a clear and compelling call to action (CTA) at the end of your video. Tell your viewers what you want them to do next, such as visit your website, sign up for a free trial, or buy now.
Optimize your video for different platforms and devices. Make sure your video is compatible with the format and specifications of the platform you choose for your ads. For example, YouTube recommends using a 16:9 aspect ratio, a resolution of at least 720p, and a length of 6 seconds to 3 minutes. You should also add captions, subtitles, or text overlays to make your video accessible and understandable without sound.

Run and measure your video ads

The final step is to run and measure your video ads on the platform of your choice. You should set a budget and a duration for your campaign and choose the best targeting options for your audience. You should also track the performance of your video ads using metrics such as impressions, views, CTR, CVR, cost per view (CPV), return on ad spend (ROAS), and more. You should analyze the results of your campaign and optimize your video ads accordingly.

A Breakdown of Sponsored Video Ads by Platform

Sponsored video ads can be run on various platforms, each with its own advantages and disadvantages. Here is a table that compares some of the most popular platforms for sponsored video ads:

| Platform | Pros | Cons || --- | --- | --- || YouTube | - The largest video-sharing platform with over 2 billion monthly active users
- Allows you to reach a wide and diverse audience with various interests and intents
- Offers various ad formats such as skippable in-stream ads, non-skippable in-stream ads, bumper ads, discovery ads, and masthead ads
- Provides detailed analytics and insights on your video ads performance | - Can be expensive depending on the competition and the bidding strategy
- Requires a Google Ads account to run video ads
- Can be affected by ad blockers or skipped by viewers || Facebook | - The largest social media platform with over 2.8 billion monthly active users
- Allows you to reach a highly engaged and targeted audience with rich demographic and behavioral data
- Offers various ad formats such as in-stream video ads, video feed ads, stories ads, instant articles ads, and audience network ads
- Provides a simple and user-friendly interface to create and run video ads | - Can be expensive depending on the competition and the bidding strategy
- Requires a Facebook Business Manager account to run video ads
- Can be affected by ad fatigue or low organic reach || Instagram | - The most popular photo and video-sharing platform with over 1 billion monthly active users
- Allows you to reach a young and trendy audience with high visual appeal and creativity
- Offers various ad formats such as stories ads, feed ads, explore ads, IGTV ads, and reels ads
- Provides a seamless integration with Facebook to create and run video ads | - Can be expensive depending on the competition and the bidding strategy
- Requires an Instagram Business account to run video ads
- Can be affected by algorithm changes or low organic reach |

FAQs about Sponsored Video Ads

What are sponsored video ads?

Why are sponsored video ads important for your brand?

Sponsored video ads are important for your brand because they can help you increase your brand awareness and recognition, generate more engagement and conversions, and be cost-effective and easy to create.

How do you create sponsored video ads for your brand?

You can create sponsored video ads for your brand by following these steps: define your goal and audience, create your video content, run and measure your video ads.

What are the best platforms for sponsored video ads?

The best platforms for sponsored video ads depend on your goal, audience, budget, and preference. Some of the most popular platforms for sponsored video ads are YouTube, Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and more.

How do you optimize sponsored video ads for different platforms?

You can optimize sponsored video ads for different platforms by following the format and specifications of each platform, such as aspect ratio, resolution, length, sound, captions, subtitles, text overlays, CTA, and more.

How do you measure the performance of sponsored video ads?

You can measure the performance of sponsored video ads by using metrics such as impressions, views, CTR, CVR, CPV, ROAS, and more. You can also use analytics tools provided by each platform or third-party tools such as Google Analytics, Facebook Pixel, or HubSpot.

How do you improve the performance of sponsored video ads?

You can improve the performance of sponsored video ads by analyzing the results of your campaign and optimizing your video content, targeting options, bidding strategy, budget allocation, ad frequency, ad placement, and more.

What are some examples of successful sponsored video ads?

Some examples of successful sponsored video ads are:

Dollar Shave Club's viral video ad that introduced their brand with humor and personality
Purple's quirky video ad that demonstrated their mattress features with a raw egg test
Airbnb's inspiring video ad that featured real stories from their hosts and guests
Nike's motivational video ad that celebrated the resilience of athletes during the pandemic
Spotify's personalized video ad that highlighted the listening habits of their users

What are some common mistakes to avoid when creating sponsored video ads?

Some common mistakes to avoid when creating sponsored video ads are:

Making your video too long or too short. You should aim for a length that matches your goal and platform. Generally speaking, shorter videos tend to perform better than longer ones.
Making your video too boring or too flashy. You should aim fora balance between your brand voice and your audience's expectations. You should aim for a tone that is engaging, informative, and persuasive.
Making your video too generic or too specific. You should aim for a message that is relevant, unique, and tailored to your audience. You should avoid using clichés, jargon, or irrelevant information.
Making your video too salesy or too vague. You should aim for a CTA that is clear, compelling, and actionable. You should avoid being too pushy, too passive, or too ambiguous.

Conclusion

Sponsored video ads are a great way to boost your brand awareness and grow your business online. They can help you reach a large and engaged audience, generate more traffic and conversions, and be cost-effective and easy to create. However, you need to follow some best practices and avoid some common pitfalls to create successful sponsored video ads for your brand.

We hope you enjoyed this article and learned something new about sponsored video ads. If you want to learn more about digital marketing, check out our other articles on our website. Thank you for reading and happy marketing!

Google Ads Guide