TikTok Spark Ads Example: How to Boost Your Brand with Organic Content

By Cepy 8/11/2023 Post a Comment

TikTok is one of the most popular and engaging social media platforms in the world, with over 1 billion monthly active users. TikTok users love to discover new content, products and brands on the app, and they are more likely to be influenced by branded videos than on other platforms. But how can you reach your target audience on TikTok without interrupting their experience or appearing too promotional?

That's where TikTok Spark Ads come in. Spark Ads is a native ad format that allows you to leverage organic TikTok posts and their features in your advertising. You can use your own posts or posts from other creators that are relevant to your brand and campaign objectives. Spark Ads offer the best of both worlds, allowing you to create ads from organic TikToks while maintaining the native feel and functionality of organic posts. This way, you can grow your brand awareness, engagement and conversions through real connections with the TikTok community.

What are the benefits of TikTok Spark Ads?

Authenticity

One of the main advantages of TikTok Spark Ads is that they look and feel like organic content, which means they blend in seamlessly with the user's feed and don't disrupt their experience. Users can interact with Spark Ads just like they would with any other post: they can like, comment, share, follow, duet, stitch and use the same soundtrack. This creates a sense of authenticity and trust between the brand and the user, as well as encourages user-generated content (UGC) and word-of-mouth.

Reach

TikTok Spark Ads can help you reach a large and diverse audience on the platform, as they can be delivered through various ad placements, such as TopView, In-Feed and Discovery. You can also use TikTok's advanced targeting options to reach your ideal customers based on their demographics, interests, behaviors and more. Additionally, you can leverage the organic reach of the posts you use for your Spark Ads, as they will still be visible on the original creator's profile and recommended feed.

Performance

TikTok Spark Ads can also drive impressive results for your brand and campaign goals, such as increasing brand awareness, engagement, traffic, app installs, leads or sales. According to TikTok, Spark Ads have shown to increase ad recall by 58%, purchase intent by 30% and click-through rate (CTR) by 29%. Moreover, Spark Ads can help you lower your cost per action (CPA) and increase your return on ad spend (ROAS), as you don't have to pay for the production of the content or the influencer fees.

How to create TikTok Spark Ads?

Choose your identity type

To create TikTok Spark Ads, you need to have a TikTok for Business account and access to TikTok Ads Manager. There are two types of identity available for creating Spark Ads:

Identity type 1: Use your own linked TikTok Business account. This option allows you to use any posts from your own account or upload new videos from Ads Manager and publish them under your account.
Identity type 2: Use authorized accounts or posts. This option allows you to use accounts authorized via Business Center or posts authorized via video codes. These accounts or posts can be from influencers, creators or users who have given you permission to use their content for your Spark Ads.

Select your ad objective

Once you have chosen your identity type, you need to select your advertising objective for your Spark Ads campaign. You can choose from three objectives: Reach, Traffic or Conversions. Your objective should align with your overall marketing goal and determine how your ads are optimized and measured.

Set up your campaign and ad group

Next, you need to set up your campaign and ad group settings for your Spark Ads. You can choose your campaign name, budget, schedule, bid strategy, optimization goal, delivery type and pacing. You can also choose your ad group name, placement, targeting, budget and schedule.

Create your ad

Finally, you need to create your ad for your Spark Ads campaign. You can choose your ad name, identity type (linked account or authorized account/post), creative source (TikTok post or video), call to action (CTA) button and landing page URL. You can also add ad text, filters, stickers and sound effects to your ad. Once you have created your ad, you can preview it, submit it for review and launch your Spark Ads campaign.

TikTok Spark Ads Example: Table Breakdown

Brand	Objective	Creative Source	Results
Vessi	Brand awareness and traffic	Organic posts from influencers and customers	3.1x higher CTR and 2.3x lower CPA than average
Isle of Paradise	Brand awareness and conversions	Organic posts from influencers and customers	4.7x higher CTR and 35% lower CPA than average
PrettyLittleThing	Brand awareness and engagement	Organic posts from influencers and customers	15.8 million impressions and 1.8 million engagements
Gymshark	Brand awareness and traffic	Organic posts from influencers and customers	10.6 million impressions and 450,000 website visits
Nike	Brand awareness and engagement	Organic posts from influencers and customers	18.7 million impressions and 2.1 million engagements

FAQs about TikTok Spark Ads Example

What are TikTok Spark Ads?

TikTok Spark Ads are a native ad format that allows you to leverage organic TikTok posts and their features in your advertising. You can use your own posts or posts from other creators that are relevant to your brand and campaign objectives.

Why should I use TikTok Spark Ads?

How do TikTok Spark Ads work?

TikTok Spark Ads work by boosting organic content that fits your brand and campaign goals. You can use your own posts or posts from other creators that have given you permission to use their content for your Spark Ads. Spark Ads offer the best of both worlds, allowing you to create ads from organic TikToks while maintaining the native feel and functionality of organic posts.

How do I create TikTok Spark Ads?

To create TikTok Spark Ads, you need to have a TikTok for Business account and access to TikTok Ads Manager. There are two types of identity available for creating Spark Ads: use your own linked TikTok Business account or use authorized accounts or posts. You also need to select your ad objective, set up your campaign and ad group settings, and create your ad using the creative source of your choice.

How much do TikTok Spark Ads cost?

The cost of TikTok Spark Ads depends on various factors, such as your campaign objective, bid strategy, optimization goal, delivery type, pacing, placement, targeting, budget and schedule. You can choose between two bid strategies: cost per mille (CPM) or cost per click (CPC). You can also set a daily or lifetime budget for your campaign or ad group.

How do I measure the performance of TikTok Spark Ads?

You can measure the performance of TikTok Spark Ads using the metrics and reports available on TikTok Ads Manager. You can track metrics such as impressions, reach, frequency, CTR, CPC, CPM, conversions, conversion rate, CPA, ROAS and more. You can also view reports by campaign, ad group, ad or creative level.

What are the best practices for TikTok Spark Ads?

Some of the best practices for TikTok Spark Ads are:

Choose organic content that aligns with your brand identity, tone of voice and campaign objectives.
Select posts that have high engagement rates, positive sentiment and relevant hashtags.
Add a clear and compelling CTA button to drive users to take action.
Test different creative sources, placements, targeting options and ad formats to optimize your performance.
Analyze your results and optimize your campaign accordingly.

What are some examples ofTikTok Spark Ads?

Some examples of TikTok Spark Ads are:

Vessi, a waterproof sneaker brand, used Spark Ads to amplify organic posts from influencers and customers who showcased their products in different scenarios. The campaign resulted in 3.1x higher CTR and 2.3x lower CPA than average.
Isle of Paradise, a vegan self-tan beauty line, used Spark Ads to boost organic posts from influencers and customers who shared their before and after photos using their products. The campaign achieved 4.7x higher CTR and 35% lower CPA than average.
PrettyLittleThing, a fashion brand, used Spark Ads to promote organic posts from influencers and customers who participated in their #LoveFromTheInside challenge. The campaign generated 15.8 million impressions and 1.8 million engagements.

Conclusion

TikTok Spark Ads are a powerful way to grow your brand on the platform by leveraging organic content that resonates with your audience. By using Spark Ads, you can increase your brand awareness, engagement and conversions through real connections with the TikTok community. You can also save time and money by using existing posts or creating new videos from Ads Manager without any in-app operations.

If you want to learn more about TikTok Spark Ads and how to create them, you can check out our other articles on this topic. You can also contact us if you need any help with your TikTok advertising strategy.

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