TikTok Ads Setting: A Complete Guide for Beginners

TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, education, beauty, and more. TikTok is also a powerful marketing tool for businesses of all sizes, as it offers a variety of advertising options to reach and engage with potential customers.

However, setting up and running ads on TikTok can be challenging for beginners, as there are many factors to consider, such as budget, targeting, creative, optimization, and measurement. In this article, we will provide you with a comprehensive guide on how to set up and manage your TikTok ads effectively. We will cover the following topics:

• How to create a TikTok ads account and a business manager
• How to choose the right campaign objective and ad format for your goals
• How to set up your ad group and select your audience, placement, budget, and schedule
• How to create and upload your ad creative and copy
• How to monitor and optimize your ad performance and results
• A detailed table breakdown of the TikTok ads setting options
• A FAQ section with 10 common questions about TikTok ads setting

By the end of this article, you will have a clear understanding of how to set up and run successful ads on TikTok. Let's get started!

How to Create a TikTok Ads Account and a Business Manager

Step 1: Sign up for a TikTok ads account

The first step to start advertising on TikTok is to sign up for a TikTok ads account. You can do this by visiting https://ads.tiktok.com/ and clicking on the "Create an Ad" button. You will need to provide some basic information, such as your name, email address, phone number, industry, and country. You will also need to agree to the terms and conditions and privacy policy of TikTok.

Once you have completed the registration process, you will receive a verification email from TikTok. You will need to click on the link in the email to activate your account. After that, you will be able to access your TikTok ads dashboard, where you can create and manage your campaigns.

Step 2: Create a business manager

The next step is to create a business manager for your TikTok ads account. A business manager is a tool that allows you to manage multiple ad accounts, assets, payment methods, and users under one umbrella. You can create a business manager by following these steps:

1. Log in to your TikTok ads dashboard and click on the "Business Center" tab at the top right corner.
2. Click on the "Create Business" button and enter a name for your business.
3. Select your primary currency and time zone.
4. Click on the "Create" button.

Congratulations! You have created your first business manager on TikTok. You can now add more ad accounts, assets, payment methods, and users to your business manager as needed.

How to Choose the Right Campaign Objective and Ad Format for Your Goals

Campaign objective

The campaign objective is the goal that you want to achieve with your TikTok ads. It determines how your ads are optimized and measured by the TikTok algorithm. There are three main types of campaign objectives on TikTok:

• Awareness: This objective is designed to increase the exposure and reach of your brand or product. It is suitable for campaigns that aim to build brand awareness, recognition, or recall among a large audience.
• Consideration: This objective is designed to drive interest and engagement with your brand or product. It is suitable for campaigns that aim to generate traffic, app installs, video views, or lead generation.
• Conversion: This objective is designed to drive actions and sales from your target audience. It is suitable for campaigns that aim to increase online or offline conversions, such as purchases, registrations, bookings, or subscriptions.

You can choose your campaign objective when you create a new campaign on your TikTok ads dashboard. You should select the objective that aligns with your marketing goal and key performance indicators (KPIs).

Ad format

The ad format is the type and style of your TikTok ads. It determines how your ads are displayed and interacted with by the users. There are five main types of ad formats on TikTok:

• TopView: This is a full-screen video ad that appears when the user opens the TikTok app. It can last up to 60 seconds and has sound on by default. It is ideal for creating a strong visual impact and capturing the user's attention.
• Brand Takeover: This is a full-screen image or video ad that appears before the user sees any organic content on the TikTok app. It can last up to 5 seconds and has sound off by default. It is ideal for creating a high-frequency exposure and driving immediate action.
• In-Feed: This is a video ad that appears in the user's "For You" feed, which is the main content discovery page on the TikTok app. It can last up to 60 seconds and has sound on by default. It is ideal for creating a native and immersive experience and encouraging user engagement.
• Branded Hashtag Challenge: This is a custom hashtag that invites users to create and share content around a specific theme or topic related to your brand or product. It appears on the "Discover" page, which is the main search and trend page on the TikTok app. It can last up to 6 days and has sound on by default. It is ideal for creating a viral and interactive campaign and boosting user-generated content (UGC).
• Branded Effect: This is a custom filter, sticker, or effect that users can apply to their own videos on the TikTok app. It appears on the "Create" page, which is the main video creation and editing page on the TikTok app. It can last up to 10 days and has sound on by default. It is ideal for creating a fun and creative campaign and enhancing user expression.

You can choose your ad format when you create a new ad group under your campaign on your TikTok ads dashboard. You should select the ad format that matches your campaign objective and budget.

How to Set Up Your Ad Group and Select Your Audience, Placement, Budget, and Schedule

Ad group

An ad group is a sub-level of your campaign that contains one or more ads that share the same settings, such as audience, placement, budget, and schedule. You can create multiple ad groups under one campaign to test different variables and optimize your performance.

You can create a new ad group by following these steps:

1. Log in to your TikTok ads dashboard and click on the "Campaign" tab at the top left corner.
2. Select the campaign that you want to add an ad group to and click on the "Create Ad Group" button.
3. Enter a name for your ad group and select an ad format from the available options.
4. Click on the "Next" button.

Audience

The audience is the group of users that you want to target with your TikTok ads. You can define your audience based on various criteria, such as demographics, interests, behaviors, devices, custom audiences, or lookalike audiences.

You can select your audience by following these steps:

1. On the ad group creation page, scroll down to the "Audience" section.
2. Select your location, age range, gender, language, interest category, device type, operating system, network type, or carrier from the available options.
3. If you have created any custom audiences or lookalike audiences before, you can also select them from the drop-down menu.
4. You can also exclude any audiences that you don't want to target from the drop-down menu.
5. You can see an estimate of your potential reach and audience network at the bottom of the section.

Placement

The placement is where your TikTok ads will be shown to your target audience. You can choose between automatic placement or manual placement. Automatic placement means that TikTok will automatically distribute your ads across its family of apps, such as TikTok, Vigo Video, Helo, etc., based on your campaign objective and performance. Manual placement means that you can select which apps you want to show your ads on.

You can select your placement by following these steps:

1. On the ad group creation page, scroll down to the "Placement" section.
2. Select either "Automatic Placement" or "Manual Placement" from the available options.
3. If you choose "Manual Placement", you can select which apps you want to show your ads on from the list of options.

Budget and schedule

The budget and schedule are the amount of money and time that you want to spend on your TikTok ads. You can set a daily budget or a lifetime budget for your ad group. A daily budget is the maximum amount of money that you want to spend on your ad group per day. A lifetime budget is the total amount of money that you want to spend on your ad group for the entire duration of the campaign. You can also set a start date and an end date for your ad group, or run it continuously until you pause or stop it.

You can set your budget and schedule by following these steps:

1. On the ad group creation page, scroll down to the "Budget & Schedule" section.
2. Select either "Daily Budget" or "Lifetime Budget" from the available options.
3. Enter the amount of money that you want to spend on your ad group per day or for the entire campaign.
4. Select either "Run Continuously" or "Set Start and End Date" from the available options.
5. If you choose "Set Start and End Date", select the date and time that you want your ad group to start and end.

How to Create and Upload Your Ad Creative and Copy

Ad creative

The ad creative is the visual and audio element of your TikTok ads. It is the most important factor that influences the user's attention and engagement with your ads. You can create and upload your ad creative in various ways, such as using TikTok's video creation kit, smart video, or image templates, or uploading your own video or image files.

You can create and upload your ad creative by following these steps:

1. On the ad group creation page, scroll down to the "Creatives" section.
2. Select either "Create a Video" or "Upload Video/Image" from the available options.
3. If you choose "Create a Video", you can use TikTok's video creation kit, smart video, or image templates to create a video from scratch or using existing materials. You can also edit the video duration, aspect ratio, music, text, stickers, filters, etc.
4. If you choose "Upload Video/Image", you can upload your own video or image files from your computer or mobile device. You can also edit the video duration, aspect ratio, music, text, stickers, filters, etc.
5. You can preview your ad creative on the right side of the section.

Ad copy

The ad copy is the text element of your TikTok ads. It is the second most important factor that influences the user's interest and action with your ads. You can write your ad copy in various ways, such as using TikTok's smart text optimizer, dynamic text optimizer, or writing your own text.

You can write your ad copy by following these steps:

1. On the ad group creation page, scroll down to the "Creatives" section.
2. Select either "Use Smart Text Optimizer", "Use Dynamic Text Optimizer", or "Write Your Own Text" from the available options.
3. If you choose "Use Smart Text Optimizer", TikTok will automatically generate and optimize your ad copy based on your campaign objective, audience, and creative.
4. If you choose "Use Dynamic Text Optimizer", TikTok will automatically generate and optimize multiple versions of your ad copy based on your campaign objective, audience, and creative. You can select which versions you want to use for your ads.
5. If you choose "Write Your Own Text", you can write your own ad copy in the text box. You can also edit the font size, color, style, alignment, etc.
6. You can preview your ad copy on the right side of the section.

How to Monitor and Optimize Your Ad Performance and Results

Monitor

Once you have launched your TikTok ads campaign, you can monitor its performance and results on your TikTok ads dashboard. You can access various metrics and data that show how your ads are performing in terms of impressions, clicks, conversions, cost, etc. You can also filter and segment your data by various dimensions, such as campaign, ad group, ad creative, date range, device type, etc.

You can monitor your ad performance and results by following these steps:

1. Log in to your TikTok ads dashboard and click on the "Report Center" tab at the top left corner.
2. Select either "Overview", "Campaign", "Ad Group", or "Creative" from the available options.
3. Select the date range that you want to view your data from the drop-down menu.
4. Select the metrics that you want to view from the drop-down menu.
5. Select the dimensions that you want to filter or segment your data by from the drop-down menu.
6. You can see your data in a table or a chart format on the dashboard.

Optimize

Based on your monitoring and analysis, you can optimize your TikTok ads campaign to improve its performance and results. You can optimize your campaign by adjusting various factors, such as your campaign objective, ad format, audience, placement, budget, schedule, ad creative, and ad copy. You can also use TikTok's optimization tools, such as automatic bidding, delivery optimization, or smart optimization, to help you optimize your campaign automatically.

You can optimize your ad campaign by following these steps:

1. Log in to your TikTok ads dashboard and click on the "Campaign" tab at the top left corner.
2. Select the campaign, ad group, or ad creative that you want to optimize and click on the "Edit" button.
3. Make the changes that you want to optimize your campaign, such as changing your campaign objective, ad format, audience, placement, budget, schedule, ad creative, or ad copy.
4. Click on the "Save" button.

A Detailed Table Breakdown of the TikTok Ads Setting Options

The following table shows a detailed breakdown of the TikTok ads setting options that you can choose from when you create and manage your TikTok ads campaign. It includes the description, availability, and limitations of each option.

Setting Option	Description	Availability	Limitations
Campaign Objective	The goal that you want to achieve with your TikTok ads	Awareness, Consideration, Conversion	None
Ad Format	The type and style of your TikTok ads	TopView, Brand Takeover, In-Feed, Branded Hashtag Challenge, Branded Effect	Varies depending on the ad format
Audience	The group of users that you want to target with your TikTok ads	Demographics, Interests, Behaviors, Devices, Custom Audiences, Lookalike Audiences	Varies depending on the audience criteria
PlacementThe location where your TikTok ads will be shown to your target audience	Automatic Placement, Manual Placement	None
Budget and Schedule	The amount of money and time that you want to spend on your TikTok ads	Daily Budget, Lifetime Budget, Run Continuously, Set Start and End Date	Varies depending on the budget and schedule option
Ad Creative	The visual and audio element of your TikTok ads	Create a Video, Upload Video/Image	Varies depending on the ad format and creative option
Ad Copy	The text element of your TikTok ads	Use Smart Text Optimizer, Use Dynamic Text Optimizer, Write Your Own Text	Varies depending on the ad format and copy option
Optimization Tools	The tools that help you optimize your TikTok ads automatically	Automatic Bidding, Delivery Optimization, Smart Optimization	Varies depending on the optimization tool and campaign objective

FAQ Section with 10 Common Questions About TikTok Ads Setting

What is the minimum budget for TikTok ads?

The minimum budget for TikTok ads depends on the level of your campaign. For the campaign level, the minimum budget is $500. For the ad group level, the minimum budget is $50. For the daily budget, the minimum budget is $20.

How long does it take for TikTok ads to be approved?

It usually takes up to 24 hours for TikTok ads to be approved. However, it may take longer during peak periods or holidays. You can check the status of your ads on your TikTok ads dashboard.

How can I track the conversions of my TikTok ads?

You can track the conversions of your TikTok ads by using TikTok's pixel or SDK. A pixel is a code snippet that you can install on your website to measure the actions that users take after clicking on your ads. An SDK is a software development kit that you can integrate with your app to measure the app installs and events that users perform after clicking on your ads. You can create and manage your pixel or SDK on your TikTok ads dashboard.

How can I increase the reach and engagement of my TikTok ads?

You can increase the reach and engagement of your TikTok ads by following these tips:

• Choose the right campaign objective and ad format for your goals.
• Select a relevant and broad audience for your ads.
• Use automatic placement or manual placement with multiple apps for your ads.
• Set a sufficient and flexible budget and schedule for your ads.
• Create and upload high-quality and engaging ad creatives and copies.
• Use optimization tools or test different variables to improve your performance.

How can I avoid disapproved or rejected TikTok ads?You can avoid disapproved or rejected TikTok ads by following these tips:

• Read and follow the TikTok ads policies and guidelines, which cover the content, format, and technical requirements of your ads.
• Check and fix any errors or warnings that appear on your TikTok ads dashboard before submitting your ads for review.
• Avoid using any prohibited or restricted content, such as violence, nudity, drugs, gambling, etc., in your ads.
• Ensure that your ads are relevant, accurate, and clear to your target audience.
• Ensure that your landing page or app is functional, secure, and compliant with TikTok's policies and guidelines.

How can I contact TikTok ads support?

You can contact TikTok ads support by using the following methods:

• Visit the TikTok ads help center at https://ads.tiktok.com/help/, where you can find answers to frequently asked questions, tutorials, and best practices.
• Submit a request form at https://ads.tiktok.com/help/contact, where you can describe your issue and attach any screenshots or files.
• Call the TikTok ads hotline at +1-833-878-5866, where you can speak to a customer service representative.

How can I delete or pause my TikTok ads?

You can delete or pause your TikTok ads by following these steps:

1. Log in to your TikTok ads dashboard and click on the "Campaign" tab at the top left corner.
2. Select the campaign, ad group, or ad creative that you want to delete or pause and click on the "Edit" button.
3. If you want to delete your campaign, ad group, or ad creative, click on the "Delete" button at the bottom of the page.
4. If you want to pause your campaign, ad group, or ad creative, click on the "Status" switch at the top of the page and toggle it to "Off".

How can I get a refund for my TikTok ads?You can get a refund for your TikTok ads by following these steps:

1. Log in to your TikTok ads dashboard and click on the "Billing" tab at the top right corner.
2. Click on the "Transaction History" tab and select the date range that you want to view your transactions.
3. Find the transaction that you want to request a refund for and click on the "Refund" button.
4. Enter the reason for your refund request and click on the "Submit" button.

TikTok will review your refund request and process it within 15 business days. You can check the status of your refund on your TikTok ads dashboard.

How can I learn more about TikTok ads?

You can learn more about TikTok ads by using the following resources:

• Visit the TikTok ads website at https://ads.tiktok.com/, where you can find more information about TikTok's advertising solutions, products, and features.
• Visit the TikTok for Business website at https://www.tiktok.com/business/en-US/, where you can find more information about TikTok's marketing platform, insights, case studies, and success stories.
• Visit the TikTok for Business blog at https://www.tiktok.com/business/en-US/blog, where you can find the latest news, updates, tips, and trends about TikTok ads.
• Visit the TikTok Academy website at https://ads.tiktok.com/academy/, where you can find online courses and certifications about TikTok ads.

How can I create a TikTok account for my business?

You can create a TikTok account for your business by following these steps:

1. Download the TikTok app from the App Store or Google Play Store and open it on your device.
2. Tap on the "Me" icon at the bottom right corner and tap on the "Sign Up" button.
3. Select your preferred sign up method, such as phone number, email address, Facebook, Google, Twitter, etc.
4. Enter your verification code, password, username, and birthday.
5. Tap on the "Me" icon again and tap on the "..." icon at the top right corner.
6. Tap on the "Manage Account" option and tap on the "Switch to Pro Account" option.
7. Select your account type as "Business" and select your industry category.
8. Tap on the "Done" button.

Congratulations! You have created a TikTok account for your business. You can now create and share content related to your brand or product on TikTok.

Conclusion

TikTok is a great platform for businesses to reach and engage with a large and diverse audience. However, setting up and running ads on TikTok can be challenging for beginners, as there are many options and factors to consider. In this article, we have provided you with a comprehensive guide on how to set up and manage your TikTok ads effectively. We hope that this article has helped you understand how to use TikTok ads to achieve your marketing goals. If you have any questions or feedback, please feel free to contact us. Thank you for reading!

If you enjoyed this article, you might also like our other articles on TikTok Ads for Small Business, Best Practice TikTok Ads, and TikTok Ads for Followers.

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