White Label TikTok Ads: A Guide for Agencies

By Cepy 8/10/2023 Post a Comment

TikTok is one of the most popular and fastest-growing social media platforms in the world, with over 1 billion monthly active users. TikTok offers a variety of advertising solutions for brands and businesses, such as In-Feed Ads, TopView, Branded Mission, Branded Effect, Spark Ads, and Promote. These ad formats allow advertisers to reach and engage with their target audiences in a creative and authentic way.

However, managing TikTok ads can be challenging and time-consuming for agencies, especially if they have multiple clients across different industries and niches. That's why some agencies choose to outsource their TikTok ads management to white label marketing agencies. White label TikTok ads are a way for agencies to offer TikTok advertising services to their clients without having to do the work themselves.

What are white label TikTok ads?

White label TikTok ads are the act of a white label marketing agency managing your clients’ TikTok ads campaigns on your behalf. This commonly includes everything from the setup of new TikTok ads accounts to the ongoing management of them post-launch[^2^].

White label marketing agencies are experts in TikTok advertising, and they have the tools, skills, and experience to create and optimize effective campaigns for your clients. They also provide you with white labeled reporting dashboards that you can use to show off your clients' results and prove your value.

Benefits of white label TikTok ads

There are many benefits of white labeling your TikTok ads, such as:

Growing and scaling your agency faster by offering more services to your clients without increasing your workload or hiring more staff.
Increasing your profit margins by charging your clients a markup on the white label services you provide.
Improving your client retention and satisfaction by delivering high-quality results and performance with TikTok ads.
Accessing a team of experienced and professional TikTok ads specialists who can handle any challenges or issues that may arise.
Staying ahead of the competition by offering innovative and cutting-edge TikTok advertising solutions to your clients.

Challenges of white label TikTok ads

While white labeling your TikTok ads can be beneficial, it also comes with some challenges, such as:

Finding a reliable and trustworthy white label marketing agency that can deliver on their promises and meet your expectations.
Communicating effectively with the white label agency and ensuring that they understand your clients' goals, needs, and preferences.
Maintaining quality control and consistency across all your clients' campaigns and ensuring that they align with your brand standards and values.
Managing the expectations and feedback of your clients and ensuring that they are happy with the results and performance of their TikTok ads.
Keeping up with the latest trends and best practices of TikTok advertising and ensuring that your white label agency is also up to date.

How to choose a white label TikTok ads agency?

Choosing a white label TikTok ads agency is an important decision that can have a significant impact on your agency's growth and success. Therefore, you should do some research and due diligence before hiring one. Here are some factors to consider when choosing a white label TikTok ads agency:

Experience and reputation

You want to work with a white label agency that has proven experience and expertise in managing successful TikTok ads campaigns for various clients across different industries and niches. You also want to check their reputation and reviews from other agencies that have worked with them before. You can look for testimonials, case studies, ratings, awards, or certifications that demonstrate their credibility and quality.

Services and pricing

You want to work with a white label agency that offers a range of services and solutions that match your clients' needs and goals. You also want to compare their pricing and packages and see if they fit your budget and expectations. You should look for transparent and flexible pricing models that allow you to charge your clients a markup on the services you provide. You should also avoid any hidden fees or contracts that may limit your options or profitability.

Communication and support

You want to work with a white label agency that provides you with clear and frequent communication and support throughout the entire process. You should look for an agency that offers direct access to their team via Slack or other channels, as well as fast response times and regular updates. You should also look for an agency that provides you with white labeled reporting dashboards that you can use to monitor and measure your clients' results and performance.

Innovation and creativity

You want to work with a white label agency that stays on top of the latest trends and best practices of TikTok advertising and offers innovative and creative solutions to your clients. You should look for an agency that uses advanced tools and techniques to create and optimize effective campaigns for your clients. You should also look for an agency that can handle different types of TikTok ads, such as In-Feed Ads, TopView, Branded Mission, Branded Effect, Spark Ads, and Promote.

What are Spark Ads?

Spark Ads are a type of TikTok ads that allow you to boost organic videos from creators or influencers on your brand's account. Spark Ads are also known as whitelisting or white labeling creator content on TikTok[^3^] [^4^].

Spark Ads are a way to leverage the power and authenticity of user-generated content (UGC) and influencer marketing on TikTok. Spark Ads allow you to reach and engage with a wider audience by amplifying the reach and visibility of organic videos that mention or feature your brand.

How do Spark Ads work?

Spark Ads work by obtaining permission from a creator or influencer to use their video content and run ads from your brand's account. You can either collaborate with a creator or influencer to create a video for your brand, or find an existing video that mentions or features your brand organically.

Once you have the permission, you can use the TikTok Ads Manager to create and launch a Spark Ad campaign. You can choose from different objectives, such as traffic, conversions, app installs, or lead generation. You can also choose from different placements, such as In-Feed Ads or TopView. You can then set your budget, schedule, targeting, and bidding options.

When your Spark Ad is live, it will appear in the For You page or other placements of your target audience. The ad will show the creator's name and profile picture, as well as a "Sponsored" label. The ad will also have a call-to-action button that directs users to your website, app, or landing page.

Benefits of Spark Ads

There are many benefits of using Spark Ads, such as:

Increasing your brand awareness and trust by leveraging the influence and credibility of creators or influencers.
Enhancing your brand image and personality by showcasing authentic and engaging content from real users.
Driving more traffic and conversions by reaching a larger and more relevant audience with organic videos.
Saving time and money by using existing content instead of creating new ones from scratch.
Boosting your organic reach and engagement by encouraging users to interact with the creator's video or create their own videos mentioning your brand.

Challenges of Spark Ads

While Spark Ads can be beneficial, they also come with some challenges, such as:

Finding the right creators or influencers who have high-quality content and relevant audiences for your brand.
Negotiating the terms and conditions with the creators or influencers, such as the permission, compensation, duration, and exclusivity of the collaboration.
Maintaining quality control and consistency across all your Spark Ads campaigns and ensuring that they align with your brand standards and values.
Measuring the effectiveness and ROI of your Spark Ads campaigns and attributing the results to the right sources.
Complying with the rules and regulations of TikTok advertising and influencer marketing, such as disclosing the sponsorship relationship and respecting the intellectual property rights of the creators or influencers.

TikTok Advertising Solutions: A Detailed Table Breakdown

Solution	Description	Objective	Placement	Add-ons
In-Feed Ads	A sound-on, vertical video ad that appears in the For You page or other placements of users.	Traffic, conversions, app installs, lead generation	In-Feed	Creative optimization tool (COT), lead forms
TopView	A sound-on, vertical video ad that appears as the first ad a user sees when they open the app.	Traffic, conversions, app installs	In-Feed (first position)	COT
Branded Mission	A campaign solution that crowdsourcesauthentic content from creators on TikTok, boosts top-performing videos as ads, and drives brand equity.	Brand awareness, reach, engagement	In-Feed, TopView, Branded Effect	Hashtag challenge, branded effect
Branded Effect	A custom effect that engages TikTok users across the globe with interactive stickers, filters, or lenses.	Brand awareness, reach, engagement	In-Feed, TopView, Branded Mission	2D, 3D, AR effects
Spark Ads	A campaign solution that boosts organic videos from creators or influencers on your brand's account.	Traffic, conversions, app installs, lead generation	In-Feed, TopView	None
Promote	An easy-to-use tool that amplifies your own organic content in TikTok with a few clicks.	Traffic, conversions, app installs	In-Feed	None

FAQs about white label TikTok ads

What is the difference between white label and reseller?

A white label agency is a marketing agency that provides services to other agencies under their own brand name. A reseller is an agency that sells services from another agency under their own brand name. The main difference is that a white label agency does the work themselves, while a reseller outsources the work to another agency.

How much does white label TikTok ads cost?

The cost of white label TikTok ads depends on various factors, such as the type of service, the scope of work, the duration of the campaign, and the white label agency you choose. Typically, white label agencies charge a flat fee or a percentage of the ad spend for their services. You can then mark up the price and charge your clients accordingly.

How do I find white label TikTok ads clients?

You can find white label TikTok ads clients by using various methods, such as:

Referrals: Ask your existing clients or network for referrals or recommendations of businesses that may be interested in TikTok advertising.
Content marketing: Create and share valuable content about TikTok advertising on your website, blog, social media, or email newsletter.
Social media: Use platforms like LinkedIn, Facebook, Twitter, or Instagram to showcase your expertise and portfolio of TikTok advertising.
Cold outreach: Identify and contact potential clients who may benefit from TikTok advertising via email, phone, or direct message.
Partnerships: Collaborate with other agencies or platforms that offer complementary services to your TikTok advertising.

How do I measure the results of white label TikTok ads?

You can measure the results of white label TikTok ads by using various metrics and tools, such as:

TikTok Ads Manager: Use the TikTok Ads Manager to track and analyze the performance and outcomes of your campaigns. You can see metrics such as impressions, clicks, conversions, cost per result, return on ad spend (ROAS), and more.
White labeled reporting dashboards: Use the white labeled reporting dashboards provided by your white label agency to monitor and measure your clients' results and performance. You can customize and share these dashboards with your clients to prove your value.
Google Analytics: Use Google Analytics to track and measure the traffic and conversions from your TikTok ads to your website or landing page. You can see metrics such as sessions, bounce rate, conversion rate, revenue, and more.
TikTok Pixel: Use the TikTok Pixel to track and measure the actions and events that users take on your website or app after clicking on your TikTok ads. You can see metrics such as page views, add to cart, purchases, registrations, and more.

What are some best practices for white label TikTok ads?

Some best practices for white label TikTok ads are:

Define your goals and objectives: Before launching any campaign, you should define your goals and objectives clearly and communicate them with your white label agency. You should also align them with your clients' expectations and needs.
Know your audience: You should research and understand your target audience's demographics, behaviors, interests, preferences, and pain points. You should also use detailed targeting options to reach them effectively.
Create engaging content: You should create engaging and relevant content that resonates with your audience and showcases your brand personality. You should also use creative optimization tools, testing, and add-ons to enhance your content.
Optimize your landing page: You should optimize your landing page to match your ad content and offer a seamless and consistent user experience. You should also use clear and compelling call-to-action buttons, forms, or links to drive conversions.
Monitor and optimize your campaigns: You should monitor and optimize your campaigns regularly to ensure that they are performing well and meeting your goals. You should also use data and insights to make informed decisions and adjustments.

Conclusion

TikTok is a powerful and popular platform for advertising, and white label TikTok ads are a great way for agencies to offer this service to their clients without having to do the work themselves. White label TikTok ads can help agencies grow and scale their business, increase their profit margins, improve their client retention and satisfaction, access a team of experts, and stay ahead of the competition.

However, white label TikTok ads also come with some challenges, such as finding a reliable and trustworthy white label agency, communicating effectively with them, maintaining quality control and consistency, managing client expectations and feedback, and keeping up with the latest trends and best practices.

Therefore, agencies should do some research and due diligence before choosing a white label TikTok ads agency. They should consider factors such as experience, reputation, services, pricing, communication, support, innovation, and creativity. They should also follow some best practices for white label TikTok ads, such as defining goals and objectives, knowing the audience, creating engaging content, optimizing the landing page, and monitoring and optimizing the campaigns.

If you are interested in learning more about white label TikTok ads or other TikTok advertising solutions, you can check out our other articles on this topic. For example, you can read our article on Spark Ads TikTok Examples to see how some brands have used this type of ad to boost their organic videos from creators or influencers.

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