How to Add Link in Instagram Story: A Complete Guide
Hi Online Friends,
If you are looking for a way to drive more traffic to your website, blog, or product page, you might want to consider adding a link to your Instagram story. Instagram stories are one of the most popular features on the platform, with over 500 million users watching them every day. They are also a great way to showcase your personality, creativity, and brand identity.
But how do you add a link to your Instagram story? And what are the benefits and best practices of doing so? In this article, I will share with you everything you need to know about how to add link in Instagram story, based on my own experience and research. Whether you are a beginner or an expert, you will find some useful tips and tricks to make your stories more engaging and effective.
What is an Instagram Story Link?
An Instagram story link is a clickable URL that you can attach to your story. When someone taps on the link icon at the bottom of your story, they will be directed to the webpage that you have chosen. This can be anything from your blog post, your product page, your landing page, your YouTube video, or any other online resource that you want to promote.
An Instagram story link is different from a bio link, which is the only link that you can add to your profile. A bio link is permanent and can only be changed manually, while a story link is temporary and disappears after 24 hours. A bio link can also only lead to one destination, while a story link can be different for each story that you post.
Why Should You Add Link in Instagram Story?
Adding a link to your Instagram story can have many benefits for your online presence and business. Here are some of the main reasons why you should add link in Instagram story:
- It can increase your website traffic. By adding a link to your story, you can direct your followers and viewers to your website or blog, where they can find more information about your topic, product, or service. This can help you boost your SEO ranking, generate more leads, and increase conversions.
- It can enhance your brand awareness. By adding a link to your story, you can showcase your brand identity, values, and personality. You can also use your story to tell a compelling story about your brand, product, or service, and how it can solve a problem or fulfill a need for your audience.
- It can improve your engagement. By adding a link to your story, you can encourage your followers and viewers to interact with you and take action. You can also use your story to ask questions, conduct polls, share testimonials, or offer discounts and incentives.
- You need to have a business account or a creator account. A business account is designed for brands and businesses that want to sell products or services on Instagram. A creator account is designed for influencers and content creators who want to grow their audience and monetize their content. You can switch from a personal account to a business or creator account for free in the settings menu.
- You need to have at least 10,000 followers or a verified badge. A verified badge is a blue checkmark that appears next to your username and indicates that Instagram has confirmed your identity as a public figure, celebrity, or brand. You can apply for verification in the settings menu, but it is not guaranteed that you will get it.
- Create or select a photo or video that you want to post as your story. You can use the camera icon on the top left corner of the app or swipe right from the home screen to access the story mode. You can also use the gallery icon on the bottom left corner of the screen to select an existing photo or video from your camera roll.
- Tap on the link icon on the top of the screen. It looks like a chain or a paperclip.
- Enter or paste the URL that you want to link to your story. You can also use the search icon to browse for a webpage within the app.
- Tap on "Done" or "Preview Link" to confirm your link. You can also tap on "Test Link" to check if your link is working properly.
- Add any other elements that you want to your story, such as stickers, filters, text, or drawings.
- Tap on "Your Story" or "Send To" to share your story with your followers or selected friends.
- Create or select a photo or video that you want to post as your story.
- Tap on the link icon on the top of the screen. It looks like a chain or a paperclip.
- If you see a screen that allows you to enter or paste a URL, then you have access to the feature. If you see a message that says "No URL Available", then you don't have access to the feature yet.
- If you don't have access to the feature yet, you can try switching to a business or creator account and growing your followers until you reach 10,000 or get verified.
- Go to your profile and tap on your story icon.
- Swipe up on the screen to see who has viewed your story and if anyone has clicked on your link.
- Tap on the link icon on the bottom right corner of the screen.
- Tap on "Remove Link" and confirm.
- Your link will be removed from your story and no longer visible to anyone who views it.
- Go to your profile and tap on your story icon.
- Swipe up on the screen to see who has viewed your story and if anyone has clicked on your link.
- You will see two numbers: one for impressions and one for clicks. Impressions are the number of times your story has been seen by someone, while clicks are the number of times someone has tapped on your link and opened the webpage that you have linked to yourstory.
- You can also use a third-party tool like Google Analytics, Bitly, or Linktree to track the performance of your link. These tools can provide you with more detailed insights, such as the number of visitors, the bounce rate, the average time spent, the conversion rate, and the source of traffic.
- Use a clear and catchy call to action. A call to action is a phrase that tells your viewers what you want them to do and why they should do it. For example, you can use phrases like "Swipe up to read more", "Tap here to get 50% off", or "Learn how to master Instagram stories".
- Use a relevant and high-quality image or video. A picture is worth a thousand words, and a video is worth even more. Use an image or a video that captures the attention of your viewers and relates to your topic, product, or service. You can also use filters, stickers, text, or drawings to make your image or video more appealing and informative.
- Use a short and descriptive URL. A URL is the address of your webpage that you have linked to your story. A short and descriptive URL can help your viewers know what to expect when they click on your link and trust you more. You can use a tool like Bitly or Linktree to shorten and customize your URL.
- Go to Linktree's website and sign up with your Instagram account.
- Add the links that you want to include on your landing page. You can also change the title, color, and order of your links.
- Copy your Linktree URL and paste it on your bio or your story.
- When someone clicks on your Linktree URL, they will see a list of links that they can choose from.
- Create or select a photo or video that you want to post as your story.
- Tap on the sticker icon on the top of the screen. It looks like a square with a smiley face.
- Tap on the music sticker. It looks like a musical note.
- Search for a song that you want to add from Instagram's library or from your own device.
- Select the song and choose the part that you want to play by dragging the slider.
- Tap on "Done" or "Preview Music" to confirm your song.
- Add any other elements that you want to your story, such as stickers, filters, text, or drawings.
- Tap on the link icon on the top of the screen. It looks like a chain or a paperclip.
- Enter or paste the URL that you want to link to your story.
- Tap on "Done" or "Preview Link" to confirm your link.
- Tap on "Your Story" or "Send To" to share your story with your followers or selected friends.
Who Can Add Link in Instagram Story?
Unfortunately, not everyone can add link in Instagram story. Instagram has some eligibility requirements that you need to meet before you can access this feature. Here are the current criteria that you need to fulfill:
If you don't meet these requirements yet, don't worry. There are still some ways that you can drive traffic from your Instagram stories without adding a link. For example, you can use the swipe up feature, which allows you to attach a video or an image that leads to another app or website. You can also use stickers like "See More" or "Learn More" that prompt users to tap on them and open another app or website. You can also use the DM me feature, which allows users to send you a direct message from your story.
How to Add Link in Instagram Story?
If you do meet the eligibility requirements for adding a link to your Instagram story, here are the steps that you need to follow:
That's it! You have successfully added a link to your Instagram story. Now, when someone views your story, they will see a link icon at the bottom of the screen. They can tap on it to open the webpage that you have linked to your story.
A Detailed Table Breakdown Related to How to Add Link in Instagram Story
| Feature | Description | Benefits | Requirements |
|---|---|---|---|
| Instagram Story Link | A clickable URL that you can attach to your story | Increases website traffic, enhances brand awareness, improves engagement | Business or creator account, 10,000 followers or verified badge |
| Swipe Up Feature | A video or an image that leads to another app or website | Drives traffic from your story without adding a link | None |
| See More/Learn More Stickers | Stickers that prompt users to tap on them and open another app or website | Drives traffic from your story without adding a link | None |
| DM Me Feature | A sticker that allows users to send you a direct message from your story | Encourages users to contact you and start a conversation | None |
| Bio Link | The only link that you can add to your profile | Lets users access your website or blog from your profile | None |
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