How to Advertise on IMDb TV: A Guide for Marketers

By Cepy 9/04/2023 Post a Comment

Hi everyone, welcome to our article on IMDb TV advertising. If you are looking for a way to reach a large and engaged audience of cord-cutters and cord-nevers, you might want to consider advertising on IMDb TV, Amazon's free, ad-supported streaming service.

In this article, we will explain what IMDb TV is, how it works, what kind of content and audience it offers, and how you can advertise on it. We will also answer some frequently asked questions about IMDb TV advertising and provide some tips and best practices for creating effective ads. Let's get started!

What is IMDb TV?

IMDb TV is a streaming service that lets you watch movies and shows for free. No subscription is needed, but the platform is ad-supported so there are commercial breaks. All you need to do is create an Amazon account, and then you can start watching movies and shows for free on IMDb TV.

The service used to be known as IMDb TV but was rebranded as Freevee on April 27, 2023. However, the name change did not affect the content or the user experience of the service. You can still access IMDb TV through the IMDb app, IMDb website, Prime Video app and Fire TV devices.

What kind of content does IMDb TV offer?

IMDb TV offers a variety of movies and shows to stream for free. The catalog changes every month, but you can always find popular titles from different genres and categories. Some examples of movies and shows that are currently available on IMDb TV are:

Knives Out
If Beale Street Could Talk
Fifty Shades of Gray
Mad Men
Fringe
The Office
Lost
Desperate Housewives

In addition to licensed content, IMDb TV also produces its own original shows, such as:

Pretty Hard Cases
Leverage: Redemption
Judy Justice
Alex Rider
Moment of Truth
Bosch: The Final Season

Amazon plans to grow IMDb TV's original content lineup by 70% in 2022, and the studio will also start producing original movies for the service.

What kind of audience does IMDb TV have?

IMDb TV has a large and growing audience of streaming enthusiasts. According to Amazon, IMDb TV's weekly streaming viewership grew 387% between Q1 2019 and Q3 2020, and total weekly streaming hours increased 519% during the same time period.

A survey by Gfk Simmons revealed some interesting insights about IMDb TV's audience from respondents who reported using the service. Here are some key facts about IMDb TV's viewers:

43%, or almost half, of IMDb TV viewers do not subscribe to a pay TV service, which is 25% more than the US general population. Among them, 26% are cord-cutters and 17% are cord-nevers.
62% of IMDb TV viewers fall in the 18-49 age cohort. In addition, 64% of IMDb TV's audience is male, which is +32% higher than the US general population.
46%, or nearly half, of IMDb TV viewers are family audiences, which is 23% higher than the US general population.
IMDb TV viewers are more likely to purchase learning and technology toys, outdoor and sports toys, arts and crafts toys, pet grooming supplies, painting supplies and plumbing fixtures than an average Amazon customer.

How does IMDb TV advertising work?

IMDb TV advertising is a form of OTT (over-the-top) video advertising, also known as streaming TV ads. OTT advertising allows you to reach viewers who watch video content on internet-connected devices such as smart TVs, laptops, tablets and smartphones.

OTT advertising has many benefits over traditional linear TV advertising, such as:

Better targeting: You can target your ads based on various criteria such as demographics, interests, behaviors, location and device type.
More measurement: You can track your ad performance using metrics such as impressions, reach, frequency, completion rate and conversions.
More flexibility: You can adjust your ad budget, schedule and creative at any time based on your campaign goals and results.
More engagement: You can create interactive and immersive ads that capture the attention and interest of your viewers.

IMDb TV advertising is powered by Amazon Advertising, which means you can leverage Amazon's data, insights and tools to create and optimize your ads. You can also access Amazon's premium inventory across IMDb TV, Prime Video, Fire TV and other third-party publishers and platforms.

What are the types of IMDb TV ads?

There are two main types of IMDb TV ads: in-stream video ads and out-stream video ads.

In-stream video ads are the ads that play before, during or after the video content that the viewer is watching. They are usually 15 to 30 seconds long and can be skippable or non-skippable. In-stream video ads are the most common and effective way to advertise on IMDb TV, as they have high viewability and completion rates.

Out-stream video ads are the ads that appear outside of the video content, such as on the IMDb app or website, or on other Amazon properties. They are usually shorter than in-stream video ads and can be autoplay or user-initiated. Out-stream video ads are a good way to complement your in-stream video ads and increase your brand awareness and reach.

How much does IMDb TV advertising cost?

The cost of IMDb TV advertising depends on various factors, such as the type, length, format and quality of your ad, the targeting options you choose, the inventory availability and the competition from other advertisers.

One way to estimate the cost of IMDb TV advertising is to use the CPM (cost per thousand impressions) model, which means you pay a certain amount for every 1,000 times your ad is shown to your target audience. According to eMarketer, the average CPM for OTT video ads in the US was $28.33 in 2020, which is higher than the average CPM for linear TV ads ($17.76) but lower than the average CPM for digital video ads ($34.76).

However, CPM is not the only metric you should consider when evaluating the cost of IMDb TV advertising. You should also look at other metrics such as CPC (cost per click), CPA (cost per action) and ROAS (return on ad spend), which measure how well your ads drive traffic, conversions and revenue for your business.

A Breakdown of IMDb TV Advertising by Genre

To help you understand how IMDb TV advertising works in different genres and categories, we have created a table that shows some examples of movies and shows that are available on IMDb TV, along with their genre, audience rating, ad frequency and estimated CPM.

Title	Genre	Audience Rating	Ad Frequency	Estimated CPM
Knives Out	Mystery/Comedy	4.5/5 stars	4 ad breaks per hour	$30
If Beale Street Could Talk	Romance/Drama	4/5 stars	3 ad breaks per hour	$25
Fifty Shades of Gray	Romance/Erotica	2.5/5 stars	5 ad breaks per hour	$35
Mad Men	Drama/Historical	4.5/5 stars	4 ad breaks per hour	$30
Fringe	Sci-Fi/Thriller	4/5 stars	3 ad breaks per hour	$25
The Office	Comedy/Sitcom	4.5/5 stars	4 ad breaks per hour	$30
Lost	Drama/Mystery	4/5 stars	3 ad breaks per hour	$25
Desperate Housewives	Drama/Comedy	4/5 stars	4 ad breaks per hour	$30

Note: The table is for illustrative purposes only and does not reflect the actual prices or availability of IMDb TV advertising. The actual prices and availability may vary depending on various factors such as demandand supply, seasonality, ad quality and other factors. You should always consult with Amazon Advertising or an authorized IMDb TV advertising partner before planning your campaign.

FAQs about IMDb TV Advertising

How do I advertise on IMDb TV?

To advertise on IMDb TV, you need to work with Amazon Advertising or an authorized IMDb TV advertising partner. You can choose from two options:

Managed service: This option is suitable for advertisers who want to outsource their campaign management to Amazon Advertising or an authorized IMDb TV advertising partner. They will handle everything from strategy, planning, execution, optimization and reporting for your campaign.
Self-service: This option is suitable for advertisers who want to have more control and flexibility over their campaign management. They can use Amazon's self-service tools such as Amazon DSP (demand-side platform) or Amazon Publisher Services (APS) to create, manage and measure their own campaigns.

What are the ad specifications for IMDb TV?

The ad specifications for IMDb TV vary depending on the type, format and device of your ad. However, some general guidelines are:

Your ad should be in MP4 or MOV format, with a maximum file size of 500 MB.
Your ad should have a resolution of at least 1280 x 720 pixels, with a minimum bitrate of 8 Mbps.
Your ad should have a frame rate of 23.976, 24, 25, 29.97 or 30 fps.
Your ad should have an aspect ratio of 16:9 or 4:3.
Your ad should have a stereo audio track, with a sample rate of 44.1 kHz or 48 kHz.
Your ad should have a maximum volume of -16 LUFS (loudness units relative to full scale).

For more detailed and updated ad specifications, please refer to the [IMDb TV Ad Specs Guide].

How do I measure the effectiveness of my IMDb TV ads?

You can measure the effectiveness of your IMDb TV ads using various metrics and tools provided by Amazon Advertising. Some of the metrics you can track are:

Impressions: The number of times your ad was shown to your target audience.
Reach: The number of unique viewers who saw your ad.
Frequency: The average number of times your ad was shown to each viewer.
Completion rate: The percentage of viewers who watched your ad until the end.
Click-through rate: The percentage of viewers who clicked on your ad or took an action after watching it.
Conversions: The number of viewers who completed a desired action after watching your ad, such as visiting your website, downloading your app, making a purchase or signing up for a trial.
Return on ad spend: The ratio of revenue generated by your ad campaign to the cost of running it.

Some of the tools you can use to measure your IMDb TV ads are:

Amazon DSP: This is a platform that allows you to buy, manage and measure video ads across IMDb TV and other Amazon properties and third-party publishers. You can access various reports and insights on your campaign performance and audience behavior using Amazon DSP.
Amazon Attribution: This is a tool that allows you to measure how your IMDb TV ads drive conversions across different channels and devices. You can create unique tracking tags for your ads and link them to your conversion events using Amazon Attribution.
Amazon Brand Analytics: This is a tool that allows you to access aggregated and anonymized data on how customers search, browse and buy products on Amazon. You can use this data to optimize your product listings, keywords and bids for your IMDb TV ads.

Conclusion

We hope you enjoyed reading our article on IMDb TV advertising. As you can see, IMDb TV is a great platform to reach a large and engaged audience of streaming enthusiasts who are looking for free and quality content. By advertising on IMDb TV, you can increase your brand awareness, drive traffic, generate leads and boost sales for your business.

If you want to learn more about IMDb TV advertising or other Amazon Advertising solutions, please feel free to contact us or visit our website. We are an authorized IMDb TV advertising partner and we can help you create and manage effective campaigns for your business goals. We also have other articles on topics such as OTT advertising trends, best practices and case studies that you might find useful. Thank you for reading!

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