Udemy Google Ads: A Complete Guide for Beginners

By Cepy 8/14/2023 Post a Comment

Google Ads is one of the most powerful and popular online advertising platforms in the world. It allows you to reach millions of potential customers who are searching for your products or services on Google, YouTube, and other partner websites. But how do you get started with Google Ads? And how do you make the most of your advertising budget?

In this article, we will provide you with a complete guide for beginners who want to learn how to use Google Ads effectively. We will cover everything from setting up your account, creating your first campaign, optimizing your ads, and measuring your results. We will also show you some of the best online courses that you can take on Udemy to master Google Ads and grow your business.

What is Google Ads and How Does it Work?

Google Ads (formerly known as Google AdWords) is an online advertising platform that allows you to create and display ads on Google's search engine, YouTube, Gmail, and other websites that are part of Google's network. You can use Google Ads to promote your products or services, increase brand awareness, generate leads, drive traffic, or achieve any other marketing goal that you have.

Google Ads works on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. You can set your own budget and bid amount for each keyword or ad group that you target. You can also choose from different types of ads, such as text ads, display ads, video ads, shopping ads, or app ads.

How to Set Up Your Google Ads Account

To start using Google Ads, you need to create an account first. You can do this by visiting the Google Ads website and clicking on the "Start now" button. You will need to enter some basic information about your business, such as your name, email address, website URL, country, and currency. You will also need to choose a billing method and enter your payment details.

Once you have created your account, you will be able to access the Google Ads dashboard, where you can manage your campaigns, ads, keywords, budgets, and reports. You can also use the Google Ads Editor tool to make bulk changes to your account offline.

How to Create Your First Google Ads Campaign

A campaign is a set of related ads that share the same goal and budget. You can create multiple campaigns for different products or services that you offer, or for different markets that you target. To create your first campaign, follow these steps:

Click on the "Campaigns" tab in the Google Ads dashboard and then click on the "+" button.
Select the type of campaign that you want to create. For example, if you want to show your ads on Google's search results page, choose "Search". If you want to show your ads on YouTube or other video platforms, choose "Video".
Enter a name for your campaign and choose a goal. For example, if you want to drive more traffic to your website, choose "Website traffic". If you want to generate more sales or leads, choose "Sales" or "Leads".
Choose a budget and a bidding strategy for your campaign. A budget is the amount of money that you are willing to spend per day or per month on your campaign. A bidding strategy is the way that you set your bids for each keyword or ad group that you target. You can choose from different bidding strategies depending on your goal and level of control. For example, if you want to maximize the number of clicks that you get within your budget, choose "Maximize clicks". If you want to optimize for conversions or return on ad spend (ROAS), choose "Maximize conversions" or "Target ROAS".
Select the locations and languages that you want to target with your campaign. You can choose specific countries, regions, cities, or zip codes that are relevant to your business. You can also exclude locations that are not relevant or profitable for you.
Select the networks and devices that you want to show your ads on. For example, if you are creating a search campaign, you can choose whether to show your ads on Google's search network only or also on its search partners' websites. You can also choose whether to show your ads on desktop computers only or also on mobile devices.
Create one or more ad groups for your campaign. An ad group is a set of related keywords and ads that share the same theme and target audience. You can create multiple ad groups for different products or services that you offer, or for different segments of your market. For example, if you are selling shoes, you can create one ad group for sneakers, another one for boots, and another one for sandals.
Choose the keywords that you want to target with each ad group. Keywords are the words or phrases that people use to search for your products or services on Google. You can use the Google Keyword Planner tool to find relevant and profitable keywords for your business. You can also choose the match type for each keyword, which determines how closely the keyword has to match the user's search query in order to trigger your ad. For example, if you use the exact match type, your ad will only show when someone searches for the exact keyword that you have chosen. If you use the broad match type, your ad will show when someone searches for any variation of your keyword, including synonyms, misspellings, or related terms.
Create one or more ads for each ad group. An ad is the message that you want to show to your potential customers when they see your ad on Google or its partner websites. You can choose from different types of ads depending on the campaign type that you have chosen. For example, if you are creating a search campaign, you can create text ads that consist of a headline, a display URL, and a description. If you are creating a display campaign, you can create image ads or responsive display ads that adjust to different sizes and formats. If you are creating a video campaign, you can create video ads that play before, during, or after other videos on YouTube or other platforms.
Review and launch your campaign. Before you launch your campaign, make sure to review all the settings and details that you have entered. You can also use the Google Ads Preview tool to see how your ads will look like on different devices and platforms. Once you are satisfied with your campaign, click on the "Save and continue" button to launch it.

How to Optimize Your Google Ads Campaigns

Creating your Google Ads campaigns is only the first step in your online advertising journey. To get the best results from your campaigns, you need to optimize them regularly and make adjustments based on data and feedback. Here are some of the ways that you can optimize your Google Ads campaigns:

Use Ad Extensions

Ad extensions are additional features that you can add to your text ads to make them more informative and attractive. For example, you can use call extensions to add a phone number to your ads, or location extensions to add a map or directions to your business. You can also use site link extensions to add links to specific pages of your website, or callout extensions to add extra text that highlights your unique selling points or offers.

Ad extensions can help you improve your click-through rate (CTR), which is the percentage of people who see your ad and click on it. They can also help you improve your quality score, which is a measure of how relevant and useful your ad is to the user's search query. A higher quality score can help you lower your cost per click (CPC), which is the amount that you pay each time someone clicks on your ad.

Use Negative Keywords

Negative keywords are keywords that you do not want to trigger your ads. For example, if you are selling shoes, you might want to add "free" as a negative keyword, so that your ads do not show when someone searches for "free shoes". This way, you can avoid wasting money on irrelevant clicks that do not lead to conversions.

Negative keywords can help you improve your CTR and quality score by making sure that your ads only show to people who are interested in what you offer. They can also help you improve your conversion rate (CVR), which is the percentage of people who click on your ad and complete a desired action on your website, such as making a purchase or filling out a form.

Use A/B Testing

A/B testing is a method of comparing two or more versions of an ad or a landing page to see which one performs better. For example, you can test different headlines, descriptions, images, colors, or calls to action for your ads or landing pages. You can then measure the results based on metrics such as CTR, CVR, ROAS, or any other goal that you have.

A/B testing can help you find out what works best for your target audience and optimize your campaigns accordingly. It can also help you avoid making changes based on assumptions or opinions and rely on data instead.

How to Measure Your Google Ads Results

To know whether your Google Ads campaigns are successful or not, you need to measure their results and analyze their performance. You can use different tools and reports within Google Ads or Google Analytics to track and evaluate your campaigns. Here are someof the most important metrics and reports that you can use:

Clicks and Impressions

Clicks and impressions are the basic metrics that show how many times your ads were shown (impressions) and how many times they were clicked (clicks). You can use these metrics to measure the reach and popularity of your ads. You can also use them to calculate your CTR, which is a key indicator of your ad relevance and quality.

Cost and CPC

Cost and CPC are the metrics that show how much money you spent on your campaigns (cost) and how much you paid for each click (CPC). You can use these metrics to measure the efficiency and profitability of your campaigns. You can also use them to calculate your ROAS, which is the ratio of your revenue to your cost.

Conversions and CVR

Conversions and CVR are the metrics that show how many people completed a desired action on your website after clicking on your ads (conversions) and what percentage of clicks resulted in conversions (CVR). You can use these metrics to measure the effectiveness and success of your campaigns. You can also use them to calculate your cost per conversion (CPA), which is the amount that you paid for each conversion.

Google Ads Reports

Google Ads provides you with various reports that help you analyze your campaigns in more detail. Some of the most useful reports are:

The Campaigns report, which shows you the performance of your campaigns by different dimensions, such as date, location, device, network, or ad group.
The Keywords report, which shows you the performance of your keywords by different dimensions, such as match type, quality score, or search terms.
The Ads report, which shows you the performance of your ads by different dimensions, such as ad type, headline, description, or extension.
The Auction Insights report, which shows you how your campaigns compare to other advertisers who are competing for the same keywords or placements.
The Search Terms report, which shows you the actual queries that triggered your ads and how they performed.

How to Learn Google Ads with Udemy Courses

If you want to learn Google Ads from scratch or improve your skills and knowledge, one of the best ways to do so is by taking online courses on Udemy. Udemy is a leading online learning platform that offers thousands of courses on various topics, including Google Ads. You can find courses for all levels of experience and budgets, taught by expert instructors who have real-world experience and success with Google Ads. Here are some of the best Google Ads courses that you can take on Udemy:

Ultimate Google Ads Training 2021: Profit with Pay Per Click

This is one of the most popular and comprehensive Google Ads courses on Udemy, with over 200,000 students enrolled. It covers everything from setting up your account to creating and optimizing your campaigns for maximum results. It also includes practical exercises, quizzes, assignments, and case studies that help you apply what you learn. The course is updated regularly to reflect the latest changes and features in Google Ads.

Google Ads Masterclass (AdWords): Grow with Google Ads

This is another highly rated and complete Google Ads course on Udemy, with over 25,000 students enrolled. It teaches you how to create search ads, display ads, video ads, shopping ads, and app ads using Google Ads. It also teaches you how to analyze and optimize your campaigns using data and tools. The course is project-based and uses real-world examples and scenarios.

Google Ads for Beginners 2021: Step by Step Process

This is a beginner-friendly and easy-to-follow Google Ads course on Udemy, with over 10,000 students enrolled. It teaches you the basics of Google Ads and how to create your first campaign in less than an hour. It also teaches you how to use keywords, ad extensions, negative keywords, and bidding strategies. The course is designed for people who have no prior experience or knowledge of Google Ads.

FAQs about Udemy Google Ads Courses

Are Udemy Google Ads courses worth it?

Yes, Udemy Google Ads courses are worth it if you want to learn how to use Google Ads effectively and grow your business online. Udemy offers high-quality courses that are taught by experienced instructors who have proven success with Google Ads. You can also benefit from the flexibility and affordability of Udemy's platform, which allows you to learn at your own pace and budget.

How much do Udemy Google Ads courses cost?

The cost of Udemy Google Ads courses varies depending on the course, instructor, and discounts. However, most Udemy courses are very affordable and often go on sale for as low as $10 or $15. You can also use Udemy coupons or promo codes to get additional discounts on your purchases.

How long do Udemy Google Ads courses take?

The duration of Udemy Google Ads courses depends on the course, instructor, and your learning speed. However, most Udemy courses are designed to be completed in a few hours or days. You can also access the course materials anytime and anywhere, and revisit them as many times as you want.

Do Udemy Google Ads courses offer certificates?

Yes, Udemy Google Ads courses offer certificates of completion that you can download and share with your employers, clients, or colleagues. However, these certificates are not accredited or recognized by any official authority or institution. If you want to get a professional certification in Google Ads, you need to take the Google Ads Certification exams that are offered by Google for free.

What are the prerequisites for taking Udemy Google Ads courses?

The prerequisites for taking Udemy Google Ads courses vary depending on the course and instructor. However, most Udemy courses do not require any prior knowledge or experience in Google Ads or online advertising. You just need to have a computer, an internet connection, and a willingness to learn and apply what you learn.

Conclusion

Google Ads is a powerful and popular online advertising platform that can help you reach millions of potential customers and grow your business online. However, to use Google Ads effectively, you need to learn how to create and optimize your campaigns and measure your results. One of the best ways to learn Google Ads is by taking online courses on Udemy, which offer high-quality, affordable, and flexible learning options for all levels of experience and budgets.

We hope that this article has provided you with a complete guide for beginners who want to learn how to use Google Ads effectively. We also hope that you have found some of the best online courses that you can take on Udemy to master Google Ads and grow your business. If you have any questions or feedback, please feel free to leave a comment below. And if you enjoyed this article, please share it with your friends and colleagues who might benefit from it.

Thank you for reading and happy learning!

Google Ads Guide