How to Create and Manage a TikTok Business Ad Account
One of the first steps to start advertising on TikTok is to create a TikTok business ad account. A TikTok business ad account is a separate account from your personal or creator account, where you can manage your campaigns, budgets, creatives, and analytics. In this article, we will show you how to create and manage a TikTok business ad account, and share some tips and best practices to make the most of your TikTok ads.
How to Create a TikTok Business Ad Account
Step 1: Sign up for a TikTok Ads account
To create a TikTok business ad account, you need to sign up for a TikTok Ads account first. You can do this by visiting https://ads.tiktok.com/ and clicking on the "Create an Ad" button. You will be asked to fill in some basic information, such as your name, email, phone number, industry, and country. You will also need to agree to the terms and conditions and privacy policy of TikTok Ads.
Once you submit your information, you will receive a verification code via email or SMS. Enter the code to verify your account and set up a password. Congratulations, you have successfully created your TikTok Ads account!
Step 2: Create a TikTok business ad account
After creating your TikTok Ads account, you will be directed to the TikTok Ads dashboard. Here, you can create your first TikTok business ad account by clicking on the "Create Ad Account" button. You will need to provide some details about your business, such as your business name, address, currency, time zone, and billing method. You can choose to pay by credit card or PayPal.
Once you complete the required fields, click on the "Submit" button. Your TikTok business ad account will be created and ready to use. You can access your ad account by clicking on the drop-down menu at the top right corner of the dashboard.
Step 3: Add users to your TikTok business ad account
If you want to collaborate with other people on your TikTok ads, you can add them as users to your TikTok business ad account. To do this, go to the "Settings" tab on the left sidebar of the dashboard and click on the "User Management" option. Here, you can invite users by entering their email address and assigning them a role. There are four roles available: admin, advertiser, analyst, and finance.
An admin can manage all aspects of the ad account, including creating and editing campaigns, setting budgets, viewing reports, adding and removing users, and managing billing information. An advertiser can create and edit campaigns, set budgets, and view reports. An analyst can only view reports. A finance can only manage billing information.
Once you invite a user, they will receive an email invitation with a link to join your ad account. They will need to accept the invitation and create their own password to access your ad account.
TikTok Business Ad Account Features
Campaigns
The campaigns tab is where you can create and manage your TikTok ads campaigns. A campaign is a group of ad sets that share the same objective, such as traffic, conversions, app installs, video views, reach, or brand awareness. You can create multiple campaigns for different purposes or audiences.
To create a campaign, click on the "Create" button on the top right corner of the campaigns tab. You will need to choose an objective for your campaign and set a budget limit. You can choose between a daily budget or a lifetime budget. A daily budget is the maximum amount you are willing to spend per day on your campaign. A lifetime budget is the total amount you are willing to spend for the entire duration of your campaign.
After setting up your campaign details, click on the "Continue" button to proceed to the next step.
Ad Sets
The ad sets tab is where you can define your target audience, placement, schedule, optimization goal, bid strategy, and delivery type for your ads. An ad set is a group of ads that share the same settings. You can create multiple ad sets for different segments of your audience or different testing scenarios.
To create an ad set, click on the "Create" button on the top right corner of the ad sets tab. You will need to choose a name for your ad set and select the campaign you want to associate it with. Then, you can configure the following settings:
- Audience: You can choose to target your ads based on demographics, interests, behaviors, device types, operating systems, and custom or lookalike audiences. You can also exclude audiences that you don't want to reach.
- Placement: You can choose to show your ads on TikTok only or on other apps within the TikTok network, such as Vigo Video, Helo, BuzzVideo, News Republic, and more. You can also select specific apps or categories that you want to include or exclude.
- Schedule: You can choose to run your ads continuously or set a start and end date for your ad set. You can also set a specific time of day or day of week when you want your ads to show.
- Optimization Goal: You can choose what you want to optimize your ads for, such as impressions, clicks, conversions, app installs, video views, or reach. This will affect how TikTok delivers your ads and how you pay for them.
- Bid Strategy: You can choose how you want to bid for your ads, such as lowest cost, target cost, or maximum cost. This will affect how much you pay for each result and how competitive your ads are in the auction.
- Delivery Type: You can choose how you want to pace your ads delivery, such as standard or accelerated. Standard delivery will distribute your budget evenly throughout the day or the campaign duration. Accelerated delivery will spend your budget as quickly as possible until it is depleted.
After setting up your ad set details, click on the "Continue" button to proceed to the next step.
Ads
The ads tab is where you can create and manage your TikTok ads creatives. An ad is a single unit of advertising that contains an image or a video, a text caption, a call-to-action button, and a landing page URL. You can create multiple ads for each ad set to test different variations of your message or offer.
To create an ad, click on the "Create" button on the top right corner of the ads tab. You will need to choose a name for your ad and select the ad set you want to associate it with. Then, you can configure the following settings:
- Creative Type: You can choose between an image ad or a video ad. An image ad can have up to 20 images that will be displayed as a slideshow. A video ad can have up to 60 seconds of video content.
- Creative Source: You can choose to upload your own image or video file from your computer or select one from the TikTok library. The TikTok library contains thousands of free images and videos that you can use for your ads.
- Caption: You can write a text caption for your ad that will appear below your image or video. The caption can have up to 80 characters and should include relevant keywords and a clear call-to-action.
- Call-to-Action: You can choose a call-to-action button for your ad that will appear on the bottom right corner of your image or video. The call-to-action button can have up to 15 characters and should match your objective and landing page.
- Landing Page URL: You can enter a landing page URL for your ad that will direct users to when they click on your ad. The landing page URL should be relevant to your offer and compliant with TikTok's advertising policies.
After setting up your ad details, click on the "Submit" button to create your ad. Your ad will be reviewed by TikTok before it goes live.
TikTok Business Ad Account Breakdown
| Feature | Description | Benefits |
|---|---|---|
| Campaigns | A group of ad sets that share the same objective | Allows you to organize your ads by different goals or audiences |
| Ad Sets | A group of ads that share the same settings | Allows you to define your target audience, placement, schedule, optimization goal, bid strategy, and delivery type for your ads |
| Ads | A single unit of advertising that contains an image or a video, a text caption, a call-to-action button, and a landing page URL | Allows you to create and test different variations of your message or offer |
FAQs About TikTok Business Ad Account
How much does it cost to advertise on TikTok?
The cost of advertising on TikTok depends on various factors, such as your objective, optimization goal, bid strategy, delivery type, and competition. TikTok uses an auction system to determine the price of each ad impression or result. You can set a budget limit for your campaign or ad set to control your spending. You can also monitor your performance and cost metrics on the TikTok Ads dashboard.
What are the requirements for TikTok ads creatives?
TikTok ads creatives should follow the specifications and guidelines provided by TikTok. For image ads, the recommended size is 1080 x 1920 pixels, the aspect ratio is 9:16, and the file size is less than 500 KB. For video ads, the recommended resolution is 720 x 1280 pixels, the aspect ratio is 9:16, the duration is 5 to 60 seconds, and the file size is less than 500 MB. For both image and video ads, the caption should be less than 80 characters, the call-to-action button should be less than 15 characters, and the landing page URL should be less than 255 characters.
What are the best practices for TikTok ads creatives?
TikTok ads creatives should be engaging, authentic, and relevant to your audience and objective. Here are some tips to create effective TikTok ads creatives:
- Use high-quality images or videos that capture attention and showcase your brand or product.
- Use vertical format that fits the full screen and matches the user experience on TikTok.
- Use bright colors, clear fonts, and minimal text to convey your message.
- Use catchy music, sound effects, or voiceovers to enhance your ad.
- Use humor, emotion, or storytelling to connect with your audience.
- Use a clear and compelling call-to-action that motivates users to take action.
- Test different variations of your ad to find out what works best for your campaign.
How can I track and measure the performance of my TikTok ads?
You can track and measure the performance of your TikTok ads on the TikTok Ads dashboard. The dashboard provides various metrics and reports that help you evaluate your campaign results and optimize your strategy. Some of the metrics you can track include:
- Impressions: The number of times your ad was shown to users.
- Clicks: The number of times users clicked on your ad.
- CTR: The click-through rate, which is the percentage of impressions that resulted in clicks.
- Conversions: The number of times users completed a desired action after clicking on your ad, such as installing an app, making a purchase, or filling a form.
- CVR: The conversion rate, which is the percentage of clicks that resulted in conversions.
- CPC: The cost per click, which is the average amount you paid for each click on your ad.
- CPI: The cost per install, which is the average amount you paid for each app install from your ad.
- CPL: The cost per lead, which is the average amount you paid for each lead from your ad.
- CPS: The cost per sale, which is the average amount you paid for each sale from your ad.
- CPM: The cost per thousand impressions, which is the average amount you paid for every thousand impressions of your ad.
- ROAS: The return on ad spend, which is the ratio of revenue generated from your ad to the amount spent on your ad.
How can I optimize my TikTok ads performance?
To optimize your TikTok ads performance, you need to analyze your data and make adjustments based on your findings. Here are some steps you can take to optimize your TikTok ads performance:
- Set clear and realistic goals for your campaign and track them regularly.
- Segment your audience based on their demographics, interests, behaviors, and preferences.
- Create relevant and engaging ads that match your audience's needs and expectations.
- Test different variations of your ads creatives, such as images, videos, captions, call-to-actions, and landing pages.
- Monitor your metrics and identify what works well and what needs improvement.
- Adjust your budget, bid, and delivery settings to maximize your results and minimize your costs.
- Scale up your successful campaigns and pause or stop your underperforming ones.
What are the benefits of advertising on TikTok?
Advertising on TikTok can help you achieve various benefits for your business, such as:
- Reach a large and diverse audience of over 1 billion monthly active users across the world.
- Increase your brand awareness and recognition among potential customers.
- Drive more traffic to your website, app, or online store.
- Generate more leads and conversions for your products or services.
- Boost your sales and revenue growth.
- Build trust and loyalty with your customers.
- Enhance your brand image and reputation.
- Gain insights and feedback from your customers.
What are the challenges of advertising on TikTok?
Advertising on TikTok can also pose some challenges for your business, such as:
- Facing high competition from other advertisers and creators on the platform.
- Adhering to the strict policies and guidelines of TikTok Ads.
- Creating original and engaging content that stands out and resonates with your audience.
- Managing and optimizing your campaigns across multiple platforms and regions.
- Measuring and attributing your results accurately and effectively.
How can I get started with advertising on TikTok?
To get started with advertising on TikTok, you need to follow these steps:
- Create a TikTok Ads account and a TikTok business ad account.
- Create a campaign with an objective, a budget, and a name.
- Create an ad set with a target audience, a placement, a schedule, an optimization goal, a bid strategy, and a delivery type.
- Create an ad with an image or a video, a caption, a call-to-action button, and a landing page URL.
- Submit your ad for review and approval by TikTok.
- Launch your campaign and monitor your performance on the TikTok Ads dashboard.
- Analyze your data and optimize your strategy accordingly.
Where can I learn more about advertising on TikTok?
If you want to learn more about advertising on TikTok, you can visit the following resources:
- The TikTok Ads website: https://ads.tiktok.com/
- The TikTok Ads Help Center: https://ads.tiktok.com/help/
- The TikTok Ads Blog: https://ads.tiktok.com/blog/
- The TikTok Ads Academy: https://ads.tiktok.com/academy/
What are some examples of successful TikTok ads campaigns?
Here are some examples of successful TikTok ads campaigns that you can get inspired by:
- Gymshark: The fitness apparel brand launched a hashtag challenge campaign on TikTok, inviting users to show off their workout outfits using the hashtag #gymshark66. The campaign generated over 2 billion views, 1.5 million user-generated videos, and 40% increase in sales.
- Nike: The sportswear giant launched a branded effect campaign on TikTok, creating a custom filter that allowed users to virtually try on different Nike shoes. The campaign generated over 900 million impressions, 100 million video views, and 5 million engagements.
- Samsung: The electronics company launched a video ads campaign on TikTok, showcasing its Galaxy A series smartphones with catchy music and visuals. The campaign generated over 100 million impressions, 10 million video views, and 1.2 million clicks.
Conclusion
TikTok is a powerful platform for businesses to reach and engage their target audience with creative and interactive ads. By creating and managing a TikTok business ad account, you can launch and optimize your campaigns across various objectives, audiences, placements, formats, and regions. You can also track and measure your performance and results on the TikTok Ads dashboard. To succeed with advertising on TikTok, you need to follow the best practices and guidelines of TikTok Ads, create original and engaging content that resonates with your audience, and test and refine your strategy based on data and insights.
If you enjoyed this article, please check out our other articles on TikTok Ads Blog, where we share more tips and tricks on how to master advertising on TikTok. Thank you for reading!
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