How to Add a Link to Your Instagram Story: A Complete Guide

By Cepy 9/11/2023 Post a Comment

Hi Online Friends,

Do you want to share your favorite websites, blogs, articles, or products with your Instagram followers? Do you wish you could drive more traffic from your stories to your landing pages? If you answered yes, then you need to learn how to add a link to your Instagram story.

Adding a link to your story is a great way to boost your engagement, reach new audiences, and grow your business. But how do you do it? And what are the best practices for creating clickable stories that get results?

In this article, I will show you everything you need to know about adding links to your Instagram stories, whether you have 10K followers or not. I will also share some tips and tricks on how to make your stories more attractive, informative, and effective. Let's get started!

What is the Link Sticker on Instagram Stories?

The link sticker is a new feature that Instagram introduced in 2022 to allow all accounts (regardless of follower count) to add links to their stories. Previously, this feature was limited to accounts with over 10K followers or verified accounts.

The link sticker is one of the stickers that you can add to your stories, along with polls, questions, quizzes, music, and more. It allows you to include a hyperlink to any destination, such as a website, a blog post, a product page, or a video.

The link sticker is much more visible and customizable than the old swipe up feature. You can place it anywhere on your story, change its color and text, and see the first part of the destination link (i.e., the domain) for more transparency.

How to Add a Link Sticker to Your Instagram Story

Adding a link sticker to your story is very easy and straightforward. Here are the steps you need to follow:

Open the Instagram app on your phone and tap on the plus sign icon at the top left corner of your home screen.
Select "Story" from the options at the bottom of the screen.
Take a photo or video using the camera button or swipe up to choose one from your gallery.
Tap on the sticker icon at the top of the screen and scroll down to find the link sticker.
Paste or type the URL of the link you want to share and tap on "Done."
Move and resize the link sticker as you wish and tap on it to change its style.
Add any other elements to your story, such as filters, text, GIFs, etc.
Tap on "Your Story" at the bottom left corner of the screen to publish it or tap on "Send To" to share it with specific people or groups.

How to View and Track Your Link Sticker Performance

Once you have added a link sticker to your story, you can view and track how many people have clicked on it and visited your destination page. Here's how:

Open your story and swipe up from the bottom of the screen.
You will see a list of viewers and their profile pictures at the bottom of the screen.
You will also see a number next to an eye icon that shows how many people have viewed your story.
Above that number, you will see another number next to a chain link icon that shows how many people have tapped on your link sticker.
You can tap on that number to see more details about your link clicks, such as when they occurred and who clicked on them.

How to Remove or Edit Your Link Sticker

If you want to remove or edit your link sticker after publishing your story, you can do so by following these steps:

Open your story and tap on the three dots icon at the bottom right corner of the screen.
Select "Edit Story" from the menu that appears.
To remove your link sticker, tap and hold on it and drag it to the trash bin icon at the bottom of the screen.
To edit your link sticker, tap on it and make any changes you want, such as changing its URL, color, or text.
Tap on "Done" at the top right corner of the screen to save your changes.

Why You Should Add Links to Your Instagram Stories

Adding links to your Instagram stories can have many benefits for your personal or business account. Here are some of the reasons why you should use this feature:

It Increases Your Engagement

Adding links to your stories can increase your engagement rate, which is the percentage of people who interact with your content. By adding links, you are giving your followers a reason to take action and respond to your stories.

For example, you can ask them to visit your website, read your blog post, watch your video, sign up for your newsletter, buy your product, or download your app. You can also use polls, questions, or quizzes to get their feedback, opinions, or preferences.

By increasing your engagement, you are also increasing your reach and visibility on Instagram. The more people interact with your stories, the more likely they are to see them again and share them with others.

It Drives More Traffic to Your Destination

Adding links to your stories can also drive more traffic to your destination page, whether it's a website, a blog, a product page, or a video. By driving more traffic, you are increasing your chances of converting your followers into customers, subscribers, or fans.

For example, if you are selling a product or service, you can use links to direct your followers to your sales page, where they can learn more about it and make a purchase. If you are a blogger or a content creator, you can use links to direct your followers to your latest post or video, where they can consume your content and support you.

It Provides More Value to Your Followers

Adding links to your stories can also provide more value to your followers by giving them access to more information, resources, or entertainment. By providing more value, you are building trust and loyalty with your audience and making them want to follow you more.

For example, if you are an expert or an influencer in a niche, you can use links to share useful tips, advice, tutorials, guides, or recommendations with your followers. If you are a brand or a business, you can use links to share exclusive offers, discounts, coupons, or freebies with your followers.

How to Create Effective Instagram Stories with Links

Adding links to your Instagram stories is not enough to get the results you want. You also need to create effective stories that attract attention, spark interest, and inspire action. Here are some tips and tricks on how to do that:

Use High-Quality Images or Videos

The first thing you need to do is use high-quality images or videos for your stories. Your images or videos should be clear, bright, and relevant to your link and message. They should also fit the vertical format of stories and have a resolution of at least 1080 x 1920 pixels.

You can use the Instagram camera to take photos or videos directly within the app or use an external camera or app to edit them before uploading them. You can also use filters, stickers, GIFs, or text to enhance them and make them more appealing.

Add a Clear Call-to-Action

The second thing you need to do is add a clear call-to-action (CTA) to your stories. A CTA is a phrase that tells your followers what you want them to do next and why they should do it. For example: "Tap here to learn more", "Swipe up to get 50% off", "Click here to watch the full video", etc.

You can add a CTA using text, voice-over, or an animated GIF. You should also place it near the link sticker and make it stand out from the background. You can use contrasting colors, fonts, sizes, or shapes to do that.

Create a Sense of Urgency

The third thing you need to do is create a sense of urgency for your stories. A sense of urgency is a feeling that makes your followers act quickly and not miss out on an opportunity. For example: "Limited time offer", "Only 10 spots left", "Last chance", etc.

You can create a sense of urgency using words, numbers, timers, countdowns, or emojis. You should also remind your followers that your stories will disappear after 24 hours and that they need to act fast before they expire.

A Detailed Table Breakdown Related to the Topic

Feature	Description	Benefit
Link sticker	A sticker that allows you to add a hyperlink to any destination on your story	It makes it easy for you and your followersto share and access more information, resources, or entertainment
Call-to-action	A phrase that tells your followers what you want them to do next and why they should do it	It increases your engagement rate and drives more traffic to your destination page
Sense of urgency	A feeling that makes your followers act quickly and not miss out on an opportunity	It boosts your conversion rate and creates more excitement for your offer or content

FAQs About Adding Links to Your Instagram Stories

How many links can I add to my Instagram story?

You can only add one link per story using the link sticker. However, you can create multiple stories with different links and create a story highlight to save them for longer than 24 hours.

Who can see the links on my Instagram stories?

The links on your Instagram stories are visible to anyone who can see your stories. If your account is public, anyone can see them. If your account is private, only your approved followers can see them. You can also choose to share your stories with specific people or groups using the close friends or direct message features.

How can I make sure my links are working properly?

To make sure your links are working properly, you should test them before publishing your stories. You can do that by previewing your story and tapping on the link sticker. You should also check the destination page and make sure it is relevant, functional, and mobile-friendly.

What are some examples of good links to add to my Instagram stories?

Some examples of good links to add to your Instagram stories are:

Your website or blog
Your product or service page
Your landing page or opt-in page
Your video or podcast
Your online course or webinar
Your ebook or guide
Your portfolio or resume
Your survey or feedback form
Your affiliate or partner link
Your donation or fundraising page

What are some best practices for adding links to my Instagram stories?

Some best practices for adding links to your Instagram stories are:

Use high-quality images or videos that are relevant and attractive
Add a clear call-to-action that tells your followers what to do and why
Create a sense of urgency that makes your followers act fast
Use short and memorable URLs that are easy to read and type
Use branded URLs that match your domain name and identity
Use tracking tools to measure and optimize your link performance
Provide value and solve a problem for your followers
Be honest and transparent about your link destination and purpose
Be consistent and creative with your stories and links
Test and experiment with different types of links and content

Conclusion: How to Add a Link to Your Instagram Story in 2022

Adding a link to your Instagram story is a powerful way to grow your audience, engagement, traffic, and conversions. With the new link sticker feature, you can now do it regardless of how many followers you have.

All you need to do is follow the steps in this guide, use the tips and tricks I shared, and create effective stories that attract attention, spark interest, and inspire action.

If you want to learn more about how to use Instagram stories for your personal or business goals, check out my other articles on this topic:

I hope you found this article helpful and informative. If you did, please share it with your friends and followers on social media. And don't forget to add a link to it on your Instagram story!

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