TopView Ads: How to Use TikTok's Most Premium Ad Format for Your Business
Hi online friends, If you are looking for a way to boost your brand awareness, reach a massive audience, and create a lasting impression on TikTok, you might want to consider using TopView ads.
TopView ads are one of the most powerful and effective ad formats on TikTok, as they are the first thing users see when they open the app. They are full-screen videos that play for up to 60 seconds and seamlessly transition into the For You feed, where users can interact with them.
In this article, we will explain what TopView ads are, how they work, how much they cost, how to create them, and how to use them for your marketing goals. We will also share some successful case studies of brands that have used TopView ads to achieve amazing results.
What are TopView ads?
TopView ads are a type of reservation ads on TikTok, which means you pay a flat rate to get your ad delivered to a certain number of impressions. This way, you are guaranteed to get the exposure that you plan for, without competing with other advertisers on an auction basis.
TopView ads are 5-60 second videos that play as soon as users launch the app and seamlessly transition into their For You feed. They have a high-quality sound-on experience and can include a call-to-action button that leads users to your website, app, hashtag challenge page, or other landing pages.
TopView ads are ideal for branding and high-velocity sales campaigns, as they capture users' attention at the most premium moment and provide an immersive viewing experience with no competing content.
How do TopView ads work?
TopView ads work by showing your video ad to users when they open the app, before they see any other content. Your ad will play for up to 60 seconds, depending on your video length and user behavior. Users can skip your ad by clicking the skip button in the right corner of the screen after 3 seconds or by swiping up.
After your ad finishes playing or is skipped by the user, it will transition into the For You feed, where it will appear as an in-feed ad with a username, caption, comments, likes, and shares. Users can interact with your ad as they would with any other organic video on TikTok.
Your ad will also have a link-click format that helps to drive users to your desired landing page. You can choose from different types of landing pages, such as:
- Website: Direct users to your external website or e-commerce store.
- App: Direct users to download or open your app on their device.
- Hashtag challenge: Direct users to participate in your branded hashtag challenge on TikTok.
- Video detail page: Direct users to watch more videos from your TikTok account.
How much do TopView ads cost?
TopView ads are reservation ads, which means you pay a flat rate based on the number of impressions you want to get. The cost of TopView ads varies depending on your location, target audience, campaign duration, and seasonality.
According to some sources, the average cost of TopView ads in the US is around $50,000 per day, with a minimum of 10 million impressions. However, this may change depending on the demand and supply of the ad inventory.
To get an accurate quote for your TopView ad campaign, you need to contact TikTok's sales team or work with a TikTok marketing partner who can help you plan and execute your campaign.
How to create TopView ads?
To create TopView ads, you need to follow these steps:
1. Contact TikTok's sales team or a TikTok marketing partner to get access to reservation ads and set up your campaign budget and duration.
2. Create your video ad following the creative requirements and best practices for TopView ads. You can use TikTok's video creation tools or upload your own video file.
3. Choose your target audience based on location, age, gender, language, interests, device type, network type, and operating system.
4. Choose your landing page type and URL. You can also add tracking parameters to measure your campaign performance.
5. Submit your ad for review and approval by TikTok. This may take up to 24 hours.
6. Launch your campaign and monitor your results using TikTok's analytics dashboard or third-party tools.
How to use TopView ads for your marketing goals?
TopView ads are suitable for various marketing goals, such as:
- Brand awareness: TopView ads can help you increase your brand recognition and recall by reaching a large and engaged audience on TikTok. You can use TopView ads to showcase your brand story, values, personality, and products in a creative and authentic way.
- Product launch: TopView ads can help you generate buzz and excitement for your new product or service by showing it to users at the most premium moment. You can use TopView ads to demonstrate your product features, benefits, and usage scenarios in a captivating and informative way.
- Sales promotion: TopView ads can help you drive sales and conversions for your product or service by directing users to your website, app, or e-commerce store. You can use TopView ads to highlight your unique selling proposition, offer discounts, coupons, or free trials, and create a sense of urgency or scarcity.
- User engagement: TopView ads can help you increase user engagement and loyalty by inviting users to participate in your hashtag challenge, watch more videos from your account, or download or open your app. You can use TopView ads to create fun and interactive content that encourages user-generated content, social sharing, and word-of-mouth.
Successful TopView ads case studies
Here are some examples of brands that have used TopView ads to achieve amazing results on TikTok:
- Balenciaga: The luxury fashion brand used TopView ads to launch its Fall 2021 collection, featuring a video that mimicked a video game with models walking on the streets of Paris. The ad generated over 35 million impressions, 7 million views, and 1.2 million engagements in one day.
- CELINE: The French fashion house used TopView ads to promote its Spring 2021 collection, featuring a video that showcased its youthful and edgy style with models dancing to a catchy song. The ad generated over 25 million impressions, 6 million views, and 900,000 engagements in one day.
- Spotify: The music streaming service used TopView ads to introduce its Wrapped feature, which shows users their personalized music stats for the year. The ad featured a video that highlighted the diversity and uniqueness of Spotify users and their music tastes. The ad generated over 40 million impressions, 10 million views, and 1.5 million engagements in one day.
Conclusion
TopView ads are one of the most powerful and effective ad formats on TikTok, as they are the first thing users see when they open the app. They are ideal for branding and high-velocity sales campaigns, as they capture users' attention at the most premium moment and provide an immersive viewing experience with no competing content.
To use TopView ads for your business, you need to contact TikTok's sales team or a TikTok marketing partner to get access to reservation ads and set up your campaign budget and duration. You also need to create a captivating video ad that follows the creative requirements and best practices for TopView ads. You can choose your target audience and landing page type based on your marketing goals.
TopView ads can help you achieve various marketing goals, such as brand awareness, product launch, sales promotion, and user engagement. You can use TopView ads to showcase your brand story, values, personality, and products in a creative and authentic way. You can also use TopView ads to direct users to your website, app, hashtag challenge page, or other landing pages.
If you want to learn more about how to use TopView ads for your business, contact us today. We are a TikTok marketing partner that can help you plan and execute your TopView ad campaign from start to finish. We can also help you with other types of TikTok ads, such as in-feed ads, branded hashtag challenges, branded effects, and more.
We hope you enjoyed this article and found it useful. If you did, please share it with your online friends who might be interested in using TopView ads for their business. Thank you for reading!
Post a Comment for "TopView Ads: How to Use TikTok's Most Premium Ad Format for Your Business"