Tiktko Ads: The Ultimate Guide for 2023

By Cepy 8/08/2023 Post a Comment

Tiktok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. It is a video-sharing app that allows users to create and watch short videos on various topics, such as music, comedy, education, beauty, and more. Tiktok is also a powerful marketing tool for businesses of all sizes, as it offers a variety of advertising options to reach and engage with potential customers. In this article, we will explore everything you need to know about Tiktko ads, the newest and most innovative way to advertise on Tiktok.

What are Tiktko Ads?

Tiktko ads are a type of dynamic showcase ads that use artificial intelligence to generate personalized and interactive video ads for each user. Tiktko ads are based on the concept of "Tiktok + E-commerce", which means that they combine the viral and creative features of Tiktok with the convenience and conversion of online shopping. Tiktko ads allow advertisers to showcase their products or services in a fun and engaging way, while also enabling users to directly purchase or learn more about them within the app.

How do Tiktko Ads Work?

Tiktko ads work by using a combination of data, algorithms, and creativity to create customized video ads for each user. The process is as follows:

Advertisers upload their product catalog or service information to the Tiktok Ads Manager.
Tiktok's AI system analyzes the catalog or information and generates multiple video templates based on the best practices and trends on the platform.
Advertisers can choose from the templates or create their own video ads using the Tiktok Video Editor.
Tiktok's AI system also matches the video ads with the most relevant and interested users based on their preferences, behavior, and location.
Users see the video ads in their For You page or Discover page, and can interact with them by swiping up, tapping, or commenting.
Users can also access a mini-store within the app, where they can browse more products or services, add them to their cart, and complete the purchase without leaving Tiktok.

What are the Benefits of Tiktko Ads?

Tiktko ads offer many benefits for both advertisers and users, such as:

They are highly personalized and relevant, as they use AI to create video ads that match each user's interests and needs.
They are highly engaging and interactive, as they use video as the main format, which is proven to be more effective than static images or text.
They are highly creative and viral, as they use the unique features and trends of Tiktok, such as music, stickers, filters, effects, challenges, and hashtags.
They are highly convenient and conversion-oriented, as they allow users to shop directly within the app, without having to switch to another website or app.
They are highly measurable and scalable, as they provide real-time data and insights on the performance and results of the video ads.

How to Create Tiktko Ads?

Creating Tiktko ads is easy and fast, as you can use the Tiktok Ads Manager to manage your campaigns. Here are the steps to follow:

Step 1: Set up your account

To create Tiktko ads, you need to have a Tiktok Business Account. You can sign up for free on the Tiktok Ads website. You will need to provide some basic information about your business, such as your name, email address, phone number, industry, country, currency, and payment method. You will also need to verify your identity and agree to the terms and conditions.

Step 2: Create your campaign

Once you have your account ready, you can start creating your campaign. You can click on the "Create" button on the top right corner of the dashboard. You will need to choose your campaign objective from three options: Awareness (to increase brand awareness or reach), Consideration (to drive traffic or app installs), or Conversion (to generate sales or leads). You will also need to name your campaign and set your budget and schedule.

Step 3: Create your ad group

After creating your campaign, you can create your ad group. You can click on the "Create" button next to your campaign name. You will need to choose your ad placement from four options: In-Feed Ads (to show your video ads in the user's For You page or Discover page), TopView Ads (to show your video ads as the first thing the user sees when opening the app), Brand Takeover Ads (to show your full-screen video ads when the user opens the app), or Branded Content Ads (to collaborate with Tiktok influencers to promote your products or services). You will also need to set your targeting, bidding, and optimization options.

Step 4: Create your ad

The final step is to create your ad. You can click on the "Create" button next to your ad group name. You will need to choose your ad format from two options: Dynamic Showcase Ads (to use Tiktko ads) or Standard Video Ads (to use regular video ads). If you choose Dynamic Showcase Ads, you will need to upload your product catalog or service information, and choose or create your video template. If you choose Standard Video Ads, you will need to upload or create your video ad using the Tiktok Video Editor. You will also need to add your ad name, headline, description, call-to-action, and landing page.

Step 5: Launch your campaign

Once you have created your ad, you can review and submit it for approval. Tiktok will review your ad within 24 hours and notify you if it is approved or rejected. If it is approved, you can launch your campaign and start reaching and converting your target audience with Tiktko ads.

Tiktko Ads Breakdown

To help you understand how Tiktko ads work in practice, here is a table breakdown of the main features and specifications of this ad format:

Feature	Description
Ad Format	Dynamic Showcase Ads
Ad Placement	In-Feed Ads, TopView Ads, Brand Takeover Ads, or Branded Content Ads
Ad Objective	Awareness, Consideration, or Conversion
Ad Content	Video ads generated by AI based on product catalog or service information
Ad Duration	5 to 60 seconds
Ad Size	9:16 (vertical) or 16:9 (horizontal)
Ad Resolution	720p or higher
Ad File Size	500 MB or less
Ad File Format	.mp4 or .mov
Ad Frame Rate	30 fps or higher
Ad Sound	Muted by default, user can turn on sound by tapping on the video
Ad Interaction	User can swipe up, tap, comment, like, share, follow, or shop on the video ad

Google Ads Guide