TikTok Advertising 2023: The Ultimate Guide for Brands and Businesses

By Cepy 8/07/2023 Post a Comment

Hi online friends, Are you looking for a way to reach new audiences, boost your brand awareness, and grow your sales with one of the most popular social media platforms in the world?

If so, you might want to consider TikTok advertising.

TikTok is not just a platform for viral dances, lip-syncs, and challenges. It is also a powerful marketing tool that can help you connect with millions of potential customers, showcase your products or services, and drive conversions.

But how do you get started with TikTok advertising? What are the best practices and tips to succeed in 2023? And what are some of the new features and opportunities that TikTok offers to advertisers?

In this ultimate guide, we will answer all these questions and more. We will cover everything you need to know about TikTok advertising in 2023, from the basics to the advanced strategies.

By the end of this guide, you will have a clear understanding of how to use TikTok ads to grow your brand and business in 2023.

Let's dive in!

What is TikTok and why should you advertise on it?

TikTok is a video-sharing social networking app that allows users to create and watch short-form videos (up to 60 seconds) on various topics, such as entertainment, education, lifestyle, comedy, music, and more.

TikTok was launched in 2016 by ByteDance, a Chinese internet company, and has since grown to become one of the most downloaded apps in the world. According to Sensor Tower, TikTok was downloaded over 672 million times in 2021, surpassing Google as the most popular site.

TikTok has also amassed over one billion monthly active users (MAUs) as of June 2021, making it one of the largest social media platforms in terms of user base. TikTok's users are not only young and diverse, but also highly engaged and loyal. According to TikTok, users spend an average of 52 minutes per day on the app, and open it eight times per day.

But what makes TikTok so appealing to users and advertisers alike is its unique discovery algorithm. Unlike other platforms that prioritize content from people or pages you already follow, TikTok's For You feed shows you videos from creators you've never seen before, based on your preferences and activity history.

This means that every video on TikTok has an equal chance to go viral, regardless of how popular the creator is. It also means that advertisers can reach a broad and relevant audience with their ads, without relying on followers or influencers.

TikTok's algorithm is constantly learning and adapting to user behavior, serving them personalized and engaging content that keeps them hooked. As a result, TikTok has become a cultural phenomenon that influences trends, music, fashion, memes, and more.

What are the benefits of TikTok advertising?

TikTok advertising offers many benefits for brands and businesses of all sizes and industries. Here are some of the main ones:

- **Brand awareness:** TikTok advertising can help you increase your brand awareness and visibility among millions of users who are interested in your niche or category. You can showcase your brand personality, values, and story through creative and authentic videos that resonate with your target audience.

- **Engagement:** TikTok advertising can help you boost your engagement and interaction with your potential customers. You can encourage them to like, comment, share, follow, or visit your website through clear and compelling calls-to-action (CTAs). You can also leverage user-generated content (UGC) by creating branded hashtag challenges or inviting users to participate in your campaigns.

- **Conversions:** TikTok advertising can help you drive conversions and sales for your products or services. You can showcase your products or services in action, demonstrate their features or benefits, or offer discounts or incentives to entice users to buy. You can also use retargeting ads to reach users who have shown interest in your brand or visited your website before.

- **Innovation:** TikTok advertising can help you stay ahead of the curve and tap into new opportunities and features that TikTok offers to advertisers. You can experiment with different ad formats, creative tools, targeting options, measurement solutions, and more to optimize your campaigns and achieve your goals.

How does TikTok advertising work?

TikTok advertising works similarly to other social media advertising platforms. You need to create an account on TikTok Ads Manager (https://ads.tiktok.com), the self-service platform that allows you to create, manage, and measure your TikTok ad campaigns.

Once you have an account, you can follow these steps to create your first TikTok ad campaign:

- **Step 1:** Choose your campaign objective. This is the goal you want to achieve with your campaign, such as traffic, conversions, app installs, video views, reach, or brand awareness. Your objective will determine your bidding method, optimization strategy, and performance metrics.

- **Step 2:** Set your campaign budget. This is the amount of money you want to spend on your campaign. You can choose between a daily budget or a lifetime budget, and you can also set a start and end date for your campaign.

- **Step 3:** Create your ad group. This is where you define your target audience, ad placement, ad delivery, and bid strategy. You can use TikTok's audience network to reach users across TikTok and its partner apps, such as Vigo Video, Helo, and BuzzVideo. You can also use TikTok's smart optimization to automatically optimize your ad delivery and bid strategy based on your campaign objective and budget.

- **Step 4:** Create your ad creative. This is where you upload or create your video ad using TikTok's creative tools. You can choose from various ad formats, such as In-Feed Ads, TopView Ads, Branded Hashtag Challenge Ads, or Branded Effect Ads. You can also use TikTok's Video Creation Kit (VCK) or Smart Video Soundtrack (SVS) to create professional and engaging videos with templates, stickers, music, and more.

- **Step 5:** Launch your campaign. Once you have reviewed and confirmed your campaign settings and ad creative, you can submit your campaign for approval. TikTok will review your campaign within 24 hours and notify you if it is approved or rejected. If approved, your campaign will start running according to your schedule and budget.

What are the best practices for TikTok advertising?

TikTok advertising can be very effective if done right. Here are some of the best practices to follow to make sure your TikTok ads stand out and perform well in 2023:

- **Know your audience:** Before you create your TikTok ads, you need to have a clear understanding of who your target audience is, what they are interested in, and what they are looking for. You can use TikTok's audience insights to learn more about your potential customers' demographics, behaviors, preferences, and trends. You can also use TikTok's interest-based targeting or custom audience to reach users who are most likely to engage with or convert from your ads.

- **Be authentic:** One of the key characteristics of TikTok is its authenticity. Users on TikTok value realness, originality, and personality over perfection, polish, and production. Therefore, you need to make sure your TikTok ads reflect these values and match the tone and style of the platform. You can do this by using user-generated content (UGC), featuring real customers or employees, showing behind-the-scenes or candid moments, or using humor or emotion to connect with your audience.

- **Be creative:** Another key characteristic of TikTok is its creativity. Users on TikTok love to see new and innovative content that surprises them, entertains them, or teaches them something new. Therefore, you need to make sure your TikTok ads are creative and eye-catching enough to capture their attention and interest. You can do this by using different ad formats, creative tools, effects, music, transitions, or storytelling techniques to showcase your brand or product in a unique and memorable way.

```markdown

- **Be relevant:** A third key characteristic of TikTok is its relevance. Users on TikTok are always looking for content that relates to their interests, needs, or challenges. Therefore, you need to make sure your TikTok ads are relevant and valuable enough to appeal to them and motivate them to take action. You can do this by using keywords, hashtags, sounds, or trends that are popular or relevant to your niche or category. You can also use TikTok's dynamic product catalog (DPC) or collection ads to show users personalized and up-to-date product recommendations based on their browsing or purchase history.

- **Be clear:** A fourth key characteristic of TikTok is its clarity. Users on TikTok have a short attention span and a low tolerance for ambiguity or confusion. Therefore, you need to make sure your TikTok ads are clear and concise enough to communicate your message and offer in a few seconds. You can do this by using simple and catchy headlines, subtitles, or voiceovers that highlight your unique selling proposition (USP), benefits, or features. You can also use clear and compelling calls-to-action (CTAs) that tell users what you want them to do next, such as visit your website, download your app, shop now, or join your challenge.

What are the new features and opportunities for TikTok advertising in 2023?

TikTok is constantly evolving and introducing new features and opportunities for advertisers to leverage in 2022. Here are some of the most notable ones:

- **TikTok Shopping:** TikTok Shopping is a new feature that allows users to shop directly from their favorite creators' videos or live streams. Users can browse and buy products that are featured or recommended by creators without leaving the app. Creators can also earn commissions from the sales they generate. TikTok Shopping is currently available in select markets, such as the US, UK, Canada, Australia, France, Germany, Italy, Spain, Indonesia, Malaysia, Thailand, and Vietnam. TikTok plans to expand this feature to more regions and categories in 2022.

- **TikTok Resumes:** TikTok Resumes is a new feature that allows users to apply for jobs using short-form videos. Users can showcase their skills, experience, and personality through creative and authentic videos that highlight their suitability for the role. Users can also browse and apply for jobs from various employers that are posted on the TikTok Resumes portal. TikTok Resumes is currently available in the US as a pilot program until December 31, 2021. TikTok plans to evaluate the feedback and results from this program before deciding whether to extend or expand it in 2022.

- **TikTok Stories:** TikTok Stories is a new feature that allows users to create and share ephemeral videos that disappear after 24 hours. Users can access Stories from a new sidebar on the left side of the home screen. Users can also view Stories from their friends or followed accounts at the top of the For You feed. Users can interact with Stories by liking, commenting, or sending direct messages. TikTok Stories is currently available in select markets, such as Brazil, Pakistan, Turkey, India, and Indonesia. TikTok plans to roll out this feature to more regions and users in 2022.

- **TikTok Live:** TikTok Live is a feature that allows users to broadcast live video streams to their followers or the public. Users can interact with live streams by sending comments, reactions, gifts, or questions. Users can also join live streams as co-hosts or guests if invited by the host. Users can access Live from a dedicated tab on the bottom navigation bar. Users can also discover Live streams from various categories, such as music, gaming, education, sports, beauty, fashion, and more. TikTok Live is available to all users who have at least 1,000 followers and are over 16 years old.

- **TikTok Creator Marketplace:** TikTok Creator Marketplace is a platform that connects brands and businesses with creators who can help them with their marketing campaigns. Brands and businesses can browse and contact creators based on their category, location, audience size, engagement rate, content quality, and more. Brands and businesses can also track and measure the performance of their campaigns with creators using various metrics and insights. TikTok Creator Marketplace is available in select markets, such as the US, UK, Canada, Australia, Japan, India, Thailand, Indonesia, Korea, Taiwan, Vietnam, Brazil, Mexico, France, Germany, Italy, Spain, Russia, Turkey, and MENA. TikTok plans to expand this platform to more regions and categories in 2023.

Conclusion

TikTok advertising is a great way to reach new audiences, boost your brand awareness, and grow your sales with one of the most popular social media platforms in the world.

TikTok advertising works by creating and launching video ads on TikTok Ads Manager, the self-service platform that allows you to create, manage, and measure your TikTok ad campaigns.

TikTok advertising offers many benefits for brands and businesses of all sizes and industries. You can increase your brand awareness, engagement, conversions, and innovation with TikTok ads.

TikTok advertising also requires following some best practices to make sure your TikTok ads stand out and perform well in 2023. You need to know your audience, be authentic, be creative, be relevant, and be clear with your TikTok ads.

TikTok advertising also offers many new features and opportunities for advertisers to leverage in 2023. You can use TikTok Shopping, TikTok Resumes, TikTok Stories, TikTok Live, or TikTok Creator Marketplace to enhance your TikTok ad campaigns.

We hope this ultimate guide has helped you understand how to use TikTok advertising to grow your brand and business in 2023. If you need any help with creating or managing your TikTok ad campaigns, feel free to contact us. We are a team of experts who can help you with all your TikTok advertising needs.

Google Ads Guide