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Amazon Mobile PPC: How to Boost Your Sales on the Go

Hi everyone, welcome to our blog where we share tips and tricks on how to succeed in e-commerce. In this article, we will talk about Amazon mobile PPC, a powerful way to reach more customers and increase your sales on Amazon.

Amazon mobile PPC is the term used to describe pay-per-click advertising on Amazon's mobile app and website. It allows you to create ads for your products that appear when shoppers search for relevant keywords on their mobile devices. You only pay when someone clicks on your ad, which means you can control your budget and measure your return on investment.

Why You Should Use Amazon Mobile PPC

Amazon mobile PPC has many benefits for sellers who want to grow their business and stay ahead of the competition. Here are some of the reasons why you should use Amazon mobile PPC:

Reach More Shoppers

According to Amazon, more than 150 million customers use the Amazon app every month[^1^]. That means there is a huge potential audience for your products on mobile devices. By using Amazon mobile PPC, you can increase your visibility and reach more shoppers who are looking for products like yours.

Increase Your Sales

Amazon mobile PPC can help you increase your sales by driving more traffic to your product pages and boosting your conversion rate. Studies have shown that mobile shoppers are more likely to buy than desktop shoppers[^2^]. By creating compelling ads that match the intent and preferences of mobile shoppers, you can persuade them to click on your ads and purchase your products.

Optimize Your Campaigns

Amazon mobile PPC gives you access to various tools and features that help you optimize your campaigns and improve your performance. You can use keyword research tools, campaign reports, bid management tools, and more to fine-tune your ads and target the right customers. You can also test different ad types, formats, and strategies to see what works best for your products and goals.

How to Create an Amazon Mobile PPC Strategy

Creating an effective Amazon mobile PPC strategy requires planning, research, and experimentation. Here are some steps you can follow to create a successful Amazon mobile PPC strategy:

Set Your Goals

The first step is to define your goals and objectives for your Amazon mobile PPC campaigns. What do you want to achieve with your ads? Do you want to increase brand awareness, generate more sales, or drive more traffic to your store? How will you measure your success? Having clear and specific goals will help you design your campaigns and track your results.

Select Your Products

The next step is to select the products you want to advertise on Amazon mobile PPC. You should choose products that have high demand, low competition, good reviews, and attractive prices. You should also consider the seasonality, profitability, and inventory of your products. You want to advertise products that are relevant, profitable, and available for your customers.

Choose Your Ad Type

The third step is to choose the type of ad you want to use for your Amazon mobile PPC campaigns. There are three main types of ads you can use on Amazon: Sponsored Products, Sponsored Brands, and Sponsored Display[^3^]. Each type of ad has its own advantages and disadvantages, depending on your goals, budget, and products.

Sponsored Products

Sponsored Products are ads that promote a single product. They appear in the search results and product detail pages on Amazon's mobile app and website. They are ideal for increasing product visibility, driving sales, and targeting specific keywords. You can use automatic or manual targeting for Sponsored Products ads.

Sponsored Brands

Sponsored Brands are ads that showcase your brand logo, a custom headline, and up to three products. They appear at the top of the search results on Amazon's mobile app and website. They are ideal for increasing brand awareness, generating store visits, and targeting broad keywords. You can use keyword or product targeting for Sponsored Brands ads.

Sponsored Display

Sponsored Display are ads that display relevant products or offers based on the shopper's browsing behavior. They appear on product detail pages, customer reviews pages, and other placements on Amazon's mobile app and website. They are ideal for retargeting customers who have shown interest in your products or similar products. You can use product or audience targeting for Sponsored Display ads.

Do Your Keyword Research

The fourth step is to do your keyword research and find the best keywords for your Amazon mobile PPC campaigns. Keywords are the words or phrases that shoppers use to search for products on Amazon. By targeting the right keywords, you can increase your chances of showing your ads to the most relevant and interested customers.

You can use various tools and methods to do your keyword research, such as:

  • Using Amazon's search bar and autocomplete feature to find popular and related keywords
  • Using Amazon's keyword planner tool to find suggested keywords and their performance metrics
  • Using third-party keyword research tools, such as Jungle Scout, SellerApp, or Helium 10, to find more keywords and their data
  • Using competitor analysis tools, such as AMZScout, AMZ Tracker, or Viral Launch, to find the keywords that your competitors are ranking and bidding for
  • Using your own sales data and customer feedback to find the keywords that drive the most conversions and satisfaction

When doing your keyword research, you should look for keywords that have high search volume, low competition, and high relevance to your products. You should also consider the intent and context of the keywords, such as whether they are informational, navigational, or transactional. You should also group your keywords into different categories, such as broad, phrase, or exact match.

Create Your Ad Copy

The fifth step is to create your ad copy and design your ad creatives for your Amazon mobile PPC campaigns. Your ad copy and creatives are the elements that make up your ads, such as the title, description, image, headline, logo, etc. They are what attract the attention of the shoppers and persuade them to click on your ads.

You should follow these best practices when creating your ad copy and creatives:

  • Use clear and concise language that highlights the benefits and features of your products
  • Use relevant and compelling keywords that match the shopper's search query
  • Use high-quality and professional images that showcase your products from different angles
  • Use a catchy and unique headline that summarizes your brand message and value proposition
  • Use a consistent and recognizable logo that represents your brand identity and personality
  • Use a call to action that encourages the shopper to take the next step, such as "Shop Now", "Learn More", or "Buy Now"

Set Your Budget and Bids

The sixth step is to set your budget and bids for your Amazon mobile PPC campaigns. Your budget is the amount of money you are willing to spend on your ads per day or per month. Your bids are the amount of money you are willing to pay for each click on your ads.

You should set your budget and bids based on your goals, products, keywords, competition, and performance. You should also monitor and adjust your budget and bids regularly to optimize your campaigns and maximize your return on investment.

You can use various tools and strategies to set your budget and bids, such as:

  • Using Amazon's suggested bid range to get an estimate of how much other advertisers are bidding for the same keywords
  • Using Amazon's dynamic bidding feature to automatically adjust your bids based on the likelihood of conversion
  • Using Amazon's bid adjustment feature to increase or decrease your bids by a percentage for different placements or devices
  • Using third-party bid management tools, such as Sellics, PPC Entourage, or Teikametrics, to automate and optimize your bidding process
  • Using different bidding strategies, such as cost-per-click (CPC), cost-per-acquisition (CPA), or cost-per-thousand impressions (CPM), depending on your goals and metrics

A Detailed Table Breakdown of Amazon Mobile PPC Costs

To give you an idea of how much Amazon mobile PPC costs, we have created a detailed table breakdown of the average cost per click (CPC) for each type of ad and each product category on Amazon. The table is based on data from Jungle Scout's 2023 State of the Amazon Seller Report. Note that these are average values and may vary depending on various factors.

Ad TypeProduct CategoryAverage CPC ($)
Sponsored ProductsHome & Kitchen0.83

Video Reference : Amazon Mobile PPC: How to Boost Your Sales on the Go

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