How to Use TikTok Recruiting Ads to Attract Top Talent
Hi online friends, If you're looking for a fresh and exciting way to reach potential candidates, consider using TikTok recruiting ads. With over a billion active users worldwide, this social media platform is rapidly becoming one of the most popular ways to share videos, showcase creativity, and reach new audiences.
In this article, we'll explore how you can leverage TikTok to attract top talent and build your employer brand. From creating engaging content to partnering with influencers, we'll cover everything you need to know to get started with TikTok recruitment.
What is TikTok, and why use it for recruiting?
TikTok is a short-form video-sharing platform that has taken the social media world by storm. From trendy dances, comedy bits, and other educational content, TikTok helps users discover new content that is relevant to them. The bite-sized format also keeps users engaged and excited about new content.
But how does TikTok impact your recruiting efforts? Unlike many other social media platforms, its algorithm puts your content in front of a wider audience – not just users who follow you. When sharing content on TikTok, you'll reach a much larger demographic. The FYP (For You Page) contains tons of new content from new brands and creators. This feature helps you reach an audience who has maybe never heard of your company or wouldn't have seen your hiring posts otherwise.
TikTok content is also short and snappy – making it easy for your team to create recruiting content without needing to coordinate an entire production. You can use your smartphone camera and the app's editing tools to create videos that showcase your company culture, benefits, and open roles.
How to create engaging content on TikTok
The first step to successful recruitment marketing on TikTok is to create content that engages and inspires your audience. Keep in mind that TikTok is all about short-form videos, so you'll need to be creative and concise to capture viewers' attention.
Here are some tips on how to create engaging TikTok content:
- Highlight your company culture: Showcase what makes your workplace unique and why people love working there.
- Provide behind-the-scenes glimpses: Take viewers on a tour of your office or share a sneak peek of your latest project.
- Share testimonials: Encourage your employees to share their experiences and what they love about working for your company.
- Offer career advice: Share tips and tricks for job seekers, such as resume writing tips or how to prepare for an interview.
- Showcase your benefits: Highlight your company's perks, such as flexible work hours, health insurance, or paid time off.
The most successful videos on TikTok are approachable, says Grant Wenzlau, VP of Story at Day One Agency—but what followers consider to be approachable varies from brand to brand. For example, if being transparent is what makes up a large part of who you really are, then behind-the-scenes videos might be the content you want to create. On the other hand, if your brand’s voice is more humorous and you’re looking for funny people to join your team, creating comedic TikTok videos is the way to go.
How to optimize your TikTok videos for SEO
To make sure your TikTok videos reach the right audience, you need to optimize them for SEO. This means using keywords, hashtags, captions, and sounds that are relevant to your niche and target candidates.
Here are some best practices for optimizing your TikTok videos for SEO:
- Use keywords in your video title: Your video title should include the main keyword you want to rank for, such as "tiktok recruiting ads" or "tiktok hiring". This will help users find your video when they search for that term on TikTok or Google.
- Use hashtags in your caption: Hashtags are a great way to categorize your video and make it more discoverable. You can use hashtags related to your industry, location, role, or company name. For example, #marketingjobs #nyc #socialmedia #workable.
- Use captions to add context: Captions are another way to add keywords and information to your video. You can use captions to explain what your video is about, what you're looking for in a candidate, or how to apply for the job. For example, "We're looking for a social media manager to join our team. If you love creating engaging content and growing online communities, this is the job for you. Apply now at workable.com."
- Use viral sounds that pair well with your video: Sounds are an important element of TikTok videos, as they can help you attract more views and engagement. You can use popular sounds that are trending on TikTok, or create your own original sound that matches your brand voice. For example, you can use a catchy song, a funny voiceover, or a motivational quote.
How to use TikTok ads to boost your reach
If you're ready to dedicate part of your budget to advertising your recruitment efforts, consider TikTok paid ads. TikTok ads are based on excellent targeting algorithms that help you reach the right audience for your campaign.
TikTok offers several ad formats, including:
- In-feed ads: These are video ads that appear in the user's FYP, similar to Instagram Stories ads. You can use these ads to showcase your company culture, benefits, or open roles, and include a call-to-action button that directs users to your website or job page.
- Brand takeovers: These are full-screen video ads that appear when the user opens the app. You can use these ads to create a strong impression and drive awareness for your employer brand or hiring campaign.
- Hashtag challenges: These are sponsored hashtags that encourage users to create and share videos related to a specific theme or topic. You can use these challenges to generate user-generated content and engagement for your brand. For example, you can create a hashtag challenge that asks users to show why they want to work for your company or what skills they have for a certain role.
How to partner with influencers on TikTok
Another way to amplify your TikTok recruitment marketing is to partner with influencers on the platform. Influencers are users who have a large and loyal following and can influence their audience's opinions and behaviors.
By collaborating with influencers, you can leverage their credibility and reach to promote your employer brand and open roles. You can also tap into their creativity and expertise to create authentic and engaging content for your target candidates.
Here are some tips on how to partner with influencers on TikTok:
- Find influencers who align with your brand values and goals: You want to work with influencers who share your vision and mission, and who can represent your company culture and values. You also want to find influencers who have a relevant audience for your niche and industry.
- Define your expectations and deliverables: Before you start working with an influencer, you need to establish clear expectations and deliverables for the partnership. This includes the budget, timeline, content format, message, hashtags, links, and metrics.
- Provide creative freedom and guidance: While you want to give the influencer some creative freedom and let them use their own voice and style, you also want to provide some guidance and feedback to ensure the content aligns with your brand identity and goals. You can also provide some examples of previous videos or campaigns that you liked or disliked.
How to measure the success of your TikTok recruitment campaign
To evaluate the effectiveness of your TikTok recruitment campaign, you need to track and measure the relevant metrics and KPIs. These include:
- Views: The number of times your video was watched by users.
- Likes: The number of times users liked your video.
- Comments: The number of times users commented on your video.
- Shares: The number of times users shared your video with others.
- Followers: The number of users who followed your account after watching your video.
- Clicks: The number of times users clicked on your call-to-action button or link in your video or caption.
- Conversions: The number of users who completed a desired action after watching your video, such as applying for a job, visiting your website, or signing up for a newsletter.
You can use TikTok's analytics dashboard to access these metrics and insights for your account and videos. You can also use third-party tools such as Google Analytics or SmartDreamers to track the performance of your TikTok ads and campaigns.
Conclusion
TikTok is a powerful platform for recruitment marketing, as it allows you to reach a large and diverse audience with engaging and creative content. By following the tips and strategies in this article, you can use TikTok recruiting ads to attract top talent and build your employer brand.
If you need help with creating or managing your TikTok recruitment campaign, contact us today. We're experts in social media recruiting and employer branding, and we can help you craft a winning strategy for TikTok and other platforms. Let's get started!
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