TikTok Ads UGC: How to Leverage User-Generated Content for Your Marketing Campaigns

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok users create and share short videos on various topics, such as music, comedy, dance, beauty, fashion, education, and more. TikTok is also a powerful marketing tool for brands and businesses, as it allows them to reach a large and engaged audience with creative and authentic content.

One of the most effective ways to use TikTok for marketing is to leverage user-generated content (UGC). UGC is any content that is created by your customers or fans, such as reviews, testimonials, photos, videos, or stories. UGC can help you build trust, credibility, and loyalty with your target audience, as well as increase your brand awareness, engagement, and conversions.

Why TikTok Ads UGC Works

TikTok ads UGC works because it taps into the power of social proof and word-of-mouth. People are more likely to trust and buy from brands that are recommended by their peers, friends, or influencers. UGC also showcases the real-life benefits and experiences of your products or services, which can help you overcome objections and persuade potential customers.

Moreover, TikTok ads UGC works because it aligns with the platform's culture and algorithm. TikTok users value creativity, authenticity, and fun, and they prefer content that is relatable, entertaining, and engaging. UGC fits these criteria perfectly, as it shows how real people use and enjoy your brand in their everyday lives. UGC also performs well on TikTok's algorithm, which prioritizes content that generates high levels of watch time, comments, likes, and shares.

How to Create TikTok Ads UGC

Encourage Your Customers to Create and Share UGC

The first step to create TikTok ads UGC is to encourage your existing customers to create and share UGC on their own TikTok accounts. You can do this by offering incentives, such as discounts, coupons, freebies, or contests. You can also create hashtags, challenges, or trends that invite your customers to participate and showcase your brand.

For example, e.l.f. Cosmetics launched a viral hashtag challenge called #EyesLipsFace, which encouraged users to show off their makeup looks using e.l.f. products. The challenge generated over 5 billion views and thousands of UGC videos.

Partner With Influencers or Content Creators

The second step to create TikTok ads UGC is to partner with influencers or content creators who have a large and loyal following on TikTok. Influencers or content creators can help you reach a wider and more relevant audience with their UGC videos. They can also help you boost your brand credibility and reputation, as they act as trusted advocates for your brand.

For example, Chipotle partnered with David Dobrik, a popular TikTok influencer with over 25 million followers. David created a UGC video where he ordered a burrito bowl from Chipotle using his own customized menu item. The video received over 20 million views and increased Chipotle's app downloads by 25%.

Repurpose Your Existing UGC

The third step to create TikTok ads UGC is to repurpose your existing UGC from other platforms or sources. You can use UGC that you have collected from your website, social media accounts, email campaigns, or customer feedback surveys. You can also use UGC that you have sourced from third-party platforms, such as review sites or forums.

To repurpose your existing UGC for TikTok ads, you need to make sure that it fits the format and style of TikTok videos. You can edit your UGC videos to make them shorter, add music or sound effects, use filters or stickers, or add text overlays or captions. You can also combine multiple UGC videos into one compilation video.

TikTok Ads UGC: A Detailed Table Breakdown

Type of TikTok Ads UGC	Description	Benefits	Examples
Hashtag Challenge	A type of TikTok ads UGC where you create a branded hashtag and invite users to create and share videos using the hashtag.	- Increases brand awareness and engagement - Creates a sense of community and loyalty - Generates viral exposure and organic reach	- #EyesLipsFace by e.l.f. Cosmetics - #ChipotleLidFlip by Chipotle - #InMyDenim by Guess
Influencer or Content Creator Partnership	A type of TikTok ads UGC where you partner with an influencer or content creator who has a large and relevant following on TikTok and ask them to create and share videos featuring your brand.	- Increases brand credibility and reputation - Reaches a wider and more targeted audience - Boosts conversions and sales	- David Dobrik for Chipotle - Charli D'Amelio for Dunkin' Donuts - Addison Rae for American Eagle
UGC Compilation or Repurposing	A type of TikTok ads UGC where you use existing UGC from other platforms or sources and edit or combine them to fit the TikTok format and style.	- Saves time and resources - Shows social proof and customer satisfaction - Overcomes objections and persuades potential customers	- Gymshark's customer testimonials - Airbnb's user reviews - Spotify's user playlists

FAQs About TikTok Ads UGC

What are the best practices for TikTok ads UGC?

Some of the best practices for TikTok ads UGC are:

• Align your UGC with your brand identity, values, and goals.
• Choose the right type of UGC for your campaign objective and target audience.
• Provide clear guidelines and instructions for your UGC creators.
• Monitor, moderate, and measure your UGC performance.
• Engage with your UGC creators and viewers.
• Showcase your UGC across your other marketing channels.

How much does it cost to run TikTok ads UGC?

The cost of running TikTok ads UGC depends on various factors, such as the type of UGC, the duration of the campaign, the number of views or impressions, and the bidding strategy. According to TikTok, the minimum budget for running a campaign is $500, and the minimum budget for running an ad group is $50. However, the actual cost may vary depending on the competition and demand.

How do I create a TikTok ads account?

To create a TikTok ads account, you need to follow these steps:

1. Go to https://ads.tiktok.com/ and click on "Create an Ad".
2. Select your region and time zone.
3. Enter your email address and verification code.
4. Create a password and agree to the terms of service.
5. Verify your email address by clicking on the link sent to your inbox.
6. Complete your profile information, such as your name, phone number, company name, industry, and website.
7. Add your payment method, such as credit card or PayPal.
8. Start creating your TikTok ads campaign.

How do I create a TikTok ads UGC campaign?

To create a TikTok ads UGC campaign, you need to follow these steps:

1. Login to your TikTok ads account and click on "Campaign" on the left menu.
2. Click on "Create" and select your campaign objective, such as traffic, conversions, or app installs.
3. Name your campaign and set your budget and schedule.
4. Click on "Continue" and create an ad group. Select your placement, such as TikTok only or all platforms. Select your targeting options, such as location, age, gender, interests, behaviors, or custom audiences. Select your optimization goal, such as impressions, clicks, or conversions. Set your budget and schedule for your ad group.
5. Click on "Continue" and create an ad. Choose the creative type, such as video or image. Upload your UGC video or image or select one from the library. Add your ad text, call-to-action button, display name, profile image, and landing page URL.
6. Review your ad preview and click on "Submit" to launch your campaign.

How do I measure the performance of my TikTok ads UGC campaign?

To measure the performance of your TikTok ads UGC campaign, you need to follow these steps:

1. Login to your TikTok ads account and click on "Reports" on the left menu.
2. Select the date range and the level of data you want to see, such as campaign, ad group, or ad.
Select the metrics you want to see, such as impressions, clicks, conversions, cost, or return on ad spend.
3. View your data in a table or chart format. You can also export your data as a CSV file.

What are some examples of successful TikTok ads UGC campaigns?

Some examples of successful TikTok ads UGC campaigns are:

• Walmart's #DealDropDance challenge, which asked users to show off their dance moves and their Black Friday deals. The challenge generated over 3.6 billion views and increased Walmart's sales by 77%.
• Chipotle's #GuacDance challenge, which asked users to show their love for guacamole and avocados. The challenge generated over 1 billion views and increased Chipotle's guacamole sales by 68%.
• Gymshark's #Gymshark66 challenge, which asked users to share their fitness goals and progress for 66 days. The challenge generated over 800 million views and increased Gymshark's website traffic by 104%.

What are some of the challenges or risks of TikTok ads UGC?

Some of the challenges or risks of TikTok ads UGC are:

• Lack of control over the quality and consistency of UGC.
• Potential negative or inappropriate UGC that can harm your brand image or reputation.
• Potential legal or ethical issues, such as copyright infringement, privacy violation, or false advertising.
• Potential changes or updates in TikTok's policies, guidelines, or algorithm that can affect your UGC performance or visibility.

How do I overcome the challenges or risks of TikTok ads UGC?

Some of the ways to overcome the challenges or risks of TikTok ads UGC are:

• Provide clear guidelines and instructions for your UGC creators, such as the tone, style, format, length, and content of their videos.
• Monitor, moderate, and measure your UGC performance and feedback regularly. Remove or report any negative or inappropriate UGC that can damage your brand image or reputation.
• Obtain proper consent and permission from your UGC creators and users before using their content for your marketing purposes. Give proper credit and attribution to your UGC creators and users.
• Stay updated and informed about TikTok's policies, guidelines, and algorithm changes. Adapt and adjust your UGC strategy accordingly.

Conclusion

TikTok ads UGC is a powerful marketing strategy that can help you reach and engage a large and active audience on TikTok. By leveraging user-generated content, you can showcase the real-life benefits and experiences of your products or services, build trust and credibility with your potential customers, and increase your brand awareness, engagement, and conversions.

To create effective TikTok ads UGC, you need to encourage your customers to create and share UGC on their own TikTok accounts, partner with influencers or content creators who have a large and relevant following on TikTok, or repurpose your existing UGC from other platforms or sources. You also need to follow the best practices for TikTok ads UGC, such as aligning your UGC with your brand identity, values, and goals, choosing the right type of UGC for your campaign objective and target audience, providing clear guidelines and instructions for your UGC creators, monitoring, moderating, and measuring your UGC performance, engaging with your UGC creators and viewers, and showcasing your UGC across your other marketing channels.

If you want to learn more about TikTok ads UGC, check out our other articles on this topic. For example, you can read our article on TikTok Ads for Local Business, where we show you how to use TikTok ads to promote your local business and attract more customers in your area.

Video Reference about : TikTok Ads UGC: How to Leverage User-Generated Content for Your Marketing Campaigns