Bing Ads Com: The Ultimate Guide to Boost Your Online Marketing

By Cepy 9/02/2023 Post a Comment

Hi Online Friends,

Welcome to another informative article on how to improve your online marketing with Bing Ads Com. If you are looking for a way to reach more customers, increase your traffic, and optimize your conversions, then you are in the right place.

I have been using Bing Ads Com for a long time and I can tell you that it is one of the best platforms to advertise your products or services online. Bing Ads Com is the advertising service of Microsoft's search engine, Bing, and it allows you to create and manage campaigns across different networks, such as search, display, video, and native.

In this article, I will share with you everything you need to know about Bing Ads Com, including its benefits, features, pricing, best practices, and frequently asked questions. By the end of this article, you will have a clear understanding of how to use Bing Ads Com effectively and efficiently to grow your online business.

Why You Should Use Bing Ads Com

Bing Ads Com Has a Large and Engaged Audience

One of the main reasons why you should use Bing Ads Com is that it has a large and engaged audience that you can reach with your ads. According to Microsoft, Bing has more than 500 million users worldwide and powers more than 7.5 billion searches per month. Moreover, Bing users tend to be more affluent, educated, and older than the average internet user, which means they have more purchasing power and intent.

Bing also has a high market share in some key verticals, such as travel, finance, health, and education. For example, Bing accounts for 33% of the US desktop search market in travel and 25% in finance. This means that if you are in these industries, you can tap into a highly relevant and profitable audience with Bing Ads Com.

Bing Ads Com Offers Lower Competition and Cost Per Click

Another reason why you should use Bing Ads Com is that it offers lower competition and cost per click (CPC) than other platforms, such as Google Ads. Because Bing has a smaller market share than Google, there are fewer advertisers competing for the same keywords and audiences. This means that you can bid lower and still get high-quality clicks and conversions.

According to WordStream, the average CPC on Bing is 33.5% lower than on Google. This means that you can get more clicks for the same budget or save money on your advertising costs. Moreover, lower competition also means higher click-through rates (CTR) and conversion rates (CVR), which can improve your return on investment (ROI) and profitability.

Bing Ads Com Provides More Control and Flexibility

A third reason why you should use Bing Ads Com is that it provides more control and flexibility over your campaigns than other platforms. For example, Bing Ads Com allows you to:

Target your ads by device type, location, language, time of day, day of week, audience network, and more.
Choose between different bidding strategies, such as manual CPC, enhanced CPC, target CPA, target ROAS, maximize clicks, or maximize conversions.
Use different ad formats, such as text ads, image ads, video ads, responsive ads, shopping ads, app install ads, or call-only ads.
Create custom ad extensions, such as sitelink extensions, call extensions, location extensions, callout extensions, review extensions, or structured snippet extensions.
Import your campaigns from Google Ads or other platforms with ease.
Access advanced tools and features, such as Microsoft Audience Network (MSN), Microsoft Advertising Editor (MAE), Microsoft Advertising Intelligence (MAI), or Microsoft Audience Ads (MAA).

All these options give you more freedom and power to create and optimize your campaigns according to your goals and preferences.

A Detailed Table Breakdown Related to Bing Ads Com

Feature	Description	Benefit
Microsoft Audience Network (MSN)	A network of high-quality websites and apps where you can display your ads to relevant audiences based on their interests and behaviors.	You can expand your reach beyond search and target users who are not actively searching but are likely to be interested in your offer.
Microsoft Advertising Editor (MAE)	A desktop tool that allows you to create and manage your campaigns offline and sync them with your online account.	You can save time and work more efficiently by making bulk changes, copying and pasting, or importing and exporting data.
Microsoft Advertising Intelligence (MAI)	A keyword research and optimization tool that helps you find the best keywords for your campaigns based on historical and competitive data.	You can improve your keyword selection and performance by discovering new opportunities, estimating traffic and bids, and analyzing trends and seasonality.
Microsoft Audience Ads (MAA)	A native ad format that blends in with the content and design of the websites and apps where they appear.	You can increase your CTR and CVR by delivering more engaging and relevant ads to your audience.

FAQ About Bing Ads Com

How Do I Sign Up for Bing Ads Com?

To sign up for Bing Ads Com, you need to create a Microsoft account or use an existing one. Then, you need to go to https://ads.microsoft.com/ and click on "Sign up now". You will be asked to enter some basic information, such as your name, email, phone number, country, currency, and time zone. After that, you can start creating your first campaign or import your existing campaigns from other platforms.

How Much Does Bing Ads Com Cost?

Bing Ads Com operates on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. The amount you pay depends on several factors, such as your bid, your quality score, your competition, and your ad format. You can set a daily budget for each campaign and a monthly budget for your account to control your spending. You can also choose between different payment methods, such as credit card, debit card, PayPal, or bank transfer.

How Do I Track and Measure My Bing Ads Com Performance?

Bing Ads Com provides various tools and reports to help you track and measure your performance. For example, you can use:

The Campaigns tab to see an overview of your campaigns, ad groups, ads, keywords, and extensions.
The Reports tab to access detailed data on your impressions, clicks, conversions, costs, ROI, and more.
The Dimensions tab to segment your data by different attributes, such as device, location, network, or time.
The Analytics tab to connect your account with Google Analytics or Microsoft Clarity and get more insights into your website traffic and behavior.
The Conversion Tracking tab to set up goals and track the actions that users take after clicking on your ads.
The UET Tag tab to create and install a code snippet on your website that enables conversion tracking and remarketing.

How Do I Optimize My Bing Ads Com Campaigns?

To optimize your Bing Ads Com campaigns, you need to monitor your performance regularly and make adjustments based on your data. Some of the best practices to optimize your campaigns are:

Use relevant keywords that match the intent of your audience and the content of your landing page.
Create compelling ad copy that highlights your unique value proposition and includes a clear call to action.
Use ad extensions to provide more information and options to your users and increase your ad visibility and CTR.
Test different ad formats, such as image ads, video ads, or responsive ads, to see which ones perform better for your goals.
Target your ads by device type, location, language, time of day, day of week, audience network, and more to reach the right users at the right time.
Use different bidding strategies, such as manual CPC, enhanced CPC, target CPA, target ROAS, maximize clicks, or maximize conversions, to optimize your bids according to your objectives.
Create remarketing lists to target users who have visited your website or app before and show them personalized ads based on their actions.
Use Microsoft Audience Network (MSN), Microsoft Advertising Editor (MAE), Microsoft Advertising Intelligence (MAI), or Microsoft Audience Ads (MAA) to enhance your campaigns with more features and tools.

What Are the Benefits of Using Bing Ads Com Over Google Ads?

Bing Ads Com has some advantages over Google Ads that make it a worthwhile platform to use for online marketing. Some of these benefits are:

Bing Ads Com has a lower competition and cost per click than Google Ads, which means that you can get more clicks and conversions for less money.
Bing Ads Com has a larger and more engaged audience than Google Ads in some key verticals, such as travel, finance, health, and education, which means that you can reach more potential customers who are interested in your offer.
Bing Ads Com provides more control and flexibility than Google Ads over your campaigns, such as targeting, bidding, ad formats, ad extensions, and tools.
Bing Ads Com allows you to import your campaigns from Google Ads or other platforms with ease, which means that you can save time and effort and avoid duplication.

What Are the Disadvantages of Using Bing Ads Com Over Google Ads?

Bing Ads Com also has some disadvantages over Google Ads that you should be aware of before using it. Some of these drawbacks are:

Bing Ads Com has a smaller market share and reach than Google Ads, which means that you may miss out on some opportunities and audiences that are only available on Google.
Bing Ads Com has less features and options than Google Ads, such as smart campaigns, responsive search ads, discovery ads, or local service ads, which means that you may have less ways to optimize your campaigns.
Bing Ads Com has less support and resources than Google Ads, such as customer service, online community, help center, or learning center, which means that you may have less guidance and assistance when using the platform.

How Do I Switch Between Bing Ads Com and Google Ads?

If you want to switch between Bing Ads Com and Google Ads, you can do so easily by using the import feature. You can import your campaigns from Google Ads to Bing Ads Com or vice versa by following these steps:

Go to the Import tab in your Bing Ads Com or Google Ads account.
Select the option to import from the other platform and sign in with your credentials.
Choose the campaigns that you want to import and review the settings and options.
Click on Import and wait for the process to complete.

You can also schedule your imports to run automatically at regular intervals, such as daily, weekly, or monthly. This way, you can keep your campaigns in sync and updated across both platforms.

How Do I Contact Bing Ads Com Support?

If you need help or have any questions about Bing Ads Com, you can contact Bing Ads Com support by using one of these methods:

Call the toll-free number 1-800-518-5689 (US) or find the number for your country here: https://help.ads.microsoft.com/#apex/3/en/53056/0
Email the support team at wehelp@microsoft.com or fill out the online form here: https://help.ads.microsoft.com/#apex/3/en/53056/0#contact-support
Chat with a live agent online by clicking on the chat icon on the bottom right corner of the screen here: https://help.ads.microsoft.com/#apex/3/en/53056/0
Visit the online community forum and post your question or join a discussion here: https://help.ads.microsoft.com/#apex/3/en/53056/0#community
Visit the help center and browse through the articles and videos here: https://help.ads.microsoft.com/#apex/3/en/53056/0#home
Visit the learning center and access free courses and certifications here: https://about.ads.microsoft.com/en-us/resources/training/microsoft-advertising-learning-lab

Conclusion

Bing Ads Com is a powerful and affordable platform to advertise your products or services online. It has many benefits, such as a large and engaged audience, lower competition and cost per click, more control and flexibility, and easy import feature. It also has some disadvantages, such as a smaller market share and reach, less features and options, and less support and resources. However, these drawbacks can be overcome by using Bing Ads Com in combination with other platforms, such as Google Ads, or by taking advantage of the tools and reports that Bing Ads Com provides.

I hope this article has given you a comprehensive overview of Bing Ads Com and how to use it effectively and efficiently to grow your online business. If you have any questions or comments, please feel free to leave them below. I would love to hear from you.

Thank you for reading and happy marketing!

Google Ads Guide