How to Use TikTok Trend Ads to Boost Your Brand Awareness and Engagement

Hi online friends, If you're looking for a way to reach new audiences, grow your online presence, and showcase your creativity, you might want to consider TikTok trend ads.

TikTok trend ads are a form of advertising that leverages the power of viral content on the platform. They allow you to tap into the popular hashtags, songs, creators, and videos that are trending on TikTok and create your own branded version of them.

In this article, we'll explain what TikTok trend ads are, why they work, and how you can create them for your own business. We'll also share some examples of successful TikTok trend ads from different industries and niches.

Let's get started!

What are TikTok trend ads?

TikTok trend ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience[^4^]. Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service.

However, unlike other platforms, TikTok ads are not meant to be intrusive or boring. They are designed to blend in with the organic content and entertain the viewers. In fact, TikTok ads are considered entertaining when they're funny, personalized, and uplift viewers[^3^]. These creative elements will be essential for driving success on the platform, as content that focuses on a selling point will get diminishing returns.

One of the ways to make your TikTok ads more entertaining and engaging is to use TikTok trend ads. These are ads that follow the format and style of the hot content on TikTok. You can browse what's trending now on TikTok by visiting the Trend Discovery page[^1^], where you can find inspiration from the popular hashtags, songs, creators, and videos.

By using TikTok trend ads, you can benefit from several advantages:

- You can reach a large and active audience that is interested in the trending topic

- You can showcase your brand personality and creativity by putting your own spin on the trend

- You can increase your brand awareness and engagement by encouraging user-generated content and participation

- You can boost your organic reach and visibility by getting featured on the For You page or the Discover page

How to create TikTok trend ads?

Creating TikTok trend ads is not as hard as it may seem. You just need to follow some simple steps:

1. Choose a trending topic that is relevant to your brand and audience. You can use the Trend Discovery page[^1^] or the TikTok Trends hub[^2^] to find out what's hot on TikTok right now. You can also use tools like Google Trends or BuzzSumo to see what's popular on other platforms.

2. Decide on the type of ad format that suits your goal and budget. TikTok offers a variety of different creative ad formats for brands and businesses to explore. Here are the five types of TikTok Ads[^5^]:

- In-Feed Ads: These are short video ads that appear in between user videos on the For You page or the Following page. They can be up to 60 seconds long and have sound on by default. They also have a call-to-action button that can direct users to your website, app, or landing page.

- Brand Takeover: These are full-screen video or image ads that appear when users open the app for the first time in a day. They can be up to 5 seconds long and have sound off by default. They also have a call-to-action button that can direct users to your website, app, landing page, or hashtag challenge page.

- TopView: These are similar to Brand Takeover ads, but they appear after 3 seconds of in-app time. They can be up to 60 seconds long and have sound on by default. They also have a call-to-action button that can direct users to your website, app, landing page, or hashtag challenge page.

- Branded Hashtag Challenge: These are interactive campaigns that invite users to create and share videos using a specific hashtag and theme. They have a dedicated banner on the Discover page that leads users to a custom landing page with your logo, description, rules, and featured videos.

- Branded Effects: These are custom filters, stickers, lenses, or animations that users can apply to their videos. They can be 2D, 3D, or AR effects that enhance the user experience and showcase your brand identity.

3. Create your ad content following the best practices for each ad format. You can use tools like TikTok's Video Creation Kit or Smart Video Soundtrack to help you create engaging videos with music, stickers, filters, and templates. You can also work with TikTok's Creative Center[^1^] or partner with TikTok creators to produce high-quality content.

4. Set up your ad campaign using TikTok's Ads Manager. You can choose your objective, budget, schedule, targeting, placement, optimization, and tracking options. You can also monitor and measure your ad performance using TikTok's analytics and reporting tools.

Examples of TikTok trend ads

To give you some inspiration, here are some examples of TikTok trend ads from different industries and niches:

- **Fashion:** Zara used the Branded Hashtag Challenge format to launch their #ZaraTikTokChallenge campaign. They invited users to show off their Zara outfits and style using the hashtag and the song "I Like It" by Cardi B. The campaign generated over 2.4 billion views and 1.3 million user videos.

- **Beauty:** L'Oréal Paris used the In-Feed Ads format to promote their True Match foundation. They created a video that followed the "Don't Rush" challenge trend, where people transform their look using makeup and clothes. The ad featured different women of various skin tones and backgrounds, showcasing the diversity and inclusivity of the product.

- **Food:** Chipotle used the TopView format to advertise their free delivery offer. They created a video that followed the "Flip the Switch" trend, where two people switch places and outfits after turning off the light. The ad featured a Chipotle employee and a customer, who swapped their roles and clothes after ordering online.

- **Entertainment:** Netflix used the Brand Takeover format to hype up their new show "The Queen's Gambit". They created a video that followed the "How It Started vs How It's Going" trend, where people compare their past and present situations. The ad featured the main character of the show, who went from being an orphan to a chess prodigy.

- **Education:** Duolingo used the Branded Effects format to encourage users to learn a new language. They created a custom filter that displayed different flags and phrases on the user's face, such as "Bonjour" for France or "Hola" for Spain. The effect also had a call-to-action button that directed users to download the app.

Conclusion

TikTok trend ads are a great way to leverage the power of viral content on the platform and create engaging and entertaining ads for your brand. By following the steps and examples we shared in this article, you can create your own TikTok trend ads and boost your brand awareness and engagement.

If you need more help with creating TikTok trend ads, you can contact us at [email protected] We are a team of experts who can help you with TikTok advertising, content creation, influencer marketing, and more.

We hope you enjoyed this article and learned something new. If you did, please share it with your friends and colleagues who might find it useful.

Thank you for reading and happy TikToking!

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