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The Ultimate Guide to the KDP Advertising Dashboard


Hi everyone,

If you're an author who wants to increase your book sales on Amazon, then you need to know about the KDP Advertising Dashboard. This powerful tool can help you track your ad campaigns, optimize your bids, and get more visibility for your books.

In this article, we'll take a deep dive into the KDP Advertising Dashboard. We'll cover everything from setting up your first campaign to tracking your results. By the end of this article, you'll be a KDP Advertising pro!

What is the KDP Advertising Dashboard?

The KDP Advertising Dashboard is a web-based tool that allows you to manage your Amazon advertising campaigns. You can use it to create new campaigns, track your results, and optimize your bids.

The dashboard is divided into three main sections:

  • Campaigns: This section shows you a list of all your active and inactive campaigns.
  • Keywords: This section shows you a list of all the keywords that you're bidding on.
  • Reports: This section shows you reports on your campaign performance.

How to Set Up a KDP Advertising Campaign

To set up a KDP Advertising campaign, you'll need to do the following:

  1. Sign in to your KDP account.
  2. Click on the "Marketing" tab.
  3. Click on "Amazon Advertising".
  4. Click on "Create Campaign".
  5. Choose the type of campaign you want to create.
  6. Enter your campaign name and budget.
  7. Select your keywords.
  8. Set your bids.
  9. Click on "Create Campaign".

How to Track Your KDP Advertising Results

The KDP Advertising Dashboard makes it easy to track your campaign results. You can see how many clicks, impressions, and sales your ads have generated. You can also see your average CPC (cost per click) and ACoS (advertising cost of sales).

To track your results, go to the "Reports" section of the dashboard. You can choose from a variety of reports, including:

  • Campaign Performance Report: This report shows you the performance of each of your campaigns.
  • Keyword Performance Report: This report shows you the performance of each of your keywords.
  • Cost Report: This report shows you how much you've spent on advertising.
  • Revenue Report: This report shows you how much revenue you've generated from advertising.

How to Optimize Your KDP Advertising Campaigns

There are a few things you can do to optimize your KDP advertising campaigns:

  • Choose the right keywords. When you're choosing keywords, focus on keywords that are relevant to your book and that people are actually searching for.
  • Set the right bids. Your bids will determine how often your ads are shown. Experiment with different bids to see what works best for you.
  • Track your results. It's important to track your results so that you can see what's working and what's not. Use the reports in the KDP Advertising Dashboard to track your results.
  • Make adjustments as needed. As you track your results, you may need to make adjustments to your campaigns. For example, you may need to change your keywords, bids, or budget.


What is the average CPC for KDP advertising?

The average CPC for KDP advertising varies depending on the keywords you're bidding on and the competition. However, you can expect to pay anywhere from a few cents to a few dollars per click.

What is the average ACoS for KDP advertising?Video Reference :

kdp advertising dashboard

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