Instagram Promotion Cost: How Much Does It Cost to Boost Your Posts and Reels?

By Cepy 8/29/2023 Post a Comment

Hi Online Friends,

If you're looking for a way to grow your Instagram presence, reach new audiences, and increase your engagement, you might be wondering how much it costs to promote your posts and reels on Instagram.

Promoting or boosting your content on Instagram is a type of advertising that allows you to pay to show your posts or reels to users who don't follow you. You can target your audience by location, interests, age, gender, and more, and you can track the performance of your promotions with insights.

But how much do you need to spend to get the results you want? And what are the benefits of promoting your content on Instagram? In this article, we'll answer these questions and more, and give you some tips and tricks on how to promote your posts and reels effectively.

What is the average cost of promoting posts and reels on Instagram?

The cost of promoting posts and reels on Instagram depends on several factors, such as your bidding model, your target audience, your campaign goal, and your budget and duration.

You can choose from three bidding models when promoting your content on Instagram: cost-per-click (CPC), cost-per-impression (CPM), or cost-per-engagement (CPE).

Cost-per-click (CPC)

CPC is the amount you pay each time someone clicks on your promotion. This is a good option if you want to drive traffic to your website, landing page, or profile. According to WordStream, the average CPC for Instagram ads is between $0.40 and $0.70 for link clicks, likes, reactions, comments, and shares, and between $0.50 and $0.95 for clicks to destination URL.

Cost-per-impression (CPM)

CPM is the amount you pay for every 1,000 impressions or views of your promotion. This is a good option if you want to increase brand awareness and reach as many people as possible. According to WordStream, the average CPM for Instagram ads is between $2.50 and $3.50.

Cost-per-engagement (CPE)

CPE is the amount you pay for each engagement or action taken on your promotion. This is a good option if you want to boost engagement on your posts or reels, such as likes, comments, shares, saves, or follows. According to WordStream, the average CPE for Instagram ads is between $0.01 and $0.05.

How to promote posts and reels on Instagram

To promote or boost your posts or reels on Instagram, you need to have an active Instagram Professional account. This can be either a Business account or a Creator account. You can switch to a Professional account in your settings.

Once you have a Professional account, you can follow these steps to promote your content:

Go to your Instagram Feed and tap the post or reel you want to promote.
Tap Promote at the bottom of the screen.
Select your goal for the promotion. You can choose from Profile Visits, Website Visits, or Promotion Views.
Select your target audience. You can choose from Automatic (Instagram will target people similar to your followers), Local (Instagram will target people near a specific location), or Manual (you can create your own audience based on criteria like location, interests, age, gender).
Select your budget and duration. You can set how much you want to spend per day and how long you want your promotion to run.
Review your promotion details and tap Create Promotion.

Your promotion will be reviewed by Instagram before it goes live. You can track the performance of your promotion in the Insights tab of your profile.

A detailed table breakdown related to instagram promotion cost

Goal	Audience	Budget	Duration	Estimated Results
Profile Visits	Automatic	$5/day	7 days	1K - 3K profile visits
Website Visits	Local	$10/day	14 days	500 - 1.5K website visits
Promotion Views	Manual	$15/day	30 days	15K - 45K promotion views

FAQs about instagram promotion cost

How do I lower my instagram promotion cost?

There are a few ways you can lower your instagram promotion cost and get more value for your money. Here are some tips:

Optimize your bidding strategy. You can choose between automatic bidding, where Instagram sets the optimal bid for you, or manual bidding, where you set your own maximum bid. Experiment with different bids to find the best balance between cost and results.
Narrow down your target audience. You can use the Manual option to create a custom audience that matches your ideal customer profile. This way, you can avoid wasting money on showing your promotion to people who are not interested or relevant.
Test different creatives and copy. You can create different versions of your promotion with different images, videos, captions, and calls to action. Then, you can compare their performance and see which one generates the most clicks, impressions, or engagements at the lowest cost.
Monitor and optimize your campaigns. You can use the Insights tab to track the performance of your promotions and see how they are affecting your reach, engagement, and followers. You can also see metrics like cost per result, impressions, reach, frequency, and more. Based on these data, you can adjust your campaigns accordingly to improve your results and lower your costs.

How do I pay for instagram promotions?

You can pay for instagram promotions using the same payment methods you use for Facebook ads. You can choose from credit cards, debit cards, PayPal, or a manual payment method (such as a bank transfer or a cheque). You can add or edit your payment methods in the Payment Settings of your Facebook Ads Manager.

How long does it take for instagram promotions to be approved?

It usually takes less than 24 hours for instagram promotions to be approved. However, sometimes it may take longer depending on the volume of requests and the content of your promotion. You can check the status of your promotion in the Insights tab of your profile. If your promotion is approved, you will see a green dot next to it. If it is rejected, you will see a red dot and a reason for rejection.

Can I edit or delete my instagram promotions?

You can edit or delete your instagram promotions at any time. To edit your promotion, go to the Insights tab of your profile and tap View Insights on the promotion you want to edit. Then, tap Edit Promotion at the bottom of the screen. You can change your goal, audience, budget, duration, or creative. To delete your promotion, go to the Insights tab of your profile and tap View Insights on the promotion you want to delete. Then, tap Delete Promotion at the bottom of the screen.

Can I promote multiple posts or reels at once?

No, you can only promote one post or reel at a time on Instagram. However, you can create multiple promotions for different posts or reels and run them simultaneously. You can also use Facebook Ads Manager to create carousel ads that feature multiple posts or reels in one ad.

Can I promote posts or reels from other accounts?

No, you can only promote posts or reels from your own account on Instagram. However, if you have permission from another account owner, you can use their content as creative for your own promotion. You can also use Facebook Ads Manager to create branded content ads that feature posts or reels from other accounts that have tagged you as a business partner.

Can I promote posts or reels that have music?

Yes, you can promote posts or reels that have music on Instagram. However, you need to make sure that you have the rights to use the music in your promotion. You can use music from Instagram's music library or from other sources that have licensed their music for commercial use.

Can I promote posts or reels that have stickers?

Yes, you can promote posts or reels that have stickers on Instagram. However, some stickers may not be available for promotion due to technical limitations or content policies. For example, you cannot promote posts or reels that have donation stickers, countdown stickers, quiz stickers, chat stickers, or question stickers.

Can I promote IGTV videos or Live videos?

No, you cannot promote IGTV videos or Live videos on Instagram. However, you can promote posts or reels that have previews of your IGTV videos or Live videos. You can also use Facebook Ads Manager to create video ads that feature your IGTV videos or Live videos.

Can I promote posts or reels that have filters?

Yes, you can promote posts or reels that have filters on Instagram. However, some filters may not be available for promotion due to technical limitations or content policies. For example, you cannot promote posts or reels that have face filters, augmented reality filters, or third-party filters.

Benefits of promoting posts and reels on Instagram

Promoting your posts and reels on Instagram can help you achieve various goals for your business or brand, such as:

Increase your reach and visibility. You can show your content to people who don't follow you but are likely to be interested in your products or services.
Drive more traffic to your website or profile. You can add a call to action button to your promotion that directs users to your website, landing page, or profile.
Boost your engagement and followers. You can encourage users to like, comment, share, save, or follow your content with engaging captions and hashtags.
Generate more leads and sales. You can showcase your products or services with appealing images, videos, or carousels, and capture users' attention and interest.
Build brand awareness and loyalty. You can tell your brand story, share your values, and connect with your audience on an emotional level.

Tips and tricks for promoting posts and reels on Instagram

To make the most of your promotions on Instagram, here are some tips and tricks you should follow:

Use high-quality images or videos that are clear, bright, and eye-catching. Avoid blurry, dark, or pixelated visuals that may look unprofessional or spammy.
Use captions that are relevant, informative, and engaging. Include keywords, hashtags, emojis, and questions that relate to your content and audience.
Use a clear and compelling call to action that tells users what you want them to do next. For example, "Shop now", "Learn more", "Swipe up", "Follow us", etc.
Use the right format and size for your content. For posts, use square (1080 x 1080 pixels), landscape (1080 x 566 pixels), or portrait (1080 x 1350 pixels) formats. For reels, use vertical (1080 x 1920 pixels) format.
Test different variations of your promotion to see what works best. You can experiment with different goals, audiences, budgets, durations, creatives, and copies.

Conclusion

Promoting your posts and reels on Instagram is a great way to grow your business or brand on the platform. You can reach new audiences, drive more traffic, boost your engagement, generate more leads and sales, and build brand awareness and loyalty.

The cost of promoting your content on Instagram depends on various factors, such as your bidding model, your target audience, your campaign goal, and your budget and duration. You can choose from CPC, CPM, or CPE bidding models and set your own budget and duration for each promotion.

To promote your content on Instagram, you need to have a Professional account and follow a few simple steps. You can also use Facebook Ads Manager to create more advanced ads with more options and features.

To optimize your promotions on Instagram, you should use high-quality images or videos, engaging captions and hashtags, clear calls to action, appropriate formats and sizes, and test different variations of your promotion.

We hope this article has helped you understand how much it costs to promote posts and reels on Instagram and how to do it effectively. If you want to learn more about how to grow your Instagram presence organically, check out our other articles:

Google Ads Guide