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How Much Does Bing Ads Cost? A Complete Guide for Online Friends

Hi Online Friends, welcome to another article on Bing Ads. If you are looking for a way to reach more customers and grow your business online, you might have considered using Bing Ads. But how much does it cost to advertise on Bing? And is it worth it?

In this article, I will answer these questions and more. I have experience with Bing Ads and I will share with you some tips and tricks to optimize your campaigns and get the best results. Whether you are new to Bing Ads or already have some experience, you will find this article useful and informative.

What is Bing Ads?

Bing Ads is the advertising platform of Microsoft, which allows you to display your ads on the Bing search engine and its partner networks, such as Yahoo, AOL, MSN, and more. You can create text ads, image ads, video ads, or shopping ads, depending on your goals and products.

Bing Ads works on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. You can set a daily budget and a maximum bid for each keyword or ad group, and you can also target your ads by location, language, device, time of day, and audience.

Why Use Bing Ads?

Bing Ads has some advantages over other advertising platforms, such as Google Ads. Here are some of them:

  • Bing Ads has less competition and lower costs per click (CPC) than Google Ads. According to WordStream, the average CPC on Bing Ads is $1.54, compared to $2.69 on Google Ads.
  • Bing Ads has a higher click-through rate (CTR) than Google Ads. According to WordStream, the average CTR on Bing Ads is 2.83%, compared to 1.91% on Google Ads.
  • Bing Ads has a larger and more diverse audience than Google Ads. According to Microsoft, Bing reaches 63 million searchers that are not reached by Google in the US alone. Bing also has a higher share of older, affluent, and educated users than Google.

How to Set Up Bing Ads?

Setting up Bing Ads is easy and straightforward. Here are the steps you need to follow:

  1. Create a Microsoft Advertising account. You can sign up with your email address or use your existing Microsoft account.
  2. Create a campaign. You can choose from different campaign types, such as search network only, search and content network, or shopping.
  3. Select your campaign settings. You can name your campaign, choose your budget, location, language, ad distribution, and bidding strategy.
  4. Create ad groups. You can organize your ads into different groups based on your products or services.
  5. Create ads. You can write your ad copy, choose your landing page URL, and add extensions to enhance your ads.
  6. Add keywords. You can research and select the keywords that match your products or services and set the bids for each keyword.
  7. Launch your campaign. You can review your campaign details and submit it for approval.

How to Optimize Bing Ads?

To get the most out of your Bing Ads campaigns, you need to optimize them regularly and monitor their performance. Here are some tips to optimize your Bing Ads:

  • Use negative keywords. Negative keywords are words or phrases that you don't want your ads to show up for. For example, if you sell shoes online, you might want to add "free" or "cheap" as negative keywords to avoid wasting money on irrelevant clicks.
  • Use ad extensions. Ad extensions are additional features that enhance your ads and provide more information to your potential customers. For example, you can use call extensions to add a phone number to your ads, or site link extensions to add links to specific pages on your website.
  • Use dynamic text insertion. Dynamic text insertion is a feature that allows you to insert the keyword that triggered your ad into your ad copy. This can make your ads more relevant and increase your CTR.
  • Use remarketing lists. Remarketing lists are lists of users who have visited your website or performed a certain action on it. You can use remarketing lists to target these users with customized ads and increase your conversions.
  • Test different ad variations. Testing different ad variations is a way to find out which ones perform better and improve your ROI. You can test different headlines, descriptions, URLs, extensions, and more.

Bing Ads Cost Breakdown

One of the most common questions that online friends ask me is how much does Bing Ads cost. The answer is not simple, because the cost of Bing Ads depends on many factors, such as your industry, keywords, competition, quality score, and more.

However, to give you a general idea, I have created a table that shows the average CPC and CTR for different industries on Bing Ads, based on data from WordStream. Note that these are only averages and your actual costs may vary.

IndustryAverage CPCAverage CTR
Consumer Services$6.402.64%
Dating & Personals$2.783.40%
Employment Services$2.041.39%
Finance & Insurance$3.092.23%
Health & Medical$1.811.79%
Home Goods$3.192.94%
Industrial Services$2.561.80%
Real Estate$2.372.88%

Bing Ads Cost FAQ

How do I calculate my Bing Ads cost?

To calculate your Bing Ads cost, you need to multiply your CPC by the number of clicks you receive on your ads. For example, if your CPC is $2 and you get 100 clicks, your cost will be $200.

How do I reduce my Bing Ads cost?

To reduce your Bing Ads cost, you need to improve your quality score, which is a measure of how relevant and useful your ads are to your target audience. A higher quality score can lower your CPC and increase your ad rank.

How do I pay for Bing Ads?

You can pay for Bing Ads using different methods, such as credit card, debit card, PayPal, bank transfer, or check. You can also choose between two payment options: prepay or postpay.

What is the minimum budget for Bing Ads?

The minimum budget for Bing Ads is $5 per day for each campaign. However, you can also set a lower daily budget at the ad group level.

What is the difference between Bing Ads and Google Ads?

Bing Ads and Google Ads are both PPC advertising platforms that allow you to display your ads on search engines and their partner networks. However, they have some differences in terms of audience, features, costs, and performance.

Is Bing Ads better than Google Ads?

Bing Ads and Google Ads have their own pros and cons, and the best choice depends on your goals, budget, and industry. In general, Bing Ads has less competition and lower costs than Google Ads, but Google Ads has more traffic and more advanced features than Bing Ads.

How do I track my Bing Ads performance?

You can track your Bing Ads performance using different tools and metrics, such as Microsoft Advertising Editor, Microsoft Advertising Intelligence, conversion tracking, UET tags, reports, and analytics.How do I get started with Bing Ads?

To get started with Bing Ads, you need to create a Microsoft Advertising account, create a campaign, create ad groups, create ads, add keywords, and launch your campaign. You can also use the Microsoft Advertising Learning Lab to learn more about Bing Ads and get certified.

How do I get help with Bing Ads?

If you need help with Bing Ads, you can contact the Microsoft Advertising support team by phone, chat, or email. You can also visit the Microsoft Advertising Help Center to find answers to common questions and issues.


Bing Ads is a powerful and cost-effective way to reach more customers and grow your business online. By following the tips and tricks in this article, you can optimize your Bing Ads campaigns and get the best results.

I hope you enjoyed this article and learned something new about Bing Ads. If you have any questions or feedback, please leave a comment below. And don't forget to check out my other articles on Bing Ads and online marketing.

Thank you for reading and happy advertising!

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