TikTok Catalog Listing Ads: A Complete Guide

By Cepy 8/17/2023 Post a Comment

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok is not only a place to watch and create short videos, but also a powerful marketing tool for businesses of all sizes. TikTok offers various types of ads to help advertisers reach their target audience and achieve their goals. One of the newest and most effective ad formats on TikTok is the catalog listing ad.

In this article, we will explain what TikTok catalog listing ads are, how they work, why you should use them, and how to create and optimize them. We will also provide some examples of successful TikTok catalog listing ads and answer some frequently asked questions. By the end of this article, you will have a clear understanding of how to use TikTok catalog listing ads to boost your sales and grow your business.

What are TikTok Catalog Listing Ads?

Definition and Features

TikTok catalog listing ads are a type of dynamic product ads that allow advertisers to showcase multiple products or services in a single ad. TikTok catalog listing ads are displayed in the user's feed, similar to in-feed ads, but with a carousel format that lets users swipe through different items. Each item has its own image, title, price, and call-to-action button that leads users to the product page or website.

TikTok catalog listing ads have several features that make them stand out from other ad formats:

They are highly customizable: You can choose the layout, color, font, and animation of your catalog listing ads to match your brand identity and style.
They are dynamic: You can upload your product catalog to TikTok and let the platform automatically generate and update your catalog listing ads based on your inventory and availability.
They are interactive: You can add interactive elements such as stickers, filters, music, and voiceovers to your catalog listing ads to make them more engaging and fun.
They are trackable: You can measure the performance of your catalog listing ads using TikTok's analytics tools and optimize them accordingly.

Benefits and Advantages

TikTok catalog listing ads have many benefits and advantages for advertisers who want to increase their sales and conversions. Here are some of them:

They showcase multiple products or services in one ad: This allows you to display more options and variety to your potential customers and increase the chances of them finding something they like.
They increase brand awareness and recall: By showing your products or services in a visually appealing and creative way, you can capture the attention of users and make them remember your brand.
They drive more traffic and conversions: By adding a clear and compelling call-to-action button to each item, you can direct users to your product page or website where they can learn more or make a purchase.
They reduce the cost per acquisition: By using dynamic product ads, you can save time and money on creating and updating your ads manually. You can also target users based on their interests, behaviors, and preferences, which can improve your relevance and conversion rate.

How to Create TikTok Catalog Listing Ads?

Step 1: Set Up Your Product Catalog

The first step to create TikTok catalog listing ads is to set up your product catalog. A product catalog is a file that contains information about your products or services, such as name, description, price, image URL, landing page URL, etc. You can create your product catalog using a spreadsheet or a third-party tool such as Shopify or WooCommerce. You can also use TikTok's catalog template to format your data correctly.

Once you have created your product catalog, you need to upload it to TikTok's ad platform. To do this, you need to go to the Assets tab in the TikTok Ads Manager and click on Catalogs. Then, click on Create Catalog and follow the instructions to upload your file. You can also update your catalog manually or automatically using an API or FTP connection.

Step 2: Create Your Campaign

The next step is to create your campaign. A campaign is a group of ad sets that share the same objective, budget, and schedule. To create a campaign, you need to go to the Campaign tab in the TikTok Ads Manager and click on Create. Then, you need to choose your objective from the following options:

Traffic: To drive more visitors to your website or app.
Conversions: To encourage users to take a specific action on your website or app, such as making a purchase, signing up, or downloading.
Catalog Sales: To promote your products or services from your catalog to users who are likely to buy them.

For catalog listing ads, you should choose the Catalog Sales objective. Then, you need to name your campaign, set your budget and schedule, and click on Continue.

Step 3: Create Your Ad Set

The next step is to create your ad set. An ad set is a group of ads that share the same targeting, bidding, and optimization settings. To create an ad set, you need to go to the Ad Set tab in the TikTok Ads Manager and click on Create. Then, you need to choose your catalog from the drop-down menu and select the products or services you want to advertise. You can also create product sets based on different criteria, such as category, price, or availability.

After that, you need to set your targeting options. You can target users based on their location, age, gender, language, interests, behaviors, and device. You can also use custom audiences or lookalike audiences to reach users who have interacted with your business before or who are similar to them. You can also exclude users who have already purchased your products or services or who are not interested in them.

Next, you need to set your bidding and optimization options. You can choose how you want to pay for your ads, such as cost per click (CPC), cost per thousand impressions (CPM), or cost per action (CPA). You can also set your bid amount and daily budget. You can also choose how you want to optimize your ads, such as for link clicks, conversions, or catalog sales. You can also set your delivery type, such as standard or accelerated.

Finally, you need to name your ad set and click on Continue.

Step 4: Create Your Ad

The last step is to create your ad. An ad is a single creative that displays your products or services to users. To create an ad, you need to go to the Ad tab in the TikTok Ads Manager and click on Create. Then, you need to choose your ad format from the following options:

Single Image: To display one image of your product or service.
Single Video: To display one video of your product or service.
Carousel: To display multiple images or videos of your products or services in a swipeable format.

For catalog listing ads, you should choose the Carousel format. Then, you need to upload your images or videos from your catalog or from your device. You can also edit your images or videos using TikTok's creative tools, such as stickers, filters, music, and voiceovers. You can also preview how your ad will look like on different devices and platforms.

After that, you need to write your ad copy. You can write a headline and a description for each item in your carousel. You can also customize the call-to-action button for each item, such as Shop Now, Learn More, or Buy Now. You can also add a promotion code or a discount offer to entice users to click on your ad.

Finally, you need to name your ad and click on Submit.

TikTok Catalog Listing Ads Examples

To inspire you and give you some ideas of how to create effective TikTok catalog listing ads, here are some examples of successful campaigns from different industries and niches:

Fashion: SHEIN

SHEIN is an online fashion retailer that sells trendy and affordable clothing and accessories for women. SHEIN used TikTok catalog listing ads to showcase its latest collection and drive more sales during the holiday season. SHEIN used eye-catching images of its products with festive backgrounds and animations. It also added catchy music and voiceovers to its ads to attract users' attention. It also used clear and compelling call-to-action buttons such as Shop Now and Save Up to 80% Off.

Beauty: Sephora

Sephora is a leading beauty retailer that sells cosmetics, skincare, haircare, and fragrance products from various brands. Sephora used TikTok catalog listing ads to promote its best-selling products and increase its brand awareness among young consumers. Sephora used high-quality videos of its products with different models and influencers demonstrating how to use them. It also added stickers and filters to its ads to make them more fun and engaging. It also used simple and catchy headlines and descriptions for each product such as Glow Up With Fenty Beauty or Hydrate Your Skin With Fresh.

Gaming: Nintendo

Nintendo is agiant video game company that produces consoles and games for various genres and audiences. Nintendo used TikTok catalog listing ads to showcase its latest releases and boost its sales during the Black Friday period. Nintendo used colorful and dynamic images of its games with different characters and scenes from the gameplay. It also added music and sound effects to its ads to create a sense of excitement and immersion. It also used clear and enticing call-to-action buttons such as Buy Now and Save 50% Off.

TikTok Catalog Listing Ads FAQ

Here are some frequently asked questions about TikTok catalog listing ads and their answers:

How much do TikTok catalog listing ads cost?

The cost of TikTok catalog listing ads depends on various factors, such as your bidding strategy, your target audience, your ad quality, and the competition. You can set your own budget and bid amount for your ads, and you will only pay when users click on your ads or take a desired action. The minimum budget for a campaign is $500, and the minimum budget for an ad set is $50.

How long do TikTok catalog listing ads run?

You can choose how long you want your TikTok catalog listing ads to run by setting a start date and an end date for your campaign or ad set. You can also pause or resume your ads at any time. However, you should run your ads for at least a week to collect enough data and optimize them accordingly.

How can I measure the performance of my TikTok catalog listing ads?

You can measure the performance of your TikTok catalog listing ads using TikTok's analytics tools. You can access various metrics and reports from the Dashboard tab in the TikTok Ads Manager. Some of the metrics you can track include impressions, clicks, conversions, cost per result, return on ad spend, and more. You can also use third-party tools such as Google Analytics or Facebook Pixel to track your website or app activity.

How can I optimize my TikTok catalog listing ads?

You can optimize your TikTok catalog listing ads by following these tips:

Test different images, videos, headlines, descriptions, and call-to-action buttons to see what works best for your audience.
Use high-quality and relevant images or videos that showcase your products or services in an attractive and realistic way.
Write catchy and concise headlines and descriptions that highlight the benefits and features of your products or services.
Add a clear and compelling call-to-action button that encourages users to take the next step.
Add interactive elements such as stickers, filters, music, and voiceovers to make your ads more engaging and fun.
Update your product catalog regularly to ensure that your ads reflect your current inventory and availability.
Target users based on their interests, behaviors, and preferences to improve your relevance and conversion rate.
Monitor your analytics and adjust your budget, bid, and optimization settings accordingly.

Conclusion

TikTok catalog listing ads are a powerful way to showcase your products or services to a large and active audience on TikTok. They are highly customizable, dynamic, interactive, and trackable. They can help you increase your brand awareness, drive more traffic, generate more sales, and grow your business.

If you want to learn more about TikTok catalog listing ads or other types of TikTok ads, check out our other articles on our blog. We have covered everything you need to know about advertising on TikTok, from how to create an account to how to optimize your campaigns. We hope you find them useful and informative.

If you want to read one of our article about tiktok advertising options, click here: TikTok Advertising Options: A Complete Guide.

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