TikTok Ads Service: How to Grow Your Business with TikTok
TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok is not only a place to watch and create entertaining videos, but also a powerful marketing tool for businesses of all sizes. TikTok ads service is a way to reach your target audience, increase brand awareness, generate leads, and drive sales with engaging and creative ads on TikTok.
In this article, we will explain what TikTok ads service is, how it works, what types of ads you can create, and how to get started with your own TikTok ads campaign. We will also provide some tips and best practices to help you optimize your TikTok ads performance and achieve your business goals. Let's dive in!
What is TikTok Ads Service?
TikTok ads service is the official advertising platform of TikTok, where you can create and manage your ads campaigns on TikTok and its partner apps, such as Vigo Video, Helo, and BuzzVideo. TikTok ads service allows you to access various ad formats, targeting options, bidding strategies, and analytics tools to customize your ads according to your budget, objectives, and audience preferences.
TikTok ads service is available in two modes: self-serve and managed. Self-serve mode is suitable for small and medium-sized businesses who want to create and run their own ads campaigns with full control and flexibility. Managed mode is designed for large-scale advertisers who need dedicated account managers and support from TikTok's team of experts.
Why Use TikTok Ads Service?
TikTok ads service offers many benefits for businesses who want to grow their online presence and reach new customers. Here are some of the reasons why you should use TikTok ads service for your marketing strategy:
- TikTok has a massive and engaged user base. According to Statista, TikTok had 689 million monthly active users as of January 2021, making it the seventh most popular social network in the world. TikTok users spend an average of 52 minutes per day on the app, watching and creating short-form videos on various topics, such as music, comedy, beauty, fashion, education, and more.
- TikTok has a diverse and global audience. TikTok is available in over 150 countries and regions, and supports 75 languages. TikTok users come from different backgrounds, ages, genders, interests, and behaviors. You can reach a wide range of potential customers who are interested in your products or services.
- TikTok has a high organic reach and virality. Unlike other social media platforms that have saturated feeds and algorithms that limit your exposure, TikTok has a unique recommendation system that shows your content to users who are likely to enjoy it. This means that you can reach millions of users organically without spending a dime on advertising. Moreover, TikTok encourages users to interact with your content by liking, commenting, sharing, dueting, or creating their own versions of your videos. This can boost your brand awareness and word-of-mouth marketing.
- TikTok has a creative and immersive ad format. TikTok ads service allows you to create ads that blend seamlessly with the user-generated content on the app. You can use various features, such as filters, stickers, music, sound effects, text, voice-over, etc., to make your ads more engaging and appealing. You can also use interactive elements, such as call-to-action buttons or hashtags challenges, to drive users to take action after watching your ads.
How Does TikTok Ads Service Work?
TikTok ads service works similarly to other online advertising platforms. You need to follow these steps to create and run your own TikTok ads campaign:
- Create an account on TikTok ads service. You can sign up for free using your email address or phone number. You will also need to provide some basic information about your business, such as name, industry, website URL, etc.
- Create an ad campaign. You can choose from three campaign objectives: awareness (to increase brand exposure), consideration (to generate interest or leads), or conversion (to drive sales or actions). You will also need to set your campaign budget and schedule.
- Create an ad group. You can create multiple ad groups within a campaign to target different audiences or test different strategies. You will need to select your ad placement (where your ads will appear), ad format (what type of ads you will create), targeting options (who you want to reach), bidding method (how much you are willing to pay), and optimization goal (what you want to achieve).
- Create an ad creative. You can upload your own video or image, or use TikTok's smart video tool to create your ad creative. You will also need to add your ad copy, call-to-action, and landing page URL.
- Launch your ad campaign. You can review your ad campaign details and submit it for approval. TikTok will review your ad campaign within 24 hours and notify you if it is approved or rejected. You can also edit or pause your ad campaign at any time.
- Track and optimize your ad campaign. You can use TikTok's analytics dashboard to monitor your ad campaign performance and metrics, such as impressions, clicks, conversions, cost, etc. You can also use TikTok's insights and reports to gain more insights into your audience behavior and preferences. You can use this data to optimize your ad campaign and improve your results.
What Types of Ads Can You Create with TikTok Ads Service?
TikTok ads service offers various types of ads formats to suit your marketing objectives and creative needs. Here are some of the most popular types of ads you can create with TikTok ads service:
TopView Ads
TopView ads are full-screen video ads that appear when users open the TikTok app. They can last up to 60 seconds and have sound on by default. TopView ads are ideal for creating a strong first impression and capturing users' attention with immersive and high-quality content.
In-Feed Ads
In-Feed ads are video ads that appear in between user-generated content on the For You page or the Following page. They can last up to 60 seconds and have sound off by default. Users can interact with In-Feed ads by liking, commenting, sharing, following, or clicking on the call-to-action button. In-Feed ads are suitable for driving engagement and traffic to your website or app.
Brand Takeover Ads
Brand Takeover ads are static or dynamic images or videos that appear when users open the TikTok app or switch between categories. They can last up to 5 seconds and have sound off by default. Users can tap on Brand Takeover ads to access your website or app. Brand Takeover ads are exclusive to one category per day, meaning that only one advertiser can use this format in a specific category. Brand Takeover ads are effective for increasing brand awareness and reach.
Branded Hashtag Challenge Ads
Branded Hashtag Challenge ads are sponsored hashtags that appear on the Discover page or the For You page. They invite users to participate in a creative challenge related to your brand or product. Users can click on the hashtag to access a landing page that showcases your brand logo, banner, description, and examples of user-generated content. Users can also create and upload their own videos using the hashtag and filters provided by you. Branded Hashtag Challenge ads are great for generating user-generated content, boosting brand engagement, and creating a viral effect.
Branded Effects Ads
Branded Effects ads are custom-made filters, stickers, lenses, or animations that users can apply to their own videos. They can be used in combination with Branded Hashtag Challenge ads or separately as standalone ads. Users can access Branded Effects ads from the effects panel or the hashtag landing page. Branded Effects ads are fun and interactive ways to enhance user experience and promote brand recall.
TikTok Ads Service Pricing Breakdown
TikTok ads service uses a bidding system to determine the cost of your ads. You can choose from two types of bidding methods: cost per mille (CPM) or cost per click (CPC). CPM means that you pay for every 1,000 impressions (views) of your ads, while CPC means that you pay for every click on your ads.
The minimum bid amount for CPM is $0.50, while the minimum bid amount for CPC is $0.10. However, the actual bid amount may vary depending on factors such as ad placement, ad format, targeting options, optimization goal, competition, etc.
You can also set a daily budget or a lifetime budget for your ad campaign or ad group. The daily budget is the maximum amount you are willing to spend per day, while the lifetime budget is the maximum amount you are willing to spend for the entire duration of your ad campaign or ad group.
The minimum daily budget for TopView ads is $50,000, while the minimum daily budget for other types of ads is $20. The minimum lifetime budget for any type of ads is $50.
Here is an example of a pricing breakdown for a hypothetical TikTok ads campaign:
| Campaign ObjectiveAd Placement | Ad Format | Bidding Method | Bid Amount | Daily Budget | Lifetime Budget |
|---|---|---|---|---|---|
| Awareness | TopView | CPM | $10 | $50,000 | $500,000 |
| Consideration | In-Feed | CPC | $0.50 | $1,000 | $10,000 |
| Conversion | Brand Takeover | CPC | $1 | $5,000 | $50,000 |
| Engagement | Branded Hashtag Challenge | CPM | $5 | $10,000 | $100,000 |
| Brand Recall | Branded Effects | CPM | $2 | $500 | $5,000 |
| Total Cost:$66,500 | $665,000 |
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