Top Feed Ads TikTok: Everything You Need to Know

By Cepy 8/20/2023 Post a Comment

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, dance, education, and more. TikTok is also a powerful marketing tool for businesses that want to reach a large and engaged audience of Gen Z and millennials.

One of the ways that businesses can advertise on TikTok is by using top feed ads. These are ads that appear at the top of the user's feed when they open the app, and they can be up to 60 seconds long. Top feed ads are also known as brand takeover ads, because they take over the entire screen and capture the user's attention. In this article, we will explain everything you need to know about top feed ads TikTok, including their benefits, features, best practices, and how to create them.

Why Use Top Feed Ads TikTok?

The Benefits of Top Feed Ads

Top feed ads TikTok are one of the most effective ways to advertise on the platform, because they have several advantages over other types of ads. Some of the benefits of top feed ads are:

They have high visibility and reach. Top feed ads are the first thing that users see when they open the app, so they have a high chance of being noticed and watched. According to TikTok, top feed ads can reach up to 50 million daily active users in the US alone.
They have high engagement and conversion rates. Top feed ads are immersive and interactive, as they allow users to swipe up to visit a landing page, download an app, or follow an account. They also support various call-to-action buttons, such as "Shop Now", "Learn More", or "Sign Up". According to TikTok, top feed ads can achieve up to 15% click-through rate and up to 10% conversion rate.
They have high creative potential and flexibility. Top feed ads can showcase your brand's personality and message in a captivating way, as they support full-screen video and image formats. You can also use different creative elements, such as music, filters, stickers, text, and more. You can also customize your target audience, budget, schedule, and frequency of your top feed ads.

The Features of Top Feed Ads

Top feed ads TikTok have some unique features that make them stand out from other types of ads. Some of the features of top feed ads are:

They are exclusive and limited. Top feed ads are only available for one advertiser per day per category, which means that you won't have to compete with other brands for the same spot. You can also choose which category you want your ad to appear in, such as entertainment, sports, beauty, or education.
They are trackable and measurable. Top feed ads provide you with detailed analytics and insights on how your ad is performing. You can track metrics such as impressions, views, clicks, conversions, cost per click, cost per conversion, and more. You can also use third-party tracking tools to measure your ad's effectiveness.
They are compliant and safe. Top feed ads follow the same content guidelines and policies as other types of ads on TikTok. They also undergo a review process before they go live to ensure that they meet the quality standards and do not violate any rules or regulations.

How to Create Top Feed Ads TikTok?

The Requirements for Top Feed Ads

Before you create your top feed ads TikTok, you need to make sure that you meet some requirements. These are:

You need to have a TikTok Ads account. You can sign up for one here: https://ads.tiktok.com/
You need to have a minimum budget of $50,000 per day for your top feed ads campaign.
You need to have a creative asset that meets the specifications for top feed ads. These are:

For video format: MP4 or MOV file; aspect ratio 9:16; resolution 720 x 1280 pixels or higher; file size up to 500 MB; duration 3-60 seconds; sound on.
For image format: JPG or PNG file; aspect ratio 9:16; resolution 720 x 1280 pixels or higher; file size up to 500 KB; duration 3-5 seconds.

You need to have a landing page URL that is relevant and functional. You can also use a deep link URL if you want to direct users to your app.

The Steps for Creating Top Feed Ads

Once you have everything ready, you can follow these steps to create your top feed ads TikTok:

Log in to your TikTok Ads account and click on the "Campaign" tab.
Click on the "Create" button and choose "Top Feed" as your campaign objective.
Enter a name for your campaign and set your budget and schedule.
Click on the "Continue" button and choose a category for your ad. You can also select a subcategory if applicable.
Click on the "Create Ad Group" button and enter a name for your ad group.
Select your target audience, location, language, device, and network. You can also use custom or lookalike audiences if you have them.
Set your bid strategy, bid amount, and delivery method. You can choose between cost per mille (CPM) or cost per click (CPC) as your bid strategy, and between standard or accelerated as your delivery method.
Click on the "Create Ad" button and enter a name for your ad.
Upload your creative asset and preview how it will look on the app. You can also add a logo, a call-to-action button, and a text overlay if you want.
Enter your landing page URL or deep link URL and click on the "Submit" button.
Wait for your ad to be reviewed and approved by TikTok. This may take up to 24 hours.
Once your ad is live, you can monitor and optimize its performance on the "Report" tab.

A Detailed Table Breakdown of Top Feed Ads TikTok

Item	Description
Campaign Objective	Top Feed
Campaign Budget	$50,000 per day minimum
Campaign Schedule	Daily or lifetime
Ad Category	One of 16 categories available
Creative Format	Video or image
Creative Specifications	Video: MP4 or MOV; 9:16; 720 x 1280 pixels or higher; 500 MB or less; 3-60 seconds; sound on. Image: JPG or PNG; 9:16; 720 x 1280 pixels or higher; 500 KB or less; 3-5 seconds.
Landing Page URL	A relevant and functional website or app link
Target Audience	Based on location, language, device, network, custom audience, or lookalike audience
Bid Strategy	CPM or CPC
Bid Amount	Determined by the market demand and competition
Delivery Method	Standard or accelerated
Metric Tracking	Impressions, views, clicks, conversions, cost per click, cost per conversion, etc.
Analytic Tools	TikTok Ads dashboard or third-party tools
Content Guidelines	Follows the same rules and policies as other TikTok ads
Review Process	Takes up to 24 hours before going live

FAQs About Top Feed Ads TikTok

What are top feed ads TikTok?

Top feed ads TikTok are ads that appear at the top of the user's feed when they open the app. They are also known as brand takeover ads, because they take over the entire screen and capture the user's attention. They can be up to 60 seconds long and support various call-to-action buttons.

Why use top feed ads TikTok?

How to create top feed ads TikTok?

To create top feed ads TikTok, you need to have a TikTok Ads account, a minimum budget of $50,000 per day, a creative asset that meets the specifications, and a landing page URL. You also need to follow these steps: choose top feed as your campaign objective, select a category for your ad, create an ad group and set your target audience, bid strategy, and delivery method, create an ad and upload your creative asset, enter your landing page URL or deep link URL, submit your ad for review and approval, and monitor and optimize your ad performance.

What are the best practices for top feed ads TikTok?

Some of the best practices for top feed ads TikTok are:

Use high-quality and relevant video or image content that showcases your brand's value proposition and message.
Use catchy and clear sound, music, voiceover, or text to capture the user's attention and interest.
Use a strong and clear call-to-action button that encourages the user to take the desired action.
Use a landing page URL or deep link URL that matches your ad's goal and provides a seamless user experience.
Test different creative variations, audiences, bids, and delivery methods to find the optimal combination for your campaign.
Analyze your ad's performance and optimize it based on the data and insights.

What are the challenges of top feed ads TikTok?

Some of the challenges of top feed ads TikTok are:

They are expensive and competitive. Top feed ads require a minimum budget of $50,000 per day, and they are only available for one advertiser per day per category. You may have to bid higher than other advertisers to secure your spot.
They are intrusive and disruptive. Top feed ads take over the entire screen and interrupt the user's experience. You may risk annoying or alienating some users who may skip or report your ad.
They are subject to strict guidelines and policies. Top feed ads have to follow the same content rules and regulations as other TikTok ads. They also have to undergo a review process before they go live, which may delay or reject your ad.

What are some examples of top feed ads TikTok?

Some examples of top feed ads TikTok are:

Nike: A video ad that features various athletes wearing Nike products and performing different sports activities. The ad has a catchy music and a voiceover that says "Just do it". The ad also has a "Shop Now" button that leads to Nike's website.
Spotify: An image ad that shows a Spotify logo and a text that says "Listen to music you love. Anytime. Anywhere." The ad also has a "Download Now" button that leads to Spotify's app store page.
Coca-Cola: A video ad that shows a group of friends enjoying Coca-Cola drinks in different scenarios. The ad has a cheerful music and a text that says "Open happiness". The ad also has a "Learn More" button that leads to Coca-Cola's website.

How do top feed ads TikTok compare to other types of ads on the platform?

Top feed ads TikTok are different from other types of ads on the platform in several ways. Some of the differences are:

They have higher visibility and reach. Top feed ads are the first thing that users see when they open the app, while other types of ads appear in between or after the user's feed.
They have higher engagement and conversion rates. Top feed ads are immersive and interactive, while other types of ads are passive or limited in their functionality.
They have higher creative potential and flexibility. Top feed ads support full-screen video and image formats, while other types of ads support only video format or smaller image formats.
They have higher exclusivity and limitation. Top feed ads are only available for one advertiser per day per category, while other types of ads are available for multiple advertisers per day per category.
They have higher cost and competition. Top feed ads require a minimum budget of $50,000 per day, while other types of ads require lower budgets. You also have to bid higher than other advertisers to secure your spot for top feed ads.

How do I measure the success of my top feed ads TikTok?

You can measure the success of your top feed ads TikTok by using various metrics and tools. Some of the metrics and tools are:

Impressions: The number of times your ad was shown to users.
Views: The number of times your ad was watched by users for at least 2 seconds.
Clicks: The number of times users clicked on your ad or call-to-action button.
Conversions: The number of times users completed a desired action after clicking on your ad, such as downloading an app, visiting a website, or making a purchase.
Cost per click (CPC): The average amount you paid for each click on your ad.
Cost per conversion (CPC): The average amount you paid for each conversion from your ad.
Click-through rate (CTR): The percentage of users who clicked on your ad out of the total number of users who saw your ad.
Conversion rate (CR): The percentage of users who converted from your ad out of the total number of users who clicked on your ad.
TikTok Ads dashboard: The platform where you can create, manage, and monitor your top feed ads campaigns. You can access it here: https://ads.tiktok.com/
Third-party tracking tools: The tools that you can use to measure and optimize your top feed ads campaigns. Some examples are Google Analytics, Facebook Pixel, Adjust, AppsFlyer, and more.

What are some tips and tricks for top feed ads TikTok?

Some tips and tricks for top feed ads TikTok are:

Plan ahead and book your spot early. Top feed ads are in high demand and limited supply, so you need to plan your campaign ahead of time and reserve your spot as soon as possible.
Know your audience and category. Top feed ads allow you to choose which category you want your ad to appear in, so you need to know which category is most relevant and appealing to your target audience.
Use eye-catching and relevant content. Top feed ads have only a few seconds to grab the user's attention and interest, so you need to use high-quality and relevant video or image content that showcases your brand's value proposition and message.
Use clear and compelling sound, music, voiceover, or text. Top feed ads have sound on by default, so you need to use catchy and clear sound, music, voiceover, or text to enhance your ad's impact and persuasiveness.
Use a strong and clear call-to-action button. Top feed ads support various call-to-action buttons, so you need to use a strong and clear button that encourages the user to take the desired action.
Use a landing page URL or deep link URL that matches your ad's goal and provides a seamless user experience. Top feed ads allow you to direct users to a landing page URL or deep link URL, so you need to use a URL that is relevant and functional, and that provides a smooth transition from your ad to your website or app.
Test different creative variations, audiences, bids, and delivery methods. Top feed ads allow you to customize various aspects of your campaign, so you need to test different combinations to find the optimal one for your campaign.
Analyze your ad's performance and optimize it based on the data and insights. Top feed ads provide you with detailed analytics and insights on how your ad is performing, so you need to analyze the data and optimize your ad based on the results.

Conclusion

Top feed ads TikTok are one of the most effective ways to advertise on the platform, because they have high visibility, reach, engagement, conversion rates, creative potential, and flexibility. They are also exclusive, limited, trackable, measurable, compliant, and safe. However, they also have some challenges, such as high cost, competition, intrusiveness, disruptiveness, strict guidelines, and policies. To create top feed ads TikTok, you need to meet some requirements, follow some steps, and apply some best practices. You also need to measure the success of your top feed ads TikTok by using various metrics and tools. You also need to use some tips and tricks to improve your top feed ads TikTok performance.

If you want to learn more about top feed ads TikTok or other types of ads on the platform, you can check out our other articles on our website. We have articles on topics such as:

TikTok Ads Blog: A blog that covers everything you need to know about TikTok advertising.
TikTok Influencer Advertising: A guide on how to work with influencers on TikTok to promote your brand.
Paid TikTok Promotion: A guide on how to use paid promotionon TikTok to boost your organic reach and engagement.
Get Started TikTok Ads: A guide on how to set up your TikTok Ads account and create your first campaign.
Watch TikTok Ads: A collection of some of the best and most creative ads on TikTok that you can watch and learn from.

We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to contact us. We would love to hear from you and help you with your TikTok advertising needs.

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