Tik Toks Ads: How to Promote Your Brand on the Hottest Social Media Platform
Tik Tok is a video-sharing app that has taken the world by storm. With over 1 billion monthly active users, Tik Tok is a great place to reach a large and engaged audience. But how can you use Tik Tok to market your brand effectively? In this article, we will show you everything you need to know about Tik Toks ads, from the different types of ads available, to the best practices and tips for creating successful campaigns.
Whether you want to increase your brand awareness, drive traffic to your website, generate leads, or boost sales, Tik Toks ads can help you achieve your goals. Read on to discover how to create and run Tik Toks ads that will make your brand stand out from the crowd.
What are Tik Toks Ads?
Tik Toks ads are short video ads that appear on the Tik Tok app. They can be shown in various places, such as the For You page, the Discover page, or in between user-generated videos. Tik Toks ads can also be integrated with other features of the app, such as hashtags, stickers, filters, or music.
Tik Toks ads are designed to blend in with the content and style of the platform, so they don't interrupt the user experience. They are also interactive and engaging, allowing users to comment, like, share, or follow the advertisers. Tik Toks ads can also drive users to external websites or apps, or encourage them to take specific actions within the app.
The Benefits of Tik Toks Ads
Tik Toks ads offer many advantages for advertisers who want to reach a large and diverse audience. Some of the benefits of Tik Toks ads are:
- They have a high reach and visibility. Tik Tok has over 1 billion monthly active users worldwide, and over 100 million in the US alone. The average user spends 52 minutes per day on the app, and opens it 8 times per day. This means that Tik Toks ads have a lot of potential to reach a massive number of users who are highly engaged with the app.
- They have a low cost and high ROI. Tik Toks ads are relatively affordable compared to other social media platforms. The minimum budget for a campaign is $50, and the minimum budget for an ad group is $20. The average cost per impression (CPM) ranges from $3 to $9, depending on the ad format and targeting options. The average cost per click (CPC) ranges from $0.10 to $0.60. The average conversion rate (CVR) ranges from 1% to 3%. These numbers indicate that Tik Toks ads can deliver a high return on investment (ROI) for advertisers who optimize their campaigns well.
- They have a high level of customization and creativity. Tik Toks ads allow advertisers to choose from a variety of ad formats, targeting options, and creative tools. Advertisers can also leverage the features and trends of the app, such as hashtags, stickers, filters, or music, to create engaging and relevant ads that resonate with their audience. Tik Toks ads also enable advertisers to test different versions of their ads and measure their performance using analytics and reporting tools.
The Challenges of Tik Toks Ads
While Tik Toks ads have many benefits, they also come with some challenges that advertisers need to be aware of. Some of the challenges of Tik Toks ads are:
- They have a steep learning curve. Tik Tok is a relatively new platform that is constantly evolving and adding new features and functionalities. This means that advertisers need to keep up with the latest trends and best practices of the app, and learn how to use its advertising platform effectively. Advertisers also need to understand the preferences and behaviors of their target audience on Tik Tok, which may differ from other social media platforms.
- They have a high level of competition and saturation. Tik Tok is a popular platform that attracts many advertisers who want to tap into its large and engaged user base. This means that advertisers need to compete with other brands and influencers for attention and clicks. Advertisers also need to avoid creating ads that are too similar or repetitive, as this may cause ad fatigue and lower their performance.
- They have a high level of regulation and compliance. Tik Tok is subject to various laws and regulations in different countries and regions, which may affect its availability and functionality. For example, in some countries, such as India and Pakistan, Tik Tok is banned or restricted due to security or privacy concerns. In other countries, such as China and Russia, Tik Tok has to comply with local laws and regulations regarding content and data. Advertisers need to be aware of these issues and ensure that their ads are compliant with the policies and guidelines of Tik Tok and the countries where they operate.
What are the Types of Tik Toks Ads?
Tik Toks ads offer a range of ad formats that suit different objectives and budgets. Here are the main types of Tik Toks ads that advertisers can choose from:
Brand Takeover Ads
Brand takeover ads are full-screen video or image ads that appear when users open the app. They can last up to 5 seconds, and can link to an external website or app, or a landing page within Tik Tok. Brand takeover ads are exclusive to one advertiser per category per day, and can reach up to 50 million impressions per day.
Brand takeover ads are ideal for advertisers who want to create a strong brand impression and drive awareness or traffic. They are also suitable for advertisers who want to launch a new product or service, or promote a limited-time offer or event.
In-Feed Ads
In-feed ads are video ads that appear in between user-generated videos on the For You page or the Discover page. They can last up to 60 seconds, and can have sound, music, or voice-over. In-feed ads can also have a call-to-action (CTA) button that links to an external website or app, or a landing page within Tik Tok. In-feed ads are shown to users based on their interests and behaviors, and can be skipped or interacted with by users.
In-feed ads are ideal for advertisers who want to showcase their products or services in a creative and engaging way. They are also suitable for advertisers who want to drive conversions, leads, or sales.
TopView Ads
TopView ads are video ads that appear after the brand takeover ad when users open the app. They can last up to 60 seconds, and can have sound, music, or voice-over. TopView ads can also have a CTA button that links to an external website or app, or a landing page within Tik Tok. TopView ads are shown to users based on their interests and behaviors, and can be skipped or interacted with by users.
TopView ads are ideal for advertisers who want to capture users' attention and immerse them in their brand story. They are also suitable for advertisers who want to drive awareness, engagement, or traffic.
Branded Hashtag Challenge Ads
Branded hashtag challenge ads are interactive ads that invite users to participate in a themed challenge created by the advertiser. They consist of a banner ad that appears on the Discover page, which leads to a landing page within Tik Tok that features the challenge details, rules, and examples. Users can then create and upload their own videos using the branded hashtag, stickers, filters, or music provided by the advertiser. Branded hashtag challenge ads can last up to 6 days, and can reach up to 40% of Tik Tok users.
Branded hashtag challenge ads are ideal for advertisers who want to generate user-generated content (UGC) and viral word-of-mouth. They are also suitable for advertisers who want to increase their brand awareness, engagement, or loyalty.
Branded Effects Ads
Branded effects ads are custom-made stickers, filters, or lenses that users can apply to their own videos. They can be 2D, 3D, or AR effects that feature the advertiser's logo, product, or message. Branded effects ads can be used in conjunction with branded hashtag challenge ads, or as standalone ads that appear in the effects library of the app. Branded effects ads can last up to 10 days, and can reach up to 30% of Tik Tok users.
Branded effects ads are ideal for advertisers who want to enhance users' creativity and expression. They are also suitable for advertisers who want to increase their brand awareness, engagement, or affinity.
Tik Toks Ads Breakdown
To help you compare and choose the best type of Tik Toks ads for your campaign, here is a table that summarizes their main features and benefits:
| Type | Format | Placement | Duration | CTA | Objective | Average CPM | |
|---|---|---|---|---|---|---|---|
| Brand Takeover | Video/Image | Splash Screen | Up to 5s | Yes | Awareness/Traffic | $50-$100 | $50-$100 |
| In-Feed | Video | For You/Discover | Up to 60s | Yes | Conversions/Leads/Sales | $3-$9 | |
| TopView | Video | Splash Screen | Up to 60s | Yes | Awareness/Engagement/Traffic | $10-$15 | |
| Branded Hashtag Challenge | Banner/Video/Landing Page | Discover/Landing Page | Up to 6 days | No | Awareness/Engagement/Loyalty | $150,000 per day | |
| Branded Effects | Sticker/Filter/Lens | Effects Library/Videos | Up to 10 days | No | Awareness/Engagement/Affinity | $100,000 per day |
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