Facebook Adsense: How to Monetize Your Content on Meta Apps

By Cepy 9/05/2023 Post a Comment

Hi Online Friends,

If you are a content creator, you might be wondering how to monetize your content on Meta apps such as Facebook, Instagram, Messenger and WhatsApp. You might have heard of Google AdSense, a popular program that allows you to display ads on your website or blog and earn revenue for each click or impression. But did you know that Meta also offers monetization tools that can help you earn money from your content on its platforms?

In this article, we will explore what Facebook Adsense is, how it works, and how you can use it to monetize your content on Meta apps. We will also share some tips and best practices to optimize your Facebook Adsense performance and increase your earnings.

What is Facebook Adsense?

Facebook Adsense is not an official term, but rather a way of referring to the monetization tools that Meta offers to content creators on its apps. These tools include:

In-stream ads: These are short video ads that play before, during or after your videos on Facebook and Instagram. You can choose where to insert the ads in your videos and earn a share of the revenue generated by the ads.
In-stream ads for Live: These are similar to in-stream ads, but they are shown during your live broadcasts on Facebook and Instagram. You can enable or disable the ads at any time during your live stream and earn a share of the revenue generated by the ads.
Stars: These are virtual gifts that your fans can send you during your live streams or video premieres on Facebook and Instagram. You can earn money for each star you receive from your fans.
Paid Online Events: These are online events that you can host on Facebook and charge a fee for people to attend. You can create events such as webinars, workshops, classes, concerts, etc. and keep 100% of the revenue you earn from ticket sales.
Subscriptions: These are monthly payments that your fans can make to support your content creation on Facebook. In exchange, you can offer them exclusive benefits such as access to members-only content, badges, discounts, etc.
Branded Content: These are sponsored posts that you can create in partnership with brands on Facebook and Instagram. You can use branded content tools to tag the brands you work with and disclose the paid partnership to your audience.

These monetization tools are available to eligible content creators who comply with Meta's Partner Monetization Policies. These policies outline the quality standards and community guidelines that your profile, page and content must meet in order to use the monetization tools.

How to Apply for Facebook Adsense

To apply for Facebook Adsense, you need to follow these steps:

Visit the Monetization Tools Application page on Meta for Creators website.
Select the profile or page that you want to monetize and click on "Check it out".
Review the eligibility requirements for each monetization tool and see if your profile or page meets them.
If you are eligible, click on "Apply" for the monetization tool that you want to use.
Follow the instructions to complete the application process and wait for approval from Meta.

Note that not all monetization tools are available in all markets or for all types of content. You can check the availability of each tool here.

How to Use Facebook Adsense

Once you are approved for Facebook Adsense, you can start using the monetization tools to earn money from your content on Meta apps. Here are some tips on how to use each tool effectively:

In-stream ads: To use in-stream ads, you need to upload videos that are at least 3 minutes long and have at least 30 seconds of continuous video content. You also need to have at least 10,000 followers and 600,000 total minutes viewed in the last 60 days on Facebook or at least 1,000 followers and 15,000 total minutes viewed in the last 60 days on Instagram. You can use Creator Studio to manage your videos and insert ads in them. You can also use the Automatic Placement option to let Meta decide where to place the ads for optimal performance.
In-stream ads for Live: To use in-stream ads for Live, you need to have at least 60,000 live minutes viewed in the last 60 days on Facebook or at least 5,000 followers and 50,000 live minutes viewed in the last 60 days on Instagram. You also need to broadcast from a mobile device using the Facebook app or the Instagram app. You can enable or disable the ads at any time during your live stream by tapping on the monetization icon. You can also set a minimum duration for your live stream before the ads start showing.
Stars: To use Stars, you need to have at least 10,000 followers and 150,000 post engagements or 180,000 watch minutes in the last 60 days on Facebook or at least 1,000 followers and 15,000 total minutes viewed in the last 60 days on Instagram. You also need to be in one of the supported countries. You can enable Stars for your live streams or video premieres by tapping on the monetization icon. You can also set a goal for the number of Stars you want to receive and track your progress during your broadcast.
Paid Online Events: To use Paid Online Events, you need to have at least 10,000 followers or 250 return viewers and 50,000 post engagements in the last 60 days on Facebook or at least 1,000 followers and an Instagram business account. You also need to be in one of the supported countries. You can create Paid Online Events by using the Events Manager tool on Facebook. You can set the price, date, time, description and cover photo for your event. You can also invite people to your event and promote it with ads.
Subscriptions: To use Subscriptions, you need to have at least 10,000 followers or 250 return viewers and 50,000 post engagements in the last 60 days on Facebook. You also need to be in one of the supported countries. You can create Subscriptions by using the Fan Subscriptions tool on Facebook. You can set the monthly fee, benefits and terms for your subscribers. You can also create members-only content and groups for your subscribers.
Branded Content: To use Branded Content, you need to have at least 1,000 followers on Facebook or Instagram. You also need to comply with Meta's Branded Content Policies. You can create Branded Content by using the Branded Content tool on Facebook or Instagram. You can tag the brands you work with and disclose the paid partnership to your audience. You can also use Creator Studio to manage your branded content deals and insights.

A Detailed Table Breakdown Related to Facebook Adsense

Paid Online Events

FAQs About Facebook Adsense

What is the difference between Facebook Adsense and Google AdSense?

Facebook Adsense and Google AdSense are both programs that allow content creators to monetize their content with ads. However, there are some key differences between them:

Facebook Adsense is not an official term, but rather a way of referring to the monetization tools that Meta offers to content creators on its apps such as Facebook, Instagram, Messenger and WhatsApp. Google AdSense is an official program that allows content creators to display ads on their websites or blogs.
Facebook Adsense requires content creators to apply for each monetization tool separately and meet different eligibility requirements for each tool. Google AdSense requires content creators to have an approved AdSense account and comply with AdSense policies and guidelines.
Facebook Adsense allows content creators to earn money from different types of content such as videos, live streams, online events, subscriptions and branded content. Google AdSense allows content creators to earn money from text, image and video ads.
Facebook Adsense pays content creators through Meta Stars Wallet or bank transfer. Google AdSense pays content creators through Google Pay or bank transfer.

How much can I earn from Facebook Adsense?

The amount of money you can earn from Facebook Adsense depends on various factors such as the type of monetization tool you use, the number of views, clicks, impressions, stars, tickets or subscribers you get, the price of the ads, events or subscriptions you offer, the revenue share between you and Meta, and the transaction fees involved. Therefore, there is no fixed answer to how much you can earn from Facebook Adsense. However, you can use Creator Studio to track your earnings and performance for each monetization tool.

How can I increase my earnings from Facebook Adsense?

To increase your earnings from Facebook Adsense, you need to optimize your content and your monetization strategy. Here are some tips to help you do that:

Create high-quality content that engages your audience and complies with Meta's Partner Monetization Policies.
Use SEO best practices to rank your content higher on Google Search Engine and attract more organic traffic.
Promote your content on Meta apps and other platforms to reach more potential customers.
Choose the right monetization tool for your content type and audience preferences.
Test different ad placements, formats, durations and frequencies to find the optimal combination for your videos.
Set reasonable prices for your online events and subscriptions that reflect the value of your content and benefits.
Negotiate fair deals with brands that align with your niche and audience interests.
Interact with your fans and encourage them to support you with stars, tickets or subscriptions.
Analyze your earnings and performance data and make adjustments accordingly.

Conclusion

In conclusion, Facebook Adsense is a way of referring to the monetization tools that Meta offers to content creators on its apps such as Facebook, Instagram, Messenger and WhatsApp. These tools include in-stream ads, in-stream ads for Live, stars, paid online events, subscriptions and branded content. These tools allow content creators to earn money from different types of content such as videos, live streams, online events, subscriptions and branded content. To use these tools, content creators need to apply for each tool separately and meet different eligibility requirements for each tool. They also need to comply with Meta's Partner Monetization Policies. Content creators can use Creator Studio to manage their monetization tools and track their earnings and performance.

We hope this article has helped you understand what Facebook Adsense is, how it works, and how you can use it to monetize your content on Meta apps. If you have any questions or feedback, please leave a comment below. And if you want to learn more about how to create and grow your online business with Meta apps, check out our other articles here.

Thank you for reading and happy monetizing!

Monetization Tool	Eligibility Requirements	Revenue Share	Payment Method
In-stream ads	10,000 followers and 600,000 total minutes viewed in the last 60 days on Facebook or 1,000 followers and 15,000 total minutes viewed in the last 60 days on Instagram; videos must be at least 3 minutes long and have at least 30 seconds of continuous video content	55% for creators and 45% for Meta	Meta Stars Wallet or bank transfer
In-stream ads for Live	60,000 live minutes viewed in the last 60 days on Facebook or 5,000 followers and 50,000 live minutes viewed in the last 60 days on Instagram; broadcasts must be from a mobile device using the Facebook app or the Instagram app	55% for creators and 45% for Meta	Meta Stars Wallet or bank transfer
Stars	10,000 followers and 150,000 post engagements or 180,000 watch minutes in the last 60 days on Facebook or 1,000 followers and 15,000 total minutes viewed in the last 60 days on Instagram; must be in a supported country	$0.01 per star for creators and Meta covers transaction fees	Meta Stars Wallet or bank transfer
10,000 followers or 250 return viewers and 50,000 post engagements in the last 60 days on Facebook or 1,000 followers and an Instagram business account; must be in a supported country	100% for creators until December 31, 2023 and Meta covers transaction fees	Meta Stars Wallet or bank transfer
Subscriptions	10,000 followers or 250 return viewers and 50,000 post engagements in the last 60 days on Facebook; must be in a supported country	70% for creators and 30% for Meta after platform fees	Meta Stars Wallet or bank transfer
Branded Content	1,000 followers on Facebook or Instagram; must comply with Meta's Branded Content Policies	Negotiable between creators and brands	Depends on the agreement between creators and brands

Google Ads Guide