Bingad: The Ultimate Guide to Microsoft Advertising in 2023

By Cepy 9/08/2023 Post a Comment

Hi Online Friends,

If you are looking for a way to reach more customers online, you might have heard of Bingad. Bingad is the new name for Microsoft Advertising, the platform that allows you to run ads on the Microsoft Search Network, which includes Bing, Yahoo, AOL, and other partner sites.

In this article, I will share with you everything you need to know about Bingad, from its benefits and features to its best practices and tips. I have been using Bingad for several years now and I can tell you that it is a powerful and underrated tool for online marketing.

Why You Should Use Bingad

Bingad Has a Large and Unique Audience

One of the main reasons to use Bingad is that it gives you access to a large and unique audience that you might not reach with other platforms. According to Microsoft, the Microsoft Search Network reaches over 500 million users worldwide, with 13.5 billion monthly searches. That's a lot of potential customers for your business.

But more importantly, Bingad users are different from Google users. They tend to be older, more educated, and more affluent than the average internet user. They also spend more online and are more likely to convert. For example, in the US, Bingad users have 34% higher incomes than Google users and spend 22% more online.

Bingad Has Less Competition and Lower Costs

Another reason to use Bingad is that it has less competition and lower costs than Google Ads. Because Bingad is not as popular as Google Ads, there are fewer advertisers bidding on the same keywords. This means that you can get more exposure and clicks for your ads at a lower cost per click (CPC).

According to WordStream, the average CPC on Bingad is $1.54, compared to $2.69 on Google Ads. That's a 43% difference. Depending on your industry and niche, you might find even bigger gaps in CPC between the two platforms. For example, in the legal industry, the average CPC on Bingad is $4.95, while on Google Ads it is $10.22.

Bingad Has More Control and Flexibility

The third reason to use Bingad is that it has more control and flexibility than Google Ads. Bingad allows you to customize your campaigns and ads in ways that Google Ads does not. For example, you can:

Choose different ad formats, such as text ads, image ads, video ads, shopping ads, multimedia ads, native ads, and display ads.
Target different devices, locations, languages, demographics, interests, audiences, and keywords.
Set different bids and budgets for each ad group or keyword.
Use different match types, such as broad match, phrase match, exact match, or broad match modifier.
Add different extensions, such as call extensions, location extensions, site link extensions, callout extensions, review extensions, app extensions, or action extensions.
Use different tools and features, such as Microsoft Advertising Editor, Microsoft Advertising API, Microsoft Advertising iOS App, Microsoft Advertising Android App, Microsoft Advertising Community, Microsoft Advertising Learning Lab, or Digital Marketing Center.

How to Use Bingad

Create an Account

To start using Bingad, you need to create an account first. You can sign up with an email address (a Microsoft account) or a Microsoft Advertising user name. If you already have a Google Ads account, you can import your campaigns from Google Ads to Bingad easily.

To create an account with an email address:

Go to the Microsoft Advertising sign-in page.
Enter your email address in the box and select Next.
Enter your password in the box and select Sign In.

To create an account with a Microsoft Advertising user name:

Go to the Microsoft Advertising sign-in page.
Select Create one under No account?.
Enter your user name in the box and select Next.
Enter your password in the box and select Sign In.

Create a Campaign

After creating an account, you need to create a campaign. A campaign is a group of ads that share the same goal, budget, and settings. You can create different campaigns for different products, services, or audiences.

To create a campaign:

Go to the Campaigns tab in your Microsoft Advertising account.
Select Create campaign.
Select your campaign goal, such as visits to my website, conversions on my website, phone calls to my business, or visits to my business location.
Enter your campaign name, budget, and location.
Select Save and go to next step.

Create an Ad Group

Within each campaign, you need to create an ad group. An ad group is a group of ads that target the same keywords, audiences, or products. You can create different ad groups for different themes, categories, or offers.

To create an ad group:

Go to the Ad groups tab in your Microsoft Advertising account.
Select Create ad group.
Enter your ad group name and bid.
Add your keywords, audiences, or products.
Select Save and go to next step.

Create an Ad

Within each ad group, you need to create an ad. An ad is the message that you want to show to your potential customers. You can create different ads for different formats, such as text ads, image ads, video ads, shopping ads, multimedia ads, native ads, or display ads.

To create a text ad:

Go to the Ads tab in your Microsoft Advertising account.
Select Create ad.
Select Text ad as the ad format.
Enter your final URL, headline 1, headline 2, headline 3 (optional), path 1 (optional), path 2 (optional), and ad text.
Add extensions (optional).
Select Save.

Bingad Breakdown

Aspect	Description
Name	Bingad
Former Name	Microsoft Advertising
Owner	Microsoft Corporation
Launched	2006
Type	Online advertising platform
Network	Microsoft Search Network
Audience	Over 500 million users worldwide
CPC	$1.54 on average
Formats	Text ads, image ads, video ads, shopping ads, multimedia ads, native ads, display ads
Tools and Features	Microsoft Advertising Editor, Microsoft Advertising API, Microsoft Advertising iOS App, Microsoft Advertising Android App, Microsoft Advertising Community, Microsoft Advertising Learning Lab, Digital Marketing Center

Bingad FAQ

What is Bingad?

Bingad is the new name for Microsoft Advertising, the online advertising platform that allows you to run ads on the Microsoft Search Network.

What is the Microsoft Search Network?

The Microsoft Search Network is a network of search engines and websites that show ads from Bingad. It includes Bing, Yahoo, AOL, and other partner sites.

Why should I use Bingad?

You should use Bingad because it has a large and unique audience that you might not reach with other platforms. It also has less competition and lower costs than Google Ads. It also has more control and flexibility than Google Ads.

How do I sign up for Bingad?

You can sign up for Bingad with an email address (a Microsoft account) or a Microsoft Advertising user name. If you already have a Google Ads account, you can import your campaigns from Google Ads to Bingad easily.

How do I create a campaign on Bingad?

To create a campaign on Bingad, you need to select your campaign goal, enter your campaign name, budget, and location, and save and go to the next step.

How do I create an ad group on Bingad?

To create an ad group on Bingad, you need to enter your ad group nameand bid, add your keywords, audiences, or products, and save and go to the next step.

How do I create an ad on Bingad?

To create an ad on Bingad, you need to select your ad format, enter your final URL, headline, and ad text, add extensions (optional), and save.

What are the benefits of using extensions on Bingad?

Extensions are additional information that you can add to your ads to make them more relevant and attractive to your potential customers. They can include call buttons, location details, site links, callouts, reviews, apps, or actions.

How do I measure and optimize my performance on Bingad?

You can measure and optimize your performance on Bingad by using the reports and analytics tools available in your Microsoft Advertising account. You can also use the Microsoft Advertising Editor, Microsoft Advertising API, Microsoft Advertising iOS App, Microsoft Advertising Android App, Microsoft Advertising Community, Microsoft Advertising Learning Lab, or Digital Marketing Center to manage and improve your campaigns.

Where can I get more help and support on Bingad?

You can get more help and support on Bingad by visiting the Microsoft Advertising Help Center, where you can find guides, tutorials, FAQs, and contact options. You can also join the Microsoft Advertising Community, where you can interact with other advertisers and experts.

Conclusion

Bingad is a great way to reach more customers online with less competition and lower costs than Google Ads. It also offers more control and flexibility than Google Ads. You can create different campaigns, ad groups, and ads for different goals, products, services, or audiences. You can also use different formats, extensions, tools, and features to enhance your ads and performance.

If you want to learn more about Bingad, you can check out the following articles:

Thank you for reading this article. I hope you found it useful and informative. If you have any questions or feedback, please leave a comment below. I would love to hear from you.

Google Ads Guide