How to Advertise Amazon Products on Google: A Complete Guide

By Cepy 9/06/2023 Post a Comment

Hi everyone, welcome to another article on online marketing. In this article, we will explore how to advertise Amazon products on Google, and why this strategy can be beneficial for your business.

As you may know, Amazon is one of the largest and most popular online marketplaces in the world, with millions of products and customers. However, not all potential buyers start their shopping journey on Amazon. Many of them use Google as their primary search engine, and look for products or information there. This means that if you only rely on Amazon's internal advertising platform, you may be missing out on a huge opportunity to reach more customers and increase your sales.

What are the benefits of advertising Amazon products on Google?

Advertising Amazon products on Google can help you achieve several goals, such as:

Increase your brand awareness and visibility. By showing your ads on Google's network, you can expose your products and brand to a wider audience, and attract more attention and interest.
Drive more qualified traffic to your Amazon listings. By targeting relevant keywords and audiences, you can increase the chances of getting clicks from people who are actually interested in your products, and who are more likely to buy from you.
Boost your organic rankings and sales on Amazon. By driving more external traffic to your Amazon listings, you can improve your performance metrics, such as conversion rate, sales velocity, and customer reviews. These factors can help you rank higher on Amazon's search results, and get more organic sales.

Of course, advertising Amazon products on Google also comes with some challenges and costs, such as:

Managing multiple platforms and accounts. You will need to create and maintain a Google Ads account, in addition to your Amazon seller account. You will also need to monitor and optimize your campaigns on both platforms, and track your results and ROI.
Paying for clicks that may not convert. Unlike Amazon ads, where you only pay when someone buys your product, Google ads are based on a cost-per-click (CPC) model, meaning you pay every time someone clicks on your ad, regardless of whether they make a purchase or not. This means that you may end up spending money on clicks that do not lead to sales.
Following different policies and guidelines. Google and Amazon have different rules and requirements for advertising on their platforms. You will need to comply with both sets of policies, and make sure that your ads and landing pages are acceptable and relevant.

How to set up Google Ads for Amazon products?

To set up Google Ads for Amazon products, you will need to follow these steps:

1. Choose which products you want to advertise

The first step is to decide which products you want to promote on Google. Ideally, you should choose products that have high demand, low competition, good reviews, and attractive prices. You should also consider the seasonality, profitability, and availability of your products.

You can use tools like Jungle Scout, Helium 10, or Viral Launch to research the best products to sell on Amazon, and analyze their market potential, keywords, competition, and profitability.

2. Create a website landing page for each product

The next step is to create a website landing page for each product you want to advertise on Google. A landing page is a web page that is designed to persuade visitors to take a specific action, such as clicking a button, filling out a form, or buying a product.

A landing page is different from a product detail page on Amazon, because it allows you to customize the content, design, and layout of the page according to your goals and audience. You can also add elements like testimonials, videos, FAQs, or guarantees that can help increase conversions.

You can use tools like Unbounce, Wix, or WordPress to create landing pages without coding skills. Alternatively, you can hire a professional web designer or developer to create landing pages for you.

3. Conduct keyword research for your Google Ads campaigns

The third step is to conduct keyword research for your Google Ads campaigns. Keywords are the words or phrases that users type into Google's search box when they are looking for something online. By targeting the right keywords with your ads, you can reach potential customers who are interested in your products.

You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords for your products, and analyze their search volume, competition, and cost-per-click. You should also look for long-tail keywords, which are more specific and less competitive than short-tail keywords.

4. Create your Google Ads campaigns and ad groups

The fourth step is to create your Google Ads campaigns and ad groups. A campaign is a set of ads that share the same budget, settings, and goals. An ad group is a subset of a campaign that contains a set of ads that target a specific set of keywords.

You can create different types of campaigns with Google Ads, such as search, display, shopping, video, or app campaigns. For advertising Amazon products, the most common and effective type is search campaigns, which show text ads on Google's search results pages.

To create a search campaign, you will need to choose a campaign name, budget, bidding strategy, location, language, network, and schedule. You will also need to create ad groups within your campaign, and assign keywords and ads to each ad group.

5. Write compelling ad copy and optimize your landing pages

The fifth step is to write compelling ad copy and optimize your landing pages. Ad copy is the text that appears on your ads, and it should capture the attention and interest of your audience, and persuade them to click on your ad.

An ad copy consists of three main elements: a headline, a display URL, and a description. You should include your main keyword in your headline, and use relevant and attractive words that highlight the benefits and features of your product. You should also include a clear call-to-action that tells the user what to do next.

For example, if you are advertising a wireless earbuds product on Google, your ad copy could look something like this:

Wireless Earbuds - 50% Off Today Onlywww.example.com/wireless-earbudsEnjoy high-quality sound and comfort with these wireless earbuds. Order now and get 50% off plus free shipping.

Once you have written your ad copy, you should also optimize your landing pages to match your ads. This means that your landing pages should have the same or similar headline, offer, and call-to-action as your ads. You should also make sure that your landing pages are fast-loading, mobile-friendly, easy-to-navigate, and secure.

6. Track your ads performance and make adjustments as needed

The final step is to track your ads performance and make adjustments as needed. Google Ads provides you with various metrics and reports that can help you measure the effectiveness of your campaigns, such as impressions, clicks, conversions, cost-per-click, click-through rate, conversion rate, cost-per-conversion, return on ad spend, and more.

You should monitor these metrics regularly and compare them with your goals and benchmarks. You should also use tools like Google Analytics, Google Tag Manager, or Google Optimize to track user behavior and optimize user experience on your landing pages.

If you notice any issues or opportunities for improvement in your ads performance or landing pages, you should make changes accordingly. For example, you can pause or delete underperforming keywords or ads, increase or decrease your bids or budget, test different ad copy or landing page variations, or add new keywords or negative keywords.

A detailed table breakdown related to the topic

To give you a better idea of how to advertise Amazon products on Google effectively, we have created a detailed table breakdown that compares different aspects of the process. You can use this table as a reference or a checklist when setting up your own campaigns.

Aspect	Description	Example	Best Practice
Product selection	The process of choosing which products to advertise on Google based on their demand, competition, profitability, seasonality, availability, reviews, and prices.	Wireless earbuds with high demand, low competition, good reviews, attractive price.	Use tools like Jungle Scout or Helium 10 to research the best products to sell on Amazon.
Landing page creation	The process of creating a website landing page for each product that is designed to persuade visitors to click on a button, fill out a form, or buy a product.	A landing page for wireless earbuds that has a catchy headline, an attractive offer, a clear call-to-action, and elements like testimonials, videos, FAQs, or guarantees.	Use tools like Unbounce, Wix, or WordPress to create landing pages without coding skills, or hire a professional web designer or developer.
Keyword research	The process of finding relevant keywords for your products that users type into Google's search box when they are looking for something online.	Wireless earbuds, best wireless earbuds, wireless earbuds reviews, wireless earbuds deals, etc.	Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with high search volume, low competition, and low cost-per-click. Also look for long-tail keywords that are more specific and less competitive.
Campaign and ad group creation	The process of creating your Google Ads campaigns and ad groups that contain a set of ads that target a specific set of keywords.	A search campaign for wireless earbuds with different ad groups for different keyword themes, such as wireless earbuds reviews, wireless earbuds deals, wireless earbuds features, etc.	Choose a campaign name, budget, bidding strategy, location, language, network, and schedule. Create ad groups within your campaign and assign keywords and ads to each ad group.
Ad copy and landing page optimization	The process of writing compelling ad copy and optimizing your landing pages to match your ads and persuade users to take action.	An ad copy that includes the main keyword in the headline, and uses relevant and attractive words that highlight the benefits and features of the product. A landing page that has the same or similar headline, offer, and call-to-action as the ad. Both the ad copy and the landing page are fast-loading, mobile-friendly, easy-to-navigate, and secure.	Include your main keyword in your headline and use clear and persuasive language. Include a clear call-to-action that tells the user what to do next. Make sure your landing pages are fast-loading, mobile-friendly, easy-to-navigate, and secure.
Performance tracking and adjustment	The process of tracking your ads performance and making adjustments as needed to improve your results and ROI.	Using Google Ads metrics and reports to measure impressions, clicks, conversions, cost-per-click, click-through rate, conversion rate, cost-per-conversion, return on ad spend, etc. Using Google Analytics or Google Tag Manager to track user behavior and optimize user experience on your landing pages. Making changes to your keywords, bids, budget, ad copy or landing page variations as needed.	Monitor your metrics regularly and compare them with your goals and benchmarks. Use Google Analytics or Google Tag Manager to track user behavior and optimize user experience on your landing pages. Make changes to your keywords, bids, budget, ad copy or landing page variations as needed.

FAQs about advertising Amazon products on Google

Do I need a website to advertise Amazon products on Google?

Yes, you do need a website to advertise Amazon products on Google. You cannot direct users from your Google ads to your Amazon product detail pages directly. This is because Google does not allow you to use third-party domains as your final URL in your ads. Therefore, you need to create a website landing page for each product you want to advertise on Google.

How do I link my website landing page to my Amazon product detail page?

You can link your website landing page to your Amazon product detail page by using an Amazon affiliate link. An Amazon affiliate link is a special URL that contains your Amazon Associates ID. When someone clicks on your affiliate link and buys something from Amazon within 24 hours, you will earn a commission from Amazon. You can generate an affiliate link by using the Amazon Link Checker Tool.

How much does it cost to advertise Amazon products on Google?

The cost of advertising Amazon products on Google depends on several factors, such as the type of campaign you choose (search vs display vs shopping vs video vs app), the keywords you target (high vs low competition), the bidding strategy you use (manual vs automated), the quality score of your ads and landing pages (high vs low), and the budget you set (daily vs monthly). You can use the Google Ads Performance Planner to estimate your cost and results.

How do I measure the effectiveness of my Google Ads campaigns?

You can measure the effectiveness of your Google Ads campaigns by using various metrics and reports that Google Ads provides you, such as impressions, clicks, conversions, cost-per-click, click-through rate, conversion rate, cost-per-conversion, return on ad spend, and more. You can also use tools like Google Analytics or Google Tag Manager to track user behavior and optimize user experience on your landing pages.

How do I optimize my Google Ads campaigns?

You can optimize your Google Ads campaigns by making adjustments to your keywords, bids, budget, ad copy or landing page variations as needed. You can also use tools like Google Optimize to test different versions of your landing pages and see which one performs better. You should monitor your metrics regularly and compare them with your goals and benchmarks.

What are some common mistakes to avoid when advertising Amazon products on Google?

Some common mistakes to avoid when advertising Amazon products on Google are:

Not choosing the right products to advertise. You should choose products that have high demand, low competition, good reviews, and attractive prices.
Not creating a website landing page for each product. You should create a website landing page for each product that is designed to persuade visitors to click on a button, fill out a form, or buy a product.
Not conducting keyword research for your Google Ads campaigns. You should conduct keyword research for your Google Ads campaigns and target relevant keywords with high search volume, low competition, and low cost-per-click.
Not writing compelling ad copy and optimizing your landing pages. You should write compelling ad copy and optimize your landing pages to match your ads and persuade users to take action.
Not tracking your ads performance and making adjustments as needed. You should track your ads performance and make adjustments as needed to improve your results and ROI.

What are some best practices to follow when advertising Amazon products on Google?

Some best practices to follow when advertising Amazon products on Google are:

Choose the right products to advertise. Use tools like Jungle Scout or Helium 10 to research the best products to sell on Amazon.
Create a website landing page for each product. Use tools like Unbounce, Wix, or WordPress to create landing pages without coding skills, or hire a professional web designer or developer.
Conduct keyword research for your Google Ads campaigns. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with high search volume, low competition, and low cost-per-click.
Write compelling ad copy and optimize your landing pages. Include your main keyword in your headline and use clear and persuasive language. Include a clear call-to-action that tells the user what to do next. Make sure your landing pages are fast-loading, mobile-friendly, easy-to-navigate, and secure.
Track your ads performance and make adjustments as needed. Use Google Ads metrics and reports to measure impressions, clicks, conversions, cost-per-click, click-through rate, conversion rate, cost-per-conversion, return on ad spend, etc. Use Google Analytics or Google Tag Manager to track user behavior and optimize user experience on your landing pages. Make changes to your keywords, bids, budget, ad copy or landing page variations as needed.

Can I use other platforms besides Google Ads to advertise Amazon products?

Yes, you can use other platforms besides Google Ads to advertise Amazon products. Some of the most popular alternatives are:

Facebook Ads: Facebook Ads allows you to show ads on Facebook's network of social media platforms, such as Facebook, Instagram, Messenger, or Audience Network. You can target users based on their demographics, interests, behaviors, or connections.
Pinterest Ads: Pinterest Ads allows you to show ads on Pinterest's platform of visual discovery. You can target users based on their keywords, interests, or audiences.
Snapchat Ads: Snapchat Ads allows you to show ads on Snapchat's platform of ephemeral messaging. You can target users based on their demographics, interests, behaviors, or locations.

Google Ads Guide