How to Use TikTok Ad Manager App to Boost Your Business
Hi online friends, If you are looking for a new way to reach your target audience and grow your brand awareness, you might want to consider advertising on TikTok. TikTok is one of the most popular social media platforms in the world, with over 1 billion monthly active users. TikTok users are highly engaged, creative, and diverse, making it an ideal place to showcase your products or services.
But how do you advertise on TikTok? How do you create and manage your ads effectively? How do you measure and optimize your results?
That's where the TikTok Ad Manager app comes in handy. The TikTok Ad Manager app is a mobile application that allows you to create and manage your ads on TikTok from anywhere, anytime. It is a powerful, yet easy-to-use tool that will help you achieve your marketing goals with TikTok.
In this article, we will show you how to use the TikTok Ad Manager app to boost your business. We will cover the following topics:
- What is the TikTok Ad Manager app and why should you use it?
- How to set up your TikTok Ad Manager account and create your first campaign
- How to choose your ad format, audience, budget, and creative
- How to monitor and manage your ad performance and analytics
- How to optimize your ads and test different strategies
- How to access additional resources and support
By the end of this article, you will have a clear understanding of how to use the TikTok Ad Manager app to create and manage ads on TikTok. You will also learn some best practices and tips to make your ads more effective and engaging.
Let's get started!
What is the TikTok Ad Manager app and why should you use it?
The TikTok Ad Manager app is a mobile application that allows you to create and manage ads on TikTok from your smartphone or tablet. It is available for both iOS and Android devices, and you can download it for free from the App Store or Google Play.
The TikTok Ad Manager app offers several benefits for advertisers, such as:
- Convenience: You can create and manage your ads on TikTok anytime, anywhere, without having to log in to a desktop computer or laptop. You can also access your account dashboard, ad formats, targeting options, budgeting tools, creative tools, measurement solutions, and more from the app.
- Simplicity: You don't need any expertise or experience to use the TikTok Ad Manager app. It has a user-friendly interface and intuitive features that make it easy for anyone to create and manage ads on TikTok. It also guides you through the step-by-step process of setting up your account, creating your campaign, designing your ad, publishing your ad, and measuring your results.
- Creativity: You can unleash your creativity with the TikTok Ad Manager app. It offers a range of ad formats and creative tools that allow you to tell your brand story in fun and engaging ways. You can also use the "Smart Video" tool, which uses AI to automatically analyze your footage and help you create videos like a pro.
- Effectiveness: You can reach your marketing goals with the TikTok Ad Manager app. It allows you to choose from different campaign objectives, such as driving traffic to your website, increasing app installs, growing online sales, or attracting new sales leads. It also allows you to target your audience based on various criteria, such as gender, location, age, interests, and more. Moreover, it provides holistic measurement solutions that help you understand the impact of your ads on TikTok, no matter what your objective is.
How to set up your TikTok Ad Manager account and create your first campaign
Before you can start advertising on TikTok using the TikTok Ad Manager app, you need to set up your TikTok Ad Manager account. This is a three-step process that involves creating an account, completing your account setup, and passing the account review.
Here's how to do it:
Step 1: Create an account
To create an account, you need to download the TikTok Ad Manager app from the App Store or Google Play. Once you have installed the app on your device, open it and tap on "Create Account".
You will be asked to enter your email address and create a password. You will also need to agree to the terms of service and privacy policy. After that, tap on "Create Account" again.
You will receive a verification code to your email address. Enter the code in the app and tap on "Verify". Your account is now created.
Step 2: Complete your account setup
After creating your account, you need to complete your account setup. This involves providing some basic information about your business, such as your business name, industry, website, phone number, and address. You also need to choose your account currency and time zone.
You can also link your TikTok Business Account to your TikTok Ad Manager account. A TikTok Business Account is a type of account that allows you to access additional features and tools on TikTok, such as analytics, insights, content creation tools, and more. If you don't have a TikTok Business Account yet, you can create one from the app.
Once you have completed your account setup, tap on "Submit". Your account is now ready for review.
Step 3: Pass the account review
The final step is to pass the account review. This is a process that ensures that your account meets the TikTok advertising policies and guidelines. The review usually takes up to 48 hours, but it may vary depending on the volume of requests.
You will receive an email notification once your account is approved or rejected. If your account is approved, you can start creating your first campaign. If your account is rejected, you can contact the TikTok support team for assistance.
How to choose your ad format, audience, budget, and creative
Now that you have set up your TikTok Ad Manager account, you can start creating your first campaign. A campaign is a group of ads that share the same goal and budget. You can create multiple campaigns for different purposes or products.
To create a campaign, open the TikTok Ad Manager app and tap on the "+" icon at the bottom of the screen. You will be taken to the campaign creation page, where you can choose your ad format, audience, budget, and creative.
Here's how to do it:
Step 1: Choose your ad format
The first thing you need to do is to choose your ad format. An ad format is the way your ad appears on TikTok and other apps in the TikTok family. There are several ad formats available on TikTok Ads Manager, such as:
- In-Feed Ads: These are video ads that appear in between user-generated videos on the For You page or the Following page. They can be up to 60 seconds long and support various call-to-action buttons.
- TopView Ads: These are video ads that appear when users open the TikTok app. They can be up to 60 seconds long and take over the entire screen for a few seconds before transitioning to an In-Feed Ad.
- Brand Takeover Ads: These are video or image ads that appear when users open the TikTok app. They can be up to 5 seconds long and take over the entire screen for a few seconds before disappearing.
- Branded Hashtag Challenge Ads: These are ads that invite users to participate in a branded hashtag challenge on TikTok. A branded hashtag challenge is a type of user-generated content campaign that encourages users to create and share videos using a specific hashtag and theme.
- Branded Effects Ads: These are ads that allow users to apply branded stickers, filters, or lenses to their videos on TikTok. They can enhance user engagement and brand awareness.
- Spark Ads: These are ads that allow advertisers to sponsor existing organic videos from influencers or creators on TikTok. They can amplify the reach and impact of influencer marketing campaigns.
To choose your ad format, tap on the one that suits your marketing goal and budget. You can also tap on "Learn More" to see more details about each ad format.
Step 2: Choose your audience
The next thing you need to do is to choose your audience. Your audience is the group of people who will see your ads on TikTok and other apps in the TikTok family. You can target your audience based on various criteria, such as:
- Location: You can target your audience by country, region, city, or ZIP code.
- Demographics: You can target your audience by age, gender, language, education level, income level, marital status, etc.
- Interests: You can target your audience by their interests or hobbies, such as music, sports, fashion, gaming, etc.
- Behaviors: You can target your audience by their behaviors or actions on TikTok or other apps in the TikTok family, such as video views, likes, comments, shares, follows, etc.
- Devices: You can target your audience by their device type, operating system, network type, carrier name, etc.
To choose your audience, tap on "Audience" and select the criteria that match your idealcustomer profile. You can also create "Custom Audiences" and "Lookalike Audiences" to target people who are similar to your existing customers or visitors.
To create a Custom Audience, you need to upload a list of customer data, such as email addresses, phone numbers, or device IDs. TikTok will then match your data with its user base and create a unique audience for you.
To create a Lookalike Audience, you need to select a source audience, such as a Custom Audience, a TikTok Pixel, or an app event. TikTok will then find users who have similar characteristics or behaviors to your source audience and create a new audience for you.
You can also exclude certain audiences from your targeting, such as people who have already seen your ads or converted on your website or app.
To choose your audience, tap on "Audience" and select the criteria that match your ideal customer profile. You can also tap on "Create" to create a Custom Audience or a Lookalike Audience.
Step 3: Choose your budget
The next thing you need to do is to choose your budget. Your budget is the amount of money you are willing to spend on your ads on TikTok and other apps in the TikTok family. You can set your budget at the campaign level or the ad group level.
A campaign level budget is the total amount of money you want to spend on all the ads in your campaign. You can set a daily budget or a lifetime budget for your campaign.
A daily budget is the maximum amount of money you want to spend on your ads per day. Your ads will stop running once your daily budget is reached.
A lifetime budget is the total amount of money you want to spend on your ads for the entire duration of your campaign. Your ads will stop running once your lifetime budget is reached or your campaign end date is reached.
An ad group level budget is the amount of money you want to spend on a specific ad group within your campaign. An ad group is a subgroup of ads that share the same audience and placement. You can only set a daily budget for your ad group.
To choose your budget, tap on "Budget & Schedule" and enter the amount of money you want to spend on your campaign or ad group. You can also set a start date and an end date for your campaign or ad group.
Step 4: Choose your creative
The last thing you need to do is to choose your creative. Your creative is the content of your ad, such as the video, image, text, or sound that will appear on TikTok and other apps in the TikTok family. Your creative should be relevant, engaging, and appealing to your audience.
To choose your creative, tap on "Creative" and select one of the following options:
- Upload: You can upload your own videos or images from your device or from the cloud. You can also edit them using the built-in editing tools in the app.
- Create: You can create a new video using the "Smart Video" tool, which uses AI to automatically analyze your footage and help you create videos like a pro. You can also add music, stickers, filters, effects, and more to enhance your video.
- Library: You can use videos or images from the TikTok Creative Library, which is a collection of high-quality assets that are free to use for advertisers. You can also edit them using the built-in editing tools in the app.
After choosing your creative, you can also add some text and a call-to-action button to your ad. A call-to-action button is a button that encourages users to take a specific action after seeing your ad, such as visiting your website, downloading your app, or buying your product.
To choose your creative, tap on "Creative" and select one of the options above. You can also tap on "Preview" to see how your ad will look like on TikTok and other apps in the TikTok family.
How to monitor and manage your ad performance and analytics
Once you have created and published your ad, you can monitor and manage its performance and analytics using the TikTok Ad Manager app. You can access various metrics and reports that will help you measure the effectiveness and impact of your ads on TikTok and other apps in the TikTok family.
Some of the metrics and reports you can access include:
- Impressions: The number of times your ad was shown to users.
- Reach: The number of unique users who saw your ad.
- Clicks: The number of times users clicked on your ad.
- CTR: The click-through rate of your ad, which is the percentage of impressions that resulted in clicks.
- Conversions: The number of times users completed a desired action after seeing or clicking on your ad, such as installing an app, making a purchase, or filling out a form.
- CVR: The conversion rate of your ad, which is the percentage of clicks that resulted in conversions.
- Cost: The amount of money you spent on your ad.
- CPC: The cost per click of your ad, which is the average amount of money you paid for each click on your ad.
- CPA: The cost per action of your ad, which is the average amount of money you paid for each conversion on your ad.
- ROAS: The return on ad spend of your ad, which is the ratio of revenue generated by your ad to the cost of your ad.
To monitor and manage your ad performance and analytics, open the TikTok Ad Manager app and tap on the "Analytics" icon at the bottom of the screen. You will be able to see an overview of your account performance, as well as detailed reports for each campaign, ad group, and ad.
You can also filter and sort your data by different dimensions, such as time period, placement, device, location, etc. You can also export your data to a CSV file or share it via email or other apps.
How to optimize your ads and test different strategies
Monitoring and managing your ad performance and analytics is not enough. You also need to optimize your ads and test different strategies to improve your results and achieve your marketing goals.
Optimizing your ads means making changes to your ads based on the data and insights you get from the TikTok Ad Manager app. You can optimize your ads by adjusting various elements, such as:
- Ad format: You can try different ad formats to see which one performs better for your objective and audience.
- Audience: You can refine or expand your audience based on their demographics, interests, behaviors, devices, etc.
- Budget: You can increase or decrease your budget based on your campaign performance and ROI.
- Creative: You can test different videos, images, texts, sounds, and call-to-action buttons to see which one attracts more attention and engagement.
Testing different strategies means experimenting with different combinations of elements to see which one delivers the best results. You can test different strategies by using the "Split Test" feature in the TikTok Ad Manager app.
A split test is a type of experiment that allows you to compare two or more versions of an ad or an ad element to see which one performs better. For example, you can split test two different videos or two different audiences to see which one generates more clicks or conversions.
To use the split test feature, open the TikTok Ad Manager app and tap on the "+" icon at the bottom of the screen. Then, tap on "Split Test" and select the campaign or ad group you want to test. You will be able to choose what element you want to test, such as creative, audience, budget, or delivery optimization. You will also be able to set the test duration and budget allocation.
After setting up your split test, tap on "Create". Your split test will start running and you will be able to see the results in the app. You can also stop or modify your split test anytime.
How to access additional resources and support
If you need more help or guidance on how to use the TikTok Ad Manager app to boost your business, you can access additional resources and support from the app.
Some of the resources and support you can access include:
- Help Center: You can visit the TikTok Business Help Center to find answers to frequently asked questions about TikTok Ads Manager and other topics related to advertising on TikTok.
- Learning Center: You can visit the TikTok Business Learning Center to access online courses and tutorials that will help you learn more about TikTok Ads Manager and other features and tools on TikTok.
- Blog: You can visit the TikTok Business Blog to read articles and stories that will inspire you with best practices, tips, trends, case studies, and more related to advertising on TikTok.
- Support Team: You can contact the TikTok Support Team via email or phone if you have any issues or questions about your account or ads. You can also request a call back from a TikTok representative if you need more assistance.
To access these resources and support, open the TikTok Ad Manager app and tap on the "Profile" icon at the bottom of the screen. Then, tap on "Help & Support" and select the option that suits your needs.
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